International Business and Technology Blog

How do you Enter a Multi-Cultural Market like the Caribbean?

Posted by Emma Pautler on Mon, Apr 11, 2022

While a beautiful location to visit, the Caribbean can be a challenging export market. The islands are spread out geographically, the population is multi-cultural, and there are several different languages spoken there! How can you grow your business and boost exports in this geographically dispersed and diverse market?

Hillary Hassell of Hassell Free Exports came to IBT Online with that very question! IBT Online set us in the right direction moving forward, I definitely see a long-term partnership with them! says Hassell. IBT Online supported them with the build and launch of a localized website presence in this market, backed by strategic online marketing campaigns to ensure the Hassell Free brand would get noticed and ensure long-term business growth in this region.

Keep reading to learn how this Florida-based company launched a bespoke exporting strategy and boosted their sales in this tropical and multicultural market.

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Tags: All posts, Website Localization, International Online Marketing

Don't Miss the Opportunity To Launch Your Business in Africa

Posted by Emma Pautler on Tue, Apr 05, 2022

AMSOIL, Inc exports to 83 countries worldwide, and they have never been more excited about their global business growth, notably in Africa. AMSOIL was quick to recognize that Africa represents a huge potential return on investment and would help to solidify their global reach, as Amber Repensky, Senior International Marketing Specialist states: "We want to share our awesome products and branding with this part of the world. The market is ready; we are ready and are excited about this new continent and we are certain that digital is a big part of future growth.


This is the impact that localized websites and digital marketing can have on your export business too! Five years ago, AMSOIL began a partnership with IBT Online to launch their first localized websites and international digital marketing campaigns.


Thanks to digital solutions, AMSOIL enjoys a full pipeline of customers worldwide and global business growth with long-term rewards.


Read more to learn how AMSOIL expanded into Africa with the help of IBT Online, which is leveraging and launching localized websites and international digital marketing campaigns for them. 

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Tags: All posts, International Online Marketing

Stand Out From Your Agribusiness Competition with Localized Websites

Posted by Emma Pautler on Wed, Feb 16, 2022

It takes a lot of time and effort to build a strong reputation in your industry, and there is nothing more frustrating than discovering that your brand and products or services are not being found outside of your domestic market!

As an Agribusiness company, Endovac Animal Health recognized that website localization can give their business a competitive advantage, helping their brand stand out in a crowded digital landscape.

Since 1983, Endovac Animal Health has enjoyed an established reputation in the U.S. for its products (livestock vaccines). In an effort to capture new clients and more international market share in the Canadian market Endovac signed up for the Online Global programs with IBT Online and launched two localized websites. "Our goal is to make connections with distributors in Canada and reach more end customers," says Ashley Bauer, Endovac's Marketing Coordinator. 

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Tags: All posts, Website Localization, International Online Marketing

IBT Online Global Program - the Secret Ingredient for Agribusiness Exporters

Posted by Emma Pautler on Wed, Dec 15, 2021

For Agribusiness companies, IBT Online Global programs help solve a major challenge: reaching new customers in foreign markets and boosting international exports.

Mountain State Oilseeds is a classic example, as Kacy Gehring asserts: “We currently export to Senegal, Ecuador, Peru, Thailand, Japan and Belgium and being able to communicate and have technological tools that help us communicate with our customers that we are in their business, we understand their business, and we want to make our best effort to do that in their language whenever possible, this is a huge solution to solving a really difficult problem”.

Read how the IBT Online Global Program supports this agribusiness company in expanding its international reach, shortening its sales cycle, and boosting its exports globally

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Tags: International Online Marketing

Why Should you Invest in International Online Marketing?

Posted by Emma Pautler on Wed, Dec 08, 2021

When you add an online marketing strategy to your localized website, it's like throwing gasoline on the fire!

Your web traffic explodes, leads will increase, and you will grow brand recognition.

When Pettibone launched their online marketing campaigns with IBT Online, that's exactly what happened.

