International Business and Technology Blog

Videos: it's all about platform(s)

Posted by John Worthington on Mon, Jun 29, 2020

Want your videos to deliver global sales, brand and business growth? Then make sure you have the right platform! Online video platforms (OVPs) have come a long way, in terms of commercial communications and business functionality, in the last 10 years. Today, we have real choice, with multitudes of OVPs vying for space in what is currently the fastest growing trend of our digital era.

OVPs essentially propose four measurable services: hosting, publishing, managing and sharing. Depending on your communication and business objectives, there are choices to be made as you seek to optimize the success and hence the return on investment of your video marketing. Do check out our IBT Online  Video: the only way is up!  blog on the subject Read More

Tags: All posts, International Online Marketing, Videos

Social media infographic - a helpful tool for exporters

Posted by Samantha Soffici on Mon, Jun 22, 2020

This infographic is designed to be a helpful tool for someone who doesn’t know where to start with international social media. 

Social media is huge. There is no denying the power and amplitude of social media sites such as Facebook, Instagram, Twitter, and LinkedIn (among many others). Which is why it can be intimidating - especially for an exporter that is more concerned with keeping up with their products and services than how to fit a message in X amount of characters.

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Tags: All posts, Social Media, International Online Marketing, Infographic

Building brand awareness with social media in Mexico

Posted by Susanna Hardy on Mon, Jun 08, 2020

Social media is a fantastic way to boost your brand awareness and grow your sales in Mexico. Mexican consumers and businesses are reactive and engaged online: post great relevant content and watch it ricochet around your target prospect base! On top of that, online marketing prices are reasonable compared to many other large markets. So, if you get your social media and online marketing right, the return on investment for brand awareness and the sales that can go with it, are rapid. Below we share some of our insights to the Mexican online world that we use as international marketers to help our clients build their brand, sales and business in Mexico. 

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Tags: All posts, Markets, Social Media, International Online Marketing

Looking for international distributors? Use Your Localized Website to Identify, Recruit, and Manage Them

Posted by Jeff Ardis on Fri, May 29, 2020

Online solutions to identify and manage distributors

A good distributor is essential for most SMEs to grow their sales internationally, so finding the right in-market partner is key. But once that relationship is established, distributors need to be nurtured, maintained and managed. All this was challenging enough, but in this age of social distancing, as trade shows, frequent air travel and face-to-face meetings all get pushed back, companies are looking for digital alternatives. Exporters today need innovative online solutions that help them identify, recruit, and manage their international distributor networks. Localized websites can do that job!

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Tags: All posts, Website Localization, International Online Marketing

How to launch and support your new Online Global best practice, localized websites, to grow traffic, engagement and conversions

Posted by Joelle Lazzarotto on Mon, Apr 06, 2020

Your Online Global websites will soon be launched so now is the perfect moment to plan and prepare for how best to use these optimally localized business development tools. Read on!

Your localized website acts as a springboard to reach new prospects, connect with existing clients and showcase your products and services to your target audience. But are your websites working as hard as they could for you? They are optimized for the local search engine, but the internet is a competitive place and in today’s world, websites need a helping hand: online marketing.

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Tags: SEO & Social Media, International Online Marketing

Teamwork and your Online Global ProjectS

Posted by Joelle Lazzarotto on Tue, Jan 14, 2020

Growing your international business takes a collaborative effort. And as everyone knows who has ever worked on a project involving multiple people and resources, the key to success is communication. We at IBT Online have been successfully delivering collaborative projects for nearly two decades: building localized websites and delivering international online marketing for our clients. While communication is key, we also want to make sure we do the heavy lifting on the project, allowing you to focus on growing your exports, sales, brand and business globally.

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Tags: All posts, Website Localization, International Online Marketing

How Facebook Groups Can Help Exporters Grow their Business Globally

Posted by Alex Webb on Mon, Jan 06, 2020

How can Facebook groups increase your conversion rate?

Recently, I was lucky enough to attend the INBOUND 2019 conference in Boston! This was a great opportunity to learn about emerging trends in digital marketing. One session which really stuck with me was focused on the role of Facebook groups and how they’re gaining influence as user’s seek new ways to cut through the "noise" and find solutions. This makes FB groups a potent tool for companies looking to develop brand awareness in international markets and grow their exports. With the correct engagement, solving real issues for your potential clients, FB groups can act as a platform to engage honestly with your prospects, building brand awareness and the long-term trust needed to turn leads into revenue.

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Tags: All posts, Social Media, International Online Marketing

How to Grow Your global Business Using Instagram

Posted by Bella zur Hausen on Wed, Oct 23, 2019

Why Instagram?

Instagram is huge! With over 1 billion active users monthly, it is the second largest social media platform worldwide. Only Facebook is bigger. But that could change, as Instagram's rise shows no sign of slacking. Why is that important for businesses? Because in today's world businesses need to reach their clients and prospective clients on the platforms of their choice. And Instagram is a great choice for businesses.

Today, 80% of all Instagram users follow at least one business account. But that’s not all. Instagram has the highest engagement rate of all social media platforms with 4.2 billion likes and 9.4 billion taps generated every day. That makes Instagram the ideal platform for your business to create brand awareness, attract new prospects, direct sales and create loyalty and retention. Especially if you have international ambitions. So, if you haven’t already created an Instagram Business account, now is the time. Instagram is rapidly becoming the indispensable global platform for growing your brand awareness.

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Tags: All posts, Social Media, International Online Marketing

SEO and the Holy Grail

Posted by John Worthington on Mon, Sep 02, 2019

Search Engine Optimization (SEO) is a constant preoccupation of the online literati and given its importance in driving the internet, it is essential to keep up to date with the latest trends and concerns. The new Holy Grail of SEO is Search Engine Co-Optimization (SEC-O), promising huge rewards for combined organic and paid search. SEO guidelines and statements are regularly issued by the owners themselves, Google, Bing and their brethren. The debates, reactions and pontifications can be lively as researchers, practitioners and non-believers, exchange their opinions. ClickZ conferences are a great well-informed forum, and the recent New York event was no exception. Amongst the many soothsayers, Bill Hunt, President of Back Azimuth Consulting added his weight to the SEC-O debate integrating, measuring, and optimizing PPC and SEO keyword data and insights to maximize their collective potential for traffic and conversions”. A bit of a mouth-full but worth unpicking.

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Tags: All posts, International Online Marketing, SEO

How can companies build brand awareness in China?

Posted by Susanna Hardy on Thu, Mar 08, 2018

New to China and wondering how to get brand recognition? One of the fastest and most cost-efficient ways of building brand awareness in China, particularly for B2B companies, is to use SINA Weibo. The name Weibo means microblog in Chinese and the app is sometimes likened to a Chinese version of Twitter. But that comparison undermines one of its key attributes: from an online marketing perspective Weibo is more like Facebook. Weibo allows companies to post content to specific targeted audiences in China. It gives you a segmented audience base to grow page likes, create social buzz and to drive traffic to your website. This is the main reason why Chinese businesses are increasingly using Weibo for their online marketing and why savvy non-Chinese companies are joining in. 

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Tags: All posts, Markets, Social Media, International Online Marketing