International Business and Technology Blog

Joelle Lazzarotto

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Recent Posts

3 Reasons Why Your Brand Needs Localized Websites

Posted by Joelle Lazzarotto on Tue, Dec 06, 2022

The B2B digital market is growing now! With the global B2B ecommerce market valued a $14.9 trillion. The B2B ecommerce market it five times greater than the B2C market. 87% of B2B buyers admit the would pay more for a supplier with a better ecommerce portal and experience.

The new generation of procurement leaders and purchasing agents have grown up buying online for personal needs. They expect to be able to buy online for business development as well!

Your website is the most powerful tool for building trust and brand awareness in your target markets and therefore growing your export sales pipeline. 

Check out our infographic and get in touch with IBT Online to discover how online business development tools will make the internet work for you 24/7, 365 days/year to help your grow your exports, sales, brand and business. 

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Tags: All posts, Markets, Infographic

France's Online Environment Infographic

Posted by Joelle Lazzarotto on Thu, Dec 01, 2022

France is the 7th largest economy on the planet, and the French are one of the most well-connected people on the planet. Almost 100% are unique mobile users, and over 90% go online at least once a day.

Not only are they well connected, mobile, and social, but they also love to buy things online. France is the number 6 ecommerce market in the world- There is no wonder that France is such an attractive market for US exporters! 

Use online tools to your advantage to be found, understood, and transact your business in France!

The infographic below will help you grasp and understand the potential of France's online environment, social media, and ecommerce.

Our infographic shows you:
  1. The online environment
  2. Social media 
  3. Ecommerce - What do they buy and how?
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Tags: All posts, Markets, Infographic

Demystifying Online Marketing

Posted by Joelle Lazzarotto on Mon, Nov 21, 2022

Adding an online marketing strategy to your website and social media is like throwing gasoline on the fire! Your web traffic explodes, leads will increase,  and your brand recognition will grow.

Effective online marketing campaigns increase the number of international prospects that visit your website, drive up engagement on social media, help to educate your prospects about your products and services, and encourage them to buy! 

Check out our infographic and get in touch with IBT Online to discover how online business development tools will make the internet work for you 24/7, 365 days/year to help your grow your exports, sales, brand and business. 

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Tags: All posts, Markets, Infographic

Why do my Google Ads not work in China? Welcome to Baidu!

Posted by Joelle Lazzarotto on Tue, Nov 15, 2022

China has one of the most unique online environments in the world.  Think of China as an enclosed and isolated island in the internet world, and this is due to their gradually tightened firewall.  

Platforms you will be familiar with such as Google, Facebook, Twitter, YouTube, Instagram, and LinkedIn are all blocked in China. To succeed in this unique market you will need to adapt to their local equivalents such as Baidu, Weibo, WeChat, Youku, Tencent etc., and build a bespoke digital strategy before entering.  

In this blog we’ll be focusing on how you can leverage this unique and fascinating digital landscape to your advantage, as well as the main challenges faced by exporters when growing your business in China.

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Malaysia and Singapore Online Environment Infographic

Posted by Joelle Lazzarotto on Wed, Aug 17, 2022

With strong historical, social, and trade links between the mainland, Southeast Asia islands, and the west, Malaysia and Singapore have been on U.S. Exporters' map for a long time. 

With a young, digitally savvy, upcoming middle-income population, these markets have only grown in interest and profitability for exporters! 

With more mobile connections than people, these are two very exciting, highly mobile markets! So, how can exporters ensure they are found, understood, and easy to do business with in such a busy and ever-moving marketplace? Get online and launch localized websites! 

Use online tools to your advantage to be found, understood, and boost your business in Malaysia and Singapore!

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Tags: All posts, Markets, Infographic

Vietnam's Online Environment Infographic

Posted by Joelle Lazzarotto on Tue, Jul 05, 2022

With a young, digitally savvy population, a stable political system, a commitment to sustainable growth, and a very strong manufacturing sector, it's no surprise that Vietnam has become a key target market for U.S. Exporters! 

With more mobile connections than people, Vietnam is an exciting, highly mobile market! So, how can exporters ensure they are found, understood, and easy to do business with in such a busy and ever-moving marketplace? Get online and launch your localized websites! 

Use online tools to your advantage to be found, understood, and boost your business in Vietnam. 

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Tags: All posts, Markets, Infographic

North Carolina Governor's Export Service Provider Award for IBT Online - Media Release

Posted by Joelle Lazzarotto on Fri, Feb 11, 2022

February 9, 2022

IBT ONLINE LLC RECEIVES North Carolina Governor's Export Service Provider Award

IBT Online is proud to announce that we have been presented with the North Carolina Governor's Export Service Provider Award for 2021. 

In his addressing message during the award ceremony in Raleigh, NC, Governor Roy Cooper stated that The companies we honor today demonstrate the importance of international trade to our state’s economy and offer great examples of how businesses can grow through global commerce and IBT Online is proud to be part of this endeavor.

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Tags: All posts, Trade Partners, State Partners

What are the best URLs for your International Websites?

Posted by Joelle Lazzarotto on Wed, Jan 19, 2022

We can all agree that having a strong online presence is key if you wish to be successful in today’s competitive international marketplace. But what factors should you consider when deciding which URL structure to use, to facilitate a strong online presence for your business? 

Multiple languages, multiple countries, and sometimes multiple languages within the same country can make international Search Engine Optimization (SEO) a daunting process. But don’t worry, in this blog we’ll review different options regarding URL structure, discuss their advantages (and disadvantages), and important considerations when taking your website internationally.

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Tags: All posts, Website Localization, SEO

Germany's Online Environment Infographic

Posted by Joelle Lazzarotto on Tue, Jan 04, 2022

Germany is the largest economy in Europe, the fourth largest in the world, and among the top 3 exporters of the world. It is also a massive importer. The powerhouse of Europe, Germany is a priority destination for many exporters. German consumers and businesses are wary of the internet but are nonetheless ardent users, with 90% internet take-up. Ready to do business with US companies, Germans look to the internet for information before buying. Make sure your business is credible to your German prospects: get online, get localized websites! 

Use online tools to your advantage to be found, understood, and transact your business in Germany. 

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Tags: All posts, Markets, Infographic

President's "E" Award For IBT Online - Media Release

Posted by Joelle Lazzarotto on Fri, Nov 05, 2021

October 21, 2020 (update November 5, 2021)

IBT ONLINE LLC RECEIVES PRESIDENTIAL "E" AWARD FOR EXPORT SERVICE

The President’s “E” Award is the highest recognition any U.S. company can receive for making a significant contribution to the expansion of U.S. exports.

IBT Online is proud to announce that we were notified by U.S. Secretary of Commerce Wilbur Ross that we have been awarded the President’s  “E” Award for Export Service.

In his congratulatory letter to IBT Online, Secretary Ross stated that “IBT Online has demonstrated a sustained commitment to export expansion."

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Tags: All posts, Trade Partners, State Partners