International Business and Technology Blog

B2B Buying in the Age of Generative AI: Why U.S. Businesses, especially Exporters Must Adapt Now

Posted by Ghita Benhadda on Mon, Jun 30, 2025

How GenAI Is Reshaping Procurement - and What You Business Leaders Must Now Do to Stay Visible!

The New Reality: AI Is Now every B2B Buyers #1 Assistant.
 
B2B buying has changed fast. Forrester states   89% of B2B buyers are already using generative AI (GenAI) tools like ChatGPT, Gemini, and Perplexity in their purchasing process. These AI tools assist buyers research vendors, evaluate options, and even justify purchasing decisions. Business leaders are you ready?
 
And it's not stopping there.   Gartner predicts that by 2027,   75% of new analytics content will be contextualized by GenAI to support intelligent business decisions.
If your business isn’t showing up in AI-generated recommendations, you’re not even in the consideration set.
For U.S. companies and exporters, this shift is strategic. If your website(s) isn’t optimized for AI search (Generative Engine Optimization), your website(s) is invisible.
 

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Tags: All posts, Global Markets, International Online Marketing

Why Your Corporate Website(s) Must NOW Be Optimized for the Future of AI Search

Posted by Ghita Benhadda on Thu, Jun 26, 2025

AI-Powered Search has Changed the Rules for Business Online Discoverability Everywhere - and What You Must Do About It.

The Search Landscape Has Changed - Radically for American Businesses, especially those Exporting.

For decades (since 1998 when Google started!), companies focused on optimizing their websites for traditional search engines (in every country, in every language...) using classic SEO tactics: keywords, backlinks, metadata, mobile responsiveness. 
 
That’s no longer enough.  
 
Today, after just 2.5 years, more than 1 billion people (it took Google 13 years to get to that same number) interact and search with AI-powered Large Language Models (LLMs) like  ChatGPT, Gemini, Claude, and Perplexity  to find businesses, solutions, products, services, and vendors, globally.
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Tags: All posts, Global Markets, International Online Marketing

AI Generative Search and the Future of Online Local with IBT Online

Posted by Ghita Benhadda on Wed, Apr 09, 2025

If your customers are searching with AI - but your digital strategy is still built with the old Google/Bing algorithm in mind - we need to talk.

B2B exporters are facing a new challenge: the rules of search are changing. Traditional SEO tactics alone are no longer enough. Generative AI tools like ChatGPT, Google’s SGE, and Microsoft Copilot are now curating answers, not just serving up results. If your business isn’t showing up in those AI-generated responses, you're already falling behind.

IBT Online knows this - and we’re building strategies that help U.S. businesses adapt, compete, and stay visible in a world powered by AI search.

Read on to learn how we’re turning Online Local into an AI-ready growth engine - and what “Generative Engine Optimization” (GEO) means for your international strategy.

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Tags: All posts, Website Localization, International Online Marketing

Unlock Your Business Potential with IBT Online and HubSpot

Posted by Joelle Lazzarotto on Tue, Apr 08, 2025

At IBT Online, we understand that success in today’s digital world requires a seamless, data-driven approach to sales, marketing, and customer relationship management. That’s why we are proud to be a HubSpot Solutions Partner, leveraging the power of HubSpot’s industry-leading platform to help our clients grow their sales, brand, and business globally.

How IBT Online Helps Clients Maximize HubSpot

Our experienced and certified team of HubSpot experts works closely with clients to implement, optimize, and manage HubSpot solutions tailored to their business goals. Whether it’s lead generation, automation, or sales enablement, we ensure HubSpot works effectively for you, driving measurable results.

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Tags: All posts, International Online Marketing

Sciencix – Thriving Globally with IBT Online and the ITA

Posted by Joelle Lazzarotto on Thu, Jan 23, 2025

In the fast-paced world of scientific equipment, maintaining a strong international presence requires more than just great products—it demands a robust digital strategy. Sciencix, a North Carolina-based leader in manufacturing replacement parts for scientific instruments, partnered with IBT Online to revolutionize their online presence. With the support of the U.S. Commercial Services International Trade Administration (ITA), Sciencix achieved exceptional results, including national and global recognition.
 
