International Business and Technology Blog

Australia and New Zealand are dynamic markets with strong trade ties to the West, offering significant opportunities for exporters. Their digitally connected populations and high adoption of ecommerce make them prime destinations for businesses looking to expand.

In Australia, over 22 million people are online, spending an average of more than 6 hours a day connected to the internet. Mobile commerce is vital here, with more than 60% of ecommerce purchases completed via mobile devices. For New Zealand boasts 93% internet penetration, with 4.5 million internet users driving an ecommerce market worth over $6.5 billion USD in 2023. Mobile devices are also at the core of online shopping in New Zealand, making mobile optimization essential for businesses.

Expanding internationally is essential for many American exporters, but effectively reaching global markets requires a strong, localized online presence. Through the Strategic Partnership between IBT Online and the U.S. Commercial Services International Trade Administration (ITA), America’s exporters gain the tools and support to achieve this global success.

Oscarware, Inc., a leading manufacturer of barbecue accessories, is one such company that leveraged this powerful partnership. By working with IBT Online to launch a fully localized e-commerce site, Oscarware significantly boosted its global reach and international sales. Here’s how they did it.

France, the 7th largest economy in the world, is one of the most connected nations globally. Nearly 100% of the population are mobile users, and over 90% go online daily. With over 60 million internet users, French consumers spend more than 5 hours online daily. Mobile commerce is growing rapidly, with more than 50% of online transactions made on mobile devices.

France is the 6th largest ecommerce market globally, valued at over $80 billion USD in 2023. Key sectors include fashion, electronics, and home goods, making localized, mobile-optimized websites essential.

Discover how Bloomaker, a leader in hydroponic bulb production, transformed its online marketing efforts with the help of IBT Online. Faced with the challenge of building a strong e-commerce presence from scratch, Bloomaker partnered with IBT Online to develop and implement comprehensive digital marketing strategies.

As Michelle Gabb, e-commerce manager, stated, "IBT Online is the marketing specialist that we rely on… Every day, every minute of every day." Read on to see how our marketing services helped Bloomaker grow their online presence and expand their e-commerce capabilities.

With a $23 trillion GDP and over 1.05 billion internet users, China is the world’s largest ecommerce market and a key destination for global businesses. Its increasing digital connectivity and mobile-first culture present significant opportunities for exporters aiming to expand.

Internet penetration in China has reached 75%, with consumers spending an average of over 6 hours online daily. Mobile commerce dominates the landscape, accounting for nearly 70% of ecommerce transactions. Social media platforms such as WeChat, Douyin, and Weibo play a critical role in shaping consumer behavior and driving sales.

Belgium, with a population of over 11.7 million, offers a mature and highly connected digital economy, making it an attractive destination for businesses aiming to grow their international reach. The country’s high internet penetration and robust ecommerce landscape present exciting opportunities for exporters.

Internet usage in Belgium has reached 93%, with over 10.8 million people actively online, driving a €16.3 billion ecommerce market by the start of 2024. Smartphones are essential to online shopping, with more than 53% of Belgians using mobile devices for ecommerce transactions. Platforms like Bol.com, Amazon, Zalando, and social media channels such as Facebook, Instagram, and WhatsApp play a pivotal role in shaping consumer behavior. Our infographic highlights these trends, providing critical insights to help businesses succeed in Belgium’s competitive and growing digital economy.

Malaysia and Singapore have long been key markets for exporters, thanks to strong historical, social, and trade links with Southeast Asia and the West. With young, tech-savvy populations and expanding middle-income segments, these markets have become even more attractive for businesses looking to grow.

Discover how IOMAX, a specialized aerospace and defense company, expanded its global reach and enhanced its digital presence with the help of IBT Online. Facing the challenge of increasing visibility and capturing new opportunities in Africa and the Middle East, IOMAX partnered with us to create tailored international websites.

As Seamus Flatley, Vice President of IOMAX, stated, "Hands down, working with these guys is a fantastic experience. The team at IBT Online did a great job in capturing who we are and how we could express that in websites." Read on to see how our Online Global Programs helped IOMAX boost their web traffic, improve user engagement, and drive international sales.

Discover how H2O International, a leader in innovative water filtration solutions, expanded their global reach and enhanced their distributor management with the help of IBT Online. Faced with the challenge of recruiting and managing distributors in Africa and Latin America, H2O International partnered with us to create tailored websites and targeted marketing strategies.

As Guillermo Guzman, Founder & President, remarked, "I highly recommend working with IBT Online. They do have a lot of experience in the field." Read on to see how our Online Global Programs helped H2O International boost their international presence, streamline distributor management, and drive sales growth.

Explore how SmartSolve, a pioneer in sustainable water-soluble  paper and packaging solutions, revolutionized their digital footprint with the expertise of IBT Online. Confronted with an outdated website that hindered their global ambitions, SmartSolve collaborated with us to craft a sleek, user-friendly platform optimized for international markets.

As Ashleigh Hotz, Director of Sales and Marketing, affirmed, "Hands down, I would look to IBT Online first for any future projects." Dive into our case study to see how our Online Global Programs dramatically increased SmartSolve’s web traffic, enhanced user engagement, and propelled their international sales.