International Business and Technology Blog

Explore how Polhemus, a leader in 3D motion tracking and digitizing solutions, established a successful brand presence in China with the support of IBT Online. Facing the challenges of navigating a highly unique and complex market, Polhemus partnered with IBT Online for their expertise in digital marketing and market-specific strategies.

As Brendan Grahn, Sales & Marketing Specialist at Polhemus, shares, "Working with IBT has been exactly what we needed to have an element of our own brand’s presence in China." Discover how IBT Online’s digital marketing strategies enabled Polhemus to drive engagement, generate leads, and empower distributors in this key market.

Bloomaker, a leader in hydroponic flower bulbs, partnered with IBT Online to take their brand to the next level with strategic video content. As Bloomaker grew their e-commerce operations, they sought a solution to effectively showcase their products through professional, high-quality video.

“Can I recommend IBT Online? Absolutely, every day, every minute of every day. They have just been an absolute delight to work with.” – Michelle Gabb, e-commerce manager at Bloomaker. Learn how IBT Online’s video production and marketing services helped Bloomaker drive engagement, expand brand awareness, and connect with new audiences.

A trade show, digital, hybrid, or in-person, is a perfect way for businesses to build their brand awareness, network and showcase new products or services.  

So how does your business make the most of this opportunity and achieve the best return on investment? The answer in today’s trading landscape involves leveraging digital strategies before, during, and after the event. Exhibitors that leverage digital strategies and solutions will be able to present their brand and products in a more compelling way, network more effectively as well as nurture leads and turn them into satisfied and returning customers faster.

Keep reading to learn about how digital strategies can help your company maximize opportunities at any event, whether digital, hybrid or in-person.

Don't hesitate to get in touch with the IBT Online team, as we are here to help you launch your digital strategies!

Expanding globally can be challenging, but with IBT Online’s Online Global Programs, companies across the United States are achieving remarkable international growth. Our customized programs are designed to help businesses build a strong online presence, generate quality leads, and drive sales in new markets. From localized websites to tailored digital marketing, we empower our clients to grow their exports, sales, and brands on a global scale.

In this series of client success stories, hear firsthand from U.S. exporters who partnered with IBT Online to reach new international audiences. Learn how companies like United Electric Controls, Fullerton Tool Company, Advanced Superabrasives, AMSOIL, and Sciencix achieved real results with IBT Online as their trusted partner.

Australia and New Zealand are dynamic markets with strong trade ties to the West, offering significant opportunities for exporters. Their digitally connected populations and high adoption of ecommerce make them prime destinations for businesses looking to expand.

In Australia, over 22 million people are online, spending an average of more than 6 hours a day connected to the internet. Mobile commerce is vital here, with more than 60% of ecommerce purchases completed via mobile devices. For New Zealand boasts 93% internet penetration, with 4.5 million internet users driving an ecommerce market worth over $6.5 billion USD in 2023. Mobile devices are also at the core of online shopping in New Zealand, making mobile optimization essential for businesses.

Expanding internationally is essential for many American exporters, but effectively reaching global markets requires a strong, localized online presence. Through the Strategic Partnership between IBT Online and the U.S. Commercial Services International Trade Administration (ITA), America’s exporters gain the tools and support to achieve this global success.

Oscarware, Inc., a leading manufacturer of barbecue accessories, is one such company that leveraged this powerful partnership. By working with IBT Online to launch a fully localized e-commerce site, Oscarware significantly boosted its global reach and international sales. Here’s how they did it.

France, the 7th largest economy in the world, is one of the most connected nations globally. Nearly 100% of the population are mobile users, and over 90% go online daily. With over 60 million internet users, French consumers spend more than 5 hours online daily. Mobile commerce is growing rapidly, with more than 50% of online transactions made on mobile devices.

France is the 6th largest ecommerce market globally, valued at over $80 billion USD in 2023. Key sectors include fashion, electronics, and home goods, making localized, mobile-optimized websites essential.

Discover how Bloomaker, a leader in hydroponic bulb production, transformed its online marketing efforts with the help of IBT Online. Faced with the challenge of building a strong e-commerce presence from scratch, Bloomaker partnered with IBT Online to develop and implement comprehensive digital marketing strategies.

As Michelle Gabb, e-commerce manager, stated, "IBT Online is the marketing specialist that we rely on… Every day, every minute of every day." Read on to see how our marketing services helped Bloomaker grow their online presence and expand their e-commerce capabilities.

With a $23 trillion GDP and over 1.05 billion internet users, China is the world’s largest ecommerce market and a key destination for global businesses. Its increasing digital connectivity and mobile-first culture present significant opportunities for exporters aiming to expand.

Internet penetration in China has reached 75%, with consumers spending an average of over 6 hours online daily. Mobile commerce dominates the landscape, accounting for nearly 70% of ecommerce transactions. Social media platforms such as WeChat, Douyin, and Weibo play a critical role in shaping consumer behavior and driving sales.

Belgium, with a population of over 11.7 million, offers a mature and highly connected digital economy, making it an attractive destination for businesses aiming to grow their international reach. The country’s high internet penetration and robust ecommerce landscape present exciting opportunities for exporters.

Internet usage in Belgium has reached 93%, with over 10.8 million people actively online, driving a €16.3 billion ecommerce market by the start of 2024. Smartphones are essential to online shopping, with more than 53% of Belgians using mobile devices for ecommerce transactions. Platforms like Bol.com, Amazon, Zalando, and social media channels such as Facebook, Instagram, and WhatsApp play a pivotal role in shaping consumer behavior. Our infographic highlights these trends, providing critical insights to help businesses succeed in Belgium’s competitive and growing digital economy.