International Business and Technology Blog

The B2B digital market is growing now! The global B2B ecommerce market is valued a $14.9 trillion and is five times greater than the B2C market. A report from BigCommerce stated that 87% of B2B buyers admit they would pay more to a supplier with a better ecommerce portal and experience.

The new generation of procurement leaders and purchasing agents have grown up buying online for personal needs. They expect to be able to buy online for business development as well!

Your website is the most powerful tool for building trust and brand awareness in your target markets and therefore growing your export sales pipeline. 

Check out our infographic and get in touch with IBT Online to discover how online business development tools will make the internet work for you 24/7, 365 days/year to help your grow your exports, sales, brand and business. 

Video testimonials and case-studies are a highly personal way of showcasing your brand and it's values. When prospects can actually see and hear customers talk about their positive experience, it allows prospects to have their questions answered and to visualise themselves leveraging your products or services.

In this way, case-study videos can significantly nurture your lead through the buyer's journey and contribute to the decision to invest in your brand. As HubSpot states: “a powerful testimonial has the potential to convert a lead into a customer!” Having video testimonials within your marketing content and on your website demonstrates to your prospects that your company is in the business of putting the customer first! By creating video content that showcases your happy customers you are allowing a third-party member to champion your brand for you and answer possible questions and challenges that the prospects are facing. You are therefore changing the sales pitch into a more personalized, and tailored conversation to meet your prospect's needs.

Adding an online marketing strategy to your website and social media is like throwing gasoline on the fire! Your web traffic explodes, leads will increase,  and your brand recognition will grow.

Effective online marketing campaigns increase the number of international prospects that visit your website, drive up engagement on social media, help to educate your prospects about your products and services, and encourage them to buy! 

Check out our infographic and get in touch with IBT Online to discover how online business development tools will make the internet work for you 24/7, 365 days/year to help your grow your exports, sales, brand and business. 

China has one of the most unique online environments in the world.  Think of China as an enclosed and isolated island in the internet world, and this is due to their gradually tightened firewall.  

Platforms you will be familiar with such as Google, Facebook, Twitter, YouTube, Instagram, and LinkedIn are all blocked in China. To succeed in this unique market you will need to adapt to their local equivalents such as Baidu, Weibo, WeChat, Youku, Tencent etc., and build a bespoke digital strategy before entering.  

In this blog we’ll be focusing on how you can leverage this unique and fascinating digital landscape to your advantage, as well as the main challenges faced by exporters when growing your business in China.

The United States is the largest economy on the planet, and people are one of the most well-connected on the planet. In a place that is there are more cell phones than people, and over 90% have visited an online retail store the past month, it is safe to say that the majority of potential customers are at your fingertips.

They are well connected, mobile, social, and more than comfortable to purchase goods and services online- There is no wonder that the United States is such an attractive market for businesses all over the world! 

Use online tools to your advantage to be found, understood, and transact your business in the United States!

The infographic below will help you grasp and understand the potential of United States' online environment, social media, and ecommerce.

Richmond Dental and Medical have been in business for over 125 years. They continue to refine and pivot their exporting strategy in order to stay competitive, stand out in the market and bring their “Made in the USA” products to the world. Read how Richmond Dental and Medical leveraged the North Carolina Online Global Programs and worked with IBT Online to boost their brand in Europe and the Middle East to offer a more personalized, online experience to their overseas prospects.

Now, Richmond Dental and Medical have two fully localized websites for the German and Middle East markets, optimized for their foreign prospects, and are already gaining brand recognition as leaders in dentistry in these regions. Get in touch if you would like to kick-off your journey in boosting your brand and exports in overseas markets!

Masters Dental Lab, based in Halifax, Nova Scotia, Canada, was eager to expand into new international markets, especially Germany. They decided to leverage IBT Online’s Canada Online Global programs to help launch their first localized website and grow their brandpresence in Europe. Now, they have a fully functional German-language website, optimized for their prospects, and are already gaining brand recognition as leaders in digital dentistry across Europe!

As a Canadian exporter striving to boost their sales and brand recognition internationally, the Canada Online Global Programs have undoubtedly helped Masters Dental Lab in achieving their exporting objectives, as Barbara Christina Schatz, Strategic Business Advisor and Customer Experience Leader at Masters Dental Lab confirms: “Atlantic Canadians need to reach for opportunities and we’re so grateful for programs like this because it enables our future, it enables us to grow at levels we could not have grown without the support! It was exceptional!” 

Read how IBT Online and Masters Dental Lab worked together to launch this Canadian brand in Germany and establish their brand in Europe in a matter of months!

When you don't speak the language or know the local culture of your target customers, selling to them can be challenging. Reaching customers in foreign markets requires a thorough digital and cultural understanding of the market and that is why Florida-based EnviroKlenz turned to IBT Online to help them launch their brand in Europe and leverage the EU market to their advantage.

Thanks to the Florida Online Global Programs, EnviroKlenz is now equipped with two fully localized, best-practice international and ecommerce enabled websites. Now consumers throughout Europe can find EnviroKlenz’s products easily, learn about their air purifiers and purchase directly from the website.

Read more to learn about the comprehensive strategy that IBT Online implemented to ensure a friction-less customer experience for the local buyer and therefore boost EnviroKlenz's sales as well as credibility throughout Europe. Start your ecommerce journey now!

Watch this video of Leticia Menzzano, Marketing and Brand Specialist at EnviroKlenz discussing the ongoing brand and business growth thanks to the new localized websites all delivered thanks to the Florida Online Global Programs. As Menzzano states: "The IBT Online team helped us, and we see them as a long-term partner. They took the time to understand our long-term goals and gave us solutions to get there." 

With a young, digitally savvy population, a stable political system, a commitment to sustainable growth, and a very strong manufacturing sector, it's no surprise that Vietnam has become a key target market for U.S. Exporters! 

With more mobile connections than people, Vietnam is an exciting, highly mobile market! So, how can exporters ensure they are found, understood, and easy to do business with in such a busy and ever-moving marketplace? Get online and launch your localized websites! 

Use online tools to your advantage to be found, understood, and boost your business in Vietnam. 

At IBT Online we have a clear mission: to deliver Online Global programs that measurably help our corporate clients exponentially, and sustainably grow their exports, sales, brands, and business online and globally!

In today's trade environment this includes considering the impacts of climate change, adopting climate resiliency, and shifting towards sustainable business practices. We believe that integrating 'greener' technologies and environmentally business practices is not only positive for the environment but also vital for anticipating exporting challenges and ensuring long-term sustainable business growth for our clients.

For these reasons, IBT Online, LLC. is committed to sustainable and climate positive international business! This means that all of our activities as a company as well as the services we provide, notably the Online Global programs, are sustainable and climate positive thanks to our investment in carbon offsets and renewable energy credits.

See our certificates of gold-standard carbon offsets as well as renewable energy credits through our partnership with Terrapass! Thanks to this partnership we have offset 230mT of carbon and supported 60,000kWh REC's for renewable energy production.