International Business and Technology Blog

Discover how IOMAX, a specialized aerospace and defense company, expanded its global reach and enhanced its digital presence with the help of IBT Online. Facing the challenge of increasing visibility and capturing new opportunities in Africa and the Middle East, IOMAX partnered with us to create tailored international websites.

As Seamus Flatley, Vice President of IOMAX, stated, "Hands down, working with these guys is a fantastic experience. The team at IBT Online did a great job in capturing who we are and how we could express that in websites." Read on to see how our Online Global Programs helped IOMAX boost their web traffic, improve user engagement, and drive international sales.

Client Background: Innovating Aerospace and Defense with IOMAX

IOMAX, headquartered in Mooresville, North Carolina, is a leader in the aerospace and defense sector, operating in niche markets globally. With a primary focus on Africa and the Middle East, IOMAX provides advanced aerospace solutions tailored to meet the unique needs of these regions. Recognizing the need to enhance their digital presence, IOMAX partnered with IBT Online to develop international websites and redesign their existing US website.

Challenge: Increasing Visibility and Capturing New International Opportunities

IOMAX faced the challenge of expanding their reach and visibility across Africa and the Middle East. Their existing digital presence was limited to the US, and they needed a comprehensive strategy to effectively showcase their capabilities and attract new opportunities in these regions. The goal was to create region-specific websites that would enhance brand visibility, engage potential clients, and drive sales growth.

Hear directly from Seamus Flatley, VP of IOMAX, about their successful partnership with IBT Online. Discover how we helped IOMAX enhance their digital presence and capture new opportunities in the US, Africa and the Middle East. Click to watch the video and learn more about their digital transformation journey.

Solution: Implementing IBT Online’s Global Website Design and Build Programs

IBT Online’s solution involved creating tailored websites for IOMAX in Africa and the Middle East, each designed to meet the cultural and linguistic needs of these markets. The websites featured user-friendly navigation, comprehensive product information, and optimized SEO to improve local search engine rankings. Additionally, IBT Online redesigned IOMAX's existing US website to align with the new international sites, ensuring a cohesive and professional online presence.

Results: Enhancing Digital Presence and Driving Sales through Targeted Strategies

The impact of the new websites and digital strategies was immediate and significant. Seamus Flatley highlighted the transformation: "Hands down, working with these guys is a fantastic experience. The team at IBT Online did a great job in capturing who we are and how we could express that in websites." The new websites improved IOMAX’s ability to engage with potential clients, resulting in increased brand visibility and sales growth. Flatley further noted, "If you're out there looking in the market to figure out how to expand your reach and generate new opportunities, I highly recommend you reach out to IBT Online and start that conversation."

Conclusion: Partnering for Long-Term Digital Success

IOMAX’s successful partnership with IBT Online underscores the importance of having a trusted digital partner for business growth. Seamus Flatley concluded, "The weekly meetings go very quickly, and they lead you down the path where you are able to share your thoughts and take a look at what they're developing, give them feedback. They improve upon it, they change it. And again, in the end, you walk away with a very satisfied feeling."

Transform Your Digital Strategy with IBT Online

If your company is looking to expand its digital presence and improve international customer engagement, IBT Online is your ideal partner.