International Business and Technology Blog

EU Digital Markets Act and Your Online Global Programs

Posted by Emma Pautler on Tue, Apr 26, 2022

In late March 2022, the European Parliament and EU member states reached what media outlets are dubbing a "historic deal" – the Digital Markets Act. EU leaders see this as their most significant overhaul of the digital marketplace in 20 years.

 

The Act has not reached full approval yet, but when the EU sets up digital regulations, you can expect a ripple effect around the world – just like when the General Data Protection Regulation (GDPR) policies were enacted. 

 

Here's what you need to know about the Digital Markets Act, how it will affect your business activities in Europe, and how you can leverage the Online Global programs to thrive in the European market. 

 

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Tags: All posts, Website Localization

How do you Enter a Multi-Cultural Market like the Caribbean?

Posted by Emma Pautler on Mon, Apr 11, 2022

While a beautiful location to visit, the Caribbean can be a challenging export market. The islands are spread out geographically, the population is multi-cultural, and there are several different languages spoken there! How can you grow your business and boost exports in this geographically dispersed and diverse market?

Hillary Hassell of Hassell Free Exports came to IBT Online with that very question! IBT Online set us in the right direction moving forward, I definitely see a long-term partnership with them! says Hassell. IBT Online supported them with the build and launch of a localized website presence in this market, backed by strategic online marketing campaigns to ensure the Hassell Free brand would get noticed and ensure long-term business growth in this region.

Keep reading to learn how this Florida-based company launched a bespoke exporting strategy and boosted their sales in this tropical and multicultural market.

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Tags: All posts, Website Localization, International Online Marketing

What do you need to Launch Your .CN Chinese website?

Posted by Xueqiong 'Sidney' WU on Tue, Feb 22, 2022

China is an exciting market to grow your online presence in, but it is also a one-of-a-kind market with a very distinctive online environment, with rules and challenges that need to be considered in order to successfully grow your exports, sales, brand, and business.

Although entering the Chinese market may seem like a challenging and daunting task, it is also a highly rewarding opportunity with an engaged and responsive audience. 

According to McKinsey, “Digitization represents the most important trend for the Chinese economy” as buyers are continuing to seek online solutions to all their needs. So, if you want to succeed in this market you need to establish an online presence with a localized website that is hosted in China, fully operating in their preferred language and local search engines.

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Tags: All posts, Website Localization

Stand Out From Your Agribusiness Competition with Localized Websites

Posted by Emma Pautler on Wed, Feb 16, 2022

It takes a lot of time and effort to build a strong reputation in your industry, and there is nothing more frustrating than discovering that your brand and products or services are not being found outside of your domestic market!

As an Agribusiness company, Endovac Animal Health recognized that website localization can give their business a competitive advantage, helping their brand stand out in a crowded digital landscape.

Since 1983, Endovac Animal Health has enjoyed an established reputation in the U.S. for its products (livestock vaccines). In an effort to capture new clients and more international market share in the Canadian market Endovac signed up for the Online Global programs with IBT Online and launched two localized websites. "Our goal is to make connections with distributors in Canada and reach more end customers," says Ashley Bauer, Endovac's Marketing Coordinator. 

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Tags: All posts, Website Localization, International Online Marketing

Top 3 Reasons to Localize your Exporting Strategy!

Posted by Emma Pautler on Tue, Feb 01, 2022

How it all starts – you have a small team, everyone wears hundreds of different hats and no one speaks a foreign language. You know there is demand for your product, but how can you reach them?  

This is exactly the conundrum OEM Fabricators, a manufacturing company based in Wisconsin, faced. No one on their team speaks an international language. There is demand for their products in Canada, specifically among those who speak the French-Canadian language as well as Germany.

So, instead of opening up the Rosetta Stone and facing this challenge alone, OEM turned to IBT Online to help them to boost their presence in these markets and reach more Canadian and German customers. Find out whether your home state offers the Online Global program & grants!

