International Business and Technology Blog

Videos: it's all about platform(s)

Posted by John Worthington on Wed, Oct 02, 2019

Want your videos to deliver global sales, brand and business growth? Then make sure you have the right platform! Online video platforms (OVPs) have come a long way, in terms of commercial communications and business functionality, in the last 10 years. Today, we have real choice, with multitudes of OVPs vying for space in what is currently the fastest growing trend of our digital era.

OVPs essentially propose four measurable services: hosting, publishing, managing and sharing. Depending on your communication and business objectives, there are choices to be made as you seek to optimize the success and hence the return on investment of your video marketing. Do check out our IBT Online  Video: the only way is up!  blog on the subject Read More

Tags: All posts, International Online Marketing, Videos

Video: the only way is up, mobile and international

Posted by John Worthington on Thu, Jul 06, 2017

The only way is up!  But, don’t hold on. Get video centric now! Globally, IP video traffic is expected to grow threefold between 2016 and 2021, a Compound Annual Growth Rate (CAGR) of 26% and representing 82% of all consumer internet traffic by 2021. Read that twice and contemplate. Successful businesses are driving the internet video explosion. Reports on the ‘state of video’ abound, from those that carry the bytes (example Cisco, see below) to those that are involved in every stage of the video conception to consumption boom. And video marketing, the fastest growing trend of our digital era, is a main driver of this growth. Large corporations have long understood and profited from the video cool aid, and now it is the turn of mid-size businesses, driving up those exponential video statistics. Fully 9.6/10 professional marketers say they are using video for business development purposes, with 63% of all businesses already on-board. Are you?

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Tags: All posts, International Online Marketing, Videos

Video Killed The Copy Write Star

Posted by John Worthington on Mon, Jul 18, 2016

Read all about it! In fact, you should watch it. It's official, video has killed the copywriting star, a one minute video has the same value as 1.8 million words. Video is destined to be the #1 medium for both business to consumer (B2C) and business to business (B2B) communications. All industry metrics tell us that companies with brands to develop are investing more in videos and their platforms. Corporate videos of all nature and purpose (presentation, mission, explainer, product, testimonial…) are finding their way onto their own and/or 3rd party websites as well as their social media channels including You Tube, Vimeo, Facebook, Twitter, Instagram, We Chat and, of course, LinkedIn. Video is the evident future powerhouse of content, replacing heavy duty and time consuming text. Roll over the guidelines from the likes of David Ogilvy’s “7 Tips for Writing Copy That Sells” and rise up the visual instructions from those at YouTube and Videolicious!

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Tags: All posts, International Online Marketing, Videos

Reach a broader audience with your videos

Posted by Tereza Roubalikova on Tue, Sep 23, 2014

In our previous blog we introduced two different types of videos that can boost your business: demonstration and explainer videos. Today we will have a closer look at how to get return on investment in these videos by making them visible to a broader audience.

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Tags: All posts, International Online Marketing, Videos

How demonstration and explainer videos can improve your sales

Posted by Tereza Roubalikova on Thu, Aug 07, 2014

You might enjoy watching videos online, but have you considered creating one for your own business?

According to Forbes, 59% of senior executives prefer watching a video to reading a text. 65% of these executives then click through to visit the seller’s website, and nearly half report to have contacted the seller after watching the video. Videobrewery has similar findings – about half of people who viewed an online marketing video made a purchase afterwards.

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Tags: All posts, Videos