International Business and Technology Blog

Navigating Global Ecommerce Markets: Why International Ecommerce Marketplaces are the Ideal Starting Point for Small American Exporters

Posted by Susanna Hardy on Wed, Jan 10, 2024

In the fast-paced realm of international ecommerce, smaller American exporters often grapple with the challenge of establishing a successful ecommerce presence in global markets.

While your own e-commerce website platforms (think WooCommerce, and Shopify) may seem like the default choice, the process can be a demanding endeavor in terms of resources, both management and budgetary. In this blog post, we explore a more efficient route for smaller exporters looking to dip their toes into the expansive world of e-commerce exports—leveraging international marketplaces.

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Tags: All posts, Global Ecommerce

Exporters: Where to Focus? Which Export Target Markets?

Posted by Ava Mitzi on Mon, Jan 01, 2024

Exporters: Where to Focus? Which Export Target Markets?

At IBT Online, when helping our clients Online Globally, especially new to export, and smaller businesses, we are often asked “Where to focus?”, and “Which export target markets”? A strategic question.

Nobody is better placed to respond than the enquirer themselves, with a little help! Nataly Kelly has written an excellent, well-researched, and resourced from her successful relevant professional experience, book entitled "Take your Company Global". See Harvard Business Review, LinkedIn and Amazon links below. I enjoyed the easy writing style, methodological and analytical approach, case studies, and key takeaways. If you are asking yourself those same questions, try Nataly’s MARACA model. It is a strategic framework that we hope will help guide you in determining the most promising target markets for your business. As Nataly writes, “Multimarket is the New Multinational”. So when you have decided on your target markets, our Online Global programs will deliver your “Multimarket” online presence to grow your exports, sales, brand and business internationally.

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Tags: All posts, Global Markets, Global Ecommerce

The Power of Digital Advertising: Oscarware's Ecommerce Success Story

Posted by Joelle Lazzarotto on Sun, Dec 03, 2023

The power of digital advertising to connect with your target audience and create a unique brand experience, cannot be overstated in the evolving landscape of the US ecommerce market. Oscarware, a women-owned Kentucky-based company specializing in innovative grilling accessories, stands as a shining example of the tremendous impact of digital advertising in ecommerce success.

Through their strategic partnership with IBT Online, the company launched a cutting-edge ecommerce platform and orchestrated powerful digital advertising campaigns that reshaped their market presence and helped build a unique brand experience.

Read more as we delve into the pivotal role of digital advertising in Oscarware's ecommerce growth and its broader implications for businesses in the digital era.

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Tags: All posts, Success Stories, International Online Marketing, Global Ecommerce

Elevate Your Export Strategy with Online Global Video Marketing Programs

Posted by Ava Mitzi on Thu, Oct 26, 2023

In today's digital landscape, video has become a dominant and engaging medium for businesses to connect with their audience. For American exporters looking to succeed internationally, IBT Online offers comprehensive video marketing programs. Let's explore how partnering with IBT Online can help you leverage the power of video to drive global success. 

1. Captivate Your International Audience:Video has the unique ability to captivate and engage viewers, making it an ideal medium for exporters to showcase their products, services, and brand story. IBT Online understands the power of video and helps exporters create compelling and visually appealing content that resonates with their international audience. By leveraging video marketing, you can effectively communicate your value proposition, build brand awareness, and drive conversions in global markets.

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Tags: International Online Marketing, Global Ecommerce

Expand Your Export Horizons with Online Global e-Commerce WooCommerce Programs

Posted by Susanna Hardy on Tue, Oct 17, 2023

In today's global marketplace, ecommerce has become a vital channel for American exporters to reach international customers.

To help American businesses thrive in the digital age, IBT Online offers cutting-edge ecommerce WooCommerce Programs. Let's explore how these programs can revolutionize your export strategy and unlock new opportunities for growth.

1. The Power of Ecommerce:Ecommerce has transformed the way businesses operate, enabling them to connect with customers worldwide. IBT Online's Ecommerce WooCommerce Programs harness the power of this digital revolution, empowering American exporters to tap into global markets and drive sales online.

