International Business and Technology Blog

Videos: it's all about platform(s)

Posted by John Worthington on Tue, Aug 08, 2017

Want your videos to deliver global sales, brand and business growth? Then make sure you got the right platform! Online video platforms (OVPs) have come a long way, in terms of commercial communications and business functionality, in the last 10 years. Today, we have real choice, with multitudes of OVPs vying for space in what is currently the fastest growing trend of our digital era.

OVPs essentially propose four measurable services: hosting, publishing, managing and sharing. Depending on your communication and business objectives, there are choices to be made as you seek to optimize the success and hence the return on investment of your video marketing. Do check out our IBT Online  Video: the only way is up!  blog on the subject Read More

Tags: All posts, International Online Marketing

Video: the only way is up, mobile and international

Posted by John Worthington on Thu, Jul 06, 2017

The only way is up!  But, don’t hold on. Get video centric now! Globally, IP video traffic is expected to grow threefold between 2016 and 2021, a Compound Annual Growth Rate (CAGR) of 26% and representing 82% of all consumer internet traffic by 2021. Read that twice and contemplate. Successful businesses are driving the internet video explosion. Reports on the ‘state of video’ abound, from those that carry the bytes (example Cisco, see below) to those that are involved in every stage of the video conception to consumption boom. And video marketing, the fastest growing trend of our digital era, is a main driver of this growth. Large corporations have long understood and profited from the video cool aid, and now it is the turn of mid-size businesses, driving up those exponential video statistics. Fully 9.6/10 professional marketers say they are using video for business development purposes, with 63% of all businesses already on-board. Are you?

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Tags: All posts, International Online Marketing

Video Killed The Copy Write Star

Posted by John Worthington on Mon, Jul 18, 2016

Read all about it! In fact, you should watch it. It's official, video has killed the copywriting star, a one minute video has the same value as 1.8 million words. Video is destined to be the #1 medium for both business to consumer (B2C) and business to business (B2B) communications. All industry metrics tell us that companies with brands to develop are investing more in videos and their platforms. Corporate videos of all nature and purpose (presentation, mission, explainer, product, testimonial…) are finding their way onto their own and/or 3rd party websites as well as their social media channels including You Tube, Vimeo, Facebook, Twitter, Instagram, We Chat and, of course, LinkedIn. Video is the evident future powerhouse of content, replacing heavy duty and time consuming text. Roll over the guidelines from the likes of David Ogilvy’s “7 Tips for Writing Copy That Sells” and rise up the visual instructions from those at YouTube and Videolicious!

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Tags: All posts, International Online Marketing

How effective is your online marketing?

Posted by Michael Hawksley on Wed, Jul 29, 2015

We are continuously looking to see how effective our online marketing is, and one of the great benefits of digital marketing is that there are some excellent tools to tell you just that. We are running a series of webinars which are very popular, with over 50 people registered for the last one. Now, my challenge is to set about doubling that number. We share some of our own online marketing activities to help you improve your marketing return on investment.

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Tags: All posts, International Online Marketing

Webinars work...

Posted by John Worthington on Fri, Apr 03, 2015

Susanna Hardy, our web-savvy Managing Director – EU, had a great month “webinaring”. Susanna prepared, presented (audio and visual) and fielded the follow-ups from two webinars. She worked closely with our clients the Maine International Trade Center (MITC), Maine’s leading source for international business assistance as well as the Food Export Association of the Midwest USA and Food Export USA Northeast, who both did a great job hosting and moderating. Our sincere thanks go to Wade Merritt (Vice President) and Hannah Webb (Trade Assistance Manager) from the MITC team and John Belmont (Communications Manager), Joe Yotti (Branded Program Manager) and Kathryn Navarro (International Marketing Program Assistant) from the Food Export Association of the Midwest USA and Food Export USA Northeast team. The webinars were well attended and a great success. Attendees were selected and invited on the basis of their interest in growing their exports and the webinars proved educational and informative. Lots of time was dedicated to interactive questions as participants asked a range of export, ecommerce related questions and receiving informed answers. For MITC the subject was: “Grow your exports and business in Europe: Using online and ecommerce opportunities", presented on Wednesday the 18th of March and the next week on Tuesday the 24th March with the Food Export Association of the Midwest USA and Food Export USA Northeast, were pleased to present the webinar: "Building Your Online Presence to Boost Exports: Europe as a Case Study".  

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Tags: All posts, International Online Marketing

International web marketing: ibt partners presents at Massachusetts Export Expo 2014

Posted by Tereza Roubalikova on Mon, Dec 08, 2014

Want to grow your export and business in Europe? John Worthington, Managing Director of ibt partners presents at the Massachusetts Export Expo on how to develop effective European sales and marketing strategies using the internet.

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Tags: All posts, International Online Marketing

Reach a broader audience with your videos

Posted by Tereza Roubalikova on Tue, Sep 23, 2014

In our previous blog we introduced two different types of videos that can boost your business: demonstration and explainer videos. Today we will have a closer look at how to get return on investment in these videos by making them visible to a broader audience.

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Tags: All posts, International Online Marketing

International Marketing: What is Inbound Marketing and do I care?

Posted by Michael Hawksley on Fri, May 23, 2014

For international business development and export managers the internet provides an easily accessible platform for promoting your brand and products in different parts of the world. Getting it right for the target markets is a different matter. Inbound marketing helps you do so.    

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Tags: All posts, International Online Marketing