International Business and Technology Blog

A Playbook for Canadian Exporters

Posted by Ava Mitzi on Tue, May 16, 2023

Canadian companies that build a multinational presence through trade and diversification are more profitable, more stable and more resilient than companies that don’t. The access to talent and innovation they gain in building that footprint better positions them to compete in the future.

AT IBT Online we have partnered with the Canadian Trade Commissioner Service to provide information and support to Canadian exporters, enabling them to leverage the power of digital to grow their exports, sales, brand and business globally. 

Check out our Playbook for Canadian Exporters, and get in touch with IBT Online to discover how online business development tools will make the internet work for you 24/7, 365 days/year.

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Tags: All posts, Markets, Infographic

3 Reasons Why Your Brand Needs Localized Websites

Posted by Joelle Lazzarotto on Tue, Dec 06, 2022

The B2B digital market is growing now! With the global B2B ecommerce market valued a $14.9 trillion. The B2B ecommerce market it five times greater than the B2C market. 87% of B2B buyers admit the would pay more for a supplier with a better ecommerce portal and experience.

The new generation of procurement leaders and purchasing agents have grown up buying online for personal needs. They expect to be able to buy online for business development as well!

Your website is the most powerful tool for building trust and brand awareness in your target markets and therefore growing your export sales pipeline. 

Check out our infographic and get in touch with IBT Online to discover how online business development tools will make the internet work for you 24/7, 365 days/year to help your grow your exports, sales, brand and business. 

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Tags: All posts, Markets, Infographic

France's Online Environment Infographic

Posted by Joelle Lazzarotto on Thu, Dec 01, 2022

France is the 7th largest economy on the planet, and the French are one of the most well-connected people on the planet. Almost 100% are unique mobile users, and over 90% go online at least once a day.

Not only are they well connected, mobile, and social, but they also love to buy things online. France is the number 6 ecommerce market in the world- There is no wonder that France is such an attractive market for US exporters! 

Use online tools to your advantage to be found, understood, and transact your business in France!

The infographic below will help you grasp and understand the potential of France's online environment, social media, and ecommerce.

Our infographic shows you:
  1. The online environment
  2. Social media 
  3. Ecommerce - What do they buy and how?
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Tags: All posts, Markets, Infographic

Demystifying Online Marketing

Posted by Joelle Lazzarotto on Mon, Nov 21, 2022

Adding an online marketing strategy to your website and social media is like throwing gasoline on the fire! Your web traffic explodes, leads will increase,  and your brand recognition will grow.

Effective online marketing campaigns increase the number of international prospects that visit your website, drive up engagement on social media, help to educate your prospects about your products and services, and encourage them to buy! 

Check out our infographic and get in touch with IBT Online to discover how online business development tools will make the internet work for you 24/7, 365 days/year to help your grow your exports, sales, brand and business. 

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Tags: All posts, Markets, Infographic

United States' Online Environment Infographic

Posted by Qiumin Chen on Thu, Oct 20, 2022

The United States is the largest economy on the planet, and people are one of the most well-connected on the planet. In a place that is there are more cell phones than people, and over 90% have visited an online retail store the past month, it is safe to say that the majority of potential customers are at your fingertips.

They are well connected, mobile, social, and more than comfortable to purchase goods and services online- There is no wonder that the United States is such an attractive market for businesses all over the world! 

Use online tools to your advantage to be found, understood, and transact your business in the United States!

The infographic below will help you grasp and understand the potential of United States' online environment, social media, and ecommerce.

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Tags: All posts, Markets, Infographic

Malaysia and Singapore Online Environment Infographic

Posted by Joelle Lazzarotto on Wed, Aug 17, 2022

With strong historical, social, and trade links between the mainland, Southeast Asia islands, and the west, Malaysia and Singapore have been on U.S. Exporters' map for a long time. 

With a young, digitally savvy, upcoming middle-income population, these markets have only grown in interest and profitability for exporters! 

With more mobile connections than people, these are two very exciting, highly mobile markets! So, how can exporters ensure they are found, understood, and easy to do business with in such a busy and ever-moving marketplace? Get online and launch localized websites! 

Use online tools to your advantage to be found, understood, and boost your business in Malaysia and Singapore!

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Tags: All posts, Markets, Infographic

Vietnam's Online Environment Infographic

Posted by Joelle Lazzarotto on Tue, Jul 05, 2022

With a young, digitally savvy population, a stable political system, a commitment to sustainable growth, and a very strong manufacturing sector, it's no surprise that Vietnam has become a key target market for U.S. Exporters! 

With more mobile connections than people, Vietnam is an exciting, highly mobile market! So, how can exporters ensure they are found, understood, and easy to do business with in such a busy and ever-moving marketplace? Get online and launch your localized websites! 

Use online tools to your advantage to be found, understood, and boost your business in Vietnam. 

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Tags: All posts, Markets, Infographic

Germany's Online Environment Infographic

Posted by Joelle Lazzarotto on Tue, Jan 04, 2022

Germany is the largest economy in Europe, the fourth largest in the world, and among the top 3 exporters of the world. It is also a massive importer. The powerhouse of Europe, Germany is a priority destination for many exporters. German consumers and businesses are wary of the internet but are nonetheless ardent users, with 90% internet take-up. Ready to do business with US companies, Germans look to the internet for information before buying. Make sure your business is credible to your German prospects: get online, get localized websites! 

Use online tools to your advantage to be found, understood, and transact your business in Germany. 

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Tags: All posts, Markets, Infographic

The Netherlands' Online Environment Infographic

Posted by Ava Mitzi on Thu, Jul 22, 2021

The Netherlands is a small country (approximately the size of Connecticut and Massachusetts combined), but it is an extremely attractive market within Europe:

  • The Netherlands is a founding member of the EU, NATO, and the WTO, as well as part of the Schengen Area and the trilateral Benelux Union.
  • It has a U.S-friendly population with high regard for U.S products and the highest level of English language fluency on the continent.
  • The Netherlands has an innovative business community hungry for new, high-quality products.
  • It hosts several international organizations and courts many of which are centered in The Hague, which is consequently dubbed as 'the world's legal capital'.

Use online tools to your advantage to be found, understood, and grow your exports in the Netherlands!

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Tags: All posts, Markets, Infographic

Belgium's Online Environment Infographic

Posted by Ava Mitzi on Wed, Jul 07, 2021

Although small in size, Belgium enjoys a key position in the European and international economy. Belgium has always been a prosperous marketplace, in business and trade with countries from all over the world. Belgium represents an interesting and attractive market for several reasons:

  • Together with the Netherlands and Luxembourg, Belgium is also one of Benelux member states.
  • Belgium's trade advantages are derived from its central geographic location and a highly-skilled, multilingual workforce. 
  • With Brussels (its capital) acting as the de-facto European capital, Belgium is host to a great number of European institutions including the European Union and NATO.

Use online tools to your advantage to be found, understood, and grow your exports in Belgium!

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Tags: All posts, Markets, Infographic