Expanding internationally is essential for many American exporters, but effectively reaching global markets requires a strong, localized online presence. Through the Strategic Partnership between IBT Online and the U.S. Commercial Services International Trade Administration (ITA), America’s exporters gain the tools and support to achieve this global success.
Oscarware, Inc., a leading manufacturer of barbecue accessories, is one such company that leveraged this powerful partnership. By working with IBT Online to launch a fully localized e-commerce site, Oscarware significantly boosted its global reach and international sales. Here’s how they did it.
Client Background: Pioneering American Innovation for the Grill
Oscarware, Inc., founded in 1989 by Debra and Reg Dudley, is renowned for its innovative barbecue accessory, the Grill Topper. The Dudley's, inspired by a friend’s request, developed the product to expand traditional backyard barbecuing options beyond hamburgers and hotdogs.
Their Grill Topper, with its perforated design and signature black porcelain coating, enables a wide variety of foods to be cooked on grills without falling through or sticking, while ensuring safety, durability, and ease of use. Today, Oscarware is a leading manufacturer of barbecue accessories, and it sought to expand its footprint globally.
Challenge: Reaching New Global Markets
Despite their growing success in the U.S., Oscarware struggled with an outdated website that lacked the functionality to support international sales and e-commerce. As the company aimed to increase its exports and engage with global customers, they needed a stronger online presence and more effective digital marketing strategies tailored to international markets.
Want to hear directly from Debra Dudley of Oscarware and Mona Musa of the U.S. Commercial Services about how IBT Online’s Online Global programs have made a difference? Click here to watch the video and learn more about how you can boost your global sales and exports too.
Solution: The Power of a Strategic Partnership
Oscarware turned to IBT Online to deliver a comprehensive solution. Through IBT Online’s Online Global programs, tailored specifically for exporters, the company received a fully localized, e-commerce-enabled website that aligned with their brand vision, mission, and goals. This new website allowed Oscarware to expand its global reach and engage more effectively with international customers.
In parallel, the U.S. Commercial Services International Trade Administration (ITA) offered Oscarware their own range of services aimed at helping American companies enter new markets and grow their exports. Together, IBT Online and the ITA, through their Strategic Partnership, provided the tools and expertise necessary to help Oscarware succeed globally.
"Partnering with IBT Online has been a game changer for us," said Debra Dudley, President of Oscarware, Inc. "They built us a brand-new website that significantly improved our e-commerce sales year on year."
Results: Boosting Exports and Expanding Brand Presence
The combined support from IBT Online’s Online Global programs and the services offered by the ITA enabled Oscarware to grow its international sales and expand its global presence. The newly designed website became a powerful tool to reach global customers, driving significant increases in e-commerce sales.
Mona Musa, Director at U.S. Commercial Services International Trade Administration (ITA), emphasized the importance of this collaboration: "IBT Online’s Strategic Partnership with us has been invaluable in helping American exporters like Oscarware thrive internationally. Their tailored Online Global programs are key to driving export growth."
Conclusion: Harnessing the Potential of Global Markets
Oscarware’s success story showcases how the Strategic Partnership between IBT Online and the U.S. Commercial Services International Trade Administration (ITA) empowers American exporters to navigate the complexities of global markets. By leveraging IBT Online’s Online Global programs and the services provided by the ITA, Oscarware gained access to the expertise and resources necessary to grow its exports and boost online sales.
American exporters like Oscarware, who work with both IBT Online and the ITA, are equipped to harness the full potential of global opportunities, ensuring sustainable, long-term growth.
