--- title: International Business and Technology Blog (10) description: IBT Online's Blog provides website localization and international online marketing information to help companies grow their sales, brands and businesses online globally. (10) --- [![IBT Online](https://info.ibt.onl/hs-fs/hubfs/IBT-strapline-01.png?width=250&height=130&name=IBT-strapline-01.png "IBT Online")](http://ibt.onl) # International Business and Technology Blog ## [Ocean Optics chooses localized websites and benefits from the Florida Online Global Program](https://info.ibt.onl/international-business-and-technology-blog/ocean-optics-goes-online-global) Posted by [Susanna Hardy](https://info.ibt.onl/international-business-and-technology-blog/author/susanna-hardy) on Fri, Jul 20, 2018 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/ocean%20optics%20mexico.png) ](https://info.ibt.onl/international-business-and-technology-blog/ocean-optics-goes-online-global) Renowned for its technology and ability to deliver, Ocean Optics has every reason to be confident of its global success. **To make sure the Ocean Optics brand is showcased at its best, management decided to invest in its online footprint.** As a Florida exporter, the company took advantage of the innovative **Florida Online Global Program** and in mid-2018, Ocean Optics boasted its first 2 fully localized websites for target export markets; Mexico and Brazil. I**BT Online is proud to have helped them get online globally.** With headquarters in Florida, Ocean Optics was eligible for Enterprise [Florida’s Online Global Program.](https://ibt.onl/us/clients/state-economic-development-agencies/florida/) As a public-private partnership, Enterprise Florida Inc. (EFI) is the principal economic development organization for the state. **Working with IBT Online, EFI initiated an innovative program to help Florida companies with global ambitions get the right sales and marketing tools: international, fully localized websites and social media marketing.** [Read More](https://info.ibt.onl/international-business-and-technology-blog/ocean-optics-goes-online-global) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Success Stories](https://info.ibt.onl/international-business-and-technology-blog/topic/success-stories) ## [Service Company Exporter Series: Are Service Firms Adequately Supported by U.S. State Export Development Programs?](https://info.ibt.onl/international-business-and-technology-blog/service-company-exporter-series-are-service-firms-adequately-supported-by-u.s.-state-export-development-programs) Posted by [Jared Grossman](https://info.ibt.onl/international-business-and-technology-blog/author/jared-grossman) on Wed, Jul 18, 2018 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hs-fs/hub/209596/file-592806623.jpg) ](https://info.ibt.onl/international-business-and-technology-blog/service-company-exporter-series-are-service-firms-adequately-supported-by-u.s.-state-export-development-programs) This is the third in our 4-part [***Service Company Exporter Series*** ](https://info.ibt.onl/international-business-and-technology-blog/topic/trade-partners)that explores the challenges service companies face when exporting and what tools and support service companies might benefit from. Previously, we looked at the importance of the U.S. economy’s service sector as well as the most common barriers to export faced by manufacturing and service firms. **This blog compares the barriers to export faced by manufacturing and service firms, with ****the export assistance activities provided by U.S. state export assistance programs**. As identified in the previous blog, service companies typically experience more export barriers than manufacturing companies and these export barriers tend to be more complex.  As service firms engage in the exporting process, they often seek the assistance of state and federal export assistance programs to help them navigate the complexities of exporting. Thus, understanding whether state export assistance programs are providing the appropriate export assistance activities to service firms is important for both parties as they seek to bring more U.S. services to international markets. [Read More](https://info.ibt.onl/international-business-and-technology-blog/service-company-exporter-series-are-service-firms-adequately-supported-by-u.s.-state-export-development-programs) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Global Markets](https://info.ibt.onl/international-business-and-technology-blog/topic/global-markets) ## [Online Global Website Hosting: speed, security, scalability, support](https://info.ibt.onl/international-business-and-technology-blog/online-global-website-hosting...