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Tags: Website Localization

Expand Your Global Reach and Increase International Sales with Online Marketing Strategies

Posted by Emma Pautler on Fri, Oct 22, 2021

Morooka America is a manufacturer of all-terrain construction equipment based in Virginia. They work primarily through a global distribution network.

Up until 2020, they had reasonably good sales in North America from local distributors and were gaining traction in European and South American markets. However, when the pandemic hit in March 2020, their international sales came to a halt.

Read how this manufacturer launched 4 new optimally localized websites and international online marketing programs with IBT Online to expand into new markets and exceed their sales goals during a global pandemic.

As Takashi Inoue, CEO of Morooka America, says; I’m very happy with IBT Online and the web marketing they provide, and I want to recommend them to our mother company in Japan!

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Tags: All posts, Website Localization, International Online Marketing

Top 4 Reasons why Agribusinesses Need an Online Presence to Boost Exports

Posted by Emma Pautler on Tue, Oct 19, 2021

What do sea cucumbers, soup seasoning, cattle, and safflower seeds have in common? They are all being promoted and sold online around the world via our Online Global Programs.

IBT Online has helped many agriculture exporting companies enhance their global reach by building best-practice, optimally localized websites and designing and implementing international online marketing strategies in their export target markets around the world.

Through the Online Global Programs, we’ve transformed agribusiness websites and their online corporate footprint so that they can be found, understood, and easy to do business with online in their chosen target markets.

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Tags: Website Localization, International Online Marketing

Top tips To Grow your Sales in Germany - Go Digital!

Posted by Ava Mitzi on Thu, Aug 12, 2021

Germany is a real powerhouse in Europe and a long-term strong import/export partner for the US. But why, we hear you ask, is your brand awareness and reach in the market is so hard to establish from the US?

The answer is simple - in order to succeed you will need an online presence that is optimized for the German audience, which means a localized German website, a .de, and a dedicated German marketing strategy.

Why do you need a localized .de website?

Germany is a major economy as a producer, importer, exporter, manufacturer etc. it’s got it all. In fact, Germany has the largest population in Europe, with 83 million people, and the fourth largest GDP in the world. It is a real powerhouse in Europe and thanks to its unique position nestled between Austria, Belgium, and Switzerland, its reach is widened. Its neighboring countries hold German-speaking regions, so one German website has the expanded reach of up to 100 million people.

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Tags: All posts, Website Localization

Digital is Here to Stay: It’s Time to Optimize Your Website To Ensure Your Company’s Longevity

Posted by Emma Pautler on Mon, Aug 02, 2021

It's no secret that the pandemic hurt a lot of businesses in 2020, especially brick-and-mortar businesses. As the premier Judo training center in Southeast Idaho, Blue Line Judo was severely impacted by the pandemic and was among the companies struggling to stay in business.

At IBT Online we have always been in the digital space, keeping and helping our clients stay ahead of the curve, but in 2020 the importance of being found, understood, and easy to do business with online became clearer than ever.

We know that digital is here to stay, and so does Blue Line Judo who has invested in two optimally localized, business development websites to help them make their new digital service global!

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Tags: All posts, Website Localization, SEO

Four Reasons Why Website Localization is a Smart Business Decision

Posted by Emma Pautler on Mon, Aug 02, 2021

In today's online world, your website is your #1 business development tool. But is your website easy to be found, understood, and easy to do business within your target market? If not, it's time to invest in website localization -- you can't afford to wait any longer!

We worked with Fullerton Tool Company to launch two newly localized business development websites to help them reach their Spanish and French-speaking customers. Beth Bauer, the Marketing Content Strategist, says having localized websites to reach your target markets is “just a smart business decision!

When you're up against the international competition, your brand will look "amateur" without the proper website setup. Optimally localized websites are the key to growing your exports, sales, brand, and business in foreign markets, and they should be included in your export marketing strategy.

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Tags: All posts, Website Localization, Search Engines, SEO