International Business and Technology Blog

Emma Pautler

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Global Business Growth with A Local Go To Market Strategy

Posted by Emma Pautler on Thu, Feb 02, 2023

The Online Global Program is a proven path for launching brands into international markets and building a long-term sales pipeline.


That's  exactly what Redi-Rock International, a Michigan-based company, wanted to do, as Mattie Meadows, Marketing Manager states: "We wanted to show that we are an international company". To achieve this objective with confidence, Redi Rock partnered with IBT Online to expand their global online presence, starting with the French and German markets.


Now Redi-Rock can demonstrate to their domestic and international prospects, clients and partners that they are, indeed, a global business with a local digital footprint.

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A Strategic Approach to Growing your business internationally

Posted by Emma Pautler on Sun, Dec 04, 2022

Since 1985, Sciencix has worked hard to grow their brand organically in over 100 countries. However, it was time to take a more strategic and proactive approach. Sciencix partnered with IBT Online to build, optimize, and launch two new websites for the Latin America and India market.


"We've already seen a really positive response from our customers in those areas" says Lisa Bamford, from Sciencix. In IBT Online, Sciencix found a partner to help them build out a bespoke strategy that would speak to their international prospects and ultimately, reach their global business objectives, as Bamford says: "It pays to be very specific in your website marketing. I know it was the right choice." Now that their Latin American and Indian websites are up and running, Sciencix is planning their first trips to Latin America and India to visit their customers and strengthen relationships there. They’ve also expanded their goal to reach more countries, as Bamford says: “The Online Global Program opened our eyes to potential and possibility we had never considered. I know it was the right choice."


Start Your Online Global Journey Here

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How To Leverage Your ‘Made In USA’ Products to Grow Exports in Overseas Markets

Posted by Emma Pautler on Fri, Sep 30, 2022

Richmond Dental and Medical have been in business for over 125 years. They continue to refine and pivot their exporting strategy in order to stay competitive, stand out in the market and bring their “Made in the USA” products to the world. Read how Richmond Dental and Medical leveraged the North Carolina Online Global Programs and worked with IBT Online to boost their brand in Europe and the Middle East to offer a more personalized, online experience to their overseas prospects.

Now, Richmond Dental and Medical have two fully localized websites for the German and Middle East markets, optimized for their foreign prospects, and are already gaining brand recognition as leaders in dentistry in these regions. Get in touch if you would like to kick-off your journey in boosting your brand and exports in overseas markets!

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A Canada Online Global Success Story

Posted by Emma Pautler on Tue, Aug 02, 2022

Masters Dental Lab, based in Halifax, Nova Scotia, Canada, was eager to expand into new international markets, especially Germany. They decided to leverage IBT Online’s Canada Online Global programs to help launch their first localized website and grow their brandpresence in Europe. Now, they have a fully functional German-language website, optimized for their prospects, and are already gaining brand recognition as leaders in digital dentistry across Europe!


As a Canadian exporter striving to boost their sales and brand recognition internationally, the Canada Online Global Programs have undoubtedly helped Masters Dental Lab in achieving their exporting objectives, as Barbara Christina Schatz, Strategic Business Advisor and Customer Experience Leader at Masters Dental Lab confirms: “Atlantic Canadians need to reach for opportunities and we’re so grateful for programs like this because it enables our future, it enables us to grow at levels we could not have grown without the support! It was exceptional!” 


Read how IBT Online and Masters Dental Lab worked together to launch this Canadian brand in Germany and establish their brand in Europe in a matter of months!

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The Complete International Ecommerce Package

Posted by Emma Pautler on Tue, Aug 02, 2022

When you don't speak the language or know the local culture of your target customers, selling to them can be challenging. Reaching customers in foreign markets requires a thorough digital and cultural understanding of the market and that is why Florida-based EnviroKlenz turned to IBT Online to help them launch their brand in Europe and leverage the EU market to their advantage.

Thanks to the Florida Online Global Programs, EnviroKlenz is now equipped with two fully localized, best-practice international and ecommerce enabled websites. Now consumers throughout Europe can find EnviroKlenz’s products easily, learn about their air purifiers and purchase directly from the website.

Read more to learn about the comprehensive strategy that IBT Online implemented to ensure a friction-less customer experience for the local buyer and therefore boost EnviroKlenz's sales as well as credibility throughout Europe. Start your ecommerce journey now!


