To take your CleantTech business to the next level you need to embrace digital solutions!
Lindsey Coshell, CEO of AquaNaka, realized that her company needed to embrace digitalization to stay competitive and ambitious within the CleanTech space. Digital sales and marketing solutions were fundamental to overcoming this challenge as buyers across the industry are expecting seamless customer experiences.
AquaNaka is a CleanTech company, based in Nova Scotia, that specialises in turning sea waste into organic, cleaning products. They signed up for the Online Global programs which allowed them to tap into digital expertise and market insights for their exporting objectives that they didn't have in-house.
AquaNaka operates in a global business so the global online presence is really important for the buyer experience. The first step was working with IBT Online to completely overhaul their website to refine their marketing message and connect with their ideal clients.
IBT Online developed an online marketing strategy to connect with more prospects for AquaNaka outside of Atlantic Canada. Read their exact strategy to uplevel their online brand to be found, understood, and easy to do business with across Canada, North America, and the European Union.Read More