International Business and Technology Blog

Apex Instruments’ E-Commerce Transformation and Expansion

Posted by Ava Mitzi on Mon, Jun 10, 2024

Discover how Apex Instruments, a global leader in source emission testing equipment, enhanced their digital presence and e-commerce capabilities with IBT Online. Facing the challenge of limited online reach despite their international operations, Apex Instruments partnered with us to create customized websites for multiple regions.

As CEO Miles Wright highlighted, "People rarely under-promise and over-deliver to the degree that IBT Online did." Read on to learn how our Online Global Programs transformed their digital strategy, driving higher traffic, engagement, and revenue.

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Tags: All posts, Website Localization, Global Markets

Online Global Growth with AI-Driven Best Practice, Optimally Localized Websites

Posted by Ava Mitzi on Tue, May 28, 2024

In an era where digital presence is paramount, IBT Online excels in delivering optimally localized business development websites tailored for global markets. By integrating artificial intelligence (AI) from ChatGPT, Microsoft, Google, Adobe, and others, along with the latest WordPress technology, we provide our clients with cutting-edge websites that deeply resonate with local customs and languages, delivering local target market export, sales, brand, and business growth.

At the heart of our success is the expertise and experience of the IBT Online team, whose profound understanding of international digital landscapes drives the exceptional results (SBA Exporter of the Year Award, Dept. of Commerce E and E Star Awards) we deliver for America’s exporters.

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Tags: All posts, Website Localization, Global Markets

Driving International Business Growth Through AI-Enhanced Online Marketing: The IBT Online Strategic Advantage

Posted by Joelle Lazzarotto on Wed, May 22, 2024

At IBT Online, we harness the power of artificial intelligence (AI) to deliver sophisticated international online marketing, search engine marketing (SEM), social media marketing, and comprehensive reporting and analytics services. Our integration of technologies from industry leaders including ChatGPT, Microsoft’s Copilot, Google, SproutSocial, SEMRush, LinkedIn, and HubSpot enables us to tailor our marketing strategies and programs to the diverse needs of your global audiences. Underpinning our approach is the expertise and experience of the IBT Online team, whose deep understanding of global markets and digital strategies ensures impactful outcomes for our clients.

Our clients enjoy an impressive annual year-over-year (YOY) export growth rate of over 15%, a testament to the effectiveness of the results (SBA Exporter of the Year Award, Dept. of Commerce E and E Star Awards) we deliver for America’s exporters.

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Tags: All posts, Global Markets, International Online Marketing

South Africa's Online Environment Infographic

Posted by Joelle Lazzarotto on Thu, Mar 07, 2024

South Africa has establish itself as a very interesting market for US exporters. Not only a mining and resources powerhouse, South Africa's population is well connected and ready to do business with US companies. With a large population of English speakers, and over 30 million daily internet users, it is a great market to enter for exporters!

Use online tools to your advantage to be found, understood, and transact your business in South Africa. 

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Tags: All posts, Global Markets

Want to Grow your Exports in China? Use the right Online Marketing Tools

Posted by Joelle Lazzarotto on Tue, Mar 05, 2024

China presents huge opportunities for companies looking to expand their exports. To tap into this potential, digital marketing plays a key role in reaching Chinese consumers effectively. However, American exporters face specific challenges in navigating this market, linked to the differences in buying patterns, but also a very different digital landscape.

In this blog, Julian Yeo, International Business Manager at United Electric Controls (UE Online), shares a compelling success story of how IBT Online's tailored approach, Baidu, WeChat, and a localized Chinese website have helped them scale their business in China.

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Tags: All posts, Global Markets, International Online Marketing

Mexico's Online Environment Infographic

Posted by Joelle Lazzarotto on Mon, Jan 29, 2024

Mexico is one of the largest trade partners of the United States, is well connected, and has a population that is tech-savvy and modern - a dream destination for any exporter. The people of Mexico are well connected, avid social media users, and love to watch videos. 

Use online tools to your advantage to be found, understood, and transact your business in Mexico – one of the most internet-aware markets in the world.

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Tags: All posts, Global Markets

Canada's Online Environment Infographic

Posted by Joelle Lazzarotto on Mon, Jan 22, 2024

Canada is the United States' second largest trade partner in the world, and number one importer of US goods. Canada has a population that is well connected, close-by, and ready to do business with US companies. With a large population of English speakers, and 90% of them on the internet, it is a great market to enter for exporters!

Use online tools to your advantage to be found, understood, and transact your business in Canada. 

If you want to learn more about this exciting market, make sure to check out our other resources about Canada including our blog, Website Localization Snapshot and our webinar, How to Sell Online in Canada

The infographic below will help you grasp and understand the potential of Canada’s online environment, social media, and ecommerce.

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Tags: All posts, Global Markets

Exporters: Where to Focus? Which Export Target Markets?

Posted by Ava Mitzi on Mon, Jan 01, 2024

Exporters: Where to Focus? Which Export Target Markets?

At IBT Online, when helping our clients Online Globally, especially new to export, and smaller businesses, we are often asked “Where to focus?”, and “Which export target markets”? A strategic question.

Nobody is better placed to respond than the enquirer themselves, with a little help! Nataly Kelly has written an excellent, well-researched, and resourced from her successful relevant professional experience, book entitled "Take your Company Global". See Harvard Business Review, LinkedIn and Amazon links below. I enjoyed the easy writing style, methodological and analytical approach, case studies, and key takeaways. If you are asking yourself those same questions, try Nataly’s MARACA model. It is a strategic framework that we hope will help guide you in determining the most promising target markets for your business. As Nataly writes, “Multimarket is the New Multinational”. So when you have decided on your target markets, our Online Global programs will deliver your “Multimarket” online presence to grow your exports, sales, brand and business internationally.

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Tags: All posts, Global Markets, Global Ecommerce

India's Online Environment Infographic

Posted by Hemisha Shah on Fri, Dec 15, 2023

India has the second largest population on the planet, and its people are joining the online world by the millions! Not only are they becoming internet users, they are also participating in ecommerce! For U.S. exporters, India is an up-and-coming export market with ample opportunity for growth. If you get the online presence right, the market can be very fruitful. 

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Tags: All posts, Global Markets

How different is Spanish in Spain and Latin America? Tips for a Spanish-language website

Posted by Bella zur Hausen on Sun, Dec 10, 2023

Spanish is one of the most widely spoken languages in the world boasting over 550 million native speakers across 21 countries. These numbers make the Spanish-speaking world an especially appealing target for exporters. But this major trade language has variations that impact your global trade and online strategy. What are the differences between Spanish in Spain and Latin America? How different is Spanish to English? And most importantly from your online point of view, will one Spanish website cover all Spanish speaking countries? We want to share with you some of our experiences in helping our clients to get found, be understood and do business in Spanish-speaking markets using their online presence. 

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Tags: All posts, Website Localization, Global Markets