France, the 7th largest economy in the world, is one of the most connected nations globally. Nearly 100% of the population are mobile users, and over 90% go online daily. With over 60 million internet users, French consumers spend more than 5 hours online daily. Mobile commerce is growing rapidly, with more than 50% of online transactions made on mobile devices.
France is the 6th largest ecommerce market globally, valued at over $80 billion USD in 2023. Key sectors include fashion, electronics, and home goods, making localized, mobile-optimized websites essential.
See the infographic below for a comprehensive overview that will help you understand where French consumers prefer to search, shop, and interact online, enabling you to tailor your strategies for maximum impact.
Our infographic shows you:- The online environment of France
- Social media in France
- Ecommerce - What do they buy and how?