International Business and Technology Blog

Emma Pautler

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Don't Miss the Opportunity To Launch Your Business in Africa

Posted by Emma Pautler on Tue, Apr 05, 2022

AMSOIL, Inc exports to 83 countries worldwide, and they have never been more excited about their global business growth, notably in Africa. AMSOIL was quick to recognize that Africa represents a huge potential return on investment and would help to solidify their global reach, as Amber Repensky, Senior International Marketing Specialist states: "We want to share our awesome products and branding with this part of the world. The market is ready; we are ready and are excited about this new continent and we are certain that digital is a big part of future growth.


This is the impact that localized websites and digital marketing can have on your export business too! Five years ago, AMSOIL began a partnership with IBT Online to launch their first localized websites and international digital marketing campaigns.


Thanks to digital solutions, AMSOIL enjoys a full pipeline of customers worldwide and global business growth with long-term rewards.


Read more to learn how AMSOIL expanded into Africa with the help of IBT Online, which is leveraging and launching localized websites and international digital marketing campaigns for them. 

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Tags: All posts, International Online Marketing

Stand Out From Your Agribusiness Competition with Localized Websites

Posted by Emma Pautler on Wed, Feb 16, 2022

It takes a lot of time and effort to build a strong reputation in your industry, and there is nothing more frustrating than discovering that your brand and products or services are not being found outside of your domestic market!

As an Agribusiness company, Endovac Animal Health recognized that website localization can give their business a competitive advantage, helping their brand stand out in a crowded digital landscape.

Since 1983, Endovac Animal Health has enjoyed an established reputation in the U.S. for its products (livestock vaccines). In an effort to capture new clients and more international market share in the Canadian market Endovac signed up for the Online Global programs with IBT Online and launched two localized websites. "Our goal is to make connections with distributors in Canada and reach more end customers," says Ashley Bauer, Endovac's Marketing Coordinator. 

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Tags: All posts, Website Localization, International Online Marketing

Top 3 Reasons to Localize your Exporting Strategy!

Posted by Emma Pautler on Tue, Feb 01, 2022

How it all starts – you have a small team, everyone wears hundreds of different hats and no one speaks a foreign language. You know there is demand for your product, but how can you reach them?  

This is exactly the conundrum OEM Fabricators, a manufacturing company based in Wisconsin, faced. No one on their team speaks an international language. There is demand for their products in Canada, specifically among those who speak the French-Canadian language as well as Germany.

So, instead of opening up the Rosetta Stone and facing this challenge alone, OEM turned to IBT Online to help them to boost their presence in these markets and reach more Canadian and German customers. Find out whether your home state offers the Online Global program & grants!

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Tags: Website Localization

IBT Online Global Program - the Secret Ingredient for Agribusiness Exporters

Posted by Emma Pautler on Wed, Dec 15, 2021

For Agribusiness companies, IBT Online Global programs help solve a major challenge: reaching new customers in foreign markets and boosting international exports.

Mountain State Oilseeds is a classic example, as Kacy Gehring asserts: “We currently export to Senegal, Ecuador, Peru, Thailand, Japan and Belgium and being able to communicate and have technological tools that help us communicate with our customers that we are in their business, we understand their business, and we want to make our best effort to do that in their language whenever possible, this is a huge solution to solving a really difficult problem”.

Read how the IBT Online Global Program supports this agribusiness company in expanding its international reach, shortening its sales cycle, and boosting its exports globally

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Tags: International Online Marketing

Why Should you Invest in International Online Marketing?

Posted by Emma Pautler on Wed, Dec 08, 2021

When you add an online marketing strategy to your localized website, it's like throwing gasoline on the fire!

Your web traffic explodes, leads will increase, and you will grow brand recognition.

When Pettibone launched their online marketing campaigns with IBT Online, that's exactly what happened.

Mitch Fedie, Marketing Manager at Pettibone, says: "We've received exponential website traffic increase to our localized websites and an uptick in traffic to our domestic website from other countries."

Read more about online marketing and what it can do for your global brand and business.

