--- title: International Business and Technology Blog | Joelle Lazzarotto description: IBT Online's Blog provides website localization and international online marketing information to help companies grow their sales, brands and businesses online globally. --- [![IBT Online](https://info.ibt.onl/hs-fs/hubfs/IBT-strapline-01.png?width=250&height=130&name=IBT-strapline-01.png "IBT Online")](http://ibt.onl) # International Business and Technology Blog ## Joelle Lazzarotto ![](https://app.hubspot.com/settings/avatar/c6c9ffa5507938e55190273a313531bb) Find me on: ### Recent Posts ## [Drive Export Success with Online Global Search Engine Marketing Programs](https://info.ibt.onl/international-business-and-technology-blog/drive-export-success-with-online-global-search-engine-marketing-programs) Posted by [Joelle Lazzarotto](https://info.ibt.onl/international-business-and-technology-blog/author/joelle-lazzarotto) on Thu, Nov 02, 2023 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/ITA%20Blog%20Square%20-%20Search.jpg) ](https://info.ibt.onl/international-business-and-technology-blog/drive-export-success-with-online-global-search-engine-marketing-programs) In the competitive global marketplace, having a strong online presence is crucial for American exporters to succeed internationally. IBT Online offers [comprehensive search engine marketing (SEM) programs designed to help exporters drive targeted traffic to their websites and achieve global success.](https://ibt.onl/services/online-marketing/) Let's explore how partnering with IBT Online can revolutionize your export strategy and unlock new opportunities for growth.    1. Dominate Search Engine Results:Search engines are often the first point of contact for potential customers searching for products or services. IBT Online understands the importance of search engine visibility and leverages SEM strategies to ensure your export business ranks prominently in search engine results. By optimizing your website and targeting relevant keywords, IBT Online helps you capture the attention of your international audience and drive qualified traffic to your website.    [Read More](https://info.ibt.onl/international-business-and-technology-blog/drive-export-success-with-online-global-search-engine-marketing-programs) Tags: [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) ## [Establish a Strong Global Presence with IBT Online’s Brand Management Programs](https://info.ibt.onl/international-business-and-technology-blog/establish-a-strong-global-presence-with-ibt-onlines-brand-management-programs) Posted by [Joelle Lazzarotto](https://info.ibt.onl/international-business-and-technology-blog/author/joelle-lazzarotto) on Sun, Oct 22, 2023 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/ITA%20Blog%20Square%20-%20Brand.jpg) ](https://info.ibt.onl/international-business-and-technology-blog/establish-a-strong-global-presence-with-ibt-onlines-brand-management-programs) In the competitive global marketplace, building a strong and recognizable brand is essential for American exporters to succeed internationally. [IBT Online offers comprehensive brand management programs designed to help exporters ](https://ibt.onl/services/online-marketing/)[establish and maintain a consistent and impactful brand presence across international markets. ](https://ibt.onl/services/online-marketing/)Let's explore how partnering with IBT Online can elevate your brand strategy and drive global success.    1. Brand Strategy Development:IBT Online understands the importance of a well-defined brand strategy. Their brand management programs begin with a thorough analysis of your target markets, competitors, and customer personas. By understanding your unique value proposition and target audience, IBT Online helps you develop a comprehensive brand strategy that aligns with your export goals and resonates with your international customers. [Read More](https://info.ibt.onl/international-business-and-technology-blog/establish-a-strong-global-presence-with-ibt-onlines-brand-management-programs) Tags: [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) ## [How To Boost Ecommerce Exports - Sharpen Your Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/boosting-global-ecommerce-sales) Posted by [Joelle Lazzarotto](https://info.ibt.onl/international-business-and-technology-blog/author/joelle-lazzarotto) on Wed, Aug 30, 2023 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/IBT%20Online%20Blog%20Hero%20-Add%20new%20page%20(2).png) ](https://info.ibt.onl/international-business-and-technology-blog/boosting-global-ecommerce-sales) **5 Reasons Why Successful Exporters use Search Engine and Social Media Marketing to Boost Ecommerce Sales** In today's dynamic ecommerce landscape, digital marketing is no longer an option; it's a necessity for ecommerce exporters looking to expand their global sales. The ability to reach a vast audience, engage clients personally, measure return on investment (ROI), operate cost-effectively and remain competitive, all hinge on a robust digital marketing strategy. Online marketing is the fastest, and most cost-effective way to create brand awareness, boost traffic and generate conversions (sales!) across new audience and geographic boundaries. Here are the 5 reasons why successful exporters leverage search engine marketing, social media marketing, and analytics and reporting to grow their global ecommerce sales.  [Read More](https://info.ibt.onl/international-business-and-technology-blog/boosting-global-ecommerce-sales) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing), [Global Ecommerce](https://info.ibt.onl/international-business-and-technology-blog/topic/global-ecommerce) ## [Don't Ignore Social Media - Grow your ROI with Social Listening and Brand Monitoring](https://info.ibt.onl/international-business-and-technology-blog/why-brands-need-to-invest-in-social-listening) Posted by [Joelle Lazzarotto](https://info.ibt.onl/international-business-and-technology-blog/author/joelle-lazzarotto) on Fri, Apr 07, 2023 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/Social%20Listening%20Blog%20hero.png) ](https://info.ibt.onl/international-business-and-technology-blog/why-brands-need-to-invest-in-social-listening) In today’s super competitive landscape, social media is the beating heart of every industry – whether we are ready to give into it or not! Social media is a critical part of every brand's marketing and advertising strategy, from start-ups to Fortune 500 companies. According to a report from [GlobalWebIndex](https://blog.gwi.com/chart-of-the-day/social-browsers-brand/), 54% of social browsers use social media to research new brands and products. And with the advent of social listening, it’s never been so easy for brands to dive deeper into consumer insights and market knowledge, and gain a larger share of that market! As per its most widely-spread definition, Social listening is essentially the art of monitoring social media conversations around specific keywords and topics – but and that's just the tip of the iceberg. The insights gained from social listening can help brands stay ahead of the curve, increase market share, and improve ROI. In this blog post, we'll explore the importance of social listening, how brands can implement it into their marketing strategies, and the benefits it can bring to brands across all industries. [Read More](https://info.ibt.onl/international-business-and-technology-blog/why-brands-need-to-invest-in-social-listening) ## [3 Reasons Why Your Brand Needs Localized Websites](https://info.ibt.onl/international-business-and-technology-blog/3-reasons-why-brand-needs-localized-websites) Posted by [Joelle Lazzarotto](https://info.ibt.onl/international-business-and-technology-blog/author/joelle-lazzarotto) on Tue, Dec 06, 2022 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/IG%20Feature%201.jpg) ](https://info.ibt.onl/international-business-and-technology-blog/3-reasons-why-brand-needs-localized-websites) The B2B digital market is growing now! The global B2B ecommerce market is valued a $14.9 trillion and is five times greater than the B2C market. A report from BigCommerce stated that 87% of B2B buyers admit they would pay more to a supplier with a better ecommerce portal and experience. The new generation of procurement leaders and purchasing agents have grown up buying online for personal needs. They expect to be able to buy online for business development as well! Your website is the most powerful tool for building trust and brand awareness in your target markets and therefore growing your export sales pipeline.  Check out our infographic and get in touch with IBT Online to discover how online business development tools will make the internet work for you 24/7, 365 days/year to help your grow your exports, sales, brand and business.  [Read More](https://info.ibt.onl/international-business-and-technology-blog/3-reasons-why-brand-needs-localized-websites) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Global Markets](https://info.ibt.onl/international-business-and-technology-blog/topic/global-markets) ## [Demystifying Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/demystifying-online-marketing) Posted by [Joelle Lazzarotto](https://info.ibt.onl/international-business-and-technology-blog/author/joelle-lazzarotto) on Mon, Nov 21, 2022 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/IG%20Feature%202.jpg) ](https://info.ibt.onl/international-business-and-technology-blog/demystifying-online-marketing) Adding an online marketing strategy to your website and social media is like throwing gasoline on the fire! Your web traffic explodes, leads will increase,  and your brand recognition will grow. Effective online marketing campaigns increase the number of international prospects that visit your website, drive up engagement on social media, help to educate your prospects about your products and services, and encourage them to buy!  Check out our infographic and get in touch with IBT Online to discover how online business development tools will make the internet work for you 24/7, 365 days/year to help your grow your exports, sales, brand and business.  [Read More](https://info.ibt.onl/international-business-and-technology-blog/demystifying-online-marketing) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Global Markets](https://info.ibt.onl/international-business-and-technology-blog/topic/global-markets) ## [Vietnam's Online Environment Infographic](https://info.ibt.onl/international-business-and-technology-blog/vietnam-online-environment-infographic) Posted by [Joelle Lazzarotto](https://info.ibt.onl/international-business-and-technology-blog/author/joelle-lazzarotto) on Tue, Jul 05, 2022 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/Vietnam%20hero%20image.jpg) ](https://info.ibt.onl/international-business-and-technology-blog/vietnam-online-environment-infographic) With a young, digitally savvy population, a stable political system, a commitment to sustainable growth, and a very strong manufacturing sector, it's no surprise that Vietnam has become a key target market for U.S. Exporters!  With more mobile connections than people, Vietnam is an exciting, highly mobile market! So, how can exporters ensure they are found, understood, and easy to do business with in such a busy and ever-moving marketplace? Get online and launch your localized websites!  Use online tools to your advantage to be found, understood, and boost your business in Vietnam.  [Read More](https://info.ibt.onl/international-business-and-technology-blog/vietnam-online-environment-infographic) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Global Markets](https://info.ibt.onl/international-business-and-technology-blog/topic/global-markets) ## [North Carolina Governor's Export Service Provider Award for IBT Online - Media Release](https://info.ibt.onl/international-business-and-technology-blog/nc-export-award) Posted by [Joelle Lazzarotto](https://info.ibt.onl/international-business-and-technology-blog/author/joelle-lazzarotto) on Fri, Feb 11, 2022 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/EPDNC%20Thank%20you%20element%20(2).png) ](https://info.ibt.onl/international-business-and-technology-blog/nc-export-award) February 9, 2022 ### IBT ONLINE LLC RECEIVES North Carolina Governor's Export Service Provider Award IBT Online is proud to announce that we have been presented with the [North Carolina Governor's Export Service Provider Award for 2021. ](https://edpnc.com/2021-export-awards/) In his addressing message during the award ceremony in Raleigh, NC, Governor Roy Cooper stated that “*The companies we honor today demonstrate the importance of international trade to our state’s economy and offer great examples of how businesses can grow through global commerce*”** and IBT Online is proud to be part of this endeavor.** [Read More](https://info.ibt.onl/international-business-and-technology-blog/nc-export-award) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [State and Trade Partners](https://info.ibt.onl/international-business-and-technology-blog/topic/state-and-trade-partners) ## [President's "E" Award For IBT Online - Media Release](https://info.ibt.onl/international-business-and-technology-blog/e-award-for-ibt-online) Posted by [Joelle Lazzarotto](https://info.ibt.onl/international-business-and-technology-blog/author/joelle-lazzarotto) on Fri, Nov 05, 2021 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/1029_e-award_300px-1.png) ](https://info.ibt.onl/international-business-and-technology-blog/e-award-for-ibt-online) October 21, 2020 (update November 5, 2021) ### IBT ONLINE LLC RECEIVES PRESIDENTIAL "E" AWARD FOR EXPORT SERVICE **The President’s “E” Award is the highest recognition any U.S. company can ****receive for making a significant contribution to the expansion of U.S. exports.** IBT Online is proud to announce that [we were notified by U.S. Secretary of Commerce Wilbur Ross that we have been awarded the President’s  “E” Award for ](https://www.commerce.gov/news/press-releases/2021/11/department-commerce-honors-us-companies-presidential-award-export)[Export Service](https://www.commerce.gov/news/press-releases/2020/10/us-secretary-commerce-wilbur-ross-honors-us-companies-presidential). In his congratulatory letter to IBT Online, Secretary Ross stated that **“IBT Online has demonstrated a sustained commitment to export expansion."** [Read More](https://info.ibt.onl/international-business-and-technology-blog/e-award-for-ibt-online) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [State and Trade Partners](https://info.ibt.onl/international-business-and-technology-blog/topic/state-and-trade-partners) ## [3 Things B2B Marketing Can (and Should!) Learn from B2C](https://info.ibt.onl/international-business-and-technology-blog/3-things-b2b-marketing-can-and-should-learn-from-b2c) Posted by [Joelle Lazzarotto](https://info.ibt.onl/international-business-and-technology-blog/author/joelle-lazzarotto) on Tue, Nov 02, 2021 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/b2b%20marketing%20blog%20Hero%20image%20(1).png) ](https://info.ibt.onl/international-business-and-technology-blog/3-things-b2b-marketing-can-and-should-learn-from-b2c) [HubSpot’s INBOUND2021](https://www.inbound.com/) was yet again a great opportunity to learn, connect and sit back and think about how the world (digital and not) is changing. As a marketer, one of the main takeaways from a number of the sessions I had the pleasure to attend and engage with was the accelerated changes in B2B marketing trends. Historically, B2B marketing has always been perceived as, literally, “Business to Business” hence pushing messages heavily focused on hard metrics like ROI, profitability, and sales. Well, the way businesses thrive has not changed and these metrics continue to be what drives the bottom line, but what has become more apparent is that the way we convey our messages must change. [Read More](https://info.ibt.onl/international-business-and-technology-blog/3-things-b2b-marketing-can-and-should-learn-from-b2c) Tags: [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) [All posts](https://info.ibt.onl/international-business-and-technology-blog/all) [Next](https://info.ibt.onl/international-business-and-technology-blog/author/joelle-lazzarotto/page/2) ### Enjoying this article? ### Posts by category - [All posts (234)](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts) - [Digital Compliance (8)](https://info.ibt.onl/international-business-and-technology-blog/topic/digital-compliance) - [Global Ecommerce (24)](https://info.ibt.onl/international-business-and-technology-blog/topic/global-ecommerce) - [Global Markets (63)](https://info.ibt.onl/international-business-and-technology-blog/topic/global-markets) - [International Online Marketing (77)](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) - [State and Trade Partners (10)](https://info.ibt.onl/international-business-and-technology-blog/topic/state-and-trade-partners) - [Success Stories (25)](https://info.ibt.onl/international-business-and-technology-blog/topic/success-stories) - [Website Localization (66)](https://info.ibt.onl/international-business-and-technology-blog/topic/website-localization) ### Latest posts [ Sitemap](http://ibt.onl/home/sitemap) © 2020 IBT Online. 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