International Business and Technology Blog

Having an optimally localized online presence is key, but don’t stop there! Understanding how your prospects, customers, and why not competitors behave on your website will give you the edge you need to continue growing your exports, sales, brand, and business globally.

Google Analytics is a free, yet fantastic analytics tool that gives you an extremely in-depth look into your Online Global websites' performance and how to leverage it.

Google Analytics is essential for your website as it will allow you to understand whom you are reaching, how they find you, and how they behave and navigate your pages. Having this information at hand will allow you to make strategic decisions for the future and therefore get better results from your website performance.

Having an optimally localized website for each target market helps you be found and be understood but having a clear understanding of the websites’ performance will give you the edge over your competitors.

In the last 10 years, buyers have become increasingly more comfortable shopping, negotiating, and closing deals online.

To stay in business, grow your exports, sales, brand, and business you need to capture your buyers' attention online and drive them to your website - in fact, you may already be losing business to your competition because your potential customers can't find you online!

If you’re asking yourself whether your website looks a little outdated, or maybe it has become slower and users are not interacting with it, wait no longer – IBT Online experts are here to help you make sure you can turn your website into your #1 business development tool.

Website redesign is not - or should not be!- just about the aesthetics; a functional, well-structured, secured website will help you achieve:

1. Higher Traffic
2. Improved Engagement
3. Boost Conversions (or sales, for you and I)

How, you ask? Read more to find out how the IBT Online team of expert have helped US companies develop their website redesign strategy and turn their old websites into their best salesperson (no offence to your current team!). 

Check out how Supercritical Fluid Technologies Revamped their Site and have seen Immediate Uptick in Web Traffic

We live in an online world. More and more business transactions are taking place online than ever before. Many internet users rely on Google or other leading search engines to help them find what they are looking for online.

Supercritical Fluid Technologies decided to focus on optimizing their website for their global audience so that more potential clients can find them overseas. This proved to be a savvy export strategy in 2020 when international business travel was not safe, and many international trade shows were canceled due to COVID-19.

With a population of over 49 million people, Colombia is the 3rd largest population in Latin America, and not surprisingly the 4th largest economy. 

Showing significant security improvement and steady economic growth in recent years, Colombia is a market not to be missed by US exporters! 

Use online tools to your advantage to be found, understood, and transact your business in Colombia. 

Your website is not only your digital shop-window, but if you get it right, it will become your #1 business development tool! 

IBT Online is here to help you change and update your website structure, format, content and navigation to improve your online performance, focusing on your target markets Local User eXperience (LUX) delivering best-practice, optimally localized website(s) which will grow your traffic, engagement and conversions.

But what does it takes to re-design your website? See below.

The thought of redesigning your website can be daunting. Don't worry, IBT Online has got you covered! Our Team of design experts have years of experience and will deliver you a first-class, top-ranking website.

Below we outline the technical process we follow in designing great looking functional websites to delight your end-clients and help grow your exports, sales, brand and business globally.

How do you reach, engage and communicate with your international prospects?

Video is the answer!

Europe is a top destination for many exporters.

To get it right these days you need localized websites and online marketing strategies that fit the European model. That includes being compliant with data privacy with GDPR.

Watch out experts as they review the European Online landscape and highlight key elements you need to keep in mind if you are looking to grow your exports, sales, brand, and business in Europe!

Egypt and the Gulf States can be a very interesting target market for US exporters, but how can you ensure your are found, understood and become easier to do business with? 

The simple answer, go online!

In this new online world the best way to communicate and be found by your prospects, clients and partners is through localized websites and online marketing.
Discover what it takes to provide a unique online Local User eXperience (LUX) in their language and market.

Content marketing is a strategic marketing approach that provides users with valuable, relevant and consistent content that attracts your target audience whilst influencing them to take a desirable action (e.g. to get in contact with you, browse through your products).

Content is the present and the future of marketing. Going beyond highlighting your products or services, you are offering your target audience content that helps solve their issues and engages them.

Don’t be that company that gives informational garbage to try and sell you “stuff”. Companies unload users with information all the time and most of this content is ignored. Stand out from the crowd by creating content that understands customers “pain-points” and addresses their problems. This will result in them finding out more about your brand, products and services.