Discover how Bloomaker, a leader in hydroponic bulb production, transformed its
online marketing efforts with the help of IBT Online. Faced with the challenge of building a strong e-commerce presence from scratch, Bloomaker partnered with IBT Online to develop and implement comprehensive digital marketing strategies.
As Michelle Gabb, e-commerce manager, stated, "IBT Online is the marketing specialist that we rely on… Every day, every minute of every day." Read on to see how our marketing services helped Bloomaker grow their online presence and expand their e-commerce capabilities.
Client Background: Innovating Hydroponic Bulb Production with Bloomaker
Bloomaker, based in Virginia, is an innovative leader in the hydroponic bulb industry, producing tulips, daffodils, hyacinths, and amaryllis. Their unique process of growing bulbs hydroponically, including their signature waxed amaryllis bulbs, has allowed them to capture a niche market. As they expanded their e-commerce operations, Bloomaker sought to boost their online visibility, connect with new customers, and drive sales. They partnered with IBT Online to leverage digital marketing strategies tailored to their needs.
Challenge: Building an Effective E-Commerce Marketing Strategy
As Bloomaker entered the e-commerce market, they faced the challenge of building a strong online presence and effectively marketing their products to a global audience. Michelle Gabb, e-commerce manager, explains that entering the e-commerce space from scratch was a daunting task, and they needed a marketing partner who could navigate the complexities of digital advertising across multiple platforms. Bloomaker required a robust digital marketing strategy that included social media, advertising, and e-commerce platform integration.
Hear directly from Michelle Gabb, e-commerce manager at Bloomaker, about their successful partnership with IBT Online. Click to watch the video and learn more about their digital transformation journey.
Solution: IBT Online’s Comprehensive Marketing Services
IBT Online worked closely with Bloomaker to understand their products, goals, and challenges, providing tailored marketing strategies that spanned across platforms. The solution included:
- Social Media Advertising: IBT Online managed Bloomaker’s advertising campaigns across Facebook, LinkedIn, Instagram, Twitter, and added Etsy as a key platform for product visibility.
- E-Commerce Support: IBT Online helped Bloomaker with their website marketing, ensuring a seamless process for promoting their products and engaging with customers online.
- Proactive Campaigns: Michelle Gabb noted the enthusiasm and expertise of the IBT Online team, who consistently provided proactive ideas and support: "They always come with extra ideas for us to follow without us even asking."
Results: Increased Online Presence and E-Commerce Growth
The impact of IBT Online’s marketing services was significant. Bloomaker saw a steady increase in online visibility, social media engagement, and sales conversions. Michelle Gabb praised IBT Online’s collaborative approach, stating: "It was a wonderful breath of fresh air to have IBT Online as part of our marketing team. They are always interested in what we do and bring innovative solutions to the table." The comprehensive marketing strategies helped Bloomaker efficiently promote their products across multiple platforms, driving sales and building a loyal customer base.
Conclusion: A Long-Term Marketing Partnership
Bloomaker’s success with IBT Online demonstrates the value of having a dedicated marketing partner. As Michelle Gabb concluded, "IBT Online has just been an absolute delight to work with. We look forward to many more happy years with them." By trusting IBT Online with their digital marketing needs, Bloomaker was able to focus on their core business while benefiting from tailored, expert marketing strategies.
Boost Your E-Commerce Presence with IBT Online
If your company is looking to enhance its online marketing efforts and grow its e-commerce presence, IBT Online is your ideal partner. Contact us today to learn how our Online Global Programs can help your business thrive globally.
