International Business and Technology Blog

German websites for exporters that ACTUALLY work

Posted by Bella zur Hausen on Wed, Jan 16, 2019

Germany is known as an export power-house. But did you know it is also the 3rd largest importer in the world? A localized German website lets you reach +100 million consumers and engage with this affluent, huge market.

Germany is known for being a huge exporter, but businesses importing to Germany also know that it buys a lot of non-German products. In fact, Germany is the largest single importer in the EU and the third largest importer in the world. So for businesses looking to grow their sales and brands in Germany, what’s the best way to be found, understood and do business? Get a localized German website. In this blog we share some of our experiences in helping exporters get great German websites. From German language characteristics to German market expectations, we show you what you need to know to grow your sales, brands and businesses in Germany.

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Tags: International Online Marketing, all, All posts, Exporting

Videos: it's all about platform(s)

Posted by John Worthington on Wed, Dec 19, 2018

Want your videos to deliver global sales, brand and business growth? Then make sure you got the right platform! Online video platforms (OVPs) have come a long way, in terms of commercial communications and business functionality, in the last 10 years. Today, we have real choice, with multitudes of OVPs vying for space in what is currently the fastest growing trend of our digital era.

OVPs essentially propose four measurable services: hosting, publishing, managing and sharing. Depending on your communication and business objectives, there are choices to be made as you seek to optimize the success and hence the return on investment of your video marketing. Do check out our IBT Online  Video: the only way is up!  blog on the subject Read More

Tags: All posts, International Online Marketing

Choosing your trade language: English, French, Spanish or Arabic?

Posted by Bella zur Hausen on Thu, Nov 08, 2018

What are the most spoken languages in the world? 

When your company decides to increase its exports, chances are language plays a key role in choosing which markets to target. Investing in that export market means investing in that language - and what are the costs and benefits of adding a language to your export base? Focusing on four of the most spoken languages globally, this blog sets out some of the main linguistic issues exporters face when expanding their businesses into new markets with different languages. What are the most spoken languages? How many countries speak Spanish, or Arabic or French? What knowledge of the language do you need to be competitive? How different is the language to your native language? And what about English – is it really a global language?  

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Tags: International Online Marketing, All posts, Website Localization, International Business

Calling all Michigan Exporters!

Posted by John Worthington on Mon, Oct 01, 2018

Reach new export customers and grow your business rapidly with the Michigan Online Global program. The top 3 benefits are: 1) attracting new international clients and growing your exports with global websites and social media programs 2) Online Global export, sales, brand and business success and 3) matching funds to invest in your business development ($6,000, $3,000 and $15,000…). How does that work for you? Make the internet work for you globally: help your international prospects, customers and partners find you, understand you and do business with you… 

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Tags: International Online Marketing, All posts

The Florida Online Global Program: 3 Top Benefits for Exporters

Posted by John Worthington on Fri, Aug 10, 2018

Calling all of Floridian exporters! The Florida Online Global program has 3 top business development benefits for you. How does 1) growing your export sales, brand and business, 2) starting your Online Global success story and 3) $8,000 work for you?

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Tags: All posts, International Online Marketing

Ocean Optics chooses localized websites and benefits from the Florida Online Global Program

Posted by Susanna Hardy on Fri, Jul 20, 2018

Renowned for its technology and ability to deliver, Ocean Optics has every reason to be confident of its global success. To make sure the Ocean Optics brand is showcased at its best, management decided to invest in its online footprint. As a Florida exporter, the company took advantage of the innovative Florida Online Global Program and in mid-2018, Ocean Optics boasted its first 2 fully localized websites for target export markets; Mexico and Brazil. IBT Online is proud to have helped them get online globally.

With headquarters in Florida, Ocean Optics was eligible for Enterprise Florida’s Online Global Program. As a public-private partnership, Enterprise Florida Inc. (EFI) is the principal economic development organization for the state. Working with IBT Online, EFI initiated an innovative program to help Florida companies with global ambitions get the right sales and marketing tools: international, fully localized websites and social media marketing.

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Tags: Case Studies, All posts, International Online Marketing

Brazil's Online Environment Infographic

Posted by Samantha Soffici on Tue, May 01, 2018

Brazil - The largest economy in South America and with exciting potential for further growth. No wonder exporters have Brazil firmly in their export destination sights. While its size and potential growth are tempting, it is not for the inexperienced exporter. Brazil is a difficult market to enter, subject to a history of complex protectionist policies.

But for the persistent exporter, Brazil holds out the trophy of a lucrative and growing market. Use online tools to your advantage to be found, understood and transact your business in Brazil – one of the most internet-aware markets in the world. The infographic below will help you grasp and understand the potential of Brazil’s online environment, social media, and ecommerce.

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Tags: All posts, Social Media, E-commerce, International Online Marketing

Video: the only way is up, mobile and international

Posted by John Worthington on Thu, Jul 06, 2017

The only way is up!  But, don’t hold on. Get video centric now! Globally, IP video traffic is expected to grow threefold between 2016 and 2021, a Compound Annual Growth Rate (CAGR) of 26% and representing 82% of all consumer internet traffic by 2021. Read that twice and contemplate. Successful businesses are driving the internet video explosion. Reports on the ‘state of video’ abound, from those that carry the bytes (example Cisco, see below) to those that are involved in every stage of the video conception to consumption boom. And video marketing, the fastest growing trend of our digital era, is a main driver of this growth. Large corporations have long understood and profited from the video cool aid, and now it is the turn of mid-size businesses, driving up those exponential video statistics. Fully 9.6/10 professional marketers say they are using video for business development purposes, with 63% of all businesses already on-board. Are you?

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Tags: All posts, International Online Marketing

Video Killed The Copy Write Star

Posted by John Worthington on Mon, Jul 18, 2016

Read all about it! In fact, you should watch it. It's official, video has killed the copywriting star, a one minute video has the same value as 1.8 million words. Video is destined to be the #1 medium for both business to consumer (B2C) and business to business (B2B) communications. All industry metrics tell us that companies with brands to develop are investing more in videos and their platforms. Corporate videos of all nature and purpose (presentation, mission, explainer, product, testimonial…) are finding their way onto their own and/or 3rd party websites as well as their social media channels including You Tube, Vimeo, Facebook, Twitter, Instagram, We Chat and, of course, LinkedIn. Video is the evident future powerhouse of content, replacing heavy duty and time consuming text. Roll over the guidelines from the likes of David Ogilvy’s “7 Tips for Writing Copy That Sells” and rise up the visual instructions from those at YouTube and Videolicious!

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Tags: All posts, International Online Marketing

How effective is your online marketing?

Posted by Michael Hawksley on Wed, Jul 29, 2015

We are continuously looking to see how effective our online marketing is, and one of the great benefits of digital marketing is that there are some excellent tools to tell you just that. We are running a series of webinars which are very popular, with over 50 people registered for the last one. Now, my challenge is to set about doubling that number. We share some of our own online marketing activities to help you improve your marketing return on investment.

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Tags: All posts, International Online Marketing