---
title: International Business and Technology Blog | Johnny Koons
description: IBT Online's Blog provides website localization and international online marketing information to help companies grow their sales, brands and businesses online globally.
---

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# International Business and Technology Blog

## Johnny Koons

### Recent Posts

## [Brazil Online Environment Infographic](https://info.ibt.onl/international-business-and-technology-blog/brazil-online-environment-infographic)

 Posted by [Johnny Koons](https://info.ibt.onl/international-business-and-technology-blog/author/johnny-koons) on Wed, Dec 04, 2024

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[![](https://info.ibt.onl/hubfs/111asfwrtggggg.png) ](https://info.ibt.onl/international-business-and-technology-blog/brazil-online-environment-infographic)

Brazil, the largest economy in South America, presents significant opportunities for U.S. exporters. With a population exceeding 212 million and a rapidly growing digital landscape, Brazil offers a vast market for businesses aiming to expand their global footprint.

Boasting 188 million internet users and a 7% increase in ecommerce growth for 2024, the digital landscape in Brazil is thriving. Mobile usage leads the way, with 96% of users accessing the internet on their phones and 40% making purchases from international platforms. Our infographic provides key insights into these trends, helping businesses navigate and capitalize on Brazil’s dynamic online market.

[Read More](https://info.ibt.onl/international-business-and-technology-blog/brazil-online-environment-infographic)

 Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Global Markets](https://info.ibt.onl/international-business-and-technology-blog/topic/global-markets)

## [Leverage the Power of Video for LinkedIn](https://info.ibt.onl/international-business-and-technology-blog/leverage-the-power-of-video-for-linkedin)

 Posted by [Johnny Koons](https://info.ibt.onl/international-business-and-technology-blog/author/johnny-koons) on Mon, Dec 12, 2022

- [Tweet](https://twitter.com/share)

[![](https://info.ibt.onl/hubfs/Case%20Study%20Videos%20(1).png) ](https://info.ibt.onl/international-business-and-technology-blog/leverage-the-power-of-video-for-linkedin)

Businesses today are investing in their video strategy as a way to shape their brand identity and reputation. In line with this trend, LinkedIn is doubling down on its roll out of video capabilities to meet the growing demand for video creation and viewership. Since introduced to the platform in 2017, video has quickly surpassed text and image as the preferred content format for LinkedIn. The latest updates on the platform, which include livestreaming, creating ‘profile videos’ and ‘auto-captions’, all point to LinkedIn’s objective of improving video capabilities and expanding their B2B platform as a place for creative content and ‘creators’ to flourish.

Across the board, businesses are ramping up their video marketing strategies and taking full advantage of LinkedIn’s video capabilities to achieve this. The data backs up this trend, as LinkedIn [reports](https://www.linkedin.com/business/marketing/blog/content-marketing/13-top-tips-for-compelling-b2b-video-content-on-linkedin#:~:text=Video%20is%20a%20huge%20part,any%20other%20type%20of%20post.) continue to demonstrate that brands have the highest chances of increasing their account performance by leveraging video.

[![Start Your Video Marketing Journey Now!](https://no-cache.hubspot.com/cta/default/209596/9229894e-59d9-405d-beb7-924b242ce8b0.png)](https://cta-redirect.hubspot.com/cta/redirect/209596/9229894e-59d9-405d-beb7-924b242ce8b0)

[Read More](https://info.ibt.onl/international-business-and-technology-blog/leverage-the-power-of-video-for-linkedin)

[All posts](https://info.ibt.onl/international-business-and-technology-blog/all)

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