International Business and Technology Blog

Choosing your trade language: English, French, Spanish or Arabic?

Posted by Bella zur Hausen on Thu, Nov 08, 2018

What are the most spoken languages in the world? 

When your company decides to increase its exports, chances are language plays a key role in choosing which markets to target. Investing in that export market means investing in that language - and what are the costs and benefits of adding a language to your export base? Focusing on four of the most spoken languages globally, this blog sets out some of the main linguistic issues exporters face when expanding their businesses into new markets with different languages. What are the most spoken languages? How many countries speak Spanish, or Arabic or French? What knowledge of the language do you need to be competitive? How different is the language to your native language? And what about English – is it really a global language?  

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Tags: International Online Marketing, All posts, Website Localization, International Business

Online Global: Language and Translation, The Big Picture

Posted by Bella zur Hausen on Mon, Oct 08, 2018

When going global with your website, language and translation is unavoidable. What are your company’s choices and what makes for great translation? Let’s discuss some of the key issues you need to have in mind when thinking about going global online. A website that your international prospects can understand and engage with is essential for today’s exporters. Your company’s international websites need to have local content, culture, language and demand preferences, to ensure your company gets found and gets understood. With website translation, localization and a focus on the target audience, misunderstandings can be avoided, and a unique online experience created for your customers:

“Localisation involves many tasks including translation, multilingual project management and software engineering and testing. […] For companies wishing to attract and hold international customers - either through traditional shops, e-business, or a combination multilingual sites and localisation are vital.” Bert Esselink, author of ‘A practical guide to localization’

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Tags: International Business, All posts, Website Localization

Geolocation: Solutions for Your Website(s)

Posted by John Worthington on Tue, Aug 21, 2018

Geolocation is the "identification of the real-world geographic location of an object", one example of this is Internet Protocol (IP) mapping where a device (mobile, computer…) is connected to the internet. So far, so good and so simple. But it is not! Geolocation is actually extremely controversial with regards to today's ever changing internet connected, legal, commercial, political and societal world. Hence it is complex and has spawned a multi-billion $ solutions industry delivering a range of products, software and service providers that affect as well as provide solutions for your website(s)…

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Tags: All posts, Website Localization

Online Global Website Hosting: speed, security, scalability, support

Posted by John Worthington on Fri, Jun 01, 2018

Hosting websites is a massive, technological, fast evolving and growing global business. Website hosting is all about managing and optimizing the rapid rise in the number of websites: there are over 1.8 billion websites today compared to just 3,000 in 1994. These zillions of webpages compete for prized online real estate, to attract the more than 6 billion targeted internet users worldwide. To succeed, companies, organizations and individuals demand that the website hosting service providers deliver for their websites the four key S’s of website hosting success: speed, security, scalability and support.

The hosting industry is yet another deeply technological subject for those concerned to master and manage. At IBT Online we want the best for our clients online business and this includes getting the best hosting experience in global markets. Service delivery from hosting providers ranges from good (5) to bad (1) (see below for criteria). We see averages of 4 in home markets, but 2 when it comes to global website hosting! The IBT Online Global program best practice for website hosting, is to get our clients a top 5 score in all their markets.

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Tags: All posts, Website Localization

Get ready for GDPR with IBT Online

Posted by Caspar Alexander on Wed, Apr 18, 2018

At IBT Online we deliver innovative and high-quality websites and online marketing for international businesses. With offices in Europe and the US, helping companies navigate the European General Data Protection Regulation (GDPR) is fundamental to our business.

This blog post sets out how you can implement a DIY strategy for dealing with GDPR and how IBT Online can help you get ahead of the game in digital trustworthiness.

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Tags: All posts, Website Localization

Taming Wild West Websites: GDPR and Ownership

Posted by Susanna Hardy on Mon, Mar 26, 2018

The world wide web was invented 30 years ago and in just one generation has spread to every corner of the Earth and even beyond. The United Nations is debating including access to the web as a fundamental human right. But the risks of the web’s ubiquity are also increasingly clear. The General Data Protection Regulation (GDPR) is the greatest challenge so far for companies as they scramble to tame their wild west websites. At the core of GDPR is the recognition that online personal data has a value. Who owns it and how should it be treated?

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Tags: All posts, Website Localization

Web Accessibility - universal access to your website

Posted by John Worthington on Thu, Mar 22, 2018

The ability to access the internet is increasingly seen as a fundamental human right. Tim Berners-Less, one of the inventors of the WorldWideWeb and a director the World Wide Web Consortium (W3C) notes that “The power of the Web is its universality. Access by everyone regardless of disability is an essential aspect”.  Accessibility for the disabled, is a growing concern. While the United Nations set out guidelines as far back as 2006, countries have been slow to adopt them. But the tide now looks to be turning. The European Union (EU) implemented the accessibility best practices in 2010. In 2017, over 400 U.S. companies were served with lawsuits under the Americans with Disabilities Act (ADA) because their websites were not deemed accessible to the disabled. Websites are increasingly  recognized as public places, and therefore need to be more mindful of public accessibility. Today, more than 4 billion people use the web for: “education, employment, government, commerce, health care, recreation, access to information and more” (Source: United Nations). To be denied access to the web is an impediment to normal life and life’s opportunities in our 21st century world. Companies need to take note.

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Tags: All posts, Website Localization, Search Engines

Online retail >$10 trillion by 2020

Posted by John Worthington on Sat, Jun 17, 2017

The digital economy delivers. It lowers costs and barriers to markets, as well as providing access to an unprecedented number of customers (both business and consumer). The traditional routes to markets have eroded. Smart companies, notably web savvy businesses, have created and leveraged technologies to grow their online global sales, brands and businesses.

In any given “home market” there is a truism that the vast majority of your potential clients are located in, by definition, outside in those global markets. Sow the two together, online and global, and you have the driver that ensures B2B and B2C online global retail will represent >$10 trillion of transactions by 2020. And the #1 beneficiaries of the digital economy are small and medium-sized enterprises (SMEs). If you are a decision maker in an SME, please do read on, think through the sales opportunities and the potential value to your brand and business.

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Tags: All posts, Website Localization

ExpressionEngine vs WordPress

Posted by Tereza Santava on Thu, Mar 02, 2017

Many customers ask us: Why do you use ExpressionEngine? Can't you build a WordPress website for us?

WordPress is enjoying a huge popularity today, but it’s ExpressionEngine that gets web developers and designers really excited. ExpressionEngine is IBT Online’s Content Management System of preference, because it’s extremely robust, secure, easy to use, offers endless flexibility that is required to address customers’ most demanding requests, and thanks to the Transcribe add-on by EEHarbor, is great to manage multilingual content. You don’t have to limit your imagination and your requirements… be bold and give your company a tool to properly express and represent yourselves!

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Tags: All posts, Website Localization

Love Story the "Online Global" version...

Posted by John Worthington on Fri, Dec 16, 2016

An Online Global presence means creating, building and delivering website localization and international online marketing to deliver sales, brand and business growth in far flung markets across the globe. Companies looking to go global often ask us, just like in Love Story, “where do I begin?”. The answer, as per the song, is with the “first hello”.

Online Global – languages online for you

Most companies today have their core domestic website – for US companies it is generally the .com English language website. But to grow your sales, brands and businesses globally in today’s multi-national, multi-cultural and multi-lingual world, Online Global has become a business necessity. Check out some of these amazing stats about the top languages in the internet, as well as the growth and number of non-English websites and e/mcommerce platforms. You can’t compete anymore with a traditional English-only .com website.

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Tags: All posts, Website Localization, EU insider