International Business and Technology Blog

Joelle Lazzarotto

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Malaysia and Singapore Online Environment Infographic

Posted by Joelle Lazzarotto on Wed, Aug 17, 2022

With strong historical, social, and trade links between the mainland, Southeast Asia islands, and the west, Malaysia and Singapore have been on U.S. Exporters' map for a long time. 

With a young, digitally savvy, upcoming middle-income population, these markets have only grown in interest and profitability for exporters! 

With more mobile connections than people, these are two very exciting, highly mobile markets! So, how can exporters ensure they are found, understood, and easy to do business with in such a busy and ever-moving marketplace? Get online and launch localized websites! 

Use online tools to your advantage to be found, understood, and boost your business in Malaysia and Singapore!

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Tags: All posts, Markets, Infographic

Vietnam's Online Environment Infographic

Posted by Joelle Lazzarotto on Tue, Jul 05, 2022

With a young, digitally savvy population, a stable political system, a commitment to sustainable growth, and a very strong manufacturing sector, it's no surprise that Vietnam has become a key target market for U.S. Exporters! 

With more mobile connections than people, Vietnam is an exciting, highly mobile market! So, how can exporters ensure they are found, understood, and easy to do business with in such a busy and ever-moving marketplace? Get online and launch your localized websites! 

Use online tools to your advantage to be found, understood, and boost your business in Vietnam. 

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Tags: All posts, Markets, Infographic

North Carolina Governor's Export Service Provider Award for IBT Online - Media Release

Posted by Joelle Lazzarotto on Fri, Feb 11, 2022

February 9, 2022

IBT ONLINE LLC RECEIVES North Carolina Governor's Export Service Provider Award

IBT Online is proud to announce that we have been presented with the North Carolina Governor's Export Service Provider Award for 2021. 

In his addressing message during the award ceremony in Raleigh, NC, Governor Roy Cooper stated that The companies we honor today demonstrate the importance of international trade to our state’s economy and offer great examples of how businesses can grow through global commerce and IBT Online is proud to be part of this endeavor.

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Tags: All posts, Trade Partners, State Partners

What are the best URLs for your International Websites?

Posted by Joelle Lazzarotto on Wed, Jan 19, 2022

We can all agree that having a strong online presence is key if you wish to be successful in today’s competitive international marketplace. But what factors should you consider when deciding which URL structure to use, to facilitate a strong online presence for your business? 

Multiple languages, multiple countries, and sometimes multiple languages within the same country can make international Search Engine Optimization (SEO) a daunting process. But don’t worry, in this blog we’ll review different options regarding URL structure, discuss their advantages (and disadvantages), and important considerations when taking your website internationally.

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Tags: All posts, Website Localization, SEO

Germany's Online Environment Infographic

Posted by Joelle Lazzarotto on Tue, Jan 04, 2022

Germany is the largest economy in Europe, the fourth largest in the world, and among the top 3 exporters of the world. It is also a massive importer. The powerhouse of Europe, Germany is a priority destination for many exporters. German consumers and businesses are wary of the internet but are nonetheless ardent users, with 90% internet take-up. Ready to do business with US companies, Germans look to the internet for information before buying. Make sure your business is credible to your German prospects: get online, get localized websites! 

Use online tools to your advantage to be found, understood, and transact your business in Germany. 

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Tags: All posts, Markets, Infographic

President's "E" Award For IBT Online - Media Release

Posted by Joelle Lazzarotto on Fri, Nov 05, 2021

October 21, 2020 (update November 5, 2021)

IBT ONLINE LLC RECEIVES PRESIDENTIAL "E" AWARD FOR EXPORT SERVICE

The President’s “E” Award is the highest recognition any U.S. company can receive for making a significant contribution to the expansion of U.S. exports.

IBT Online is proud to announce that we were notified by U.S. Secretary of Commerce Wilbur Ross that we have been awarded the President’s  “E” Award for Export Service.

In his congratulatory letter to IBT Online, Secretary Ross stated that “IBT Online has demonstrated a sustained commitment to export expansion."

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Tags: All posts, Trade Partners, State Partners

3 Things B2B Marketing Can (and Should!) Learn from B2C

Posted by Joelle Lazzarotto on Tue, Nov 02, 2021

HubSpot’s INBOUND2021 was yet again a great opportunity to learn, connect and sit back and think about how the world (digital and not) is changing.

As a marketer, one of the main takeaways from a number of the sessions I had the pleasure to attend and engage with was the accelerated changes in B2B marketing trends.

Historically, B2B marketing has always been perceived as, literally, “Business to Business” hence pushing messages heavily focused on hard metrics like ROI, profitability, and sales.

Well, the way businesses thrive has not changed and these metrics continue to be what drives the bottom line, but what has become more apparent is that the way we convey our messages must change.

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Tags: International Online Marketing

Want to Be Big in Japan? Start with your Website!

Posted by Joelle Lazzarotto on Wed, Jul 07, 2021

The unique Japanese online environment is difficult to enter but can be extremely rewarding when you are equipped with a localized website and best-practice marketing strategy.

Japan is well known by US Exporters for its large, strong economy – 3rd largest in the world, and a powerhouse for both import and export. But it is also well known for how difficult it can be to enter!

A less known fact perhaps is how plugged in Japan is, with over 92% of their 127 million population using the internet on regular basis. 

So what does this mean to you? Your customers, prospects, partners are all online in Japan, and so you should be too!

IBT Online has a proven track record of supporting US Exporters to leverage their #1 business development tool - (no, not your sales team) – your website, to be found, be understood, and become easy to do business with in Japan.

With one of the highest internet penetration rates in the world, Japan is very connected and extremely mobile. To ensure your business can not only be found, but that your content can be easily understood by your prospects, you need a localized website.

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Tags: All posts, Website Localization, International Online Marketing, Japan, SEO

Russia's Online Environment Infographic

Posted by Joelle Lazzarotto on Tue, Jun 01, 2021

Taking the title of 'largest country in the World', Russia has a rather minute population at only about 144 million. But don't let this fool you - Russia is a powerhouse and represents the 11th most powerful economy in the world, which makes it a very interesting market for U.S. Exporters! 

But how can you enter this vast, yet condensed market? 

Use online tools to your advantage to be found, understood, and grow your exports in Russia!

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Tags: All posts, Markets, Infographic

Setting you up for Success with Google Analytics

Posted by Joelle Lazzarotto on Thu, Apr 15, 2021

Having an optimally localized online presence is key, but don’t stop there! Understanding how your prospects, customers, and why not competitors behave on your website will give you the edge you need to continue growing your exports, sales, brand, and business globally.

Google Analytics is a free, yet fantastic analytics tool that gives you an extremely in-depth look into your Online Global websites' performance and how to leverage it.

Google Analytics is essential for your website as it will allow you to understand whom you are reaching, how they find you, and how they behave and navigate your pages. Having this information at hand will allow you to make strategic decisions for the future and therefore get better results from your website performance.

Having an optimally localized website for each target market helps you be found and be understood but having a clear understanding of the websites’ performance will give you the edge over your competitors.

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Tags: All posts, Case Studies, International Online Marketing