International Business and Technology Blog

Joelle Lazzarotto

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Recent Posts

AI Generative Search and the Future of Online Local with IBT Online

Posted by Joelle Lazzarotto on Wed, Apr 09, 2025

If your customers are searching with AI — but your digital strategy is still built with the old Google/Bing algorithm in mind — we need to talk.

B2B exporters are facing a new challenge: the rules of search are changing. Traditional SEO tactics alone are no longer enough. Generative AI tools like ChatGPT, Google’s SGE, and Microsoft Copilot are now curating answers, not just serving up results. If your business isn’t showing up in those AI-generated responses, you're already falling behind.

IBT Online knows this — and we’re building strategies that help U.S. businesses adapt, compete, and stay visible in a world powered by AI search.

Read on to learn how we’re turning Online Local into an AI-ready growth engine — and what “Generative Engine Optimization” (GEO) means for your international strategy.

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Tags: All posts, Website Localization, International Online Marketing

Unlock Your Business Potential with IBT Online and HubSpot

Posted by Joelle Lazzarotto on Tue, Apr 08, 2025

At IBT Online, we understand that success in today’s digital world requires a seamless, data-driven approach to sales, marketing, and customer relationship management. That’s why we are proud to be a HubSpot Solutions Partner, leveraging the power of HubSpot’s industry-leading platform to help our clients grow their sales, brand, and business globally.

How IBT Online Helps Clients Maximize HubSpot

Our experienced and certified team of HubSpot experts works closely with clients to implement, optimize, and manage HubSpot solutions tailored to their business goals. Whether it’s lead generation, automation, or sales enablement, we ensure HubSpot works effectively for you, driving measurable results.

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Tags: All posts, International Online Marketing

Sciencix – Thriving Globally with IBT Online and the ITA

Posted by Joelle Lazzarotto on Thu, Jan 23, 2025

In the fast-paced world of scientific equipment, maintaining a strong international presence requires more than just great products—it demands a robust digital strategy. Sciencix, a North Carolina-based leader in manufacturing replacement parts for scientific instruments, partnered with IBT Online to revolutionize their online presence. With the support of the U.S. Commercial Services International Trade Administration (ITA), Sciencix achieved exceptional results, including national and global recognition.
 
As Lisa Bamford, Director of Global Marketing & Business Development at Sciencix, shares,   “Partnering with IBT Online has been a game-changer for us as scientists. In fact, we have received awards and recognition on a national and global scale that we never could have dreamed possible.”
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Tags: All posts, Website Localization, International Online Marketing

France's Online Environment Infographic

Posted by Joelle Lazzarotto on Thu, Oct 10, 2024

France, the 7th largest economy in the world, is one of the most connected nations globally. Nearly 100% of the population are mobile users, and over 90% go online daily. With over 60 million internet users, French consumers spend more than 5 hours online daily. Mobile commerce is growing rapidly, with more than 50% of online transactions made on mobile devices.

France is the 6th largest ecommerce market globally, valued at over $80 billion USD in 2023. Key sectors include fashion, electronics, and home goods, making localized, mobile-optimized websites essential.

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Tags: All posts, Global Markets

Malaysia and Singapore Online Environment Infographic

Posted by Joelle Lazzarotto on Tue, Aug 13, 2024

Malaysia and Singapore have long been key markets for exporters, thanks to strong historical, social, and trade links with Southeast Asia and the West. With young, tech-savvy populations and expanding middle-income segments, these markets have become even more attractive for businesses looking to grow.

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Tags: All posts, Global Markets

Transforming H2O International's Digital Presence with IBT Online's Online Global Programs

Posted by Joelle Lazzarotto on Tue, Jul 09, 2024

Discover how H2O International, a leader in innovative water filtration solutions, expanded their global reach and enhanced their distributor management with the help of IBT Online. Faced with the challenge of recruiting and managing distributors in Africa and Latin America, H2O International partnered with us to create tailored websites and targeted marketing strategies.

As Guillermo Guzman, Founder & President, remarked, "I highly recommend working with IBT Online. They do have a lot of experience in the field." Read on to see how our Online Global Programs helped H2O International boost their international presence, streamline distributor management, and drive sales growth.

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Tags: All posts, Website Localization, Global Markets, International Online Marketing

Afton Scientific's Websites & Marketing Global Growth

Posted by Joelle Lazzarotto on Tue, Jun 04, 2024

Discover how Afton Scientific, a contract pharmaceutical manufacturer, revolutionized their digital presence and marketing strategy with IBT Online. Facing the challenge of increasing their online visibility and engagement, Afton Scientific partnered with us to redesign their websites and implement targeted marketing campaigns.

As Katherine Brandt, Manager of Marketing and Sales Operations, stated, "IBT Online allowed us to have a more strategic approach and has set us up for a successful future." Read on to learn how our Online Global Programs transformed their digital strategy, driving higher traffic, engagement, and conversions. Read on to learn how our Online Global Programs transformed their digital strategy, driving higher traffic, engagement, and conversions.

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Tags: All posts, Website Localization, Global Markets, International Online Marketing

Driving International Business Growth Through AI-Enhanced Online Marketing: The IBT Online Strategic Advantage

Posted by Joelle Lazzarotto on Wed, May 22, 2024

At IBT Online, we harness the power of artificial intelligence (AI) to deliver sophisticated international online marketing, search engine marketing (SEM), social media marketing, and comprehensive reporting and analytics services. Our integration of technologies from industry leaders including ChatGPT, Microsoft’s Copilot, Google, SproutSocial, SEMRush, LinkedIn, and HubSpot enables us to tailor our marketing strategies and programs to the diverse needs of your global audiences. Underpinning our approach is the expertise and experience of the IBT Online team, whose deep understanding of global markets and digital strategies ensures impactful outcomes for our clients.

Our clients enjoy an impressive annual year-over-year (YOY) export growth rate of over 15%, a testament to the effectiveness of the results (SBA Exporter of the Year Award, Dept. of Commerce E and E Star Awards) we deliver for America’s exporters.

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Tags: All posts, Global Markets, International Online Marketing

IBT Online Celebrates Prestigious President’s “E Star” Award Win for Export Service Excellence by the United States Department of Commerce

Posted by Joelle Lazzarotto on Tue, Apr 16, 2024

Fort Lauderdale, FL,  March 28th 2024

At IBT Online, our commitment to empowering U.S. businesses in growing their exports, sales, brands, and businesses online and globally has always been at the core of what we do.

This commitment was recognized on a national level this March 2024 when we were honored by the United States Department of Commerce with the President’s “E Star” Award for Export Service, the highest accolade given to companies that assist with export services in the United States.

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Tags: All posts, State and Trade Partners

South Africa's Online Environment Infographic

Posted by Joelle Lazzarotto on Thu, Mar 07, 2024

South Africa has establish itself as a very interesting market for US exporters. Not only a mining and resources powerhouse, South Africa's population is well connected and ready to do business with US companies. With a large population of English speakers, and over 30 million daily internet users, it is a great market to enter for exporters!

Use online tools to your advantage to be found, understood, and transact your business in South Africa. 

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Tags: All posts, Global Markets