-the-four-ss-speed-security-scalability-and-support) Posted by [John Worthington](https://info.ibt.onl/international-business-and-technology-blog/author/john-worthington) on Fri, Jun 01, 2018 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/images/OutsourcingAdvisorsSocialSelling.jpg) ](https://info.ibt.onl/international-business-and-technology-blog/online-global-website-hosting...-the-four-ss-speed-security-scalability-and-support) Hosting websites is a massive, technological, fast evolving and growing global business. **Website hosting is all about managing and optimizing the rapid rise in the number of websites: there are over 1.8 billion websites today compared to just 3,000 in 1994. These zillions of webpages compete for prized online real estate, to attract the more than 6 billion targeted internet users worldwide.** To succeed, companies, organizations and individuals demand that the website hosting service providers deliver for their websites **the four key S’s of website hosting success: speed, security, scalability and support.** The hosting industry is yet another deeply technological subject for those concerned to master and manage. At IBT Online we want the best for our clients online business and this includes getting the best hosting experience in global markets. **Service delivery from hosting providers ranges from good (5) to bad (1) (see below for criteria). We see averages of 4 in home markets, but 2 when it comes to global website hosting! The IBT Online Global program best practice for website hosting, is to get our clients a top 5 score in all their markets.** [Read More](https://info.ibt.onl/international-business-and-technology-blog/online-global-website-hosting...-the-four-ss-speed-security-scalability-and-support) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Website Localization](https://info.ibt.onl/international-business-and-technology-blog/topic/website-localization), [Digital Compliance](https://info.ibt.onl/international-business-and-technology-blog/topic/digital-compliance) ## [Brazil's Online Environment Infographic](https://info.ibt.onl/international-business-and-technology-blog/brazils-online-environment-infographic) Posted by [Samantha Soffici](https://info.ibt.onl/international-business-and-technology-blog/author/samantha-soffici) on Tue, May 01, 2018 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/brazil.png) ](https://info.ibt.onl/international-business-and-technology-blog/brazils-online-environment-infographic) Brazil - The largest economy in South America and with exciting potential for further growth. No wonder exporters have Brazil firmly in their export destination sights. While its size and potential growth are tempting, it is not for the inexperienced exporter. Brazil is a difficult market to enter, subject to a history of complex protectionist policies. But for the persistent exporter, Brazil holds out the trophy of a lucrative and growing market. Use online tools to your advantage to be found, understood and transact your business in Brazil – one of the most internet-aware markets in the world. The infographic below will help you grasp and understand the potential of Brazil’s online environment, social media, and ecommerce. [Read More](https://info.ibt.onl/international-business-and-technology-blog/brazils-online-environment-infographic) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Global Markets](https://info.ibt.onl/international-business-and-technology-blog/topic/global-markets) ## [Service Company Exporter Series - Barriers to Exporting: Service versus Manufacturing Companies](https://info.ibt.onl/international-business-and-technology-blog/service-company-exporter-series-barriers-to-exporting) Posted by [Jared Grossman](https://info.ibt.onl/international-business-and-technology-blog/author/jared-grossman) on Thu, Apr 26, 2018 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hs-fs/hub/209596/file-2375474831.jpg) ](https://info.ibt.onl/international-business-and-technology-blog/service-company-exporter-series-barriers-to-exporting) This is the second in our 4-part blog [***Service Company Exporter Series***](https://info.ibt.onl/international-business-and-technology-blog/topic/trade-partners) that explores the challenges service companies face when exporting and what tools and support service companies might benefit from. Previously, we looked at[ the importance of the service sector for the U.S. economy](https://info.ibt.onl/international-business-and-technology-blog/the-changing-landscape-of-u.s.-exports). The current blog** compares the most common barriers to export faced by service companies versus manufacturers.