Watch this video of Leticia Menzzano, Marketing and Brand Specialist at EnviroKlenz discussing the ongoing brand and business growth thanks to the new localized websites all delivered thanks to the Florida Online Global Programs. As Menzzano states: "The IBT Online team helped us, and we see them as a long-term partner. They took the time to understand our long-term goals and gave us solutions to get there." 

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Grow Your Brand And Increase Sales - All Online!

Posted by Emma Pautler on Fri, Jun 10, 2022

Fullerton Tool Company needed to jumpstart engagement and exports in their target market: Mexico. Given the success of the partnership with IBT Online in designing and launching their localized, best-practice websites in international markets including Mexico and Canada, Fullerton Tool Company decided to continue this partnership and sign up for the International Online Global Marketing Programs


The results have been outstanding. Now, prospects in Canada, Mexico, and the U.S. can go online and order exactly what they want and enjoy a bespoke buyer experience, and, in turn, Fullerton Tool Company enjoys a diversified sales pipeline from their domestic as well as foreign markets. “We went from a handful of sessions on our new websites per month to 9,000 monthly sessions” says Beth Bauer, the Digital Operations Manager for the company.

Read more to learn how Fullerton Tool Company increased sales in Mexico, Canada, and the U.S. with the help of IBT Online.

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EU Digital Services Act and Your Online Global Programs

Posted by Emma Pautler on Mon, May 16, 2022

The European Union put forward the Digital Services Act with the goal of creating a safer and more open digital space. This Act includes a concerted effort from EU leaders to crack down on “Big Tech” platforms like Google, Meta (Facebook), and Twitter and encourage accountability. The Digital Services Act was announced right after the Digital Markets Act.


These two acts should not be confused – as they each have very different implications for those who operate businesses online, nonetheless both Acts work in synchrony to encourage safety and further accountability to online services and providers.


Here’s what you need to know about the Digital Services Act and how it will affect your business activities in Europe. IBT Online has launched the Online Global Programs to best position your business within this new landscape and optimized their programs to ensure the long-term growth of your exports, sales, brand, and business in Europe. Check out the Online Global Programs here! 

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EU Digital Markets Act and Your Online Global Programs

Posted by Emma Pautler on Tue, Apr 26, 2022

In late March 2022, the European Parliament and EU member states reached what media outlets are dubbing a "historic deal" – the Digital Markets Act. EU leaders see this as their most significant overhaul of the digital marketplace in 20 years.


The Act has not reached full approval yet, but when the EU sets up digital regulations, you can expect a ripple effect around the world – just like when the General Data Protection Regulation (GDPR) policies were enacted. 


Here's what you need to know about the Digital Markets Act, how it will affect your business activities in Europe, and how you can leverage the Online Global programs to thrive in the European market. 


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Tags: All posts, Website Localization

How do you Enter a Multi-Cultural Market like the Caribbean?

Posted by Emma Pautler on Mon, Apr 11, 2022

While a beautiful location to visit, the Caribbean can be a challenging export market. The islands are spread out geographically, the population is multi-cultural, and there are several different languages spoken there! How can you grow your business and boost exports in this geographically dispersed and diverse market?

Hillary Hassell of Hassell Free Exports came to IBT Online with that very question! IBT Online set us in the right direction moving forward, I definitely see a long-term partnership with them! says Hassell. IBT Online supported them with the build and launch of a localized website presence in this market, backed by strategic online marketing campaigns to ensure the Hassell Free brand would get noticed and ensure long-term business growth in this region.

Keep reading to learn how this Florida-based company launched a bespoke exporting strategy and boosted their sales in this tropical and multicultural market.

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Tags: All posts, Website Localization, International Online Marketing

Don't Miss the Opportunity To Launch Your Business in Africa

Posted by Emma Pautler on Tue, Apr 05, 2022

AMSOIL, Inc exports to 83 countries worldwide, and they have never been more excited about their global business growth, notably in Africa. AMSOIL was quick to recognize that Africa represents a huge potential return on investment and would help to solidify their global reach, as Amber Repensky, Senior International Marketing Specialist states: "We want to share our awesome products and branding with this part of the world. The market is ready; we are ready and are excited about this new continent and we are certain that digital is a big part of future growth.


This is the impact that localized websites and digital marketing can have on your export business too! Five years ago, AMSOIL began a partnership with IBT Online to launch their first localized websites and international digital marketing campaigns.


Thanks to digital solutions, AMSOIL enjoys a full pipeline of customers worldwide and global business growth with long-term rewards.


Read more to learn how AMSOIL expanded into Africa with the help of IBT Online, which is leveraging and launching localized websites and international digital marketing campaigns for them. 

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Tags: All posts, International Online Marketing