In the fast-paced world of scientific equipment, maintaining a strong international presence requires more than just great products—it demands a robust digital strategy. Sciencix, a North Carolina-based leader in manufacturing replacement parts for scientific instruments, partnered with IBT Online to revolutionize their online presence. With the support of the U.S. Commercial Services International Trade Administration (ITA), Sciencix achieved exceptional results, including national and global recognition.
As Lisa Bamford, Director of Global Marketing & Business Development at Sciencix, shares, “Partnering with IBT Online has been a game-changer for us as scientists. In fact, we have received awards and recognition on a national and global scale that we never could have dreamed possible.”
Client Background: Innovation in Scientific Equipment
Sciencix has been at the forefront of the scientific equipment industry, providing high-quality replacement parts for liquid chromatography and mass spectrometry instruments. Recognized as a trusted name globally, Sciencix was named the SBA’s National Exporter of the Year. To sustain and grow this momentum, they required a comprehensive digital strategy that would align with their business goals and elevate their global reach.
Challenge: Navigating International Digital Marketing
For Sciencix, building a digital presence that resonated across diverse international markets posed unique challenges. Effective engagement required localized websites, international online marketing, and comprehensive analytics to track performance and refine strategies. Navigating these complexities without specific expertise was a daunting task, prompting Sciencix to partner with IBT Online.
Lisa Bamford underscores this challenge:
“In today's global market, a robust digital strategy is essential for international business success. Localized websites, effective e-commerce platforms, and international online marketing are no longer an option. They are a demand by the global market, and they're critical for reaching and engaging customers worldwide.”
Hear directly from Lisa Bamford, Director of Global Marketing & Business Development at Sciencix, about their successful partnership with IBT Online. Click to watch the video and learn more about their digital transformation journey.
IBT Online delivered a tailored solution for Sciencix through its Online Global Programs, in collaboration with the ITA. Key components included:
- Localized Business Development Websites: Optimally designed and fully localized websites tailored to target international markets, ensuring seamless user experiences.
- E-Commerce Enablement: Sciencix’s online platforms were enhanced to drive sales and improve customer engagement globally.
- Targeted International Marketing: Strategic campaigns across key markets maximized visibility and expanded Sciencix’s reach to new audiences.
- Analytics and Insights: Comprehensive analytics provided actionable data to refine marketing strategies, identify high-potential markets, and plan in-person engagements such as trade shows and customer visits.
Lisa highlights the value of IBT Online’s expertise:
“IBT Online's global programs offer optimally localized business development websites, international e-commerce, targeted international online marketing, and comprehensive analytics. Those analytics really come into play when you meet with your IBT Online team.”
Results: Export Growth and Market Expansion
With IBT Online’s support, Sciencix experienced significant year-on-year export growth and unlocked new market opportunities. The analytics provided actionable insights that guided Sciencix’s strategic decisions, including selecting trade shows and markets for in-person visits.
Lisa Bamford’s recommendation to other exporters is clear:
“Join the many successful American exporters, like Sciencix, winner of the SBA's National Exporter of the Year Award, and leverage IBT Online's Online Global Programs to grow your exports, sales, brand, and your business overall.”
Conclusion: Empowering Exporters Through Strategic Partnerships
Sciencix’s success is a testament to the power of collaboration between IBT Online and the ITA. This partnership enables U.S. exporters to access world-class digital marketing expertise, providing the tools and strategies needed to thrive globally.
As Lisa Bamford notes, “IBT Online, helping America's exporters succeed and thrive globally.” This case study serves as a reminder for ITA staff of the invaluable support they can offer their clients by referring them to IBT Online.
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