International Business and Technology Blog

IBT Online Global Program - the Secret Ingredient for Agribusiness Exporters

Posted by Emma Pautler on Wed, Dec 15, 2021

For Agribusiness companies, IBT Online Global programs help solve a major challenge: reaching new customers in foreign markets and boosting international exports.

Mountain State Oilseeds is a classic example, as Kacy Gehring asserts: “We currently export to Senegal, Ecuador, Peru, Thailand, Japan and Belgium and being able to communicate and have technological tools that help us communicate with our customers that we are in their business, we understand their business, and we want to make our best effort to do that in their language whenever possible, this is a huge solution to solving a really difficult problem”.

Read how the IBT Online Global Program supports this agribusiness company in expanding its international reach, shortening its sales cycle, and boosting its exports globally

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Tags: International Online Marketing

Why Should you Invest in International Online Marketing?

Posted by Emma Pautler on Wed, Dec 08, 2021

When you add an online marketing strategy to your localized website, it's like throwing gasoline on the fire!

Your web traffic explodes, leads will increase, and you will grow brand recognition.

When Pettibone launched their online marketing campaigns with IBT Online, that's exactly what happened.

Mitch Fedie, Marketing Manager at Pettibone, says: "We've received exponential website traffic increase to our localized websites and an uptick in traffic to our domestic website from other countries."

Read more about online marketing and what it can do for your global brand and business.

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Tags: International Online Marketing

3 Things B2B Marketing Can (and Should!) Learn from B2C

Posted by Joelle Lazzarotto on Tue, Nov 02, 2021

HubSpot’s INBOUND2021 was yet again a great opportunity to learn, connect and sit back and think about how the world (digital and not) is changing.

As a marketer, one of the main takeaways from a number of the sessions I had the pleasure to attend and engage with was the accelerated changes in B2B marketing trends.

Historically, B2B marketing has always been perceived as, literally, “Business to Business” hence pushing messages heavily focused on hard metrics like ROI, profitability, and sales.

Well, the way businesses thrive has not changed and these metrics continue to be what drives the bottom line, but what has become more apparent is that the way we convey our messages must change.

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Tags: International Online Marketing

Expand Your Global Reach and Increase International Sales with Online Marketing Strategies

Posted by Emma Pautler on Fri, Oct 22, 2021

Morooka America is a manufacturer of all-terrain construction equipment based in Virginia. They work primarily through a global distribution network.

Up until 2020, they had reasonably good sales in North America from local distributors and were gaining traction in European and South American markets. However, when the pandemic hit in March 2020, their international sales came to a halt.

Read how this manufacturer launched 4 new optimally localized websites and international online marketing programs with IBT Online to expand into new markets and exceed their sales goals during a global pandemic.

As Takashi Inoue, CEO of Morooka America, says; I’m very happy with IBT Online and the web marketing they provide, and I want to recommend them to our mother company in Japan!

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Tags: All posts, Website Localization, International Online Marketing

Top 4 Reasons why Agribusinesses Need an Online Presence to Boost Exports

Posted by Emma Pautler on Tue, Oct 19, 2021

What do sea cucumbers, soup seasoning, cattle, and safflower seeds have in common? They are all being promoted and sold online around the world via our Online Global Programs.

IBT Online has helped many agriculture exporting companies enhance their global reach by building best-practice, optimally localized websites and designing and implementing international online marketing strategies in their export target markets around the world.

Through the Online Global Programs, we’ve transformed agribusiness websites and their online corporate footprint so that they can be found, understood, and easy to do business with online in their chosen target markets.

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Tags: Website Localization, International Online Marketing

Setting You Up for SEO Success

Posted by Emma Pautler on Thu, Jul 22, 2021

Search Engine Optimization (SEO) is the secret to being found online by your customers around the world. Your international prospects use search engines like Google, Yahoo or Bing to find products and services online.

So how can you guarantee they find you? That's where IBT Online comes in! We design and deliver best-practice, optimally localized international websites that are optimized for search engines in different markets worldwide.

Our SEO strategies make your website easy to be found and understood by your international customers, making it easier for them to do business with you and buy your products!

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Tags: All posts, Website Localization, SEO & Social Media, International Online Marketing, SEO

Want to Be Big in Japan? Start with your Website!

Posted by Joelle Lazzarotto on Wed, Jul 07, 2021

The unique Japanese online environment is difficult to enter but can be extremely rewarding when you are equipped with a localized website and best-practice marketing strategy.

Japan is well known by US Exporters for its large, strong economy – 3rd largest in the world, and a powerhouse for both import and export. But it is also well known for how difficult it can be to enter!

A less known fact perhaps is how plugged in Japan is, with over 92% of their 127 million population using the internet on regular basis. 

So what does this mean to you? Your customers, prospects, partners are all online in Japan, and so you should be too!

IBT Online has a proven track record of supporting US Exporters to leverage their #1 business development tool - (no, not your sales team) – your website, to be found, be understood, and become easy to do business with in Japan.

With one of the highest internet penetration rates in the world, Japan is very connected and extremely mobile. To ensure your business can not only be found, but that your content can be easily understood by your prospects, you need a localized website.

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Tags: All posts, Website Localization, International Online Marketing, Japan, SEO

International Online Marketing: The Key to Increasing Inbound Leads

Posted by Emma Pautler on Thu, Jul 01, 2021

"My company chose IBT Online, and the results speak for themselves!" says Jonathan Szucs, the President and Founder of Advanced Superabrasives. "Within weeks of going live, our new websites in Mexico and Canada started generating over ten requests for quotes per week!"

That's huge for any small business that's entering a new market, just like Advanced Superabrasives.

Read how ASI worked with IBT Online to launch two new websites in Mexico and Canada and support their online presence in these target markets with tailored international online marketing strategies in both Mexico and Canada.

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Tags: All posts, Website Localization, Search Engines, International Online Marketing, SEO

International Ecommerce: How to Sell Globally On Your Website

Posted by Emma Pautler on Tue, Jun 15, 2021

Now is the time to start selling cross-border, but with only 20% of 2020 sales coming from  the US, if your ecommerce website is designed only towards your US audience, you're missing out on 80% of the sales!

We know that international ecommerce can be daunting. You need a robust ecommerce platform that is equipped to handle cross-border tax rates and shipping functionalities, as well as an enticing online store front. But that's where IBT Online’s expertise comes in with a secret weapon -- Shopify.

You may have heard of this dynamic ecommerce platform, but did you know they operate in over 175 countries around the world? IBT Online Global Programs are designed to leverage this platform by creating optimally localized dynamic ecommerce websites tailored to your target markets, by using Shopify's global platform. The IBT Online team is ready to get your international online shops launched.

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Tags: All posts, Website Localization, Search Engines, International Online Marketing, SEO

Want to Build Brand Awareness and Trust? Get a local digital footprint!

Posted by Emma Pautler on Wed, May 19, 2021

Whether you have an in-house marketing department to help, or you’re planning on taking the challenge on yourself, website re-design can be a daunting project…

But with the right partner at your side, designing, launching, and tracking the benefits of your newly designed international websites can be easy!

IBT Online Global Programs have been designed to do just that – provide you with optimally localized business development websites, whilst taking the heavy lifting and all the technical aspects off your desk.

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Tags: All posts, Website Localization, Search Engines, International Online Marketing, SEO