International Business and Technology Blog

Joelle Lazzarotto

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President's "E" Award For IBT Online - Media Release

Posted by Joelle Lazzarotto on Fri, Nov 05, 2021

October 21, 2020 (update November 5, 2021)

IBT ONLINE LLC RECEIVES PRESIDENTIAL "E" AWARD FOR EXPORT SERVICE

The President’s “E” Award is the highest recognition any U.S. company can receive for making a significant contribution to the expansion of U.S. exports.

IBT Online is proud to announce that we were notified by U.S. Secretary of Commerce Wilbur Ross that we have been awarded the President’s  “E” Award for Export Service.

In his congratulatory letter to IBT Online, Secretary Ross stated that “IBT Online has demonstrated a sustained commitment to export expansion."

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Tags: All posts, Trade Partners, State Partners

3 Things B2B Marketing Can (and Should!) Learn from B2C

Posted by Joelle Lazzarotto on Tue, Nov 02, 2021

HubSpot’s INBOUND2021 was yet again a great opportunity to learn, connect and sit back and think about how the world (digital and not) is changing.

As a marketer, one of the main takeaways from a number of the sessions I had the pleasure to attend and engage with was the accelerated changes in B2B marketing trends.

Historically, B2B marketing has always been perceived as, literally, “Business to Business” hence pushing messages heavily focused on hard metrics like ROI, profitability, and sales.

Well, the way businesses thrive has not changed and these metrics continue to be what drives the bottom line, but what has become more apparent is that the way we convey our messages must change.

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Tags: International Online Marketing

Want to Be Big in Japan? Start with your Website!

Posted by Joelle Lazzarotto on Wed, Jul 07, 2021

The unique Japanese online environment is difficult to enter but can be extremely rewarding when you are equipped with a localized website and best-practice marketing strategy.

Japan is well known by US Exporters for its large, strong economy – 3rd largest in the world, and a powerhouse for both import and export. But it is also well known for how difficult it can be to enter!

A less known fact perhaps is how plugged in Japan is, with over 92% of their 127 million population using the internet on regular basis. 

So what does this mean to you? Your customers, prospects, partners are all online in Japan, and so you should be too!

IBT Online has a proven track record of supporting US Exporters to leverage their #1 business development tool - (no, not your sales team) – your website, to be found, be understood, and become easy to do business with in Japan.

With one of the highest internet penetration rates in the world, Japan is very connected and extremely mobile. To ensure your business can not only be found, but that your content can be easily understood by your prospects, you need a localized website.

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Tags: All posts, Website Localization, International Online Marketing, Japan, SEO

Russia's Online Environment Infographic

Posted by Joelle Lazzarotto on Tue, Jun 01, 2021

Taking the title of 'largest country in the World', Russia has a rather minute population at only about 144 million. But don't let this fool you - Russia is a powerhouse and represents the 11th most powerful economy in the world, which makes it a very interesting market for U.S. Exporters! 

But how can you enter this vast, yet condensed market? 

Use online tools to your advantage to be found, understood, and grow your exports in Russia!

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Tags: All posts, Markets, Infographic

Setting you up for Success with Google Analytics

Posted by Joelle Lazzarotto on Thu, Apr 15, 2021

Having an optimally localized online presence is key, but don’t stop there! Understanding how your prospects, customers, and why not competitors behave on your website will give you the edge you need to continue growing your exports, sales, brand, and business globally.

Google Analytics is a free, yet fantastic analytics tool that gives you an extremely in-depth look into your Online Global websites' performance and how to leverage it.

Google Analytics is essential for your website as it will allow you to understand whom you are reaching, how they find you, and how they behave and navigate your pages. Having this information at hand will allow you to make strategic decisions for the future and therefore get better results from your website performance.

Having an optimally localized website for each target market helps you be found and be understood but having a clear understanding of the websites’ performance will give you the edge over your competitors.

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Tags: All posts, Case Studies, International Online Marketing

Canada's Online Environment Infographic

Posted by Joelle Lazzarotto on Fri, Mar 26, 2021

Canada is the United States' second largest trade partner in the world, and number one importer of US goods. Canada has a population that is well connected, close-by, and ready to do business with US companies. With a large population of English speakers, and 90% of them on the internet, it is a great market to enter for exporters!

Use online tools to your advantage to be found, understood, and transact your business in Canada. 

If you want to learn more about this exciting market, make sure to check out our other resources about Canada including our blog, Website Localization Snapshot and our webinar, How to Sell Online in Canada

The infographic below will help you grasp and understand the potential of Canada’s online environment, social media, and ecommerce.

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Tags: All posts, Markets, Infographic

Boost your Exports with a Growing Distributors' Network that Sells More

Posted by Joelle Lazzarotto on Fri, Feb 26, 2021

Traditional trade shows are off the table, and travel is still restricted… How can you find and support your international distributors and in-market partners to grow your exports?

The answer is simple: provide your distributors with a local website to lean on that is strategically optimized for their specific market. In short, localize your website and watch your traffic, engagement, and conversions explode. 

MSSC took advantage of IBT Online’s Global Program to strengthen their sites and then create three best-practice, localized websites in their three top export markets: Mexico, Brazil, and the UK.

With the pandemic and lack of travelling, these localized websites are an essential tool for us to help our distributors sell our products.

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Tags: All posts, Case Studies

South Africa's Online Environment Infographic

Posted by Joelle Lazzarotto on Sun, Feb 21, 2021

South Africa has establish itself as a very interesting market for US exporters. Not only a mining and resources powerhouse, South Africa's population is well connected and ready to do business with US companies. With a large population of English speakers, and over 30 million daily internet users, it is a great market to enter for exporters!

Use online tools to your advantage to be found, understood, and transact your business in South Africa. 

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Tags: All posts, Markets, Infographic

Top 3 Benefits of Website Redesign

Posted by Joelle Lazzarotto on Mon, Feb 15, 2021

If you’re asking yourself whether your website looks a little outdated, or maybe it has become slower and users are not interacting with it, wait no longer – IBT Online experts are here to help you make sure you can turn your website into your #1 business development tool.

Website redesign is not - or should not be!- just about the aesthetics; a functional, well-structured, secured website will help you achieve:

  1. Higher Traffic
  2. Improved Engagement
  3. Boost Conversions (or sales, for you and I)

How, you ask? Read more to find out how the IBT Online team of expert have helped US companies develop their website redesign strategy and turn their old websites into their best salesperson (no offence to your current team!). 

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Tags: All posts, Website Localization, International Online Marketing

Colombia's Online Environment Infographic

Posted by Joelle Lazzarotto on Thu, Feb 04, 2021

With a population of over 49 million people, Colombia is the 3rd largest population in Latin America, and not surprisingly the 4th largest economy. 

Showing significant security improvement and steady economic growth in recent years, Colombia is a market not to be missed by US exporters! 

Use online tools to your advantage to be found, understood, and transact your business in Colombia. 

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Tags: All posts, Markets, Infographic