International Business and Technology Blog

Discover how H2O International, a leader in innovative water filtration solutions, expanded their global reach and enhanced their distributor management with the help of IBT Online. Faced with the challenge of recruiting and managing distributors in Africa and Latin America, H2O International partnered with us to create tailored websites and targeted marketing strategies.

As Guillermo Guzman, Founder & President, remarked, "I highly recommend working with IBT Online. They do have a lot of experience in the field." Read on to see how our Online Global Programs helped H2O International boost their international presence, streamline distributor management, and drive sales growth.

Discover how Afton Scientific, a contract pharmaceutical manufacturer, revolutionized their digital presence and marketing strategy with IBT Online. Facing the challenge of increasing their online visibility and engagement, Afton Scientific partnered with us to redesign their websites and implement targeted marketing campaigns.

As Katherine Brandt, Manager of Marketing and Sales Operations, stated, "IBT Online allowed us to have a more strategic approach and has set us up for a successful future." Read on to learn how our Online Global Programs transformed their digital strategy, driving higher traffic, engagement, and conversions. Read on to learn how our Online Global Programs transformed their digital strategy, driving higher traffic, engagement, and conversions.

At IBT Online, we harness the power of artificial intelligence (AI) to deliver sophisticated international online marketing, search engine marketing (SEM), social media marketing, and comprehensive reporting and analytics services. Our integration of technologies from industry leaders including ChatGPT, Microsoft’s Copilot, Google, SproutSocial, SEMRush, LinkedIn, and HubSpot enables us to tailor our marketing strategies and programs to the diverse needs of your global audiences. Underpinning our approach is the expertise and experience of the IBT Online team, whose deep understanding of global markets and digital strategies ensures impactful outcomes for our clients.

Our clients enjoy an impressive annual year-over-year (YOY) export growth rate of over 15%, a testament to the effectiveness of the results (SBA Exporter of the Year Award, Dept. of Commerce E and E Star Awards) we deliver for America’s exporters.

At IBT Online, we have a clear mission as we set out to help exporters leverage online tools to expand their global footprint.

Representing the fourth generation of family ownership, Adrian also had a clear vision of being found, understood, and easy to do business with in Mexico and Canada, so he could not find a better partner to embark on this journey to grow exports, sales, brand, and business globally. Our collaboration, marked by success and shared achievements, unfolded as a journey that Adrian describes as, "a complete market analysis, competitor analysis, just looking at everything from A to Z."

Read more on how the IBT Online Global Programs are helping Pioneer grow their traffic, engagement and conversions globally!

China presents huge opportunities for companies looking to expand their exports. To tap into this potential, digital marketing plays a key role in reaching Chinese consumers effectively. However, American exporters face specific challenges in navigating this market, linked to the differences in buying patterns, but also a very different digital landscape.

In this blog, Julian Yeo, International Business Manager at United Electric Controls (UE Online), shares a compelling success story of how IBT Online's tailored approach, Baidu, WeChat, and a localized Chinese website have helped them scale their business in China.

The power of digital advertising to connect with your target audience and create a unique brand experience, cannot be overstated in the evolving landscape of the US ecommerce market. Oscarware, a women-owned Kentucky-based company specializing in innovative grilling accessories, stands as a shining example of the tremendous impact of digital advertising in ecommerce success.

Through their strategic partnership with IBT Online, the company launched a cutting-edge ecommerce platform and orchestrated powerful digital advertising campaigns that reshaped their market presence and helped build a unique brand experience.

Read more as we delve into the pivotal role of digital advertising in Oscarware's ecommerce growth and its broader implications for businesses in the digital era.

In today's digital age, social media has become an essential tool for businesses to connect with customers worldwide. For American exporters looking to expand their international reach, IBT Online offers comprehensive social media marketing services. Let's explore how partnering with IBT Online can help your export business thrive in the global marketplace. 
 
1. Harness the Power of Social Media:Social media platforms have billions of active users, making them a goldmine for reaching potential customers around the world. IBT Online understands the immense potential of social media and leverages its power to help American exporters succeed internationally. By utilizing social media marketing strategies, exporters can effectively engage with their target audience, build brand awareness, and drive sales. 
 

In the competitive global marketplace, having a strong online presence is crucial for American exporters to succeed internationally.

IBT Online offers comprehensive search engine marketing (SEM) programs designed to help exporters drive targeted traffic to their websites and achieve global success. Let's explore how partnering with IBT Online can revolutionize your export strategy and unlock new opportunities for growth. 
 
1. Dominate Search Engine Results:Search engines are often the first point of contact for potential customers searching for products or services. IBT Online understands the importance of search engine visibility and leverages SEM strategies to ensure your export business ranks prominently in search engine results. By optimizing your website and targeting relevant keywords, IBT Online helps you capture the attention of your international audience and drive qualified traffic to your website. 
 

In today's digital landscape, video has become a dominant and engaging medium for businesses to connect with their audience. For American exporters looking to succeed internationally, IBT Online offers comprehensive video marketing programs. Let's explore how partnering with IBT Online can help you leverage the power of video to drive global success. 

1. Captivate Your International Audience:Video has the unique ability to captivate and engage viewers, making it an ideal medium for exporters to showcase their products, services, and brand story. IBT Online understands the power of video and helps exporters create compelling and visually appealing content that resonates with their international audience. By leveraging video marketing, you can effectively communicate your value proposition, build brand awareness, and drive conversions in global markets.

In the competitive global marketplace, building a strong and recognizable brand is essential for American exporters to succeed internationally. IBT Online offers comprehensive brand management programs designed to help exporters establish and maintain a consistent and impactful brand presence across international markets. Let's explore how partnering with IBT Online can elevate your brand strategy and drive global success. 
 
1. Brand Strategy Development:IBT Online understands the importance of a well-defined brand strategy. Their brand management programs begin with a thorough analysis of your target markets, competitors, and customer personas. By understanding your unique value proposition and target audience, IBT Online helps you develop a comprehensive brand strategy that aligns with your export goals and resonates with your international customers.