As Lisa Bamford, Director of Global Marketing & Business Development at Sciencix, shares,   “Partnering with IBT Online has been a game-changer for us as scientists. In fact, we have received awards and recognition on a national and global scale that we never could have dreamed possible.”
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Tags: All posts, Website Localization, International Online Marketing

IBT Online Renewal of U.S. Department of Commerce International Trade Administration Strategic Partnership

Posted by Susanna Hardy on Thu, Jan 02, 2025

IBT Online is thrilled to announce the renewal of our Strategic Partnership with the U.S. Department of Commerce (USDOC) - International Trade Administration (ITA) - U.S. Commercial Service for 2024/25!

First established in November 2023, this partnership has been instrumental in helping American exporters expand their global reach. The annual review conducted by the ITA has recognized the success and impact of our collaboration, leading to the signing of a new contract to continue our joint mission. We are excited to build on the momentum of the past year and drive further success for American businesses in international markets.

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Tags: All posts, Success Stories, State and Trade Partners

Colombia's Online Environment Infographic

Posted by Johnny Koons on Wed, Dec 04, 2024

Colombia, with a population exceeding 52 million, is experiencing rapid digital growth, offering substantial opportunities for U.S. exporters. The country's increasing internet penetration and dynamic ecommerce landscape make it an attractive market for businesses aiming to expand their global presence.

Internet usage in Colombia has reached 84%, with 43 million people actively online and driving a booming $15.6 billion ecommerce market for 2024. Mobile devices lead the way, accounting for 98% of internet access, while platforms like Mercado Libre and social media giants such as Facebook, Instagram, and WhatsApp are central to consumer behavior. Our infographic highlights these trends, providing key insights to help businesses succeed in this rapidly growing digital economy.

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Tags: All posts, Global Markets, Global Ecommerce

Chile's Online Environment Infographic

Posted by Johnny Koons on Wed, Dec 04, 2024

Chile, with a population of approximately 19.7 million and a GDP of $350 billion, stands as a significant market for U.S. exporters. The country's high urbanization rate of 87.8% and a well connected population present substantial opportunities for businesses aiming to expand their global footprint.

The digital economy in Chile is thriving, with 88% of the population online and contributing to a $12.3 billion ecommerce market. Mobile devices drive 68% of online purchases, and social media platforms like Facebook, Instagram, and WhatsApp connect 79.1% of the population. These key trends are highlighted in our infographic to guide your business strategies in this growing market.

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Tags: All posts, Global Markets

Brazil Online Environment Infographic

Posted by Johnny Koons on Wed, Dec 04, 2024

Brazil, the largest economy in South America, presents significant opportunities for U.S. exporters. With a population exceeding 212 million and a rapidly growing digital landscape, Brazil offers a vast market for businesses aiming to expand their global footprint.

Boasting 188 million internet users and a 7% increase in ecommerce growth for 2024, the digital landscape in Brazil is thriving. Mobile usage leads the way, with 96% of users accessing the internet on their phones and 40% making purchases from international platforms. Our infographic provides key insights into these trends, helping businesses navigate and capitalize on Brazil’s dynamic online market.

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Tags: All posts, Global Markets

Argentina's Online Environment Infographic

Posted by Johnny Koons on Wed, Dec 04, 2024

Argentina, with a GDP of $604 billion and a population of approximately 46 million, presents a dynamic market for U.S. exporters. The country's high internet penetration rate of 88% and a rapidly expanding ecommerce sector offer substantial opportunities for businesses aiming to establish or enhance their presence in the Argentine market.

With 88% internet penetration (40.58 million users) and a $15.6 billion ecommerce market, where over 70% of transactions happen via mobile, Argentina's digital landscape is booming. Social media platforms like Instagram, Facebook, and TikTok engage 68.2% of the population, and our infographic provides key insights to help businesses succeed in this thriving online market.

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Tags: All posts, Global Markets, International Online Marketing, Global Ecommerce