International Business and Technology Blog

Emma Pautler

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Recent Posts

Setting You Up for SEO Success

Posted by Emma Pautler on Thu, Jul 22, 2021

Search Engine Optimization (SEO) is the secret to being found online by your customers around the world. Your international prospects use search engines like Google, Yahoo or Bing to find products and services online.

So how can you guarantee they find you? That's where IBT Online comes in! We design and deliver best-practice, optimally localized international websites that are optimized for search engines in different markets worldwide.

Our SEO strategies make your website easy to be found and understood by your international customers, making it easier for them to do business with you and buy your products!

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Tags: All posts, Website Localization, SEO & Social Media, International Online Marketing, SEO

How to Stand Out from Big Global Brands With Customer-Facing Content

Posted by Emma Pautler on Thu, Jul 08, 2021

Achieving marketplace recognition overseas to grow your exports, sales, brand, and business globally is not an easy task – you must "look through the lens of the customer!", as Davies Hood, president of Induron Protective Coatings, learned by working with us.

“I like to purchase domestically and in my own language and in US measurements. It made me realize our partners in different parts of the world like to do the same.”

At IBT Online we pride ourselves in being able not only to understand our clients’ businesses and their goals but also to have a tracked record of being able to build and promote brands that go beyond their domestic market.

IBT Online helped Induron think more like their international consumers instead of like marketing and salespeople, according to Hood; "this was a major mindset shift!"

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Tags: All posts, Website Localization, Search Engines, SEO

International Online Marketing: The Key to Increasing Inbound Leads

Posted by Emma Pautler on Thu, Jul 01, 2021

"My company chose IBT Online, and the results speak for themselves!" says Jonathan Szucs, the President and Founder of Advanced Superabrasives. "Within weeks of going live, our new websites in Mexico and Canada started generating over ten requests for quotes per week!"

That's huge for any small business that's entering a new market, just like Advanced Superabrasives.

Read how ASI worked with IBT Online to launch two new websites in Mexico and Canada and support their online presence in these target markets with tailored international online marketing strategies in both Mexico and Canada.

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Tags: All posts, Website Localization, Search Engines, International Online Marketing, SEO

International Ecommerce: How to Sell Globally On Your Website

Posted by Emma Pautler on Tue, Jun 15, 2021

Now is the time to start selling cross-border, but with only 20% of 2020 sales coming from  the US, if your ecommerce website is designed only towards your US audience, you're missing out on 80% of the sales!

We know that international ecommerce can be daunting. You need a robust ecommerce platform that is equipped to handle cross-border tax rates and shipping functionalities, as well as an enticing online store front. But that's where IBT Online’s expertise comes in with a secret weapon -- Shopify.

You may have heard of this dynamic ecommerce platform, but did you know they operate in over 175 countries around the world? IBT Online Global Programs are designed to leverage this platform by creating optimally localized dynamic ecommerce websites tailored to your target markets, by using Shopify's global platform. The IBT Online team is ready to get your international online shops launched.

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Tags: All posts, Website Localization, Search Engines, International Online Marketing, SEO

4 Reasons Why You Need a Dedicated Website Just for Canada

Posted by Emma Pautler on Fri, May 21, 2021

Canada's proximity to the US and overall eagerness to do business with America make it ideal for market entry, and you can start online today!

But careful – this does not mean that you should treat Canada as an extension of your US marketing efforts. You need dedicated resources to ensure you will be found and understood by customers across the northern border. A localized website is a perfect way to start, and it will make it easier for your target market to do business with you and buy your products.

By having a dedicated, optimally localized website you will see your local traffic explode, your engagement increase, and your sales will grow exponentially!

How, you ask? IBT Online specializes in building localized websites and this includes Canada! Over the years, we’ve learned how to maximize online visibility in Canada, and we are sharing some of our secrets here. Specifically, why Canada is a critical global market and the top tips on how to showcase your company online, growing your exports, sales, brand, and business.

