International Business and Technology Blog

Fullerton Tool Company needed to jumpstart engagement and exports in their target market: Mexico. Given the success of the partnership with IBT Online in designing and launching their localized, best-practice websites in international markets including Mexico and Canada, Fullerton Tool Company decided to continue this partnership and sign up for the International Online Global Marketing Programs

The results have been outstanding. Now, prospects in Canada, Mexico, and the U.S. can go online and order exactly what they want and enjoy a bespoke buyer experience, and, in turn, Fullerton Tool Company enjoys a diversified sales pipeline from their domestic as well as foreign markets. “We went from a handful of sessions on our new websites per month to 9,000 monthly sessions” says Beth Bauer, the Digital Operations Manager for the company.

Read more to learn how Fullerton Tool Company increased sales in Mexico, Canada, and the U.S. with the help of IBT Online.

Today's trade landscape presents an opportunity for positive change with enhanced trade and investment opportunities associated with a ‘greener economy’. In this context, our trading behaviours and patterns should consider climate resilience and sustainable business practices.

With the aim of meeting the global shift towards a ‘greener economy’ and ensuring our services are in line with sustainable business and trade practices, our Online Global programs are carbon neutral and renewable energy certified.

To offset the impact of the Online Global programs and ensure that are our services are carbon neutral we partnered with Terrapass, a social enterprise that provides carbon offsetting projects to businesses. Thanks to our investment in the Business Carbon Offset Package, through Terrapass, we have offset our carbon emissions, a total of 230 mT of carbon offsets and invested in renewable energy certificates (RECs), a total of 60,000kWh ensuring our energy is from renewable sources.

Thanks to this shift we can say with confidence that an investment in the Online Global programs means that your company can grow their exports, sales, brand, and business in target markets around the world all whilst having a net-zero impact on the planet’s resources.

The European Union put forward the Digital Services Act with the goal of creating a safer and more open digital space. This Act includes a concerted effort from EU leaders to crack down on “Big Tech” platforms like Google, Meta (Facebook), and Twitter and encourage accountability. The Digital Services Act was announced right after the Digital Markets Act.

These two acts should not be confused – as they each have very different implications for those who operate businesses online, nonetheless both Acts work in synchrony to encourage safety and further accountability to online services and providers.

Here’s what you need to know about the Digital Services Act and how it will affect your business activities in Europe. IBT Online has launched the Online Global Programs to best position your business within this new landscape and optimized their programs to ensure the long-term growth of your exports, sales, brand, and business in Europe. Check out the Online Global Programs here! 

In late March 2022, the European Parliament and EU member states reached what media outlets are dubbing a "historic deal" – the Digital Markets Act. EU leaders see this as their most significant overhaul of the digital marketplace in 20 years.

The Act has not reached full approval yet, but when the EU sets up digital regulations, you can expect a ripple effect around the world – just like when the General Data Protection Regulation (GDPR) policies were enacted. 

Here's what you need to know about the Digital Markets Act, how it will affect your business activities in Europe, and how you can leverage the Online Global programs to thrive in the European market. 

IBT Online is proud to have been a Premium Sponsor of the 2022 NASBITE International Conference and Awards, as well as being recognized and awarded with the 2022 Advancing International Trade Award.

The 35^th NASBITE International Annual Conference, a 3-day virtual event, provided a “rich forum for learning and networking across a broad spectrum of topics related to international business, trade, and trade education.” This year, IBT Online played a very active role as a sponsor and presenter, hosted a variety of events, and introduced fantastic keynote speakers. 

While a beautiful location to visit, the Caribbean can be a challenging export market. The islands are spread out geographically, the population is multi-cultural, and there are several different languages spoken there! How can you grow your business and boost exports in this geographically dispersed and diverse market?

Hillary Hassell of Hassell Free Exports came to IBT Online with that very question! “IBT Online set us in the right direction moving forward, I definitely see a long-term partnership with them!” says Hassell. IBT Online supported them with the build and launch of a localized website presence in this market, backed by strategic online marketing campaigns to ensure the Hassell Free brand would get noticed and ensure long-term business growth in this region.

Keep reading to learn how this Florida-based company launched a bespoke exporting strategy and boosted their sales in this tropical and multicultural market.

IBT Online received the 'Advancing International Trade' Award.

IBT Online was proud to be recognized and awarded with the 2022 Advancing International Trade Award, which “recognizes the dedication and service of IBT Online for advancing international trade in each state in the United States as well as Canada and Mexico, contributing to the advancement of international trade for four or more years".

AMSOIL, Inc exports to 83 countries worldwide, and they have never been more excited about their global business growth, notably in Africa. AMSOIL was quick to recognize that Africa represents a huge potential return on investment and would help to solidify their global reach, as Amber Repensky, Senior International Marketing Specialist states: "We want to share our awesome products and branding with this part of the world. The market is ready; we are ready and are excited about this new continent and we are certain that digital is a big part of future growth”.

This is the impact that localized websites and digital marketing can have on your export business too! Five years ago, AMSOIL began a partnership with IBT Online to launch their first localized websites and international digital marketing campaigns.

Thanks to digital solutions, AMSOIL enjoys a full pipeline of customers worldwide and global business growth with long-term rewards.

Read more to learn how AMSOIL expanded into Africa with the help of IBT Online, which is leveraging and launching localized websites and international digital marketing campaigns for them. 

China's population of 1.4 billion people are online, engaging with a number of platforms and resources every day. In this new online world the best way to communicate and be found by your prospects, clients and partners is through localized websites and online marketing.

Discover what it takes to provide a unique online Local User eXperience (LUX) in their language and market.

The momentum for corporate social responsibility and sustainability continues to accelerate and the role for businesses is clear: we need to turn risk into opportunity.

At IBT Online we seek to incorporate corporate social responsibility and sustainability efforts for the success of our clients, our business and our planet.

The current climate crisis represents one of the biggest risks to our planet and we therefore feel we have a responsibility to make changes to our business practices as well as our services in order to mitigate and offset our impact.

We also believe that finding sustainable business solutions is the best way to set up our business as well as our client's for long-term growth that is resilient to a trade landscape impacted by climate change. Here are the top reasons why we believe all exporters should choose business solutions that incorporate sustainability and climate change mitigation within their business objectives.