International Business and Technology Blog

The power of digital advertising to connect with your target audience and create a unique brand experience, cannot be overstated in the evolving landscape of the US ecommerce market. Oscarware, a women-owned Kentucky-based company specializing in innovative grilling accessories, stands as a shining example of the tremendous impact of digital advertising in ecommerce success.

Through their strategic partnership with IBT Online, the company launched a cutting-edge ecommerce platform and orchestrated powerful digital advertising campaigns that reshaped their market presence and helped build a unique brand experience.

Read more as we delve into the pivotal role of digital advertising in Oscarware's ecommerce growth and its broader implications for businesses in the digital era.

IBT Online is thrilled to announce a significant milestone in our continued journey empowering American companies to grow their exports, sales, brands, and businesses internationally. Tuesday, November 21st, 2023, (just in time for Thanksgiving!) marked the official signing of our Strategic Partnership with the US Commercial Services International Trade Administration (US CS ITA). This collaboration represents a further pivotal step in our commitment to helping America’s exporters as they expand their global reach and thrive in international markets.

In today's digital age, social media has become an essential tool for businesses to connect with customers worldwide. For American exporters looking to expand their international reach, IBT Online offers comprehensive social media marketing services. Let's explore how partnering with IBT Online can help your export business thrive in the global marketplace. 
 
1. Harness the Power of Social Media:Social media platforms have billions of active users, making them a goldmine for reaching potential customers around the world. IBT Online understands the immense potential of social media and leverages its power to help American exporters succeed internationally. By utilizing social media marketing strategies, exporters can effectively engage with their target audience, build brand awareness, and drive sales. 
 

In the competitive global marketplace, having a strong online presence is crucial for American exporters to succeed internationally.

IBT Online offers comprehensive search engine marketing (SEM) programs designed to help exporters drive targeted traffic to their websites and achieve global success. Let's explore how partnering with IBT Online can revolutionize your export strategy and unlock new opportunities for growth. 
 
1. Dominate Search Engine Results:Search engines are often the first point of contact for potential customers searching for products or services. IBT Online understands the importance of search engine visibility and leverages SEM strategies to ensure your export business ranks prominently in search engine results. By optimizing your website and targeting relevant keywords, IBT Online helps you capture the attention of your international audience and drive qualified traffic to your website. 
 

Spain is an attractive market for U.S. exporters for a few reasons - as a Spanish-speaking country with a population of 47 million, Spain can provide strategic synergies for U.S. exporters engaged in both Spain and Latin America. Spain has a diversified economy and a growing digital industry which also offers key opportunities for U.S. exporters! 

Use online tools to your advantage to be found, understood, and grow your exports in Spain!

In today's digital landscape, video has become a dominant and engaging medium for businesses to connect with their audience. For American exporters looking to succeed internationally, IBT Online offers comprehensive video marketing programs. Let's explore how partnering with IBT Online can help you leverage the power of video to drive global success. 

1. Captivate Your International Audience:Video has the unique ability to captivate and engage viewers, making it an ideal medium for exporters to showcase their products, services, and brand story. IBT Online understands the power of video and helps exporters create compelling and visually appealing content that resonates with their international audience. By leveraging video marketing, you can effectively communicate your value proposition, build brand awareness, and drive conversions in global markets.

In the competitive global marketplace, building a strong and recognizable brand is essential for American exporters to succeed internationally. IBT Online offers comprehensive brand management programs designed to help exporters establish and maintain a consistent and impactful brand presence across international markets. Let's explore how partnering with IBT Online can elevate your brand strategy and drive global success. 
 
1. Brand Strategy Development:IBT Online understands the importance of a well-defined brand strategy. Their brand management programs begin with a thorough analysis of your target markets, competitors, and customer personas. By understanding your unique value proposition and target audience, IBT Online helps you develop a comprehensive brand strategy that aligns with your export goals and resonates with your international customers.

In today's global marketplace, ecommerce has become a vital channel for American exporters to reach international customers.

To help American businesses thrive in the digital age, IBT Online offers cutting-edge ecommerce WooCommerce Programs. Let's explore how these programs can revolutionize your export strategy and unlock new opportunities for growth.

1. The Power of Ecommerce:Ecommerce has transformed the way businesses operate, enabling them to connect with customers worldwide. IBT Online's Ecommerce WooCommerce Programs harness the power of this digital revolution, empowering American exporters to tap into global markets and drive sales online.

IBT Online's services can benefit a wide range of American exporters, but certain types of exporters may particularly benefit from their expertise. These include:

1. SMEs often have limited resources and may lack the in-house expertise to navigate the complexities of international online marketing. IBT Online's services can provide SMEs with cost-effective solutions to establish their online presence, reach target markets, and compete with larger players.

2. Exporters targeting multiple markets: Exporters who are targeting multiple foreign markets can benefit from IBT Online's expertise in website localization and digital marketing. IBT Online can help these exporters create localized websites and implement tailored digital marketing strategies for each target market, ensuring effective communication and engagement with potential customers in different regions.

To take your CleantTech business to the next level you need to embrace digital solutions!

Lindsey Coshell, CEO of AquaNaka, realized that her company needed to embrace digitalization to stay competitive and ambitious within the CleanTech space. Digital sales and marketing solutions were fundamental to overcoming this challenge as buyers across the industry are expecting seamless customer experiences. 

AquaNaka is a CleanTech company, based in Nova Scotia, that specialises in turning sea waste into organic, cleaning products. They signed up for the Online Global programs which allowed them to tap into digital expertise and market insights for their exporting objectives that they didn't have in-house.