International Business and Technology Blog

Explore how Polhemus, a leader in 3D motion tracking and digitizing solutions, established a successful brand presence in China with the support of IBT Online. Facing the challenges of navigating a highly unique and complex market, Polhemus partnered with IBT Online for their expertise in digital marketing and market-specific strategies.

As Brendan Grahn, Sales & Marketing Specialist at Polhemus, shares, "Working with IBT has been exactly what we needed to have an element of our own brand’s presence in China." Discover how IBT Online’s digital marketing strategies enabled Polhemus to drive engagement, generate leads, and empower distributors in this key market.

Client Background: Innovating Motion Tracking with Polhemus

Polhemus, based in Colchester, Vermont, is a pioneer in motion tracking, digitizing, and handheld 3D scanning solutions, serving industries such as healthcare, aerospace, and military. With high-precision technology and over 50 years in business, Polhemus is known for delivering solutions to enhance virtual reality, 3D visualization, and human motion analysis. As Polhemus set its sights on the Chinese market, they sought a knowledgeable partner who could help them navigate this complex digital landscape. IBT Online was brought on to support their digital marketing efforts and create a localized strategy to boost brand awareness and drive engagement.

Challenge: Establishing a Brand Presence in China’s Unique Market

The Chinese market presented distinct challenges for Polhemus, as digital platforms and consumer behavior differ significantly from Western markets. Without in-house expertise on China, Polhemus needed a reliable partner to establish their brand presence, optimize their website for local use, and execute effective campaigns on platforms like Baidu and WeChat to reach potential customers and distributors. The goal was to build a credible and effective online presence that would drive engagement and lead generation.

 
Hear directly from Brendan Grahn, Sales and Marketing Manager at Polhemus, about their successful partnership with IBT Online. Click to watch the video and learn more about their digital transformation journey.

Solution: IBT Online’s Targeted Digital Marketing Services

IBT Online provided Polhemus with a tailored digital marketing solution to help them overcome these challenges and reach their goals in China. Key initiatives included:

• Website Development & Optimization: IBT Online built and optimized a website for China, ensuring high-speed performance, localized content, and accessibility tailored to the region’s digital standards.
• Baidu Advertising: To increase visibility on China’s most widely used search engine, IBT Online launched a targeted advertising campaign on Baidu, providing Polhemus with a direct avenue to connect with prospective Chinese customers.
• WeChat Marketing: By establishing a WeChat profile and managing promotional posts, IBT Online opened an additional lead generation stream for Polhemus, helping to reach more users and create a stronger presence in China’s digital ecosystem.

Results: Enhanced Engagement, Lead Generation, and Distributor Support

The efforts by IBT Online enabled Polhemus to successfully establish a strong online presence in China, resulting in increased leads and providing robust support for their distributors. The targeted digital marketing initiatives contributed directly to sales growth, providing measurable outcomes for the company.

"The efforts from IBT Online have directly been able to help enable our distributors to increase their sales. We’re seeing an uptick in leads coming in from China." – Brendan Grahn, Sales & Marketing Specialist, Polhemus.

With IBT Online’s support, Polhemus has been able to create an authentic and accessible brand presence in China, reaching customers and empowering distributors to drive growth.

Conclusion: An Essential Partnership for Market Success in China

Polhemus’s success highlights the importance of partnering with a trusted digital marketing expert like IBT Online to achieve meaningful results in challenging markets. As Brendan Grahn shared, "I absolutely consider IBT Online to be a trusted resource for this [...] without having the expertise here for China specifically, there wasn't another way to do it." With IBT Online’s customized approach, Polhemus now has a sustainable and effective presence in China, laying the foundation for continued growth in this key market.

Ready to Expand Your Digital Presence Internationally with IBT Online?

If your business is looking to establish or strengthen its brand presence in international markets, IBT Online’s digital marketing services are tailored to help you succeed.