International Business and Technology Blog

Your global prospects, clients, and partners are all online!

And in this new online world, the best place to reach your target audiences is through their social media feeds. Whether you are in the B2C, B2B or even B2G space, a cohesive social media strategy can bring high return on investment (ROI) for your international marketing efforts. 

Now that your best practice optimally localized business development websites are live and gaining traction, it’s time to sit back and relax – right? Well, not here at IBT Online!

We know how important continuous measurement and analysis of website metric is to ensure your website can become your best asset for international growth.

We at IBT Online have been successfully building localized websites and delivering international online marketing for our clients for nearly two decades. Our data-driven approach aims at ensuring every optimization and strategic recommendations are based on specific data and are closely monitored to ensure we are always aligned with your business goals.

IBT Online gave us the opportunity to attend INBOUND 2020 online!

There were a variety of inspirational sessions that looked at the latest digital marketing and website localization trends that will impact businesses and marketers around the globe. One session which I found useful was focused around Search Engine Optimization and the algorithm shift Google is expected to move towards in ranking your website higher organically in the future.

“No event since World War II has caused an economic downturn of quite such scale or scope” McKinsey, referring to COVID19. Sequoia Capital partner, Michael Moritz details “The plague sweeping the world has turbocharged the growth of the internet and catapulted us into the future. In the space of March 2020, many businesses fast-forwarded to 2025. For some this meant a surge in activity, but for a vast number doomsday has come early”, furthermore “The business world can never go back to the way things were”. So where is that “surge” evidenced, it’s the booming digital economy, and “doomsday” we find devastating broad swathes of traditional industries.

Mexico is online, and in this new online world, the best way to find your Mexican prospects, clients and partners is through localized websites and online marketing!

Watch Samantha and Mercedes guide you through creating the right strategy to help your Mexican prospects, customers, and partners do business with you. Discover what it takes to provide a unique Mexican online Local User eXperience (LUX) in their language and market.

Looking to grow your exports, sales, brand, and business in Canada?

Make sure you have the right strategy and help your Canadian prospects, customers and partners do business with you by giving them a Canadian online Local User eXperience (LUX) in their language(s) and market(s).

Our informative video speaks on:

This short video was developed to be a helping hand for anyone who doesn’t know where to start with international and localized content creation. 

The idea of creating content, social media, blogs and websites for the US domestic market, may sound simple, but building brand awareness, using localized content, in an international target market takes a unique strategy to master. 

Our informative video speaks on:

Exporters ask all the time: “Why do I even need another English site for countries like the United Kingdom, Canada, and Australia, when I already have a great one for the U.S.?”

The answer is simple (yet complicated): Google.

Google aims to provide its users with the most relevant and helpful results in milliseconds. It does this by using a series of algorithms that consider things like search terms, the relevance of individual pages, the quality of the website content, previous queries, speed/user experience, and location settings. It is because of these algorithms that exporters need to have a localized website for each English-speaking target market. 

Want your videos to deliver global sales, brand and business growth? Then make sure you have the right platform! Online video platforms (OVPs) have come a long way, in terms of commercial communications and business functionality, in the last 10 years. Today, we have real choice, with multitudes of OVPs vying for space in what is currently the fastest growing trend of our digital era.

Online solutions to identify and manage distributors

A good distributor is essential for most SMEs to grow their sales internationally, so finding the right in-market partner is key. But once that relationship is established, distributors need to be nurtured, maintained and managed. All this was challenging enough, but in this age of social distancing, as trade shows, frequent air travel and face-to-face meetings all get pushed back, companies are looking for digital alternatives. Exporters today need innovative online solutions that help them identify, recruit, and manage their international distributor networks. Localized websites can do that job!