International Business and Technology Blog

International Ecommerce: How to Sell Globally On Your Website

Posted by Emma Pautler on Tue, Jun 15, 2021

Now is the time to start selling cross-border, but with only 20% of 2020 sales coming from  the US, if your ecommerce website is designed only towards your US audience, you're missing out on 80% of the sales!

We know that international ecommerce can be daunting. You need a robust ecommerce platform that is equipped to handle cross-border tax rates and shipping functionalities, as well as an enticing online store front. But that's where IBT Online’s expertise comes in with a secret weapon -- Shopify.

You may have heard of this dynamic ecommerce platform, but did you know they operate in over 175 countries around the world? IBT Online Global Programs are designed to leverage this platform by creating optimally localized dynamic ecommerce websites tailored to your target markets, by using Shopify's global platform. The IBT Online team is ready to get your international online shops launched.

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Tags: All posts, Website Localization, Search Engines, International Online Marketing, SEO

Online Global Success. right for you? are you ready?

Posted by Adrian Viller on Wed, Jun 02, 2021

Today IBT Online works with over 500 US companies helping them grow their exports, sales, brand, and business by developing best-practice, optimally localized business development websites, and international online marketing programs,  delivering Online Global success. 

Are the Online Global programs right for your business? Are you ready to take advantage of, and leverage Online Global Programs?

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Tags: All posts, Website Localization

96% Satisfaction Rate, and it's all Thanks to our Clients' Feedback

Posted by Ava Mitzi on Thu, May 27, 2021

At IBT Online, our mission is to help U.S. exporters navigate the online global environment, reach their international target markets, and grow their exports, sales, brand, and business globally.

We are proud to say that we currently work with over 500 companies, in over 65 target markets around the world, delivering over 1,500 Online Global Programs. 

In recognition of this, IBT Online has been awarded the President’s ‘E’ Award, which is the highest recognition any U.S. company can receive for contributing to national export expansion efforts that support the U.S. economy and create American jobs.  

How do we do this? Well, we have designed innovative Online Global Programs to fit the needs of U.S. exporters for whichever market they are trying to reach. We value our clients, and we work in collaboration with them to build an Online Global Program that is unique to their needs and business objectives.  

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Tags: All posts, Website Localization, Case Studies

4 Reasons Why You Need a Dedicated Website Just for Canada

Posted by Emma Pautler on Fri, May 21, 2021

Canada's proximity to the US and overall eagerness to do business with America make it ideal for market entry, and you can start online today!

But careful – this does not mean that you should treat Canada as an extension of your US marketing efforts. You need dedicated resources to ensure you will be found and understood by customers across the northern border. A localized website is a perfect way to start, and it will make it easier for your target market to do business with you and buy your products.

By having a dedicated, optimally localized website you will see your local traffic explode, your engagement increase, and your sales will grow exponentially!

How, you ask? IBT Online specializes in building localized websites and this includes Canada! Over the years, we’ve learned how to maximize online visibility in Canada, and we are sharing some of our secrets here. Specifically, why Canada is a critical global market and the top tips on how to showcase your company online, growing your exports, sales, brand, and business.

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Tags: All posts, Website Localization, Market Development, Search Engines

Want to Build Brand Awareness and Trust? Get a local digital footprint!

Posted by Emma Pautler on Wed, May 19, 2021

Whether you have an in-house marketing department to help, or you’re planning on taking the challenge on yourself, website re-design can be a daunting project…

But with the right partner at your side, designing, launching, and tracking the benefits of your newly designed international websites can be easy!

IBT Online Global Programs have been designed to do just that – provide you with optimally localized business development websites, whilst taking the heavy lifting and all the technical aspects off your desk.

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Tags: All posts, Website Localization, Search Engines, International Online Marketing, SEO

Be found in Canada, localize your website

Posted by Emma Pautler on Tue, May 11, 2021

You have a well-designed, SEO-optimized US website, but you struggle to reach your Canadian prospects – sound familiar?

Although many Canadians speak English, your current USA-based English-language website is practically invisible to them -- that's how the internet works. The average Google search session lasts just under a minute, and with over 40,000 Google search queries happening every second, you have to stand out.

So how do you stand out? Having a localized website with a localized URL and relevant content for the Canadian market is the most cost and time-effective way to have an immediate online presence and be found in Canada! This will allow your target customers to find you and interact easily with your brand. Your Canadian website will appear amongst the top Google searches in Canada, building trust with Canadian prospects.

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Tags: All posts, Website Localization, International Online Marketing

"How do I stand out in this new Online Environment?"

Posted by Ava Mitzi on Thu, Apr 22, 2021

You asked, we listened! Every day, at IBT Online we help US exporters navigate the online global environment, supporting them to grow their export, sales, brand, and business internationally.

What was once called the ‘New Online Normal’ is now called the ‘New Reality’! The impact of COVID-19 has compounded the rapid advancement of technologies and the take off-off the online, digitally connected world and this trend is here to stay! So today, companies are facing new challenges that come with this online landscape. So how do you make sure to thrive as a company in this online environment and what are the tools needed? 

To help you stay ahead of the curve, we created a short video that answers the top questions US exporters ask us about growing their business internationally and online today!

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Tags: All posts, Website Localization, International Online Marketing

Get Noticed, Expand Your Global Brand, and Achieve Measurable ROI Globally

Posted by Emma Pautler on Tue, Apr 20, 2021

Selling and promoting your products around the world can be challenging! If you're part of a small or medium-sized business, you know that you need to employ the right strategy to achieve ROI as soon as possible. You don't have extra hours in the day or room in your budget to make mistakes.

The most efficient way to enter new international markets is by leveraging online business development tools. At IBT Online we specialize in building market-specific websites tailored to the local audience, helping US exporters being found, understood and become easy to do business with globally.

Of course, it takes an investment to launch a website - an investment of finances and your team’s precious time. The time spent on big projects like this can be very costly, which is all the more reason why AHB trusted IBT Online’s team of technical experts to become their perfect partner, providing all the technical expertise needed.

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Tags: All posts, Website Localization, Case Studies

"I'm sad we didn't do this sooner" - Take your Physical Business Presence Online, Now!

Posted by Emma Pautler on Fri, Mar 05, 2021

In the last 10 years, buyers have become increasingly more comfortable shopping, negotiating, and closing deals online.

To stay in business, grow your exports, sales, brand, and business you need to capture your buyers' attention online and drive them to your website - in fact, you may already be losing business to your competition because your potential customers can't find you online!

But how can you stand out in a crowded, digital market?

Read how Western Industries Corporation (WIC) is working with IBT Online to leverage online technologies to take their Mexico physical presence online to be found, understood and grow their revenue - all of this thanks to best-practice, optimally localized websites!

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Tags: All posts, Website Localization, Case Studies

Top 3 Benefits of Website Redesign

Posted by Joelle Lazzarotto on Mon, Feb 15, 2021

If you’re asking yourself whether your website looks a little outdated, or maybe it has become slower and users are not interacting with it, wait no longer – IBT Online experts are here to help you make sure you can turn your website into your #1 business development tool.

Website redesign is not - or should not be!- just about the aesthetics; a functional, well-structured, secured website will help you achieve:

  1. Higher Traffic
  2. Improved Engagement
  3. Boost Conversions (or sales, for you and I)

How, you ask? Read more to find out how the IBT Online team of expert have helped US companies develop their website redesign strategy and turn their old websites into their best salesperson (no offence to your current team!). 

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Tags: All posts, Website Localization, International Online Marketing