International Business and Technology Blog

Shire Post Mint: global appeal needs global websites

Posted by Susanna Hardy on Fri, Jan 12, 2018

Selling specialized products to consumers these days requires a fantastic website and regular postings of quality social media across multiple media platforms. Shire Post Mint from Arkansas do this well. Their US home website allows customers to browse and purchase easily while their blogs and regular social media postings include great visuals and engaging content. Now how best to grow internationally? Management chose to leverage their digital presence through localized websites and international online marketing for their key export markets. IBT Online is delighted to help: the first step was to build German and Spanish localized websites.

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Tags: All posts, Online Global Case Studies

Social media infographic - a helpful tool for exporters

Posted by Susanna Hardy on Fri, Dec 29, 2017

This infographic is designed to be a helpful tool for someone who doesn’t know where to start with international social media. 

Social media is huge. There is no denying the power and amplitude of social media sites such as Facebook, Instagram, Twitter, and LinkedIn (among many others). Which is why it can be intimidating - especially for an exporter that is more concerned with keeping up with their products and services than how to fit a message in X amount of characters.

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Tags: All posts, SEO & Social Media

Vapor Pin conquers Brazil ecommerce

Posted by Susanna Hardy on Fri, Dec 01, 2017

Vapor Pin Enterprises, Inc. patented the Vapor Pin®, which allows environmental professionals a means of collecting high-quality, low-cost soil gas samples within minutes. Management was convinced that Brazil would be responsive to ecommerce and they turned to their local, US-based web agency for help. Unfortunately, the local web company did not have the experience, the know-how or the tools and skills to build localized Brazilian ecommerce websites. IBT Online was proud to be called in to help fix the problem and get a great, functioning, optimized and safe localized Brazilian ecommerce website with an accompanying online marketing strategy.

Localizing websites is more than translating a few pages – it involves deep local knowledge, wide technical experience and strong locally-based search engine optimization skills. Ecommerce plug-ins also need to be suited to the local market, taking into account local payment habits, safety and compliance regulations. For Brazilian ecommerce, according to Director of Sales Laurie A. Chilcote, “everything is in place including, distributors, accountants, lawyers…now we need to get online”. It was the right time to call in IBT Online to ensure the Brazilian website was launched on-time and on-budget with a full ecommerce platform and online marketing strategy to power up sales.

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Tags: All posts, Online Global Case Studies

All about that S - for security

Posted by John Worthington on Thu, Nov 16, 2017

I have always loved the letter S: it is the best letter in the alphabet. It is always, all about that "S". In fact, S is such an important letter that we added it to our web browser, so we are HTTPS, to make it safer for you! And everyone in the online community, should be doing the same. The online world and internet of things are fundamentally insecure, with cybercrime rising exponentially and now reckoned to be the second most reported economic crime, costing billions.

Could cybercrime happen to you? Yes. Worried? You should be. If not secured, “when you load a website someone else on the network can look at or modify the site before it gets to you”. And that happens all the time, with most users blissfully unaware. The not-so-elegantly named solution is Secure Sockets Layer (SSL), denoted by an S in your web browser. Just glance up now and check it out: does it read HTTP or HTTPS? You will see that IBT Online is HTTPS = secureThis is the standard security technology for establishing an encrypted link between a web server and a browser. Hence the online mantra is HTTPS good, HTTP bad! Add an S and you’re good. An HTTPS website should make you smile as it is has three essential qualities: identity, confidentiality and integrity. So you know where you stand; safe and secure.

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Tags: All posts, Website Localization and Online Tools

Online Global App Story - #1: the Apps

Posted by John Worthington on Fri, Oct 27, 2017

Try counting the number of apps on your mobile devices and then add up the hours and money spent. Surprised at how large it all is? Bravo! You are a relatively early adopter and contributing member of the incredible Online Global App Story. Today, you choose from >10 million apps, are one of >3.4 billion app users worldwide who spend >1.6 trillion hours and >$1.3 trillion annually. By 2021, those numbers are projected to double, triple or more with > 25 million apps available, 6.3 billion app users, 3.5 trillion hours and an astounding $6.3 trillion. Apps are the latest new digital thing. And those big and fast-growing numbers can, if you embrace the Online Global App Story, drive your global sales, brands and business growth.

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Tags: All posts, Website Localization and Online Tools

Holland Pump goes online global - boosting sales and brand awareness in South America

Posted by Susanna Hardy on Thu, Oct 19, 2017

Management at Holland Pump were keen to increase brand awareness in their key export markets. The solution was to use online tools, starting with localized websites, as the most effective means of building business and brand awareness rapidly. 

It made sense to start with South America as some of Holland Pump’s most attractive export markets are in the region, with large-scale mining, infrastructure and industrial projects. IBT Online was tasked with building the localized websites for Brazil and Mexico for starters. The localized websites allow Holland Pump to showcase their expertise to local prospective clients, reinforcing the trust that is so essential to the buyer’s journey.

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Tags: All posts, Online Global Case Studies

Website localization snapshot: Canada

Posted by Tereza Santava on Thu, Oct 19, 2017

Canada is a great market for US companies testing the international export waters for the first time, but equally offers a great long-term international business growth opportunity. Canada is the go-to export market of many US companies, not only thanks to its close proximity, which allows for easier, more affordable shipping and order fulfilment, but also thanks to lower language and cultural barriers. But how about the barriers of the online world? What should you consider when building a website(s) for Canada?

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Tags: All posts, Website Localization and Online Tools, Export markets

GCAPS - Building global brand awareness with social media

Posted by Susanna Hardy on Mon, Oct 16, 2017

The Global Center for Automotive Performance Simulation (GCAPS) is a world-class facility, serving global clients for vehicle and tire testing and simulation. Given the global nature of the automotive sector, it makes sense for GCAPS to get online globally and IBT Online is proud to be assisting them.

Management felt their state-of-the-art and high performance testing facilities deserved a brighter spotlight, both internationally and in their US domestic market. Having an effective online presence today requires regular outreach through social media to your targeted local audience to build global brand awareness.

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Tags: All posts, Online Global Case Studies

ASG extend their global online presence with IBT Online

Posted by Susanna Hardy on Wed, Sep 13, 2017

Extending the online reach – building on success

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Tags: All posts, Online Global Case Studies

Videos: it's all about platform(s)

Posted by John Worthington on Tue, Aug 08, 2017

Want your videos to deliver global sales, brand and business growth? Then make sure you got the right platform! Online video platforms (OVPs) have come a long way, in terms of commercial communications and business functionality, in the last 10 years. Today, we have real choice, with multitudes of OVPs vying for space in what is currently the fastest growing trend of our digital era.

OVPs essentially propose four measurable services: hosting, publishing, managing and sharing. Depending on your communication and business objectives, there are choices to be made as you seek to optimize the success and hence the return on investment of your video marketing. Do check out our IBT Online  Video: the only way is up!  blog on the subject Read More

Tags: All posts, Website Localization and Online Tools