Argentina, with a GDP of $604 billion and a population of approximately 46 million, presents a dynamic market for U.S. exporters. The country's high internet penetration rate of 88% and a rapidly expanding ecommerce sector offer substantial opportunities for businesses aiming to establish or enhance their presence in the Argentine market.
With 88% internet penetration (40.58 million users) and a $15.6 billion ecommerce market, where over 70% of transactions happen via mobile, Argentina's digital landscape is booming. Social media platforms like Instagram, Facebook, and TikTok engage 68.2% of the population, and our infographic provides key insights to help businesses succeed in this thriving online market.
See the infographic below for a comprehensive overview that will assist you in understanding where Argentines prefer to search, shop, and interact online, enabling you to tailor your strategies for maximum impact.
Our infographic shows you:
- The online environment of Argentina
- Social media in Argentina
- Ecommerce- What do they buy and how?