International Business and Technology Blog

Roll-Rite rolls business forward with localized websites and online marketing

Posted by Susanna Hardy on Wed, Mar 22, 2017

Building global brands

Roll-Rite sell their innovative tarping systems to trucking companies, haulage groups and speciality transporters from a range of different industries. Their clients are all looking for quality, reliability and strong service support. Brand recognition is therefore key to building that trust and in today’s world, websites and social media play a vital role for brand development. 

Listen to Roll-Rite CEO Brad Templeman talk about how localized websites have helped his company grow their international business and global brand awareness.

Read More

Tags: All posts, Online Global Case Study

Hague Quality Water makes a splash with international online marketing

Posted by Susanna Hardy on Thu, Mar 16, 2017

Online provides the solution 

Hague Quality Water’s export success has been built over time with different solutions found for different markets. HQW’s routes to market vary from exclusive distributor in one market to tied agents and even subsidiaries in other markets. Nowhere is this mosaic more evident than across Europe. Management was searching for a way to support and organize all their partners and looked to online for a solution. IBT Online started with building localized websites in some of HQW's most important markets - check out

Social media is vital for HQW’s sales process so when IBT Online built an initial European website, online marketing abilities were prioritized. After building the website, IBT is responsible for making sure online forums like Facebook stay fresh, relevant and effective for lead generation.

Distributors and in-market partners welcomed the additional marketing support and leads that the websites generate and 

Read More

Tags: All posts, Online Global Case Study

Avionics Support Group Inc Flies home a winner with localized websites

Posted by Susanna Hardy on Wed, Mar 15, 2017

Enterprise Florida Online Global Program – Go Global with Website Localization

Management at Miami-based Avionics Support Group, Inc (ASG) were quick to take advantage of Enterprise Florida’s Online Global Program. Hugo Fortes, ASG’s Senior Vice-President, noted that they had been looking for some time for an online solution to build and support their global business so the Online Global Program was an obvious choice.

Read More

Tags: All posts, Online Global Case Study

SME'S ignore social media at your peril!

Posted by John Worthington on Mon, Mar 13, 2017

The social media online phenomenon now has  unparalleled scale, wherein billions of netizens communicate and much, much more mullah (dollars, euros, renminbi, yen, pounds, …) is transacted. And know this, those numbers are only going one way and that is up.

Social media, that is websites and applications that enable users to create and share content or to participate in social networking, is at least an oversized noisy teenager not to ignore or more probably a robust mid-twenties adult to engage fully with. Either way, every business must now know that you ignore social media at your peril.

Successful companies are using social media channels to engage with their target business and consumer audiences and collecting serious money. Just look at the top 100 companies in the Fortune Global ranking: 93% have Facebook pages (updated weekly), 79% have a YouTube channel (average 2 million views of their corporate content) and a Twitter profile. How is your business doing?

Read More

Tags: All posts, SEO & Social Media

ExpressionEngine vs WordPress

Posted by Tereza Santava on Thu, Mar 02, 2017

Many customers ask us: Why do you use ExpressionEngine? Can't you build a WordPress website for us?

WordPress is enjoying a huge popularity today, but it’s ExpressionEngine that gets web developers and designers really excited. ExpressionEngine is IBT Online’s Content Management System of preference, because it’s extremely robust, secure, easy to use, offers endless flexibility that is required to address customers’ most demanding requests, and thanks to the Transcribe add-on by EEHarbor, is great to manage multilingual content. You don’t have to limit your imagination and your requirements… be bold and give your company a tool to properly express and represent yourselves!

Read More

Tags: All posts, Online presence & marketing

Bulman Products goes global with IBT Online localized websites

Posted by Susanna Hardy on Wed, Feb 15, 2017

Finding and nurturing international distributors

Bulman Products is a 100-year old privately owned manufacturer that relies on a dense distributor network to sell its quality rolled paper cutters and dispensers. This means that getting the right distributor is key. But new distributors need to be constantly recruited to feed the group’s international expansion and all of them need marketing support. This is not easy across multiple industries and across many countries.

Read More

Tags: All posts, Online Global Case Study

Kasco Marine: Supporting global distributors with localized websites

Posted by Susanna Hardy on Thu, Feb 02, 2017

A global business challenge

Kasco’s challenge was how to support an international distributor network. As a recognized global supplier of pond aerators, fountains and de-icing equipment, Kasco has over 30 distributors across the world and is committed to supplying them with great marketing material as well as helping them generate new leads. In its home USA market, the company uses its website to support its domestic sales reps and to showcase its know-how. Management knew that an online solution was the best way to grow their global business cost effectively but how to do it?

Read More

Tags: All posts, Online Global Case Study


Posted by Susanna Hardy on Tue, Jan 31, 2017

Ecommerce customers – whether businesses or private consumers – want a wide choice of products, delivery times and methods, low transport costs and hassle-free returns. These three magic ingredients: choice, low transport costs and easy returns, are not always simple, especially in Europe with its 24 official languages, EU and non-EU legislation and other complexities. Ecommerce in Europe looks a whole lot harder than in the USA. Is it worth it? A growing number of companies think so, encouraged by continuing strong demand. Ecommerce in Germany, for example, topped €52 billion in 2016 and is set for more double-digit growth in 2017.

Read More

Tags: All posts, Distributors

AMSOIL goes global with IBT Online localized websites

Posted by Susanna Hardy on Fri, Jan 27, 2017

AMSOIL take control of their global online presence. AMSOIL is justifiably proud of its reputation amongst ‘gearheads’ for the quality of its synthetic motor oils, fuel additives and lubricants. As one of the few independently owned oil companies, AMSOIL recognizes the value of its brand and uses its website and social media for both B2B and B2C to manage their brand and intellectual property. Management were therefore particularly concerned with many of their export markets where they found their brand could be misrepresented.

Read More

Tags: All posts, Online presence & marketing, Online Global Case Study

All World Machinery goes global with IBT Online localized websites

Posted by Susanna Hardy on Thu, Jan 26, 2017

Reviewing online options

Management at All World Machinery Supply (AWM) knew it was time to update their website. Besides being unable to showcase all their product lines, the home website wasn’t even mobile-enabled: a must in today’s multi-platform business world. The company is also growing  internationally and wanted to reflect their expanding global presence.

Read More

Tags: All posts, Online presence & marketing, Online Global Case Study