Belgium, with a population of over 11.7 million, offers a mature and highly connected digital economy, making it an attractive destination for businesses aiming to grow their international reach. The country’s high internet penetration and robust ecommerce landscape present exciting opportunities for exporters.
Internet usage in Belgium has reached 93%, with over 10.8 million people actively online, driving a €16.3 billion ecommerce market by the start of 2024. Smartphones are essential to online shopping, with more than 53% of Belgians using mobile devices for ecommerce transactions. Platforms like Bol.com, Amazon, Zalando, and social media channels such as Facebook, Instagram, and WhatsApp play a pivotal role in shaping consumer behavior. Our infographic highlights these trends, providing critical insights to help businesses succeed in Belgium’s competitive and growing digital economy.
See the infographic below for a detailed overview that will help you understand the Belgian digital landscape, enabling you to optimize your business strategies for maximum success.
Our infographic shows you:
- Belgium's online environment
- Social media in Belgium
- Ecommerce- What do they buy and how?
I hope you enjoy, and happy exporting!