International Business and Technology Blog

How different is Spanish in Spain and Latin America? Tips for a Spanish-language website

Posted by Bella zur Hausen on Tue, Feb 26, 2019

Spanish is one of the most widely spoken languages in the world boasting over 400 million native speakers across 21 countries. These numbers make the Spanish-speaking world an especially appealing target for exporters. But this major trade language has variations that impact your global trade and online strategy. What are the differences between Spanish in Spain and Latin America? How different is Spanish to English? And most importantly from your online point of view, will one Spanish website cover all Spanish speaking countries? We want to share with you some of our experiences in helping our clients to get found, be understood and do business in Spanish-speaking markets using their online presence. 

Did you know that Spanish is….

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Tags: All posts, Website Localization, Markets, Search Engines

Which South American domains should you register?

Posted by Tereza Santava on Fri, Feb 15, 2019

Domain registration is one of the first steps you need to take when creating localized websites for your export markets. South America is not an exception, but which domains should you register?

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Tags: All posts, Search Engines

Web Accessibility - universal access to your website

Posted by John Worthington on Thu, Mar 22, 2018

The ability to access the internet is increasingly seen as a fundamental human right. Tim Berners-Less, one of the inventors of the WorldWideWeb and a director the World Wide Web Consortium (W3C) notes that “The power of the Web is its universality. Access by everyone regardless of disability is an essential aspect”.  Accessibility for the disabled, is a growing concern. While the United Nations set out guidelines as far back as 2006, countries have been slow to adopt them. But the tide now looks to be turning. The European Union (EU) implemented the accessibility best practices in 2010. In 2017, over 400 U.S. companies were served with lawsuits under the Americans with Disabilities Act (ADA) because their websites were not deemed accessible to the disabled. Websites are increasingly  recognized as public places, and therefore need to be more mindful of public accessibility. Today, more than 4 billion people use the web for: “education, employment, government, commerce, health care, recreation, access to information and more” (Source: United Nations). To be denied access to the web is an impediment to normal life and life’s opportunities in our 21st century world. Companies need to take note.

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Tags: All posts, Website Localization, Search Engines

All about that S - for security

Posted by John Worthington on Thu, Nov 16, 2017

I have always loved the letter S: it is the best letter in the alphabet. It is always, all about that "S". In fact, S is such an important letter that we added it to our web browser, so we are HTTPS, to make it safer for you! And everyone in the online community, should be doing the same. The online world and internet of things are fundamentally insecure, with cybercrime rising exponentially and now reckoned to be the second most reported economic crime, costing billions.

Could cybercrime happen to you? Yes. Worried? You should be. If not secured, “when you load a website someone else on the network can look at or modify the site before it gets to you”. And that happens all the time, with most users blissfully unaware. The not-so-elegantly named solution is Secure Sockets Layer (SSL), denoted by an S in your web browser. Just glance up now and check it out: does it read HTTP or HTTPS? You will see that IBT Online is HTTPS = secureThis is the standard security technology for establishing an encrypted link between a web server and a browser. Hence the online mantra is HTTPS good, HTTP bad! Add an S and you’re good. An HTTPS website should make you smile as it is has three essential qualities: identity, confidentiality and integrity. So you know where you stand; safe and secure.

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Tags: All posts, Search Engines

Google translate: an update...

Posted by John Worthington on Wed, Apr 26, 2017

Google's perpetual drive for innovation means more disruption is coming our way. An example is Google’s new translation system that has delivered measurable improvements in the fluency of Google Translate. Google has begun rolling out the service across all its languages, chat boxes, web pages, articles, blogs, emails, social media, message forums…First updated were the most commonly used primary languages (English, Chinese, Spanish, Japanese, Portuguese, French, Korean and Turkish), as well as Google’s >192 country specific search engines, the Google Translate website and the Website Translator plugin. Our research shows that Google Translate is now better than ever for personal use, but remains bad for business!

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Tags: All posts, Search Engines

What's in a "domain" name?

Posted by John Worthington on Mon, Nov 07, 2016

Domain names, specifically internet Top Level Domains (TLDs), are increasingly an integral part of all business strategies and global brand development. Businesses spend many millions on domain names. There are many egregious valuations to demonstrate this phenomena including the amounts paid for: ($10M) , ($11M), ($30M), ($36M) and ($90M). TLDs have a recognized quantifiable commercial value. Take ($8.5M) which was purchased by Facebook to redirect to; ($6M) purchased by Apple for the same reason. And what about your company, your brands and your country code domain names?

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Tags: All posts, Search Engines

Google Keyword Planner updates and multilingual SEO

Posted by Tereza Santava on Mon, Oct 31, 2016

In the past few months, Google has introduced two major changes to their Google Keyword Planner available via Google AdWords. The tool is frequently used by SEO (search engine optimization) experts not only for paid advertising, but also to research and analyze keywords for organic search. Google Keyword Planner provides estimates of average monthly searches of individual keywords. The tool can focus results on specific geographic areas, and is therefore very helpful in multilingual search engine optimization.

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Tags: All posts, Search Engines

European domain registration requirements

Posted by Tereza Santava on Thu, Jun 02, 2016

This blog’s goal is to give you an overview of European domain registration requirements for selected countries.

Can a non-EU company register European domains?

Even though the EU coordinates and standardizes many processes across the member states, requirements for domain registration are still managed by each country independently and often differ considerably.  Some countries will allow you to register domains without further requirements, while others will require you to provide various local details, e.g. address or corporate tax number, in which case you’ll need the help of a local partner. Some domain registrars provide local contact details for selected countries as part of their service too.

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Tags: All posts, Search Engines

SEO and the Holy Grail

Posted by John Worthington on Tue, May 17, 2016

Search Engine Optimization (SEO) is a constant preoccupation of the online literati and given its importance in driving the internet, it is essential to keep up to date with the latest trends and concerns. The new Holy Grail of SEO is Search Engine Co-Optimization (SEC-O), promising huge rewards for combined organic and paid search. SEO guidelines and statements are regularly issued by the owners themselves, Google, Bing and their brethren. The debates, reactions and pontifications can be lively as researchers, practitioners and non-believers, exchange their opinions. ClickZ conferences are a great well-informed forum, and the recent New York event was no exception. Amongst the many soothsayers, Bill Hunt, President of Back Azimuth Consulting added his weight to the SEC-O debate integrating, measuring, and optimizing PPC and SEO keyword data and insights to maximize their collective potential for traffic and conversions”. A bit of a mouth-full but worth unpicking.

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Tags: All posts, Search Engines

Search engines in China

Posted by Tereza Santava on Wed, Apr 27, 2016

Leading Chinese search engines

Two years ago, Baidu boasted 80% of the Chinese online search market. Today, Baidu’s market share is estimated at 55% (1). But the winner has not been the otherwise world dominant Google, but other Chinese search engines including Qihoo 360 and Sogou.

While Baidu’s dominant position among the search engines in China has eroded, Google has not been a beneficiary since it has been banned in China as of 2010. Besides censorship, ClickZ (2) cites different online search behavior as one of the factors why Baidu and other domestic search engines have been more successful in China than Google. For example: an average Chinese internet user spends 3-6 times more time on page on average, does not focus on the upper left corner of the page as their Western counterparts do, searches mostly on smartphones and prefers to choose from a list rather than by typing keywords.

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Tags: All posts, Markets, Search Engines