International Business and Technology Blog

John Worthington

Recent Posts

CALLING ALL FLORIDA EXPORTERS!

Posted by John Worthington on Wed, Nov 03, 2021

Reach new export customers and grow your business rapidly with Florida Online Global programs. The top 3 benefits are:

1) Attracting new international clients and growing your exports with global localized websites and international online marketing programs

2) Grow your Online Global exports, sales, brand and business success 

3) $8,000 in grants to invest in your business development 

How does that work for you?

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Tags: All posts, State and Trade Partners

Time to Go Digital - To grow your exports, sales, brand and business

Posted by John Worthington on Mon, Oct 05, 2020

“No event since World War II has caused an economic downturn of quite such scale or scope” McKinsey, referring to COVID19. Sequoia Capital partner, Michael Moritz details “The plague sweeping the world has turbocharged the growth of the internet and catapulted us into the future. In the space of March 2020, many businesses fast-forwarded to 2025. For some this meant a surge in activity, but for a vast number doomsday has come early”, furthermore “The business world can never go back to the way things were”. So where is that “surge” evidenced, it’s the booming digital economy, and “doomsday” we find devastating broad swathes of traditional industries.

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Tags: All posts, Global Markets, International Online Marketing

Videos: it's all about platform(s)

Posted by John Worthington on Mon, Jun 29, 2020

Want your videos to deliver global sales, brand and business growth? Then make sure you have the right platform! Online video platforms (OVPs) have come a long way, in terms of commercial communications and business functionality, in the last 10 years. Today, we have real choice, with multitudes of OVPs vying for space in what is currently the fastest growing trend of our digital era.

OVPs essentially propose four measurable services: hosting, publishing, managing and sharing. Depending on your communication and business objectives, there are choices to be made as you seek to optimize the success and hence the return on investment of your video marketing. Do check out our IBT Online  Video: the only way is up!  blog on the subject Read More

Tags: All posts, International Online Marketing

"That’s why this website globalization is so important"

Posted by John Worthington on Tue, May 12, 2020

Typically, something like 75% of our sales involve being face-to-face, on the floor in clients’ manufacturing facilities,” recalls Jonathan Szucs, president and owner of Advanced Superabrasives Inc. (ASI). Looking up at the webcam, waving and adding So not being allowed to travel or visit customers, it is totally changing the way we have to do business and that’s why this website globalization is so important”.

ASI had been considering the Online Global programs before the pandemic, the increased grants and current state of the “lockdown” world, fast-tracked that decision. IBT Online is now working closely with ASI to completely redesign, build, and deliver best-practice, locally optimized business development websites and online marketing campaigns for target markets the U.S.A., Canada and Mexico. Today, face-to-face is online!

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Tags: All posts, Success Stories

Trade Fairs, Expos and Conferences, It's All Over Now!

Posted by John Worthington on Mon, May 11, 2020

The Events Industry Council tells us that trade fairs, exhibitions and conferences annually involve >1.5Bn participants across 180 countries, employing 26M people supporting $1.5Tn of GDP. By May 2020 COVID-19 shuttered >2,600 such events, with 1,000's more to come, and no-end insight. The chances are that you, like me, were one of those participants, and we contributed to these numbers. Well, its all over now, in this social-distance imposed new online normal!

One of the earliest major fairs to be pulled was the World Mobile Congress in Barcelona scheduled for Feb 2020, quickly followed by cancellations of the International Tourism Fair in Berlin, then the Geneva Motor Show, and so it goes on. Event cancellations cross all sectors, all sizes and all locations; aerospace, to medical, via broad industrial, to beer, books and beekeeping (three of my favorites), in Europe, Asia and the America's.

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Tags: All posts, Website Localization

ARMOR's Six Localized Websites, a 'no-brainer'

Posted by John Worthington on Tue, Apr 21, 2020

The Michigan Online Global programs are a “no brainer”, with “return on investment (ROI), almost immediate” declares Head Honcho, Dave Yancho, Vice President and co-owner of Armor Protective Packaging (ARMOR). Dave is a forceful advocate for three reasons: 1) his international customers, 2) the immediate financial ROI and 3) the ease of working with IBT Online.

Today, ARMOR has best practice, optimally localized business development websites working hard 24/7 in Canada, Mexico, China and India, with Japan and Germany on the way!

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Tags: All posts, Success Stories

Web Accessibility - universal access to your website

Posted by John Worthington on Wed, Apr 01, 2020

The ability to access the internet is increasingly seen as a fundamental human right. Tim Berners-Less, one of the inventors of the WorldWideWeb and a director the World Wide Web Consortium (W3C) notes that “The power of the Web is its universality. Access by everyone regardless of disability is an essential aspect”.  Accessibility for the disabled, is a growing concern. While the United Nations set out guidelines as far back as 2006, countries have been slow to adopt them. But the tide now looks to be turning. 

The European Union (EU) implemented the accessibility best practices in 2010. In 2017, over 400 U.S. companies were served with lawsuits under the Americans with Disabilities Act (ADA) because their websites were not deemed accessible to the disabled. Websites are increasingly  recognized as public places, and therefore need to be more mindful of public accessibility. Today, more than 4 billion people use the web for: “education, employment, government, commerce, health care, recreation, access to information and more” (Source: United Nations). To be denied access to the web is an impediment to normal life and life’s opportunities in our 21st century world. Companies need to take note.

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Tags: All posts, Website Localization, Digital Compliance

Calling all Michigan Exporters!

Posted by John Worthington on Wed, Nov 13, 2019

Reach new export customers and grow your business rapidly with Michigan Online Global programs. The top 3 benefits are:

1) attracting new international clients and growing your exports with global localized websites and international online marketing programs

2) grow your Online Global export, sales, brand and business success 

3) grants to invest in your business development ($6,000, $3,000 and $15,000).

How does that work for you?

Want to know more? Contact us here!

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Tags: All posts, State and Trade Partners

SEO and the Holy Grail

Posted by John Worthington on Mon, Sep 02, 2019

Search Engine Optimization (SEO) is a constant preoccupation of the online literati and given its importance in driving the internet, it is essential to keep up to date with the latest trends and concerns. The new Holy Grail of SEO is Search Engine Co-Optimization (SEC-O), promising huge rewards for combined organic and paid search. SEO guidelines and statements are regularly issued by the owners themselves, Google, Bing and their brethren. The debates, reactions and pontifications can be lively as researchers, practitioners and non-believers, exchange their opinions. ClickZ conferences are a great well-informed forum, and the recent New York event was no exception. Amongst the many soothsayers, Bill Hunt, President of Back Azimuth Consulting added his weight to the SEC-O debate integrating, measuring, and optimizing PPC and SEO keyword data and insights to maximize their collective potential for traffic and conversions”. A bit of a mouth-full but worth unpicking.

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Tags: All posts, International Online Marketing

Calling all North Carolinian Exporters!

Posted by John Worthington on Mon, Mar 11, 2019

The North Carolina Online Global programs is the fastest way to grow  your international business. The top 3 benefits are: 

1) attracting new international clients and growing your exports with global localized websites and international online marketing programs

2) grow your online global exports, sales, brand and business success

3) STEP grants ($3,000) to invest in your international business development.

How does that work for you?

Read More

Tags: All posts, State and Trade Partners