International Business and Technology Blog

Joelle Lazzarotto

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Recent Posts

Driving International Business Growth Through AI-Enhanced Online Marketing: The IBT Online Strategic Advantage

Posted by Joelle Lazzarotto on Wed, May 22, 2024

At IBT Online, we harness the power of artificial intelligence (AI) to deliver sophisticated international online marketing, search engine marketing (SEM), social media marketing, and comprehensive reporting and analytics services. Our integration of technologies from industry leaders including ChatGPT, Microsoft’s Copilot, Google, SproutSocial, SEMRush, LinkedIn, and HubSpot enables us to tailor our marketing strategies and programs to the diverse needs of your global audiences. Underpinning our approach is the expertise and experience of the IBT Online team, whose deep understanding of global markets and digital strategies ensures impactful outcomes for our clients.

Our clients enjoy an impressive annual year-over-year (YOY) export growth rate of over 15%, a testament to the effectiveness of the results (SBA Exporter of the Year Award, Dept. of Commerce E and E Star Awards) we deliver for America’s exporters.

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Tags: All posts, Global Markets, International Online Marketing

IBT Online Celebrates Prestigious President’s “E Star” Award Win for Export Service Excellence by the United States Department of Commerce

Posted by Joelle Lazzarotto on Tue, Apr 16, 2024

Fort Lauderdale, FL,  March 28th 2024

At IBT Online, our commitment to empowering U.S. businesses in growing their exports, sales, brands, and businesses online and globally has always been at the core of what we do.

This commitment was recognized on a national level this March 2024 when we were honored by the United States Department of Commerce with the President’s “E Star” Award for Export Service, the highest accolade given to companies that assist with export services in the United States.

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Tags: All posts, State and Trade Partners

South Africa's Online Environment Infographic

Posted by Joelle Lazzarotto on Thu, Mar 07, 2024

South Africa has establish itself as a very interesting market for US exporters. Not only a mining and resources powerhouse, South Africa's population is well connected and ready to do business with US companies. With a large population of English speakers, and over 30 million daily internet users, it is a great market to enter for exporters!

Use online tools to your advantage to be found, understood, and transact your business in South Africa. 

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Tags: All posts, Global Markets

Pioneer is Connecting Continents: An American Exporters Success Story in Global Online Marketing

Posted by Joelle Lazzarotto on Tue, Mar 05, 2024

At IBT Online, we have a clear mission as we set out to help exporters leverage online tools to expand their global footprint.

Representing the fourth generation of family ownership, Adrian also had a clear vision of being found, understood, and easy to do business with in Mexico and Canada, so he could not find a better partner to embark on this journey to grow exports, sales, brand, and business globally. Our collaboration, marked by success and shared achievements, unfolded as a journey that Adrian describes as, "a complete market analysis, competitor analysis, just looking at everything from A to Z."

Read more on how the IBT Online Global Programs are helping Pioneer grow their traffic, engagement and conversions globally!

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Tags: All posts, Success Stories, International Online Marketing

Want to Grow your Exports in China? Use the right Online Marketing Tools

Posted by Joelle Lazzarotto on Tue, Mar 05, 2024

China presents huge opportunities for companies looking to expand their exports. To tap into this potential, digital marketing plays a key role in reaching Chinese consumers effectively. However, American exporters face specific challenges in navigating this market, linked to the differences in buying patterns, but also a very different digital landscape.

In this blog, Julian Yeo, International Business Manager at United Electric Controls (UE Online), shares a compelling success story of how IBT Online's tailored approach, Baidu, WeChat, and a localized Chinese website have helped them scale their business in China.

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Tags: All posts, Global Markets, International Online Marketing

Mexico's Online Environment Infographic

Posted by Joelle Lazzarotto on Mon, Jan 29, 2024

Mexico is one of the largest trade partners of the United States, is well connected, and has a population that is tech-savvy and modern - a dream destination for any exporter. The people of Mexico are well connected, avid social media users, and love to watch videos. 

Use online tools to your advantage to be found, understood, and transact your business in Mexico – one of the most internet-aware markets in the world.

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Tags: All posts, Global Markets

Canada's Online Environment Infographic

Posted by Joelle Lazzarotto on Mon, Jan 22, 2024

Canada is the United States' second largest trade partner in the world, and number one importer of US goods. Canada has a population that is well connected, close-by, and ready to do business with US companies. With a large population of English speakers, and 90% of them on the internet, it is a great market to enter for exporters!

Use online tools to your advantage to be found, understood, and transact your business in Canada. 

If you want to learn more about this exciting market, make sure to check out our other resources about Canada including our blog, Website Localization Snapshot and our webinar, How to Sell Online in Canada

The infographic below will help you grasp and understand the potential of Canada’s online environment, social media, and ecommerce.

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Tags: All posts, Global Markets

The Power of Digital Advertising: Oscarware's Ecommerce Success Story

Posted by Joelle Lazzarotto on Sun, Dec 03, 2023

The power of digital advertising to connect with your target audience and create a unique brand experience, cannot be overstated in the evolving landscape of the US ecommerce market. Oscarware, a women-owned Kentucky-based company specializing in innovative grilling accessories, stands as a shining example of the tremendous impact of digital advertising in ecommerce success.

Through their strategic partnership with IBT Online, the company launched a cutting-edge ecommerce platform and orchestrated powerful digital advertising campaigns that reshaped their market presence and helped build a unique brand experience.

Read more as we delve into the pivotal role of digital advertising in Oscarware's ecommerce growth and its broader implications for businesses in the digital era.

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Tags: All posts, Success Stories, International Online Marketing, Global Ecommerce

Drive Export Success with Online Global Search Engine Marketing Programs

Posted by Joelle Lazzarotto on Thu, Nov 02, 2023

In the competitive global marketplace, having a strong online presence is crucial for American exporters to succeed internationally.

IBT Online offers comprehensive search engine marketing (SEM) programs designed to help exporters drive targeted traffic to their websites and achieve global success. Let's explore how partnering with IBT Online can revolutionize your export strategy and unlock new opportunities for growth. 
 
1. Dominate Search Engine Results:Search engines are often the first point of contact for potential customers searching for products or services. IBT Online understands the importance of search engine visibility and leverages SEM strategies to ensure your export business ranks prominently in search engine results. By optimizing your website and targeting relevant keywords, IBT Online helps you capture the attention of your international audience and drive qualified traffic to your website. 
 

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Tags: International Online Marketing

Establish a Strong Global Presence with IBT Online’s Brand Management Programs

Posted by Joelle Lazzarotto on Sun, Oct 22, 2023

In the competitive global marketplace, building a strong and recognizable brand is essential for American exporters to succeed internationally. IBT Online offers comprehensive brand management programs designed to help exporters establish and maintain a consistent and impactful brand presence across international markets. Let's explore how partnering with IBT Online can elevate your brand strategy and drive global success. 
 
1. Brand Strategy Development:IBT Online understands the importance of a well-defined brand strategy. Their brand management programs begin with a thorough analysis of your target markets, competitors, and customer personas. By understanding your unique value proposition and target audience, IBT Online helps you develop a comprehensive brand strategy that aligns with your export goals and resonates with your international customers.

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Tags: International Online Marketing