International Business and Technology Blog

Ava Mitzi

Recent Posts

Smartsolve's Global Websites Design Transformation

Posted by Ava Mitzi on Mon, Jun 17, 2024

Explore how SmartSolve, a pioneer in sustainable water-soluble  paper and packaging solutions, revolutionized their digital footprint with the expertise of IBT Online. Confronted with an outdated website that hindered their global ambitions, SmartSolve collaborated with us to craft a sleek, user-friendly platform optimized for international markets.

As Ashleigh Hotz, Director of Sales and Marketing, affirmed, "Hands down, I would look to IBT Online first for any future projects." Dive into our case study to see how our Online Global Programs dramatically increased SmartSolve’s web traffic, enhanced user engagement, and propelled their international sales.

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Tags: All posts, Website Localization, Global Markets

Yo Mama's Foods' LATAM Ecommerce Expansion Success

Posted by Ava Mitzi on Thu, Jun 13, 2024

Discover how Yo Mama's Foods, a Florida-based food manufacturing company, expanded their digital presence into Mexico and the Spanish-speaking market with the help of IBT Online. Facing the challenge of reaching new customers and establishing their brand internationally, Yo Mama's Foods partnered with us to create a tailored Shopify e-commerce website.

As Kirsten Streger, Brand Manager, emphasized, "My experience working with IBT Online was amazing. They have a great team who walks you through every step of the process." Read on to see how our Online Global Programs helped Yo Mama's Foods achieve their export goals and grow their business in new markets.

 

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Tags: All posts, Website Localization, Global Markets

Apex Instruments' Ecommerce Transformation & Expansion

Posted by Ava Mitzi on Mon, Jun 10, 2024

Discover how Apex Instruments, a global leader in source emission testing equipment, enhanced their digital presence and e-commerce capabilities with IBT Online. Facing the challenge of limited online reach despite their international operations, Apex Instruments partnered with us to create customized websites for multiple regions.

As CEO Miles Wright highlighted, "People rarely under-promise and over-deliver to the degree that IBT Online did." Read on to learn how our Online Global Programs transformed their digital strategy, driving higher traffic, engagement, and revenue.

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Tags: All posts, Website Localization, Global Markets

Online Global Growth with AI-Driven Best Practice, Optimally Localized Websites

Posted by Ava Mitzi on Tue, May 28, 2024

In an era where digital presence is paramount, IBT Online excels in delivering optimally localized business development websites tailored for global markets. By integrating artificial intelligence (AI) from ChatGPT, Microsoft, Google, Adobe, and others, along with the latest WordPress technology, we provide our clients with cutting-edge websites that deeply resonate with local customs and languages, delivering local target market export, sales, brand, and business growth.

At the heart of our success is the expertise and experience of the IBT Online team, whose profound understanding of international digital landscapes drives the exceptional results (SBA Exporter of the Year Award, Dept. of Commerce E and E Star Awards) we deliver for America’s exporters.

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Tags: All posts, Website Localization, Global Markets

Exporters: Where to Focus? Which Export Target Markets?

Posted by Ava Mitzi on Mon, Jan 01, 2024

Exporters: Where to Focus? Which Export Target Markets?

At IBT Online, when helping our clients Online Globally, especially new to export, and smaller businesses, we are often asked “Where to focus?”, and “Which export target markets”? A strategic question.

Nobody is better placed to respond than the enquirer themselves, with a little help! Nataly Kelly has written an excellent, well-researched, and resourced from her successful relevant professional experience, book entitled "Take your Company Global". See Harvard Business Review, LinkedIn and Amazon links below. I enjoyed the easy writing style, methodological and analytical approach, case studies, and key takeaways. If you are asking yourself those same questions, try Nataly’s MARACA model. It is a strategic framework that we hope will help guide you in determining the most promising target markets for your business. As Nataly writes, “Multimarket is the New Multinational”. So when you have decided on your target markets, our Online Global programs will deliver your “Multimarket” online presence to grow your exports, sales, brand and business internationally.

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Tags: All posts, Global Markets, Global Ecommerce

Spain's Online Environment Infographic

Posted by Ava Mitzi on Mon, Oct 30, 2023

Spain is an attractive market for U.S. exporters for a few reasons - as a Spanish-speaking country with a population of 47 million, Spain can provide strategic synergies for U.S. exporters engaged in both Spain and Latin America. Spain has a diversified economy and a growing digital industry which also offers key opportunities for U.S. exporters

Use online tools to your advantage to be found, understood, and grow your exports in Spain!

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Tags: All posts, Global Markets

Elevate Your Export Strategy with Online Global Video Marketing Programs

Posted by Ava Mitzi on Thu, Oct 26, 2023

In today's digital landscape, video has become a dominant and engaging medium for businesses to connect with their audience. For American exporters looking to succeed internationally, IBT Online offers comprehensive video marketing programs. Let's explore how partnering with IBT Online can help you leverage the power of video to drive global success. 


1. Captivate Your International Audience:Video has the unique ability to captivate and engage viewers, making it an ideal medium for exporters to showcase their products, services, and brand story. IBT Online understands the power of video and helps exporters create compelling and visually appealing content that resonates with their international audience. By leveraging video marketing, you can effectively communicate your value proposition, build brand awareness, and drive conversions in global markets.

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Tags: International Online Marketing, Global Ecommerce

Global Export Success for Aerospace Companies

Posted by Ava Mitzi on Mon, Jul 17, 2023

Aerospace companies that want to expand quickly, stay ahead of the competition and grow their international business need to adopt digital solutions.

Investing in digital marketing and sales strategies is essential in today’s aerospace sector and those that don't might get left behind. 

As seen across industries, customer behaviours are changing significantly and are therefore driving disruptions to the aerospace industry. Some of the biggest disruptions, according to Forbes, facing the aerospace industry include: digitalization, the shift to customer-centricity (in particular an expected omnichannel experience) as well as the concern for sustainability.

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Taiwan's Online Environment Infographic

Posted by Ava Mitzi on Thu, May 18, 2023

Geographically interestingly positioned just off the east coast of China, Taiwan is a thriving democracy with a vibrant market economy and has become a very interesting target market for US exporters, with over 70% increase over the past 10 years. 

With over 86% of the population being active internet users, you cannot miss out on the power of digital tools to expand your reach and grow your exports in Taiwan! 

The infographic below will help you grasp and understand the potential of Taiwan's online environment, social media, and ecommerce.

Use online tools to your advantage to be found, understood, and transact your business in Taiwan.

Our infographic shows you:

  1. The online environment of Taiwan
  2. Social media in Taiwan
  3. Ecommerce- What do they buy and how?
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Tags: All posts, Global Markets

A Playbook for Canadian Exporters

Posted by Ava Mitzi on Tue, May 16, 2023

Canadian companies that build a multinational presence through trade and diversification are more profitable, more stable and more resilient than companies that don’t. The access to talent and innovation they gain in building that footprint better positions them to compete in the future.

AT IBT Online we have partnered with the Canadian Trade Commissioner Service to provide information and support to Canadian exporters, enabling them to leverage the power of digital to grow their exports, sales, brand and business globally. 

Check out our Playbook for Canadian Exporters, and get in touch with IBT Online to discover how online business development tools will make the internet work for you 24/7, 365 days/year.

 

 

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Tags: All posts, Global Markets, State and Trade Partners