Bloomaker, a leader in hydroponic flower bulbs, partnered with IBT Online to take their brand to the next level with strategic video content. As Bloomaker grew their e-commerce operations, they sought a solution to effectively showcase their products through professional, high-quality video.
“Can I recommend IBT Online? Absolutely, every day, every minute of every day. They have just been an absolute delight to work with.” – Michelle Gabb, e-commerce manager at Bloomaker. Learn how IBT Online’s video production and marketing services helped Bloomaker drive engagement, expand brand awareness, and connect with new audiences.
Client Background: Bringing Joy with Bloomaker’s Hydroponic Flower Bulbs
Based in Virginia, Bloomaker specializes in hydroponic flowers and bulbs, offering products like tulips, daffodils, hyacinths, and their unique waxed amaryllis bulbs. With a mission to spread joy through beautiful blooms, Bloomaker needed engaging video content to introduce their products to a broader audience and differentiate their brand in the digital marketplace. As an e-commerce business, they required a marketing partner to produce high-quality videos that could enhance brand visibility across online platforms.
Challenge: High-Impact Video Production for Brand Awareness
Creating effective video content posed unique challenges for Bloomaker. In-house video production would require significant investment in resources, technical expertise, and coordination. Bloomaker needed a professional solution to capture the essence of their products and brand message in a way that would resonate with their audience. They sought to create versatile, multi-platform videos that could be used for digital marketing across social media, YouTube, and at trade shows.
Hear directly from Michelle Gabb, e-commerce manager at Bloomaker, about their successful partnership with IBT Online. Click to watch the video and learn more about their digital transformation journey.
Solution: Comprehensive Video Production and Marketing Services by IBT Online
IBT Online provided Bloomaker with a complete video production and marketing solution to achieve their brand goals. By handling all aspects of video creation, IBT Online produced high-quality content that could be easily adapted for various digital marketing channels. Key elements of the solution included:
- Professional Video Production: From scriptwriting and lighting to filming and editing, IBT Online’s video marketing team, led by Ava, took care of every detail. This seamless process allowed Bloomaker to focus on their vision without the logistical challenges of production.
- Versatile Video Formats: Each video was designed with multi-platform use in mind, with longer versions for YouTube and shorter clips for Facebook, Instagram, and LinkedIn. The videos were easily adaptable for use on digital screens at trade shows, where they drew attention to Bloomaker’s booth.
- Brand-Focused Storytelling: The IBT Online team carefully crafted each video to align with Bloomaker’s brand message of spreading joy through beautiful flowers, capturing visual details that would resonate emotionally with viewers.
Michelle Gabb shared her appreciation for IBT Online’s expertise, saying, “One day, we talked about this to IBT Online, and they were just, oh, yes, video marketing, we do that. We can help you with that…Ava was so clever with the videos, creating shorter clips for social media and longer videos for YouTube and trade shows.”
Results: Enhanced Digital Presence and Brand Engagement
Through IBT Online’s video production services, Bloomaker gained a high-impact video portfolio that elevated their digital presence across platforms. The videos drove increased engagement on social media, captured new viewers on YouTube, and added a visually compelling element to Bloomaker’s trade show displays.
“It is extremely wonderful to have a trusted marketing partner such as IBT Online, who feels like they're part of our family and part of our company. With IBT Online, you always have a marketing partner who holds your hand and is right there next to you every step of the way.” – Michelle Gabb, e-commerce manager, Bloomaker.
With IBT Online’s video marketing services, Bloomaker successfully showcased their products, reached new audiences, and strengthened their brand’s impact both online and in-person.
Conclusion: A Trusted Partner for Video Production and Marketing
Bloomaker’s success story illustrates the value of IBT Online’s video production and marketing services for businesses aiming to build brand awareness and connect with audiences through professional, engaging content. As Michelle Gabb explains, “Producing videos in-house about our products…was a huge task. IBT Online was able to handle everything.” With IBT Online’s expertise, Bloomaker now has a trusted partner for video content that drives brand growth across digital channels.
Ready to Elevate Your Brand with Video Production and Marketing
If your business is looking to enhance its online presence and grow brand awareness through high-quality video marketing, IBT Online’s production and marketing services are here to help.