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Tags: International Online Marketing

Expand Your Global Reach and Increase International Sales with Online Marketing Strategies

Posted by Emma Pautler on Fri, Oct 22, 2021

Morooka America is a manufacturer of all-terrain construction equipment based in Virginia. They work primarily through a global distribution network.

Up until 2020, they had reasonably good sales in North America from local distributors and were gaining traction in European and South American markets. However, when the pandemic hit in March 2020, their international sales came to a halt.

Read how this manufacturer launched 4 new optimally localized websites and international online marketing programs with IBT Online to expand into new markets and exceed their sales goals during a global pandemic.

As Takashi Inoue, CEO of Morooka America, says; I’m very happy with IBT Online and the web marketing they provide, and I want to recommend them to our mother company in Japan!

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Tags: All posts, Website Localization, International Online Marketing

Top 4 Reasons why Agribusinesses Need an Online Presence to Boost Exports

Posted by Emma Pautler on Tue, Oct 19, 2021

What do sea cucumbers, soup seasoning, cattle, and safflower seeds have in common? They are all being promoted and sold online around the world via our Online Global Programs.

IBT Online has helped many agriculture exporting companies enhance their global reach by building best-practice, optimally localized websites and designing and implementing international online marketing strategies in their export target markets around the world.

Through the Online Global Programs, we’ve transformed agribusiness websites and their online corporate footprint so that they can be found, understood, and easy to do business with online in their chosen target markets.

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Tags: Website Localization, International Online Marketing

Manufacturers and the Online Global programs: Three Reasons Why Manufacturers Need A Global Online Presence

Posted by Emma Pautler on Fri, Aug 06, 2021

Never before has your website served a more significant role in sales and business development. To stay competitive in today's online marketplace, manufacturers must have a digital strategy to be found, be understood, and easy to business in their international target markets.

Beth Bauer of Michigan-based manufacturer Fullerton Tool Company says having localized websites to reach your target markets is “just a smart business decision.” Fullerton Tool Company is one of many US manufacturers that have partnered with IBT Online to launch international websites to reach their target customers around the world.

Since 2002, we have been helping US manufacturers grow their exports, sales, brands, and business online and globally. Our Online Global Programs help manufacturers create an online presence in their target markets, in the form of a localized, best-practice website and enhance their reach and grow sales through digital marketing strategies in overseas markets worldwide.

Whether you are in the B2B, B2C, or even B2G space, your website is the most powerful tool for building trust and brand awareness in your target markets and therefore growing your export sales pipeline. Here are three reasons why your manufacturing operation would benefit and grow from an international, localized business development website in each of your target markets.

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Digital is Here to Stay: It’s Time to Optimize Your Website To Ensure Your Company’s Longevity

Posted by Emma Pautler on Mon, Aug 02, 2021

It's no secret that the pandemic hurt a lot of businesses in 2020, especially brick-and-mortar businesses. As the premier Judo training center in Southeast Idaho, Blue Line Judo was severely impacted by the pandemic and was among the companies struggling to stay in business.

At IBT Online we have always been in the digital space, keeping and helping our clients stay ahead of the curve, but in 2020 the importance of being found, understood, and easy to do business with online became clearer than ever.

We know that digital is here to stay, and so does Blue Line Judo who has invested in two optimally localized, business development websites to help them make their new digital service global!

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Tags: All posts, Website Localization, International Online Marketing

Four Reasons Why Website Localization is a Smart Business Decision

Posted by Emma Pautler on Mon, Aug 02, 2021

In today's online world, your website is your #1 business development tool. But is your website easy to be found, understood, and easy to do business within your target market? If not, it's time to invest in website localization -- you can't afford to wait any longer!

We worked with Fullerton Tool Company to launch two newly localized business development websites to help them reach their Spanish and French-speaking customers. Beth Bauer, the Marketing Content Strategist, says having localized websites to reach your target markets is “just a smart business decision!

When you're up against the international competition, your brand will look "amateur" without the proper website setup. Optimally localized websites are the key to growing your exports, sales, brand, and business in foreign markets, and they should be included in your export marketing strategy.

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Tags: All posts, Website Localization, International Online Marketing