International Business and Technology Blog

IBT Online received the 'Advancing International Trade' Award.

IBT Online was proud to be recognized and awarded with the 2022 Advancing International Trade Award, which “recognizes the dedication and service of IBT Online for advancing international trade in each state in the United States as well as Canada and Mexico, contributing to the advancement of international trade for four or more years".

AMSOIL, Inc exports to 83 countries worldwide, and they have never been more excited about their global business growth, notably in Africa. AMSOIL was quick to recognize that Africa represents a huge potential return on investment and would help to solidify their global reach, as Amber Repensky, Senior International Marketing Specialist states: "We want to share our awesome products and branding with this part of the world. The market is ready; we are ready and are excited about this new continent and we are certain that digital is a big part of future growth”.

This is the impact that localized websites and digital marketing can have on your export business too! Five years ago, AMSOIL began a partnership with IBT Online to launch their first localized websites and international digital marketing campaigns.

Thanks to digital solutions, AMSOIL enjoys a full pipeline of customers worldwide and global business growth with long-term rewards.

Read more to learn how AMSOIL expanded into Africa with the help of IBT Online, which is leveraging and launching localized websites and international digital marketing campaigns for them. 

China's population of 1.4 billion people are online, engaging with a number of platforms and resources every day. In this new online world the best way to communicate and be found by your prospects, clients and partners is through localized websites and online marketing.

Discover what it takes to provide a unique online Local User eXperience (LUX) in their language and market.

The momentum for corporate social responsibility and sustainability continues to accelerate and the role for businesses is clear: we need to turn risk into opportunity.

At IBT Online we seek to incorporate corporate social responsibility and sustainability efforts for the success of our clients, our business and our planet.

The current climate crisis represents one of the biggest risks to our planet and we therefore feel we have a responsibility to make changes to our business practices as well as our services in order to mitigate and offset our impact.

We also believe that finding sustainable business solutions is the best way to set up our business as well as our client's for long-term growth that is resilient to a trade landscape impacted by climate change. Here are the top reasons why we believe all exporters should choose business solutions that incorporate sustainability and climate change mitigation within their business objectives.

At IBT Online, we seek to offer the best solutions for our clients as well as our planet. The Online Global programs are designed to help companies grow their exports, sales, brand, and business in their target markets around the world as well as being sustainable business solutions. Our business practices as well as our services incorporate sustainability and climate positive efforts, including choosing digital solutions, CO2 reduction and mitigation and boosting our use of 'green' technology. Here are some of the ways our Online Global programs are the best option for achieving your international business growth sustainably.

China is an exciting market to grow your online presence in, but it is also a one-of-a-kind market with a very distinctive online environment, with rules and challenges that need to be considered in order to successfully grow your exports, sales, brand, and business.

Although entering the Chinese market may seem like a challenging and daunting task, it is also a highly rewarding opportunity with an engaged and responsive audience. 

According to McKinsey, “Digitization represents the most important trend for the Chinese economy” as buyers are continuing to seek online solutions to all their needs. So, if you want to succeed in this market you need to establish an online presence with a localized website that is hosted in China, fully operating in their preferred language and local search engines.

It takes a lot of time and effort to build a strong reputation in your industry, and there is nothing more frustrating than discovering that your brand and products or services are not being found outside of your domestic market!

As an Agribusiness company, Endovac Animal Health recognized that website localization can give their business a competitive advantage, helping their brand stand out in a crowded digital landscape.

Since 1983, Endovac Animal Health has enjoyed an established reputation in the U.S. for its products (livestock vaccines). In an effort to capture new clients and more international market share in the Canadian market Endovac signed up for the Online Global programs with IBT Online and launched two localized websites. "Our goal is to make connections with distributors in Canada and reach more end customers," says Ashley Bauer, Endovac's Marketing Coordinator. 

February 9, 2022

IBT ONLINE LLC RECEIVES North Carolina Governor's Export Service Provider Award

IBT Online is proud to announce that we have been presented with the North Carolina Governor's Export Service Provider Award for 2021. 

How it all starts – you have a small team, everyone wears hundreds of different hats and no one speaks a foreign language. You know there is demand for your product, but how can you reach them?  

This is exactly the conundrum OEM Fabricators, a manufacturing company based in Wisconsin, faced. No one on their team speaks an international language. There is demand for their products in Canada, specifically among those who speak the French-Canadian language as well as Germany.

So, instead of opening up the Rosetta Stone and facing this challenge alone, OEM turned to IBT Online to help them to boost their presence in these markets and reach more Canadian and German customers. Find out whether your home state offers the Online Global program & grants!

We can all agree that having a strong online presence is key if you wish to be successful in today’s competitive international marketplace. But what factors should you consider when deciding which URL structure to use, to facilitate a strong online presence for your business? 

Multiple languages, multiple countries, and sometimes multiple languages within the same country can make international Search Engine Optimization (SEO) a daunting process. But don’t worry, in this blog we’ll review different options regarding URL structure, discuss their advantages (and disadvantages), and important considerations when taking your website internationally.