International Business and Technology Blog

Spain is an attractive market for U.S. exporters for a few reasons - as a Spanish-speaking country with a population of 47 million, Spain can provide strategic synergies for U.S. exporters engaged in both Spain and Latin America. Spain has a diversified economy and a growing digital industry which also offers key opportunities for U.S. exporters! 

Use online tools to your advantage to be found, understood, and grow your exports in Spain!

In today's digital landscape, video has become a dominant and engaging medium for businesses to connect with their audience. For American exporters looking to succeed internationally, IBT Online offers comprehensive video marketing programs. Let's explore how partnering with IBT Online can help you leverage the power of video to drive global success. 

1. Captivate Your International Audience:Video has the unique ability to captivate and engage viewers, making it an ideal medium for exporters to showcase their products, services, and brand story. IBT Online understands the power of video and helps exporters create compelling and visually appealing content that resonates with their international audience. By leveraging video marketing, you can effectively communicate your value proposition, build brand awareness, and drive conversions in global markets.

In the competitive global marketplace, building a strong and recognizable brand is essential for American exporters to succeed internationally. IBT Online offers comprehensive brand management programs designed to help exporters establish and maintain a consistent and impactful brand presence across international markets. Let's explore how partnering with IBT Online can elevate your brand strategy and drive global success. 
 
1. Brand Strategy Development:IBT Online understands the importance of a well-defined brand strategy. Their brand management programs begin with a thorough analysis of your target markets, competitors, and customer personas. By understanding your unique value proposition and target audience, IBT Online helps you develop a comprehensive brand strategy that aligns with your export goals and resonates with your international customers.

In today's global marketplace, ecommerce has become a vital channel for American exporters to reach international customers.

To help American businesses thrive in the digital age, IBT Online offers cutting-edge ecommerce WooCommerce Programs. Let's explore how these programs can revolutionize your export strategy and unlock new opportunities for growth.

1. The Power of Ecommerce:Ecommerce has transformed the way businesses operate, enabling them to connect with customers worldwide. IBT Online's Ecommerce WooCommerce Programs harness the power of this digital revolution, empowering American exporters to tap into global markets and drive sales online.

IBT Online's services can benefit a wide range of American exporters, but certain types of exporters may particularly benefit from their expertise. These include:

1. SMEs often have limited resources and may lack the in-house expertise to navigate the complexities of international online marketing. IBT Online's services can provide SMEs with cost-effective solutions to establish their online presence, reach target markets, and compete with larger players.

2. Exporters targeting multiple markets: Exporters who are targeting multiple foreign markets can benefit from IBT Online's expertise in website localization and digital marketing. IBT Online can help these exporters create localized websites and implement tailored digital marketing strategies for each target market, ensuring effective communication and engagement with potential customers in different regions.

To take your CleantTech business to the next level you need to embrace digital solutions!

Lindsey Coshell, CEO of AquaNaka, realized that her company needed to embrace digitalization to stay competitive and ambitious within the CleanTech space. Digital sales and marketing solutions were fundamental to overcoming this challenge as buyers across the industry are expecting seamless customer experiences. 

AquaNaka is a CleanTech company, based in Nova Scotia, that specialises in turning sea waste into organic, cleaning products. They signed up for the Online Global programs which allowed them to tap into digital expertise and market insights for their exporting objectives that they didn't have in-house.

In today's borderless digital landscape, exporting goods and services to global markets has become more accessible than ever. U.S. exporters are embracing ecommerce platforms like Shopify to unlock international growth potential. And when it comes to navigating the complexities of global expansion, IBT Online emerges as the perfect partner, offering Online Global Shopify ecommerce programs that propel businesses to new heights on the global stage.

Shopify, a renowned ecommerce platform known for its versatility and user-friendliness, provides the ideal foundation for U.S. exporters. With its intuitive interface, businesses can effortlessly establish online stores that cater to specific international markets.

5 Reasons Why Successful Exporters use Search Engine and Social Media Marketing to Boost Ecommerce Sales

In today's dynamic ecommerce landscape, digital marketing is no longer an option; it's a necessity for ecommerce exporters looking to expand their global sales. The ability to reach a vast audience, engage clients personally, measure return on investment (ROI), operate cost-effectively and remain competitive, all hinge on a robust digital marketing strategy.

Online marketing is the fastest, and most cost-effective way to create brand awareness, boost traffic and generate conversions (sales!) across new audience and geographic boundaries.

Here are the 5 reasons why successful exporters leverage search engine marketing, social media marketing, and analytics and reporting to grow their global ecommerce sales. 

The United Arab Emirates and Saudi Arabia are two key markets in the Middle East and part of the Gulf Cooperation Council (GCC) which also includes Kuwait, Qatar, Bahrain, and Oman. Over 90% of the population in both countries access the internet regularly. For US exporters, the UAE and Saudi Arabia are great markets to enter because they are mobile, connected, and comfortable with ecommerce. If you get the online presence right, both markets can be very fruitful. 

Aerospace companies that want to expand quickly, stay ahead of the competition and grow their international business need to adopt digital solutions.

Investing in digital marketing and sales strategies is essential in today’s aerospace sector and those that don't might get left behind. 

As seen across industries, customer behaviours are changing significantly and are therefore driving disruptions to the aerospace industry. Some of the biggest disruptions, according to Forbes, facing the aerospace industry include: digitalization, the shift to customer-centricity (in particular an expected omnichannel experience) as well as the concern for sustainability.