** [Read More](https://info.ibt.onl/international-business-and-technology-blog/service-company-exporter-series-barriers-to-exporting) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Global Markets](https://info.ibt.onl/international-business-and-technology-blog/topic/global-markets) ## [Service Company Exporter Series - The Changing Landscape of U.S. Exports](https://info.ibt.onl/international-business-and-technology-blog/the-changing-landscape-of-u.s.-exports) Posted by [Jared Grossman](https://info.ibt.onl/international-business-and-technology-blog/author/jared-grossman) on Tue, Mar 20, 2018 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/images/OutsourcingAdvisorsSocialSelling.jpg) ](https://info.ibt.onl/international-business-and-technology-blog/the-changing-landscape-of-u.s.-exports) If the U.S wishes to maintain its global stature, it needs to support its service exporters more as they compete in international markets. **Traditional federal and state export assistance programs need to acknowledge the economic shift in favor of services and adapt their resources and activities to support the growing number of U.S. service companies that are looking to export.** This blog series will discuss the different resources service exporters need compared to manufacturing exporters and will make suggestions on how U.S. state export development programs can address the exporting needs of service firms. [Read More](https://info.ibt.onl/international-business-and-technology-blog/the-changing-landscape-of-u.s.-exports) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Global Markets](https://info.ibt.onl/international-business-and-technology-blog/topic/global-markets) ## [How can companies build brand awareness in China?](https://info.ibt.onl/international-business-and-technology-blog/how-can-companies-build-brand-awareness-in-china) Posted by [Susanna Hardy](https://info.ibt.onl/international-business-and-technology-blog/author/susanna-hardy) on Thu, Mar 08, 2018 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/Fotolia_188705385_XS.jpg) ](https://info.ibt.onl/international-business-and-technology-blog/how-can-companies-build-brand-awareness-in-china) New to China and wondering how to get brand recognition? **One of the fastest and most cost-efficient ways of building brand awareness in China, particularly for B2B companies, is to use SINA Weibo**. The name Weibo means microblog in Chinese and the app is sometimes likened to a Chinese version of Twitter. But that comparison undermines one of its key attributes: from an online marketing perspective Weibo is more like Facebook. **Weibo allows companies to post content to specific targeted audiences in China.** It gives you a segmented audience base to grow page likes, create social buzz and to drive traffic to your website. This is the main reason why Chinese businesses are increasingly using Weibo for their online marketing and why savvy non-Chinese companies are joining in.  [Read More](https://info.ibt.onl/international-business-and-technology-blog/how-can-companies-build-brand-awareness-in-china) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Global Markets](https://info.ibt.onl/international-business-and-technology-blog/topic/global-markets), [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) ## [Custom Biogenic Systems: Visible Online to a Quarter of the World](https://info.ibt.onl/international-business-and-technology-blog/custom-biogenic-systems-visible-online-to-a-quarter-of-the-world) Posted by [Susanna Hardy](https://info.ibt.onl/international-business-and-technology-blog/author/susanna-hardy) on Wed, Feb 14, 2018 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/Custom%20Biogenics%20for%20blog.png) ](https://info.ibt.onl/international-business-and-technology-blog/custom-biogenic-systems-visible-online-to-a-quarter-of-the-world) **If you want to be a global leader, you need global websites** – this was the conclusion of Custom Biogenic Systems' management. In 2016, IBT Online rolled out the first 2 localized websites for them: now 2 years later, Custom Biogenics is online, optimized and fully visible to their international clients and prospects, with 6 websites across 6 international markets.** IBT Online first built 4 localized websites for Custom Biogenics for Europe: French, German, Spanish and Italian. In early 2018, the company decided to add Chinese and Russian.