International Business and Technology Blog

Bella zur Hausen

Recent Posts

How to Do Business in Germany with a Great Website

Posted by Bella zur Hausen on Wed, Jan 16, 2019

Germany is known as an export power-house. But did you know it is also the 3rd largest importer in the world? A localized German website lets you reach +100 million consumers and engage with this affluent, huge market.

Germany is known for being a huge exporter, but businesses importing to Germany also know that it buys a lot of non-German products. In fact, Germany is the largest single importer in the EU and the third largest importer in the world. So for businesses looking to grow their sales and brands in Germany, what’s the best way to be found, understood and do business? Get a localized German website. In this blog we share some of our experiences in helping exporters get great German websites. From German language characteristics to German market expectations, we show you what you need to know to grow your sales, brands and businesses in Germany.

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Tags: International Online Marketing, all, All posts, Exporting

Choosing your trade language: English, French, Spanish or Arabic?

Posted by Bella zur Hausen on Thu, Nov 08, 2018

What are the most spoken languages in the world? 

When your company decides to increase its exports, chances are language plays a key role in choosing which markets to target. Investing in that export market means investing in that language - and what are the costs and benefits of adding a language to your export base? Focusing on four of the most spoken languages globally, this blog sets out some of the main linguistic issues exporters face when expanding their businesses into new markets with different languages. What are the most spoken languages? How many countries speak Spanish, or Arabic or French? What knowledge of the language do you need to be competitive? How different is the language to your native language? And what about English – is it really a global language?  

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Tags: International Online Marketing, All posts, Website Localization, International Business

Online Global: Language and Translation, The Big Picture

Posted by Bella zur Hausen on Mon, Oct 08, 2018

When going global with your website, language and translation is unavoidable. What are your company’s choices and what makes for great translation? Let’s discuss some of the key issues you need to have in mind when thinking about going global online. A website that your international prospects can understand and engage with is essential for today’s exporters. Your company’s international websites need to have local content, culture, language and demand preferences, to ensure your company gets found and gets understood. With website translation, localization and a focus on the target audience, misunderstandings can be avoided, and a unique online experience created for your customers:

“Localisation involves many tasks including translation, multilingual project management and software engineering and testing. […] For companies wishing to attract and hold international customers - either through traditional shops, e-business, or a combination multilingual sites and localisation are vital.” Bert Esselink, author of ‘A practical guide to localization’

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Tags: International Business, All posts, Website Localization