International Business and Technology Blog

Transforming H2O International's Digital Presence with IBT Online's Online Global Programs

Posted by Joelle Lazzarotto on Tue, Jul 09, 2024

Discover how H2O International, a leader in innovative water filtration solutions, expanded their global reach and enhanced their distributor management with the help of IBT Online. Faced with the challenge of recruiting and managing distributors in Africa and Latin America, H2O International partnered with us to create tailored websites and targeted marketing strategies.

As Guillermo Guzman, Founder & President, remarked, "I highly recommend working with IBT Online. They do have a lot of experience in the field." Read on to see how our Online Global Programs helped H2O International boost their international presence, streamline distributor management, and drive sales growth.

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Tags: All posts, Website Localization, Global Markets, International Online Marketing

Smartsolve's Global Websites Design Transformation

Posted by Ava Mitzi on Mon, Jun 17, 2024

Explore how SmartSolve, a pioneer in sustainable water-soluble  paper and packaging solutions, revolutionized their digital footprint with the expertise of IBT Online. Confronted with an outdated website that hindered their global ambitions, SmartSolve collaborated with us to craft a sleek, user-friendly platform optimized for international markets.

As Ashleigh Hotz, Director of Sales and Marketing, affirmed, "Hands down, I would look to IBT Online first for any future projects." Dive into our case study to see how our Online Global Programs dramatically increased SmartSolve’s web traffic, enhanced user engagement, and propelled their international sales.

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Tags: All posts, Website Localization, Global Markets

Yo Mama's Foods' LATAM Ecommerce Expansion Success

Posted by Ava Mitzi on Thu, Jun 13, 2024

Discover how Yo Mama's Foods, a Florida-based food manufacturing company, expanded their digital presence into Mexico and the Spanish-speaking market with the help of IBT Online. Facing the challenge of reaching new customers and establishing their brand internationally, Yo Mama's Foods partnered with us to create a tailored Shopify e-commerce website.

As Kirsten Streger, Brand Manager, emphasized, "My experience working with IBT Online was amazing. They have a great team who walks you through every step of the process." Read on to see how our Online Global Programs helped Yo Mama's Foods achieve their export goals and grow their business in new markets.

 

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Tags: All posts, Website Localization, Global Markets

Apex Instruments' Ecommerce Transformation & Expansion

Posted by Ava Mitzi on Mon, Jun 10, 2024

Discover how Apex Instruments, a global leader in source emission testing equipment, enhanced their digital presence and e-commerce capabilities with IBT Online. Facing the challenge of limited online reach despite their international operations, Apex Instruments partnered with us to create customized websites for multiple regions.

As CEO Miles Wright highlighted, "People rarely under-promise and over-deliver to the degree that IBT Online did." Read on to learn how our Online Global Programs transformed their digital strategy, driving higher traffic, engagement, and revenue.

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Tags: All posts, Website Localization, Global Markets

Afton Scientific's Websites & Marketing Global Growth

Posted by Joelle Lazzarotto on Tue, Jun 04, 2024

Discover how Afton Scientific, a contract pharmaceutical manufacturer, revolutionized their digital presence and marketing strategy with IBT Online. Facing the challenge of increasing their online visibility and engagement, Afton Scientific partnered with us to redesign their websites and implement targeted marketing campaigns.

As Katherine Brandt, Manager of Marketing and Sales Operations, stated, "IBT Online allowed us to have a more strategic approach and has set us up for a successful future." Read on to learn how our Online Global Programs transformed their digital strategy, driving higher traffic, engagement, and conversions. Read on to learn how our Online Global Programs transformed their digital strategy, driving higher traffic, engagement, and conversions.

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Tags: All posts, Website Localization, Global Markets, International Online Marketing

Online Global Growth with AI-Driven Best Practice, Optimally Localized Websites

Posted by Ava Mitzi on Tue, May 28, 2024

In an era where digital presence is paramount, IBT Online excels in delivering optimally localized business development websites tailored for global markets. By integrating artificial intelligence (AI) from ChatGPT, Microsoft, Google, Adobe, and others, along with the latest WordPress technology, we provide our clients with cutting-edge websites that deeply resonate with local customs and languages, delivering local target market export, sales, brand, and business growth.

At the heart of our success is the expertise and experience of the IBT Online team, whose profound understanding of international digital landscapes drives the exceptional results (SBA Exporter of the Year Award, Dept. of Commerce E and E Star Awards) we deliver for America’s exporters.

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Tags: All posts, Website Localization, Global Markets

How different is Spanish in Spain and Latin America? Tips for a Spanish-language website

Posted by Bella zur Hausen on Sun, Dec 10, 2023

Spanish is one of the most widely spoken languages in the world boasting over 550 million native speakers across 21 countries. These numbers make the Spanish-speaking world an especially appealing target for exporters. But this major trade language has variations that impact your global trade and online strategy. What are the differences between Spanish in Spain and Latin America? How different is Spanish to English? And most importantly from your online point of view, will one Spanish website cover all Spanish speaking countries? We want to share with you some of our experiences in helping our clients to get found, be understood and do business in Spanish-speaking markets using their online presence. 

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Tags: All posts, Website Localization, Global Markets

EU Digital Markets Act and Your Online Global Programs

Posted by Emma Pautler on Tue, Apr 26, 2022

In late March 2022, the European Parliament and EU member states reached what media outlets are dubbing a "historic deal" – the Digital Markets Act. EU leaders see this as their most significant overhaul of the digital marketplace in 20 years.

 

The Act has not reached full approval yet, but when the EU sets up digital regulations, you can expect a ripple effect around the world – just like when the General Data Protection Regulation (GDPR) policies were enacted. 

 

Here's what you need to know about the Digital Markets Act, how it will affect your business activities in Europe, and how you can leverage the Online Global programs to thrive in the European market. 

 

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Tags: All posts, Website Localization

How do you Enter a Multi-Cultural Market like the Caribbean?

Posted by Emma Pautler on Mon, Apr 11, 2022

While a beautiful location to visit, the Caribbean can be a challenging export market. The islands are spread out geographically, the population is multi-cultural, and there are several different languages spoken there! How can you grow your business and boost exports in this geographically dispersed and diverse market?

Hillary Hassell of Hassell Free Exports came to IBT Online with that very question! IBT Online set us in the right direction moving forward, I definitely see a long-term partnership with them! says Hassell. IBT Online supported them with the build and launch of a localized website presence in this market, backed by strategic online marketing campaigns to ensure the Hassell Free brand would get noticed and ensure long-term business growth in this region.

Keep reading to learn how this Florida-based company launched a bespoke exporting strategy and boosted their sales in this tropical and multicultural market.

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Tags: All posts, Website Localization, International Online Marketing

What makes China such a Unique Online Environment?

Posted by Andrew Lawlor on Fri, Apr 01, 2022

China's population of 1.4 billion people are online, engaging with a number of platforms and resources every day. In this new online world the best way to communicate and be found by your prospects, clients and partners is through localized websites and online marketing.

Discover what it takes to provide a unique online Local User eXperience (LUX) in their language and market.

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Tags: All posts, Website Localization, Global Markets, International Online Marketing