** These 6 languages equate to over a quater of the world's population. This multi-website presence allows the company to push forward its international ambitions, growing together with the global biotechnology, pharma, industrial and research sectors that they service. [Read More](https://info.ibt.onl/international-business-and-technology-blog/custom-biogenic-systems-visible-online-to-a-quarter-of-the-world) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Success Stories](https://info.ibt.onl/international-business-and-technology-blog/topic/success-stories) ## [European VAT Infographic](https://info.ibt.onl/international-business-and-technology-blog/bid/258859/exporting-to-europe-0) Posted by [Samantha Soffici](https://info.ibt.onl/international-business-and-technology-blog/author/samantha-soffici) on Fri, Feb 02, 2018 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/VAT%20Infographic%20Snip-2.png) ](https://info.ibt.onl/international-business-and-technology-blog/bid/258859/exporting-to-europe-0) **Europe remains a great export destination, despite all its complexities, including VAT. It is the largest destination for US exports and together, the US and Europe make up over half of world GDP and a third of global trade. ** [Read More](https://info.ibt.onl/international-business-and-technology-blog/bid/258859/exporting-to-europe-0) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Global Markets](https://info.ibt.onl/international-business-and-technology-blog/topic/global-markets), [Global Ecommerce](https://info.ibt.onl/international-business-and-technology-blog/topic/global-ecommerce) ## [Online Global App Story #2: The Users - where are they and who are they?](https://info.ibt.onl/international-business-and-technology-blog/https/app.hubspot.com/blog/209596/edit-beta/5539700634content) Posted by [John Worthington](https://info.ibt.onl/international-business-and-technology-blog/author/john-worthington) on Fri, Jan 26, 2018 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/hootsuite%20geo.png) ](https://info.ibt.onl/international-business-and-technology-blog/https/app.hubspot.com/blog/209596/edit-beta/5539700634content) When you go online today to use one of your Apps, you are one of more than 3.4 billion App-empowered users – **that’s 40% of the world’s population**. By 2021, that App utilization figure is expected to be >6.3 billion users; some 80% of the projected 7.8 billion world citizens. This means that over the next 3 years, a further 2.9 billion people will be using Apps, implying a doubling of the penetration rate to 85%. The big picture therefore and the message of this blog, is that **we are all, the world’s billions of citizens, going to be App users. **The details, and the focus of this IBT Online App blog-series, concern geographic location, the rate of uptake, which devices, platform and use. An important insight is that globally, users are increasingly accessing Apps through their mobile smartphones (today >2.5 billion users) rather than their desktops. Innovative, easy to roll out and cost effective technologies facilitating the mobile 1st world (think China, India and Indonesia…), have enabled these countries to leap-frog the infrastructure dependent PC route, of users in mature Western countries. Let’s take a dive and see where all the App users are in this world and then make a case study of the world’s largest App market, China. [Read More](https://info.ibt.onl/international-business-and-technology-blog/https/app.hubspot.com/blog/209596/edit-beta/5539700634content) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Website Localization](https://info.ibt.onl/international-business-and-technology-blog/topic/website-localization) [Previous](https://info.ibt.onl/international-business-and-technology-blog/page/9) [All posts](https://info.ibt.onl/international-business-and-technology-blog/all) [Next](https://info.ibt.onl/international-business-and-technology-blog/page/11) ### Enjoying this article? ### Posts by category - [All posts (234)](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts) - [Digital Compliance (8)](https://info.ibt.onl/international-business-and-technology-blog/topic/digital-compliance) - [Global Ecommerce (24)](https://info.ibt.onl/international-business-and-technology-blog/topic/global-ecommerce) - [Global Markets (63)](https://info.ibt.onl/international-business-and-technology-blog/topic/global-markets) - [International Online Marketing (77)](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) - [State and Trade Partners (10)](https://info.ibt.onl/international-business-and-technology-blog/topic/state-and-trade-partners) - [Success Stories (25)](https://info.ibt.onl/international-business-and-technology-blog/topic/success-stories) - [Website Localization (66)](https://info.ibt.onl/international-business-and-technology-blog/topic/website-localization) ### Latest posts [ Sitemap](http://ibt.onl/home/sitemap) © 2020 IBT Online. 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