France is the 7th largest economy on the planet, and the French are one of the most well-connected people on the planet. Almost 100% are unique mobile users, and over 90% go online at least once a day. Not only are they well connected, mobile, and social, but they also love to buy things online. France is the number 6 ecommerce market in the world- There is no wonder that France is such an attractive market for US exporters!
Use online tools to your advantage to be found, understood, and transact your business in France!
The infographic below will help you grasp and understand the potential of France's online environment, social media, and ecommerce.Our infographic shows you:
- The online environment
- Social media
- Ecommerce - What do they buy and how?
Two more things to keep in mind:
- It is important to also keep in mind that since France is part of the European Union, they adhere to the General Data Protection Regulations set in place last May. If you want to have an online presence in France for the French market, you have to adhere by GDPR to avoid legal repercussions and be trusted by the French people! If you want to learn more, please feel free to watch our webinar: Online in Europe with GDPR Compliance
- French people enjoy using their own social media and ecommerce platforms. For example, they use Viadeo instead of LinkedIn, and the second-most visited ecommerce platform (after Amazon France) is Cdiscount.
I hope you enjoy, and happy exporting!