China is an exciting market to grow your online presence in, but it is also a one-of-a-kind market with a very distinctive online environment, with rules and challenges that need to be considered in order to successfully grow your exports, sales, brand, and business.
Although entering the Chinese market may seem like a challenging and daunting task, it is also a highly rewarding opportunity with an engaged and responsive audience.
According to McKinsey, “Digitization represents the most important trend for the Chinese economy” as buyers are continuing to seek online solutions to all their needs. So, if you want to succeed in this market you need to establish an online presence with a localized website that is hosted in China, fully operating in their preferred language and local search engines.
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