International Business and Technology Blog

In an era where digital presence is paramount, IBT Online excels in delivering optimally localized business development websites tailored for global markets. By integrating artificial intelligence (AI) from ChatGPT, Microsoft, Google, Adobe, and others, along with the latest WordPress technology, we provide our clients with cutting-edge websites that deeply resonate with local customs and languages, delivering local target market export, sales, brand, and business growth.

At the heart of our success is the expertise and experience of the IBT Online team, whose profound understanding of international digital landscapes drives the exceptional results (SBA Exporter of the Year Award, Dept. of Commerce E and E Star Awards) we deliver for America’s exporters.

Spanish is one of the most widely spoken languages in the world boasting over 550 million native speakers across 21 countries. These numbers make the Spanish-speaking world an especially appealing target for exporters. But this major trade language has variations that impact your global trade and online strategy. What are the differences between Spanish in Spain and Latin America? How different is Spanish to English? And most importantly from your online point of view, will one Spanish website cover all Spanish speaking countries? We want to share with you some of our experiences in helping our clients to get found, be understood and do business in Spanish-speaking markets using their online presence. 

In late March 2022, the European Parliament and EU member states reached what media outlets are dubbing a "historic deal" – the Digital Markets Act. EU leaders see this as their most significant overhaul of the digital marketplace in 20 years.

The Act has not reached full approval yet, but when the EU sets up digital regulations, you can expect a ripple effect around the world – just like when the General Data Protection Regulation (GDPR) policies were enacted. 

Here's what you need to know about the Digital Markets Act, how it will affect your business activities in Europe, and how you can leverage the Online Global programs to thrive in the European market. 

While a beautiful location to visit, the Caribbean can be a challenging export market. The islands are spread out geographically, the population is multi-cultural, and there are several different languages spoken there! How can you grow your business and boost exports in this geographically dispersed and diverse market?

Hillary Hassell of Hassell Free Exports came to IBT Online with that very question! “IBT Online set us in the right direction moving forward, I definitely see a long-term partnership with them!” says Hassell. IBT Online supported them with the build and launch of a localized website presence in this market, backed by strategic online marketing campaigns to ensure the Hassell Free brand would get noticed and ensure long-term business growth in this region.

Keep reading to learn how this Florida-based company launched a bespoke exporting strategy and boosted their sales in this tropical and multicultural market.

China's population of 1.4 billion people are online, engaging with a number of platforms and resources every day. In this new online world the best way to communicate and be found by your prospects, clients and partners is through localized websites and online marketing.

Discover what it takes to provide a unique online Local User eXperience (LUX) in their language and market.

China is an exciting market to grow your online presence in, but it is also a one-of-a-kind market with a very distinctive online environment, with rules and challenges that need to be considered in order to successfully grow your exports, sales, brand, and business.

Although entering the Chinese market may seem like a challenging and daunting task, it is also a highly rewarding opportunity with an engaged and responsive audience. 

According to McKinsey, “Digitization represents the most important trend for the Chinese economy” as buyers are continuing to seek online solutions to all their needs. So, if you want to succeed in this market you need to establish an online presence with a localized website that is hosted in China, fully operating in their preferred language and local search engines.

It takes a lot of time and effort to build a strong reputation in your industry, and there is nothing more frustrating than discovering that your brand and products or services are not being found outside of your domestic market!

As an Agribusiness company, Endovac Animal Health recognized that website localization can give their business a competitive advantage, helping their brand stand out in a crowded digital landscape.

Since 1983, Endovac Animal Health has enjoyed an established reputation in the U.S. for its products (livestock vaccines). In an effort to capture new clients and more international market share in the Canadian market Endovac signed up for the Online Global programs with IBT Online and launched two localized websites. "Our goal is to make connections with distributors in Canada and reach more end customers," says Ashley Bauer, Endovac's Marketing Coordinator. 

How it all starts – you have a small team, everyone wears hundreds of different hats and no one speaks a foreign language. You know there is demand for your product, but how can you reach them?  

This is exactly the conundrum OEM Fabricators, a manufacturing company based in Wisconsin, faced. No one on their team speaks an international language. There is demand for their products in Canada, specifically among those who speak the French-Canadian language as well as Germany.

So, instead of opening up the Rosetta Stone and facing this challenge alone, OEM turned to IBT Online to help them to boost their presence in these markets and reach more Canadian and German customers. Find out whether your home state offers the Online Global program & grants!

We can all agree that having a strong online presence is key if you wish to be successful in today’s competitive international marketplace. But what factors should you consider when deciding which URL structure to use, to facilitate a strong online presence for your business? 

Multiple languages, multiple countries, and sometimes multiple languages within the same country can make international Search Engine Optimization (SEO) a daunting process. But don’t worry, in this blog we’ll review different options regarding URL structure, discuss their advantages (and disadvantages), and important considerations when taking your website internationally.

Morooka America is a manufacturer of all-terrain construction equipment based in Virginia. They work primarily through a global distribution network.

Up until 2020, they had reasonably good sales in North America from local distributors and were gaining traction in European and South American markets. However, when the pandemic hit in March 2020, their international sales came to a halt.

Read how this manufacturer launched 4 new optimally localized websites and international online marketing programs with IBT Online to expand into new markets and exceed their sales goals during a global pandemic.

As Takashi Inoue, CEO of Morooka America, says; “I’m very happy with IBT Online and the web marketing they provide, and I want to recommend them to our mother company in Japan!”