International Business and Technology Blog

Australia and New Zealand are dynamic markets with strong trade ties to the West, offering significant opportunities for exporters. Their digitally connected populations and high adoption of ecommerce make them prime destinations for businesses looking to expand.

In Australia, over 22 million people are online, spending an average of more than 6 hours a day connected to the internet. Mobile commerce is vital here, with more than 60% of ecommerce purchases completed via mobile devices. For New Zealand boasts 93% internet penetration, with 4.5 million internet users driving an ecommerce market worth over $6.5 billion USD in 2023. Mobile devices are also at the core of online shopping in New Zealand, making mobile optimization essential for businesses.

Belgium, with a population of over 11.7 million, offers a mature and highly connected digital economy, making it an attractive destination for businesses aiming to grow their international reach. The country’s high internet penetration and robust ecommerce landscape present exciting opportunities for exporters.

Internet usage in Belgium has reached 93%, with over 10.8 million people actively online, driving a €16.3 billion ecommerce market by the start of 2024. Smartphones are essential to online shopping, with more than 53% of Belgians using mobile devices for ecommerce transactions. Platforms like Bol.com, Amazon, Zalando, and social media channels such as Facebook, Instagram, and WhatsApp play a pivotal role in shaping consumer behavior. Our infographic highlights these trends, providing critical insights to help businesses succeed in Belgium’s competitive and growing digital economy.

Discover how IOMAX, a specialized aerospace and defense company, expanded its global reach and enhanced its digital presence with the help of IBT Online. Facing the challenge of increasing visibility and capturing new opportunities in Africa and the Middle East, IOMAX partnered with us to create tailored international websites.

As Seamus Flatley, Vice President of IOMAX, stated, "Hands down, working with these guys is a fantastic experience. The team at IBT Online did a great job in capturing who we are and how we could express that in websites." Read on to see how our Online Global Programs helped IOMAX boost their web traffic, improve user engagement, and drive international sales.

Explore how SmartSolve, a pioneer in sustainable water-soluble  paper and packaging solutions, revolutionized their digital footprint with the expertise of IBT Online. Confronted with an outdated website that hindered their global ambitions, SmartSolve collaborated with us to craft a sleek, user-friendly platform optimized for international markets.

As Ashleigh Hotz, Director of Sales and Marketing, affirmed, "Hands down, I would look to IBT Online first for any future projects." Dive into our case study to see how our Online Global Programs dramatically increased SmartSolve’s web traffic, enhanced user engagement, and propelled their international sales.

Discover how Yo Mama's Foods, a Florida-based food manufacturing company, expanded their digital presence into Mexico and the Spanish-speaking market with the help of IBT Online. Facing the challenge of reaching new customers and establishing their brand internationally, Yo Mama's Foods partnered with us to create a tailored Shopify e-commerce website.

As Kirsten Streger, Brand Manager, emphasized, "My experience working with IBT Online was amazing. They have a great team who walks you through every step of the process." Read on to see how our Online Global Programs helped Yo Mama's Foods achieve their export goals and grow their business in new markets.

Discover how Apex Instruments, a global leader in source emission testing equipment, enhanced their digital presence and e-commerce capabilities with IBT Online. Facing the challenge of limited online reach despite their international operations, Apex Instruments partnered with us to create customized websites for multiple regions.

As CEO Miles Wright highlighted, "People rarely under-promise and over-deliver to the degree that IBT Online did." Read on to learn how our Online Global Programs transformed their digital strategy, driving higher traffic, engagement, and revenue.

In an era where digital presence is paramount, IBT Online excels in delivering optimally localized business development websites tailored for global markets. By integrating artificial intelligence (AI) from ChatGPT, Microsoft, Google, Adobe, and others, along with the latest WordPress technology, we provide our clients with cutting-edge websites that deeply resonate with local customs and languages, delivering local target market export, sales, brand, and business growth.

At the heart of our success is the expertise and experience of the IBT Online team, whose profound understanding of international digital landscapes drives the exceptional results (SBA Exporter of the Year Award, Dept. of Commerce E and E Star Awards) we deliver for America’s exporters.

Exporters: Where to Focus? Which Export Target Markets?

At IBT Online, when helping our clients Online Globally, especially new to export, and smaller businesses, we are often asked “Where to focus?”, and “Which export target markets”? A strategic question.

Nobody is better placed to respond than the enquirer themselves, with a little help! Nataly Kelly has written an excellent, well-researched, and resourced from her successful relevant professional experience, book entitled "Take your Company Global". See Harvard Business Review, LinkedIn and Amazon links below. I enjoyed the easy writing style, methodological and analytical approach, case studies, and key takeaways. If you are asking yourself those same questions, try Nataly’s MARACA model. It is a strategic framework that we hope will help guide you in determining the most promising target markets for your business. As Nataly writes, “Multimarket is the New Multinational”. So when you have decided on your target markets, our Online Global programs will deliver your “Multimarket” online presence to grow your exports, sales, brand and business internationally.

Spain is an attractive market for U.S. exporters for a few reasons - as a Spanish-speaking country with a population of 47 million, Spain can provide strategic synergies for U.S. exporters engaged in both Spain and Latin America. Spain has a diversified economy and a growing digital industry which also offers key opportunities for U.S. exporters! 

Use online tools to your advantage to be found, understood, and grow your exports in Spain!

In today's digital landscape, video has become a dominant and engaging medium for businesses to connect with their audience. For American exporters looking to succeed internationally, IBT Online offers comprehensive video marketing programs. Let's explore how partnering with IBT Online can help you leverage the power of video to drive global success. 

1. Captivate Your International Audience:Video has the unique ability to captivate and engage viewers, making it an ideal medium for exporters to showcase their products, services, and brand story. IBT Online understands the power of video and helps exporters create compelling and visually appealing content that resonates with their international audience. By leveraging video marketing, you can effectively communicate your value proposition, build brand awareness, and drive conversions in global markets.