International Business and Technology Blog

To take your CleantTech business to the next level you need to embrace digital solutions!

Lindsey Coshell, CEO of AquaNaka, realized that her company needed to embrace digitalization to stay competitive and ambitious within the CleanTech space. Digital sales and marketing solutions were fundamental to overcoming this challenge as buyers across the industry are expecting seamless customer experiences. 

AquaNaka is a CleanTech company, based in Nova Scotia, that specialises in turning sea waste into organic, cleaning products. They signed up for the Online Global programs which allowed them to tap into digital expertise and market insights for their exporting objectives that they didn't have in-house. 

AquaNaka operates in a global business so the global online presence is really important for the buyer experience. The first step was working with IBT Online to completely overhaul their website to refine their marketing message and connect with their ideal clients.

IBT Online developed an online marketing strategy to connect with more prospects for AquaNaka outside of Atlantic Canada. Read their exact strategy to uplevel their online brand to be found, understood, and easy to do business with across Canada, North America, and the European Union.

IBT Online is proud to share with you that our client Sciencix was awarded The SBA 2023 Exporter of the Year. It is a great case study on how Online Global programs work, and deliver exports, sales, brand, and business growth.

Starting in 2021, supported by SBA State Trade Expansion Program (STEP) grant funding, IBT Online began delivering best-practice, optimally localized business development websites, so Sciencix would be found, be understood, and be easy to do business with in their target export markets. Today, Sciencix has “a growing list of clients around the globe”, and "exports now account for one-third of Sciencix’s total sales, and its products support research laboratories in over one hundred countries, spanning all continents”.

Listen to Raj Bhandari, President, and Lisa Bamford, Director of Global Marketing, as they share the Sciencix story and the path to becoming SBA 2023 Exporter of the Year!

The Online Global Program is a proven path for launching brands into international markets and building a long-term sales pipeline.

That's  exactly what Redi-Rock International, a Michigan-based company, wanted to do, as Mattie Meadows, Marketing Manager states: "We wanted to show that we are an international company". To achieve this objective with confidence, Redi Rock partnered with IBT Online to expand their global online presence, starting with the French and German markets.

Now Redi-Rock can demonstrate to their domestic and international prospects, clients and partners that they are, indeed, a global business with a local digital footprint.

Richmond Dental and Medical have been in business for over 125 years. They continue to refine and pivot their exporting strategy in order to stay competitive, stand out in the market and bring their “Made in the USA” products to the world. Read how Richmond Dental and Medical leveraged the North Carolina Online Global Programs and worked with IBT Online to boost their brand in Europe and the Middle East to offer a more personalized, online experience to their overseas prospects.

Now, Richmond Dental and Medical have two fully localized websites for the German and Middle East markets, optimized for their foreign prospects, and are already gaining brand recognition as leaders in dentistry in these regions. Get in touch if you would like to kick-off your journey in boosting your brand and exports in overseas markets!

Masters Dental Lab, based in Halifax, Nova Scotia, Canada, was eager to expand into new international markets, especially Germany. They decided to leverage IBT Online’s Canada Online Global programs to help launch their first localized website and grow their brandpresence in Europe. Now, they have a fully functional German-language website, optimized for their prospects, and are already gaining brand recognition as leaders in digital dentistry across Europe!

As a Canadian exporter striving to boost their sales and brand recognition internationally, the Canada Online Global Programs have undoubtedly helped Masters Dental Lab in achieving their exporting objectives, as Barbara Christina Schatz, Strategic Business Advisor and Customer Experience Leader at Masters Dental Lab confirms: “Atlantic Canadians need to reach for opportunities and we’re so grateful for programs like this because it enables our future, it enables us to grow at levels we could not have grown without the support! It was exceptional!” 

Read how IBT Online and Masters Dental Lab worked together to launch this Canadian brand in Germany and establish their brand in Europe in a matter of months!

When you don't speak the language or know the local culture of your target customers, selling to them can be challenging. Reaching customers in foreign markets requires a thorough digital and cultural understanding of the market and that is why Florida-based EnviroKlenz turned to IBT Online to help them launch their brand in Europe and leverage the EU market to their advantage.

Thanks to the Florida Online Global Programs, EnviroKlenz is now equipped with two fully localized, best-practice international and ecommerce enabled websites. Now consumers throughout Europe can find EnviroKlenz’s products easily, learn about their air purifiers and purchase directly from the website.

Read more to learn about the comprehensive strategy that IBT Online implemented to ensure a friction-less customer experience for the local buyer and therefore boost EnviroKlenz's sales as well as credibility throughout Europe. Start your ecommerce journey now!

Watch this video of Leticia Menzzano, Marketing and Brand Specialist at EnviroKlenz discussing the ongoing brand and business growth thanks to the new localized websites all delivered thanks to the Florida Online Global Programs. As Menzzano states: "The IBT Online team helped us, and we see them as a long-term partner. They took the time to understand our long-term goals and gave us solutions to get there." 

Fullerton Tool Company needed to jumpstart engagement and exports in their target market: Mexico. Given the success of the partnership with IBT Online in designing and launching their localized, best-practice websites in international markets including Mexico and Canada, Fullerton Tool Company decided to continue this partnership and sign up for the International Online Global Marketing Programs

The results have been outstanding. Now, prospects in Canada, Mexico, and the U.S. can go online and order exactly what they want and enjoy a bespoke buyer experience, and, in turn, Fullerton Tool Company enjoys a diversified sales pipeline from their domestic as well as foreign markets. “We went from a handful of sessions on our new websites per month to 9,000 monthly sessions” says Beth Bauer, the Digital Operations Manager for the company.

Read more to learn how Fullerton Tool Company increased sales in Mexico, Canada, and the U.S. with the help of IBT Online.

The European Union put forward the Digital Services Act with the goal of creating a safer and more open digital space. This Act includes a concerted effort from EU leaders to crack down on “Big Tech” platforms like Google, Meta (Facebook), and Twitter and encourage accountability. The Digital Services Act was announced right after the Digital Markets Act.

These two acts should not be confused – as they each have very different implications for those who operate businesses online, nonetheless both Acts work in synchrony to encourage safety and further accountability to online services and providers.

Here’s what you need to know about the Digital Services Act and how it will affect your business activities in Europe. IBT Online has launched the Online Global Programs to best position your business within this new landscape and optimized their programs to ensure the long-term growth of your exports, sales, brand, and business in Europe. Check out the Online Global Programs here! 

In late March 2022, the European Parliament and EU member states reached what media outlets are dubbing a "historic deal" – the Digital Markets Act. EU leaders see this as their most significant overhaul of the digital marketplace in 20 years.

The Act has not reached full approval yet, but when the EU sets up digital regulations, you can expect a ripple effect around the world – just like when the General Data Protection Regulation (GDPR) policies were enacted. 

Here's what you need to know about the Digital Markets Act, how it will affect your business activities in Europe, and how you can leverage the Online Global programs to thrive in the European market. 

While a beautiful location to visit, the Caribbean can be a challenging export market. The islands are spread out geographically, the population is multi-cultural, and there are several different languages spoken there! How can you grow your business and boost exports in this geographically dispersed and diverse market?

Hillary Hassell of Hassell Free Exports came to IBT Online with that very question! “IBT Online set us in the right direction moving forward, I definitely see a long-term partnership with them!” says Hassell. IBT Online supported them with the build and launch of a localized website presence in this market, backed by strategic online marketing campaigns to ensure the Hassell Free brand would get noticed and ensure long-term business growth in this region.

Keep reading to learn how this Florida-based company launched a bespoke exporting strategy and boosted their sales in this tropical and multicultural market.