Ecommerce customers – whether businesses or private consumers – want a wide choice of products, delivery times and methods, low transport costs and hassle-free returns. These three magic ingredients: choice, low transport costs and easy returns, are not always simple, especially in Europe with its 24 official languages, EU and non-EU legislation and other complexities. Ecommerce in Europe looks a whole lot harder than in the USA. Is it worth it? A growing number of companies think so, encouraged by continuing strong demand. Ecommerce in Germany, for example, topped €52 billion in 2016 and is set for more double-digit growth in 2017.Read More
International Business and Technology Blog
Here’s the first clue: in today’s online world, set out to be found! And that changes everything: less cost, less time expended, faster recruitment (days even…), more and better quality candidates (as they span a range of access routes to market). And finally a better business relationship as the potential partners are approaching you, rather than you chasing them, so you are in the driving seat. Change your 20th century rule book: don’t go out there using traditional “Find an Overseas Distributor” routes. Deploy today’s online technologies to be highly visible in your target markets and let those “best of” potential distributors find you. Set out to be found and identified as the company that they want to represent in your target market - their local market. Today’s 21st century rule book is all about letting your international online presence do the heavy lifting. So throw away those “Yellow pages” and put up those “online localized pages”.Read More
Both the EU and the USA are very online-oriented economies, with 375 million European and 254 million American internet users, and an ecommerce spend of $379Bn and $225.5Bn respectively (2012). If you’re selling your products via distributors and think that you can avoid being involved in the online world then you are mistaken; you’re making your brand less competitive and missing out on business. Moreover, these trends are not going to slow down; expected 2014-2015 ecommerce growth rates are at 18% for the EU and 13% for the USA. Learn why and how you should use online presence and marketing to support your distributors!
Petoskey Plastics has been the innovator in manufacturing high-performance blown plastic film and bags, supplying automotive, recycling, retail, packaging and construction industries. Slip-N-Grip is a US based division dedicated to the automotive aftermarket industry, designing and manufacturing seat covers that have been frequently used by many European OEMs, such as Jaguar, Volvo, Saab, Nissan and Chrysler over the last 15 years.
Finding good distributors is tough in any market but export markets can be particularly challenging. Even after you identify a good distributor you still have to support, monitor and manage them. For export markets there is the added frustration of relying on your distributor for market and end-client feedback.
Numerous companies have increased profits by exporting their products and services abroad, by accessing lucrative markets beyond borders of their home countries. In many cases, exporting is the only way to achieve a profitable business by fully exploiting markets around the world. However, many companies wrongly assume that exporting their goods abroad will solve a slowdown in sales in their home market.