International Business and Technology Blog

October 21, 2020 (update November 5, 2021)

IBT ONLINE LLC RECEIVES PRESIDENTIAL "E" AWARD FOR EXPORT SERVICE

HubSpot’s INBOUND2021 was yet again a great opportunity to learn, connect and sit back and think about how the world (digital and not) is changing.

As a marketer, one of the main takeaways from a number of the sessions I had the pleasure to attend and engage with was the accelerated changes in B2B marketing trends.

Historically, B2B marketing has always been perceived as, literally, “Business to Business” hence pushing messages heavily focused on hard metrics like ROI, profitability, and sales.

Well, the way businesses thrive has not changed and these metrics continue to be what drives the bottom line, but what has become more apparent is that the way we convey our messages must change.

The unique Japanese online environment is difficult to enter but can be extremely rewarding when you are equipped with a localized website and best-practice marketing strategy.

Japan is well known by US Exporters for its large, strong economy – 3^rd largest in the world, and a powerhouse for both import and export. But it is also well known for how difficult it can be to enter!

A less known fact perhaps is how plugged in Japan is, with over 92% of their 127 million population using the internet on regular basis. 

IBT Online has a proven track record of supporting US Exporters to leverage their #1 business development tool - (no, not your sales team) – your website, to be found, be understood, and become easy to do business with in Japan.

With one of the highest internet penetration rates in the world, Japan is very connected and extremely mobile. To ensure your business can not only be found, but that your content can be easily understood by your prospects, you need a localized website.

Taking the title of 'largest country in the World', Russia has a rather minute population at only about 144 million. But don't let this fool you - Russia is a powerhouse and represents the 11th most powerful economy in the world, which makes it a very interesting market for U.S. Exporters! 

But how can you enter this vast, yet condensed market? 

Use online tools to your advantage to be found, understood, and grow your exports in Russia!

Having an optimally localized online presence is key, but don’t stop there! Understanding how your prospects, customers, and why not competitors behave on your website will give you the edge you need to continue growing your exports, sales, brand, and business globally.

Google Analytics is a free, yet fantastic analytics tool that gives you an extremely in-depth look into your Online Global websites' performance and how to leverage it.

Google Analytics is essential for your website as it will allow you to understand whom you are reaching, how they find you, and how they behave and navigate your pages. Having this information at hand will allow you to make strategic decisions for the future and therefore get better results from your website performance.

Having an optimally localized website for each target market helps you be found and be understood but having a clear understanding of the websites’ performance will give you the edge over your competitors.

Canada is the United States' second largest trade partner in the world, and number one importer of US goods. Canada has a population that is well connected, close-by, and ready to do business with US companies. With a large population of English speakers, and 90% of them on the internet, it is a great market to enter for exporters!

Use online tools to your advantage to be found, understood, and transact your business in Canada. 

If you want to learn more about this exciting market, make sure to check out our other resources about Canada including our blog, Website Localization Snapshot and our webinar, How to Sell Online in Canada

The infographic below will help you grasp and understand the potential of Canada’s online environment, social media, and ecommerce.

Traditional trade shows are off the table, and travel is still restricted… How can you find and support your international distributors and in-market partners to grow your exports?

The answer is simple: provide your distributors with a local website to lean on that is strategically optimized for their specific market. In short, localize your website and watch your traffic, engagement, and conversions explode. 

MSSC took advantage of IBT Online’s Global Program to strengthen their sites and then create three best-practice, localized websites in their three top export markets: Mexico, Brazil, and the UK.

“With the pandemic and lack of travelling, these localized websites are an essential tool for us to help our distributors sell our products.

South Africa has establish itself as a very interesting market for US exporters. Not only a mining and resources powerhouse, South Africa's population is well connected and ready to do business with US companies. With a large population of English speakers, and over 30 million daily internet users, it is a great market to enter for exporters!

Use online tools to your advantage to be found, understood, and transact your business in South Africa. 

If you’re asking yourself whether your website looks a little outdated, or maybe it has become slower and users are not interacting with it, wait no longer – IBT Online experts are here to help you make sure you can turn your website into your #1 business development tool.

Website redesign is not - or should not be!- just about the aesthetics; a functional, well-structured, secured website will help you achieve:

1. Higher Traffic
2. Improved Engagement
3. Boost Conversions (or sales, for you and I)

How, you ask? Read more to find out how the IBT Online team of expert have helped US companies develop their website redesign strategy and turn their old websites into their best salesperson (no offence to your current team!). 

With a population of over 49 million people, Colombia is the 3rd largest population in Latin America, and not surprisingly the 4th largest economy. 

Showing significant security improvement and steady economic growth in recent years, Colombia is a market not to be missed by US exporters! 

Use online tools to your advantage to be found, understood, and transact your business in Colombia.