Mexico is arguably Latin America’s most dynamic market for ecommerce for both the B2C and B2B worlds. Retail and ecommerce giants Amazon and Wal-Mart clearly think so and are backing their ambitions with huge investments. Amazon launched in Mexico in June 2015 and according to Juan Carlos Garcia, CEO of Amazon Mexico, the company sees “a big opportunity in the Mexican market. It’s a market which right now is at $12 billion and growth has been in the double digits.”Read More
International Business and Technology Blog
Peterson Spring is pleased with its first 2 international websites and IBT Online is proud to have helped them! Peterson Spring, founded in Michigan over 100 years ago, manufactures springs to serve the automobile, industrial, defence and manufacturing industries. The company started exporting early in its history and opened international subsidiaries – in Canada, Mexico and the UK. But they were cautious about setting up localized websites for their export markets. They had worked hard on their US core website and knew the time, effort and skills required to get good traction with a local website.
The Michigan Economic Development Corporation’s offer to help companies get international websites through the Online Global Program prompted the company to spring into action.Read More
Google's perpetual drive for innovation means more disruption is coming our way. An example is Google’s new translation system that has delivered measurable improvements in the fluency of Google Translate. Google has begun rolling out the service across all its languages, chat boxes, web pages, articles, blogs, emails, social media, message forums…First updated were the most commonly used primary languages (English, Chinese, Spanish, Japanese, Portuguese, French, Korean and Turkish), as well as Google’s >192 country specific search engines, the Google Translate website and the Website Translator plugin. Our research shows that Google Translate is now better than ever for personal use, but remains bad for business!Read More
Online global social media business development is here. Jump on board! Social media presents a host of new opportunities for online savvy businesses to grow their sales, brand and business. That growth is not confined in any geographic or national sense; the only limitation is access to the internet.
Social media is proving to be the ultimate route for business globalization. This is the paradigm shift that has been understood, harnessed and embraced by the accolade-winning unicorns that operate globally (think Uber, Airbnb…) currently numbering some >200 companies with a combined market valuation of >$650billion. Their record breaking business growth (speed, size, scope…) and leadership demonstrate that social media platforms represent the greatest rising tide upon which successful businesses can float their respective international boats.Read More
Building global brands
Roll-Rite sell their innovative tarping systems to trucking companies, haulage groups and speciality transporters from a range of different industries. Their clients are all looking for quality, reliability and strong service support. Brand recognition is therefore key to building that trust and in today’s world, websites and social media play a vital role for brand development.
Listen to Roll-Rite CEO Brad Templeman talk about how localized websites have helped his company grow their international business and global brand awareness.Read More
Online provides the solution
Hague Quality Water’s export success has been built over time with different solutions found for different markets. HQW’s routes to market vary from exclusive distributor in one market to tied agents and even subsidiaries in other markets. Nowhere is this mosaic more evident than across Europe. Management was searching for a way to support and organize all their partners and looked to online for a solution. IBT Online started with building localized websites in some of HQW's most important markets - check out www.haguequalitywater.eu/fr/accueil
Social media is vital for HQW’s sales process so when IBT Online built an initial European website, online marketing abilities were prioritized. After building the website, IBT is responsible for making sure online forums like Facebook stay fresh, relevant and effective for lead generation.Read More
Enterprise Florida Online Global Program – Go Global with Website Localization
Management at Miami-based Avionics Support Group, Inc (ASG) were quick to take advantage of Enterprise Florida’s Online Global Program. Hugo Fortes, ASG’s Senior Vice-President, noted that they had been looking for some time for an online solution to build and support their global business so the Online Global Program was an obvious choice.Read More
The social media online phenomenon now has unparalleled scale, wherein billions of netizens communicate and much, much more mullah (dollars, euros, renminbi, yen, pounds, …) is transacted. And know this, those numbers are only going one way and that is up.
Social media, that is websites and applications that enable users to create and share content or to participate in social networking, is at least an oversized noisy teenager not to ignore or more probably a robust mid-twenties adult to engage fully with. Either way, every business must now know that you ignore social media at your peril.
Successful companies are using social media channels to engage with their target business and consumer audiences and collecting serious money. Just look at the top 100 companies in the Fortune Global ranking: 93% have Facebook pages (updated weekly), 79% have a YouTube channel (average 2 million views of their corporate content) and a Twitter profile. How is your business doing?Read More
Many customers ask us: Why do you use ExpressionEngine? Can't you build a WordPress website for us?
WordPress is enjoying a huge popularity today, but it’s ExpressionEngine that gets web developers and designers really excited. ExpressionEngine is IBT Online’s Content Management System of preference, because it’s extremely robust, secure, easy to use, offers endless flexibility that is required to address customers’ most demanding requests, and thanks to the Transcribe add-on by EEHarbor, is great to manage multilingual content. You don’t have to limit your imagination and your requirements… be bold and give your company a tool to properly express and represent yourselves!Read More
Finding and nurturing international distributors
Bulman Products is a 100-year old privately owned manufacturer that relies on a dense distributor network to sell its quality rolled paper cutters and dispensers. This means that getting the right distributor is key. But new distributors need to be constantly recruited to feed the group’s international expansion and all of them need marketing support. This is not easy across multiple industries and across many countries.Read More