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Tags: All posts, International Online Marketing, Global Ecommerce

Helping America’s Exporters: Online Global Programs

Posted by Susanna Hardy on Wed, Oct 04, 2023

IBT Online's services can benefit a wide range of American exporters, but certain types of exporters may particularly benefit from their expertise. These include:

1. SMEs often have limited resources and may lack the in-house expertise to navigate the complexities of international online marketing. IBT Online's services can provide SMEs with cost-effective solutions to establish their online presence, reach target markets, and compete with larger players.

2. Exporters targeting multiple markets: Exporters who are targeting multiple foreign markets can benefit from IBT Online's expertise in website localization and digital marketing. IBT Online can help these exporters create localized websites and implement tailored digital marketing strategies for each target market, ensuring effective communication and engagement with potential customers in different regions.

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Tags: All posts, Global Markets, International Online Marketing, Global Ecommerce

Powering Your Export Growth with IBT Online’s Online Global Shopify ECommerce Programs

Posted by Tereza Santava on Tue, Sep 26, 2023

In today's borderless digital landscape, exporting goods and services to global markets has become more accessible than ever. U.S. exporters are embracing ecommerce platforms like Shopify to unlock international growth potential. And when it comes to navigating the complexities of global expansion, IBT Online emerges as the perfect partner, offering Online Global Shopify ecommerce programs that propel businesses to new heights on the global stage.

Shopify, a renowned ecommerce platform known for its versatility and user-friendliness, provides the ideal foundation for U.S. exporters. With its intuitive interface, businesses can effortlessly establish online stores that cater to specific international markets.

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Tags: International Online Marketing, Global Ecommerce

How To Boost Ecommerce Exports - Sharpen Your Online Marketing

Posted by Joelle Lazzarotto on Wed, Aug 30, 2023

5 Reasons Why Successful Exporters use Search Engine and Social Media Marketing to Boost Ecommerce Sales

In today's dynamic ecommerce landscape, digital marketing is no longer an option; it's a necessity for ecommerce exporters looking to expand their global sales. The ability to reach a vast audience, engage clients personally, measure return on investment (ROI), operate cost-effectively and remain competitive, all hinge on a robust digital marketing strategy.

Online marketing is the fastest, and most cost-effective way to create brand awareness, boost traffic and generate conversions (sales!) across new audience and geographic boundaries.

Here are the 5 reasons why successful exporters leverage search engine marketing, social media marketing, and analytics and reporting to grow their global ecommerce sales. 

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Tags: All posts, International Online Marketing, Global Ecommerce

Is Video the Future of E-Commerce?

Posted by Ava Mitzi on Wed, Mar 01, 2023

Selling your products online is no longer a negotiable, it’s a must for every company that wants to continue to grow sales and reach new, untapped audiences. Yet, the struggle for many businesses is how to remain authentic to your brand and build a personalised experience for your customers online.

Businesses today are struggling to recreate that human touch that shoppers in physical stores have always loved and connected with. The solution is to humanize the online shopping experience, which means putting the interests and needs of their customers as the top priority and enhancing the customer’s personal experience with your brand.

The key to achieving this is video!

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Tags: All posts, Global Ecommerce

The Complete International Ecommerce Package

Posted by Emma Pautler on Tue, Aug 02, 2022

When you don't speak the language or know the local culture of your target customers, selling to them can be challenging. Reaching customers in foreign markets requires a thorough digital and cultural understanding of the market and that is why Florida-based EnviroKlenz turned to IBT Online to help them launch their brand in Europe and leverage the EU market to their advantage.

Thanks to the Florida Online Global Programs, EnviroKlenz is now equipped with two fully localized, best-practice international and ecommerce enabled websites. Now consumers throughout Europe can find EnviroKlenz’s products easily, learn about their air purifiers and purchase directly from the website.

Read more to learn about the comprehensive strategy that IBT Online implemented to ensure a friction-less customer experience for the local buyer and therefore boost EnviroKlenz's sales as well as credibility throughout Europe. Start your ecommerce journey now!


Watch this video of Leticia Menzzano, Marketing and Brand Specialist at EnviroKlenz discussing the ongoing brand and business growth thanks to the new localized websites all delivered thanks to the Florida Online Global Programs. As Menzzano states: "The IBT Online team helped us, and we see them as a long-term partner. They took the time to understand our long-term goals and gave us solutions to get there." 

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Tags: All posts, International Online Marketing, Global Ecommerce