Mitch Fedie, Marketing Manager at Pettibone, says: "We've received exponential website traffic increase to our localized websites and an uptick in traffic to our domestic website from other countries."

Read more about online marketing and what it can do for your global brand and business.

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Tags: International Online Marketing

3 Things B2B Marketing Can (and Should!) Learn from B2C

Posted by Joelle Lazzarotto on Tue, Nov 02, 2021

HubSpot’s INBOUND2021 was yet again a great opportunity to learn, connect and sit back and think about how the world (digital and not) is changing.

As a marketer, one of the main takeaways from a number of the sessions I had the pleasure to attend and engage with was the accelerated changes in B2B marketing trends.

Historically, B2B marketing has always been perceived as, literally, “Business to Business” hence pushing messages heavily focused on hard metrics like ROI, profitability, and sales.

Well, the way businesses thrive has not changed and these metrics continue to be what drives the bottom line, but what has become more apparent is that the way we convey our messages must change.

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Tags: International Online Marketing

Expand Your Global Reach and Increase International Sales with Online Marketing Strategies

Posted by Emma Pautler on Fri, Oct 22, 2021

Morooka America is a manufacturer of all-terrain construction equipment based in Virginia. They work primarily through a global distribution network.

Up until 2020, they had reasonably good sales in North America from local distributors and were gaining traction in European and South American markets. However, when the pandemic hit in March 2020, their international sales came to a halt.

Read how this manufacturer launched 4 new optimally localized websites and international online marketing programs with IBT Online to expand into new markets and exceed their sales goals during a global pandemic.

As Takashi Inoue, CEO of Morooka America, says; I’m very happy with IBT Online and the web marketing they provide, and I want to recommend them to our mother company in Japan!

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Tags: All posts, Website Localization, International Online Marketing

Top 4 Reasons why Agribusinesses Need an Online Presence to Boost Exports

Posted by Emma Pautler on Tue, Oct 19, 2021

What do sea cucumbers, soup seasoning, cattle, and safflower seeds have in common? They are all being promoted and sold online around the world via our Online Global Programs.

IBT Online has helped many agriculture exporting companies enhance their global reach by building best-practice, optimally localized websites and designing and implementing international online marketing strategies in their export target markets around the world.

Through the Online Global Programs, we’ve transformed agribusiness websites and their online corporate footprint so that they can be found, understood, and easy to do business with online in their chosen target markets.

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Tags: Website Localization, International Online Marketing

Setting You Up for SEO Success

Posted by Emma Pautler on Thu, Jul 22, 2021

Search Engine Optimization (SEO) is the secret to being found online by your customers around the world. Your international prospects use search engines like Google, Yahoo or Bing to find products and services online.

So how can you guarantee they find you? That's where IBT Online comes in! We design and deliver best-practice, optimally localized international websites that are optimized for search engines in different markets worldwide.

Our SEO strategies make your website easy to be found and understood by your international customers, making it easier for them to do business with you and buy your products!

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Tags: All posts, Website Localization, SEO & Social Media, International Online Marketing, SEO

Want to Be Big in Japan? Start with your Website!

Posted by Joelle Lazzarotto on Wed, Jul 07, 2021

The unique Japanese online environment is difficult to enter but can be extremely rewarding when you are equipped with a localized website and best-practice marketing strategy.

Japan is well known by US Exporters for its large, strong economy – 3rd largest in the world, and a powerhouse for both import and export. But it is also well known for how difficult it can be to enter!

A less known fact perhaps is how plugged in Japan is, with over 92% of their 127 million population using the internet on regular basis. 

So what does this mean to you? Your customers, prospects, partners are all online in Japan, and so you should be too!

IBT Online has a proven track record of supporting US Exporters to leverage their #1 business development tool - (no, not your sales team) – your website, to be found, be understood, and become easy to do business with in Japan.

With one of the highest internet penetration rates in the world, Japan is very connected and extremely mobile. To ensure your business can not only be found, but that your content can be easily understood by your prospects, you need a localized website.

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Tags: All posts, Website Localization, International Online Marketing, Japan, SEO