International Business and Technology Blog

Selling your products online is no longer a negotiable, it’s a must for every company that wants to continue to grow sales and reach new, untapped audiences. Yet, the struggle for many businesses is how to remain authentic to your brand and build a personalised experience for your customers online.

Businesses today are struggling to recreate that human touch that shoppers in physical stores have always loved and connected with. The solution is to humanize the online shopping experience, which means putting the interests and needs of their customers as the top priority and enhancing the customer’s personal experience with your brand.

The key to achieving this is video!

The B2B digital market is growing now! The global B2B ecommerce market is valued a $14.9 trillion and is five times greater than the B2C market. A report from BigCommerce stated that 87% of B2B buyers admit they would pay more to a supplier with a better ecommerce portal and experience.

The new generation of procurement leaders and purchasing agents have grown up buying online for personal needs. They expect to be able to buy online for business development as well!

Your website is the most powerful tool for building trust and brand awareness in your target markets and therefore growing your export sales pipeline. 

Check out our infographic and get in touch with IBT Online to discover how online business development tools will make the internet work for you 24/7, 365 days/year to help your grow your exports, sales, brand and business. 

France is the 7th largest economy on the planet, and the French are one of the most well-connected people on the planet. Almost 100% are unique mobile users, and over 90% go online at least once a day.

Not only are they well connected, mobile, and social, but they also love to buy things online. France is the number 6 ecommerce market in the world- There is no wonder that France is such an attractive market for US exporters! 

Use online tools to your advantage to be found, understood, and transact your business in France!

The infographic below will help you grasp and understand the potential of France's online environment, social media, and ecommerce.

Adding an online marketing strategy to your website and social media is like throwing gasoline on the fire! Your web traffic explodes, leads will increase,  and your brand recognition will grow.

Effective online marketing campaigns increase the number of international prospects that visit your website, drive up engagement on social media, help to educate your prospects about your products and services, and encourage them to buy! 

Check out our infographic and get in touch with IBT Online to discover how online business development tools will make the internet work for you 24/7, 365 days/year to help your grow your exports, sales, brand and business. 

The United States is the largest economy on the planet, and people are one of the most well-connected on the planet. In a place that is there are more cell phones than people, and over 90% have visited an online retail store the past month, it is safe to say that the majority of potential customers are at your fingertips.

They are well connected, mobile, social, and more than comfortable to purchase goods and services online- There is no wonder that the United States is such an attractive market for businesses all over the world! 

Use online tools to your advantage to be found, understood, and transact your business in the United States!

The infographic below will help you grasp and understand the potential of United States' online environment, social media, and ecommerce.

With strong historical, social, and trade links between the mainland, Southeast Asia islands, and the west, Malaysia and Singapore have been on U.S. Exporters' map for a long time. 

With a young, digitally savvy, upcoming middle-income population, these markets have only grown in interest and profitability for exporters! 

With more mobile connections than people, these are two very exciting, highly mobile markets! So, how can exporters ensure they are found, understood, and easy to do business with in such a busy and ever-moving marketplace? Get online and launch localized websites! 

Use online tools to your advantage to be found, understood, and boost your business in Malaysia and Singapore!

When you don't speak the language or know the local culture of your target customers, selling to them can be challenging. Reaching customers in foreign markets requires a thorough digital and cultural understanding of the market and that is why Florida-based EnviroKlenz turned to IBT Online to help them launch their brand in Europe and leverage the EU market to their advantage.

Thanks to the Florida Online Global Programs, EnviroKlenz is now equipped with two fully localized, best-practice international and ecommerce enabled websites. Now consumers throughout Europe can find EnviroKlenz’s products easily, learn about their air purifiers and purchase directly from the website.

Read more to learn about the comprehensive strategy that IBT Online implemented to ensure a friction-less customer experience for the local buyer and therefore boost EnviroKlenz's sales as well as credibility throughout Europe. Start your ecommerce journey now!

Watch this video of Leticia Menzzano, Marketing and Brand Specialist at EnviroKlenz discussing the ongoing brand and business growth thanks to the new localized websites all delivered thanks to the Florida Online Global Programs. As Menzzano states: "The IBT Online team helped us, and we see them as a long-term partner. They took the time to understand our long-term goals and gave us solutions to get there." 

With a young, digitally savvy population, a stable political system, a commitment to sustainable growth, and a very strong manufacturing sector, it's no surprise that Vietnam has become a key target market for U.S. Exporters! 

With more mobile connections than people, Vietnam is an exciting, highly mobile market! So, how can exporters ensure they are found, understood, and easy to do business with in such a busy and ever-moving marketplace? Get online and launch your localized websites! 

Use online tools to your advantage to be found, understood, and boost your business in Vietnam. 

In late March 2022, the European Parliament and EU member states reached what media outlets are dubbing a "historic deal" – the Digital Markets Act. EU leaders see this as their most significant overhaul of the digital marketplace in 20 years.

The Act has not reached full approval yet, but when the EU sets up digital regulations, you can expect a ripple effect around the world – just like when the General Data Protection Regulation (GDPR) policies were enacted. 

Here's what you need to know about the Digital Markets Act, how it will affect your business activities in Europe, and how you can leverage the Online Global programs to thrive in the European market. 

IBT Online is proud to have been a Premium Sponsor of the 2022 NASBITE International Conference and Awards, as well as being recognized and awarded with the 2022 Advancing International Trade Award.

The 35^th NASBITE International Annual Conference, a 3-day virtual event, provided a “rich forum for learning and networking across a broad spectrum of topics related to international business, trade, and trade education.” This year, IBT Online played a very active role as a sponsor and presenter, hosted a variety of events, and introduced fantastic keynote speakers.