International Business and Technology Blog

In today's borderless digital landscape, exporting goods and services to global markets has become more accessible than ever. U.S. exporters are embracing ecommerce platforms like Shopify to unlock international growth potential. And when it comes to navigating the complexities of global expansion, IBT Online emerges as the perfect partner, offering Online Global Shopify ecommerce programs that propel businesses to new heights on the global stage.

Shopify, a renowned ecommerce platform known for its versatility and user-friendliness, provides the ideal foundation for U.S. exporters. With its intuitive interface, businesses can effortlessly establish online stores that cater to specific international markets.

5 Reasons Why Successful Exporters use Search Engine and Social Media Marketing to Boost Ecommerce Sales

In today's dynamic ecommerce landscape, digital marketing is no longer an option; it's a necessity for ecommerce exporters looking to expand their global sales. The ability to reach a vast audience, engage clients personally, measure return on investment (ROI), operate cost-effectively and remain competitive, all hinge on a robust digital marketing strategy.

Online marketing is the fastest, and most cost-effective way to create brand awareness, boost traffic and generate conversions (sales!) across new audience and geographic boundaries.

Here are the 5 reasons why successful exporters leverage search engine marketing, social media marketing, and analytics and reporting to grow their global ecommerce sales. 

The United Arab Emirates and Saudi Arabia are two key markets in the Middle East and part of the Gulf Cooperation Council (GCC) which also includes Kuwait, Qatar, Bahrain, and Oman. Over 90% of the population in both countries access the internet regularly. For US exporters, the UAE and Saudi Arabia are great markets to enter because they are mobile, connected, and comfortable with ecommerce. If you get the online presence right, both markets can be very fruitful. 

Aerospace companies that want to expand quickly, stay ahead of the competition and grow their international business need to adopt digital solutions.

Investing in digital marketing and sales strategies is essential in today’s aerospace sector and those that don't might get left behind. 

As seen across industries, customer behaviours are changing significantly and are therefore driving disruptions to the aerospace industry. Some of the biggest disruptions, according to Forbes, facing the aerospace industry include: digitalization, the shift to customer-centricity (in particular an expected omnichannel experience) as well as the concern for sustainability.

International Business and Technology (IBT) Online, dedicated to leveraging online technologies to help you exponentially grow your business internationally.

Today the internet presents global opportunities that are sustainable and climate positive, and can help companies sell products, and services across borders, countries, cultures, currencies, languages, nations, oceans, regions, regulations, and time-zones, in-short globally. 

Our IBT Online vision is to make Online Global programs available to all small and mid-cap companies so that they can successfully access global opportunities.

In most countries, more than half of internet users buy online at least once a week. In Canada, 51% shop online while in the USA it is 57%, and in places like Thailand, Mexico, Singapore, it is well above 60%. In this blog we look at how companies can leverage ecommerce platform Shopify to grow their brands and sales internationally.

Going global poses specific challenges beyond the obvious logistic issues: how does your international buyer persona find you and how do you engage and create the buying experience needed to ensure carts go right through to the purchase across different markets?

Going global means going local: maximising Shopify’s capabilities, combined with precision online marketing and local market expertise, ensures your brand is easy to find, connects with your local buyer persona and builds the trust you need to get purchases over the payment line.

As an official Shopify Partner, IBT Online helps our clients leverage Shopify to go global - read on to see how.

Geographically interestingly positioned just off the east coast of China, Taiwan is a thriving democracy with a vibrant market economy and has become a very interesting target market for US exporters, with over 70% increase over the past 10 years. 

With over 86% of the population being active internet users, you cannot miss out on the power of digital tools to expand your reach and grow your exports in Taiwan! 

The infographic below will help you grasp and understand the potential of Taiwan's online environment, social media, and ecommerce.

Use online tools to your advantage to be found, understood, and transact your business in Taiwan.

Our infographic shows you:

Canadian companies that build a multinational presence through trade and diversification are more profitable, more stable and more resilient than companies that don’t. The access to talent and innovation they gain in building that footprint better positions them to compete in the future.

AT IBT Online we have partnered with the Canadian Trade Commissioner Service to provide information and support to Canadian exporters, enabling them to leverage the power of digital to grow their exports, sales, brand and business globally. 

Check out our Playbook for Canadian Exporters, and get in touch with IBT Online to discover how online business development tools will make the internet work for you 24/7, 365 days/year.

IBT Online is proud to share with you that our client Sciencix was awarded The SBA 2023 Exporter of the Year. It is a great case study on how Online Global programs work, and deliver exports, sales, brand, and business growth.

Starting in 2021, supported by SBA State Trade Expansion Program (STEP) grant funding, IBT Online began delivering best-practice, optimally localized business development websites, so Sciencix would be found, be understood, and be easy to do business with in their target export markets. Today, Sciencix has “a growing list of clients around the globe”, and "exports now account for one-third of Sciencix’s total sales, and its products support research laboratories in over one hundred countries, spanning all continents”.

Listen to Raj Bhandari, President, and Lisa Bamford, Director of Global Marketing, as they share the Sciencix story and the path to becoming SBA 2023 Exporter of the Year!

In today’s super competitive landscape, social media is the beating heart of every industry – whether we are ready to give into it or not!

Social media is a critical part of every brand's marketing and advertising strategy, from start-ups to Fortune 500 companies. According to a report from GlobalWebIndex, 54% of social browsers use social media to research new brands and products.

And with the advent of social listening, it’s never been so easy for brands to dive deeper into consumer insights and market knowledge, and gain a larger share of that market!

As per its most widely-spread definition, Social listening is essentially the art of monitoring social media conversations around specific keywords and topics – but and that's just the tip of the iceberg. The insights gained from social listening can help brands stay ahead of the curve, increase market share, and improve ROI. In this blog post, we'll explore the importance of social listening, how brands can implement it into their marketing strategies, and the benefits it can bring to brands across all industries.