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Tags: All posts, Website Localization, Market Development, Search Engines

Want to Build Brand Awareness and Trust? Get a local digital footprint!

Posted by Emma Pautler on Wed, May 19, 2021

Whether you have an in-house marketing department to help, or you’re planning on taking the challenge on yourself, website re-design can be a daunting project…

But with the right partner at your side, designing, launching, and tracking the benefits of your newly designed international websites can be easy!

IBT Online Global Programs have been designed to do just that – provide you with optimally localized business development websites, whilst taking the heavy lifting and all the technical aspects off your desk.

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Tags: All posts, Website Localization, Search Engines, International Online Marketing, SEO

Be found in Canada, localize your website

Posted by Emma Pautler on Tue, May 11, 2021

You have a well-designed, SEO-optimized US website, but you struggle to reach your Canadian prospects – sound familiar?

Although many Canadians speak English, your current USA-based English-language website is practically invisible to them -- that's how the internet works. The average Google search session lasts just under a minute, and with over 40,000 Google search queries happening every second, you have to stand out.

So how do you stand out? Having a localized website with a localized URL and relevant content for the Canadian market is the most cost and time-effective way to have an immediate online presence and be found in Canada! This will allow your target customers to find you and interact easily with your brand. Your Canadian website will appear amongst the top Google searches in Canada, building trust with Canadian prospects.

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Tags: All posts, Website Localization, International Online Marketing

Get Noticed, Expand Your Global Brand, and Achieve Measurable ROI Globally

Posted by Emma Pautler on Tue, Apr 20, 2021

Selling and promoting your products around the world can be challenging! If you're part of a small or medium-sized business, you know that you need to employ the right strategy to achieve ROI as soon as possible. You don't have extra hours in the day or room in your budget to make mistakes.

The most efficient way to enter new international markets is by leveraging online business development tools. At IBT Online we specialize in building market-specific websites tailored to the local audience, helping US exporters being found, understood and become easy to do business with globally.

Of course, it takes an investment to launch a website - an investment of finances and your team’s precious time. The time spent on big projects like this can be very costly, which is all the more reason why AHB trusted IBT Online’s team of technical experts to become their perfect partner, providing all the technical expertise needed.

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Tags: All posts, Website Localization, Case Studies

"I'm sad we didn't do this sooner" - Take your Physical Business Presence Online, Now!

Posted by Emma Pautler on Fri, Mar 05, 2021

In the last 10 years, buyers have become increasingly more comfortable shopping, negotiating, and closing deals online.

To stay in business, grow your exports, sales, brand, and business you need to capture your buyers' attention online and drive them to your website - in fact, you may already be losing business to your competition because your potential customers can't find you online!

But how can you stand out in a crowded, digital market?

Read how Western Industries Corporation (WIC) is working with IBT Online to leverage online technologies to take their Mexico physical presence online to be found, understood and grow their revenue - all of this thanks to best-practice, optimally localized websites!

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Tags: All posts, Website Localization, Case Studies

Turn your website into a lead-generation machine

Posted by Emma Pautler on Fri, Feb 19, 2021

HOW UNITED ELECTRIC CONTROLS INCREASED LEADS IN CHINA, LATIN AMERICA, AND BRAZIL 

If you want to sell more products and services online, you can't sit back and pray that buyers will stumble across your website, especially when it comes to international customers.

To attract more leads online, United Electric Controls worked with IBT Online to develop a proactive strategy for the Chinese, Latin American, and Brazilian markets. IBT Online delivered a customized solution, including three localized websites and search engine advertising. A year later, UEC is seeing more leads than ever before and achieving click-through rates on their websites that are consistently above the industry average.

"Working with IBT Online has been a fantastic experience, the quality of work has been high. The IBT team is very responsive with value-added inputs." - Julian Yeo, Strategic Marketing Manager.

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Tags: All posts, Case Studies