International Business and Technology Blog

Masters Dental Lab, based in Halifax, Nova Scotia, Canada, was eager to expand into new international markets, especially Germany. They decided to leverage IBT Online’s Canada Online Global programs to help launch their first localized website and grow their brandpresence in Europe. Now, they have a fully functional German-language website, optimized for their prospects, and are already gaining brand recognition as leaders in digital dentistry across Europe!

As a Canadian exporter striving to boost their sales and brand recognition internationally, the Canada Online Global Programs have undoubtedly helped Masters Dental Lab in achieving their exporting objectives, as Barbara Christina Schatz, Strategic Business Advisor and Customer Experience Leader at Masters Dental Lab confirms: “Atlantic Canadians need to reach for opportunities and we’re so grateful for programs like this because it enables our future, it enables us to grow at levels we could not have grown without the support! It was exceptional!” 

Read how IBT Online and Masters Dental Lab worked together to launch this Canadian brand in Germany and establish their brand in Europe in a matter of months!

When you don't speak the language or know the local culture of your target customers, selling to them can be challenging. Reaching customers in foreign markets requires a thorough digital and cultural understanding of the market and that is why Florida-based EnviroKlenz turned to IBT Online to help them launch their brand in Europe and leverage the EU market to their advantage.

Thanks to the Florida Online Global Programs, EnviroKlenz is now equipped with two fully localized, best-practice international and ecommerce enabled websites. Now consumers throughout Europe can find EnviroKlenz’s products easily, learn about their air purifiers and purchase directly from the website.

Read more to learn about the comprehensive strategy that IBT Online implemented to ensure a friction-less customer experience for the local buyer and therefore boost EnviroKlenz's sales as well as credibility throughout Europe. Start your ecommerce journey now!

Watch this video of Leticia Menzzano, Marketing and Brand Specialist at EnviroKlenz discussing the ongoing brand and business growth thanks to the new localized websites all delivered thanks to the Florida Online Global Programs. As Menzzano states: "The IBT Online team helped us, and we see them as a long-term partner. They took the time to understand our long-term goals and gave us solutions to get there." 

With a young, digitally savvy population, a stable political system, a commitment to sustainable growth, and a very strong manufacturing sector, it's no surprise that Vietnam has become a key target market for U.S. Exporters! 

With more mobile connections than people, Vietnam is an exciting, highly mobile market! So, how can exporters ensure they are found, understood, and easy to do business with in such a busy and ever-moving marketplace? Get online and launch your localized websites! 

Use online tools to your advantage to be found, understood, and boost your business in Vietnam. 

At IBT Online we have a clear mission: to deliver Online Global programs that measurably help our corporate clients exponentially, and sustainably grow their exports, sales, brands, and business online and globally!

In today's trade environment this includes considering the impacts of climate change, adopting climate resiliency, and shifting towards sustainable business practices. We believe that integrating 'greener' technologies and environmentally business practices is not only positive for the environment but also vital for anticipating exporting challenges and ensuring long-term sustainable business growth for our clients.

For these reasons, IBT Online, LLC. is committed to sustainable and climate positive international business! This means that all of our activities as a company as well as the services we provide, notably the Online Global programs, are sustainable and climate positive thanks to our investment in carbon offsets and renewable energy credits.

See our certificates of gold-standard carbon offsets as well as renewable energy credits through our partnership with Terrapass! Thanks to this partnership we have offset 230mT of carbon and supported 60,000kWh REC's for renewable energy production. 

Fullerton Tool Company needed to jumpstart engagement and exports in their target market: Mexico. Given the success of the partnership with IBT Online in designing and launching their localized, best-practice websites in international markets including Mexico and Canada, Fullerton Tool Company decided to continue this partnership and sign up for the International Online Global Marketing Programs

The results have been outstanding. Now, prospects in Canada, Mexico, and the U.S. can go online and order exactly what they want and enjoy a bespoke buyer experience, and, in turn, Fullerton Tool Company enjoys a diversified sales pipeline from their domestic as well as foreign markets. “We went from a handful of sessions on our new websites per month to 9,000 monthly sessions” says Beth Bauer, the Digital Operations Manager for the company.

Read more to learn how Fullerton Tool Company increased sales in Mexico, Canada, and the U.S. with the help of IBT Online.

Today's trade landscape presents an opportunity for positive change with enhanced trade and investment opportunities associated with a ‘greener economy’. In this context, our trading behaviours and patterns should consider climate resilience and sustainable business practices.

With the aim of meeting the global shift towards a ‘greener economy’ and ensuring our services are in line with sustainable business and trade practices, our Online Global programs are carbon neutral and renewable energy certified.

To offset the impact of the Online Global programs and ensure that are our services are carbon neutral we partnered with Terrapass, a social enterprise that provides carbon offsetting projects to businesses. Thanks to our investment in the Business Carbon Offset Package, through Terrapass, we have offset our carbon emissions, a total of 230 mT of carbon offsets and invested in renewable energy certificates (RECs), a total of 60,000kWh ensuring our energy is from renewable sources.

Thanks to this shift we can say with confidence that an investment in the Online Global programs means that your company can grow their exports, sales, brand, and business in target markets around the world all whilst having a net-zero impact on the planet’s resources.

The European Union put forward the Digital Services Act with the goal of creating a safer and more open digital space. This Act includes a concerted effort from EU leaders to crack down on “Big Tech” platforms like Google, Meta (Facebook), and Twitter and encourage accountability. The Digital Services Act was announced right after the Digital Markets Act.

These two acts should not be confused – as they each have very different implications for those who operate businesses online, nonetheless both Acts work in synchrony to encourage safety and further accountability to online services and providers.

Here’s what you need to know about the Digital Services Act and how it will affect your business activities in Europe. IBT Online has launched the Online Global Programs to best position your business within this new landscape and optimized their programs to ensure the long-term growth of your exports, sales, brand, and business in Europe. Check out the Online Global Programs here! 

In late March 2022, the European Parliament and EU member states reached what media outlets are dubbing a "historic deal" – the Digital Markets Act. EU leaders see this as their most significant overhaul of the digital marketplace in 20 years.

The Act has not reached full approval yet, but when the EU sets up digital regulations, you can expect a ripple effect around the world – just like when the General Data Protection Regulation (GDPR) policies were enacted. 

Here's what you need to know about the Digital Markets Act, how it will affect your business activities in Europe, and how you can leverage the Online Global programs to thrive in the European market. 

IBT Online is proud to have been a Premium Sponsor of the 2022 NASBITE International Conference and Awards, as well as being recognized and awarded with the 2022 Advancing International Trade Award.

The 35^th NASBITE International Annual Conference, a 3-day virtual event, provided a “rich forum for learning and networking across a broad spectrum of topics related to international business, trade, and trade education.” This year, IBT Online played a very active role as a sponsor and presenter, hosted a variety of events, and introduced fantastic keynote speakers. 

While a beautiful location to visit, the Caribbean can be a challenging export market. The islands are spread out geographically, the population is multi-cultural, and there are several different languages spoken there! How can you grow your business and boost exports in this geographically dispersed and diverse market?

Hillary Hassell of Hassell Free Exports came to IBT Online with that very question! “IBT Online set us in the right direction moving forward, I definitely see a long-term partnership with them!” says Hassell. IBT Online supported them with the build and launch of a localized website presence in this market, backed by strategic online marketing campaigns to ensure the Hassell Free brand would get noticed and ensure long-term business growth in this region.

Keep reading to learn how this Florida-based company launched a bespoke exporting strategy and boosted their sales in this tropical and multicultural market.