International Business and Technology Blog

Emma Pautler

Find me on:

Recent Posts

Want to Build Brand Awareness and Trust? Get a local digital footprint!

Posted by Emma Pautler on Wed, May 19, 2021

Whether you have an in-house marketing department to help, or you’re planning on taking the challenge on yourself, website re-design can be a daunting project…

But with the right partner at your side, designing, launching, and tracking the benefits of your newly designed international websites can be easy!

IBT Online Global Programs have been designed to do just that – provide you with optimally localized business development websites, whilst taking the heavy lifting and all the technical aspects off your desk.

Read More

Tags: All posts, Website Localization, Search Engines, International Online Marketing, SEO

Be found in Canada, localize your website

Posted by Emma Pautler on Tue, May 11, 2021

You have a well-designed, SEO-optimized US website, but you struggle to reach your Canadian prospects – sound familiar?

Although many Canadians speak English, your current USA-based English-language website is practically invisible to them -- that's how the internet works. The average Google search session lasts just under a minute, and with over 40,000 Google search queries happening every second, you have to stand out.

So how do you stand out? Having a localized website with a localized URL and relevant content for the Canadian market is the most cost and time-effective way to have an immediate online presence and be found in Canada! This will allow your target customers to find you and interact easily with your brand. Your Canadian website will appear amongst the top Google searches in Canada, building trust with Canadian prospects.

Read More

Tags: All posts, Website Localization, International Online Marketing

Get Noticed, Expand Your Global Brand, and Achieve Measurable ROI Globally

Posted by Emma Pautler on Tue, Apr 20, 2021

Selling and promoting your products around the world can be challenging! If you're part of a small or medium-sized business, you know that you need to employ the right strategy to achieve ROI as soon as possible. You don't have extra hours in the day or room in your budget to make mistakes.

The most efficient way to enter new international markets is by leveraging online business development tools. At IBT Online we specialize in building market-specific websites tailored to the local audience, helping US exporters being found, understood and become easy to do business with globally.

Of course, it takes an investment to launch a website - an investment of finances and your team’s precious time. The time spent on big projects like this can be very costly, which is all the more reason why AHB trusted IBT Online’s team of technical experts to become their perfect partner, providing all the technical expertise needed.

Read More

Tags: All posts, Website Localization, Case Studies

"I'm sad we didn't do this sooner" - Take your Physical Business Presence Online, Now!

Posted by Emma Pautler on Fri, Mar 05, 2021

In the last 10 years, buyers have become increasingly more comfortable shopping, negotiating, and closing deals online.

To stay in business, grow your exports, sales, brand, and business you need to capture your buyers' attention online and drive them to your website - in fact, you may already be losing business to your competition because your potential customers can't find you online!

But how can you stand out in a crowded, digital market?

Read how Western Industries Corporation (WIC) is working with IBT Online to leverage online technologies to take their Mexico physical presence online to be found, understood and grow their revenue - all of this thanks to best-practice, optimally localized websites!

Read More

Tags: All posts, Website Localization, Case Studies

Turn your website into a lead-generation machine

Posted by Emma Pautler on Fri, Feb 19, 2021

HOW UNITED ELECTRIC CONTROLS INCREASED LEADS IN CHINA, LATIN AMERICA, AND BRAZIL 

If you want to sell more products and services online, you can't sit back and pray that buyers will stumble across your website, especially when it comes to international customers.

To attract more leads online, United Electric Controls worked with IBT Online to develop a proactive strategy for the Chinese, Latin American, and Brazilian markets. IBT Online delivered a customized solution, including three localized websites and search engine advertising. A year later, UEC is seeing more leads than ever before and achieving click-through rates on their websites that are consistently above the industry average.

"Working with IBT Online has been a fantastic experience, the quality of work has been high. The IBT team is very responsive with value-added inputs." - Julian Yeo, Strategic Marketing Manager.

Read More

Tags: All posts, Case Studies

Getting Found Online by International Customers on the World Wide Web

Posted by Emma Pautler on Wed, Feb 10, 2021

Check out how Supercritical Fluid Technologies Revamped their Site and have seen Immediate Uptick in Web Traffic

We live in an online world. More and more business transactions are taking place online than ever before. Many internet users rely on Google or other leading search engines to help them find what they are looking for online.

Supercritical Fluid Technologies decided to focus on optimizing their website for their global audience so that more potential clients can find them overseas. This proved to be a savvy export strategy in 2020 when international business travel was not safe, and many international trade shows were canceled due to COVID-19.

Read More

Tags: All posts, Case Studies, State Partners