International Business and Technology Blog

Ghita Benhadda

Recent Posts

B2B Buying in the Age of Generative AI: Why U.S. Businesses, especially Exporters Must Adapt Now

Posted by Ghita Benhadda on Mon, Jun 30, 2025

How GenAI Is Reshaping Procurement—and What You Business Leaders Must Now Do to Stay Visible!

The New Reality: AI Is Now every B2B Buyers #1 Assistant.
 
B2B buying has changed fast. Forrester states   89% of B2B buyers are already using generative AI (GenAI) tools like ChatGPT, Gemini, and Perplexity in their purchasing process. These AI tools assist buyers research vendors, evaluate options, and even justify purchasing decisions. Business leaders are you ready?
 
And it's not stopping there.   Gartner predicts that by 2027,   75% of new analytics content will be contextualized by GenAI to support intelligent business decisions.
❝ If your business isn’t showing up in AI-generated recommendations, you’re not even in the consideration set. ❞
For U.S. companies and exporters, this shift is strategic. If your website(s) isn’t optimized for AI search (Generative Engine Optimization), your website(s) is invisible.
 

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Tags: All posts, Global Markets, International Online Marketing

Why Your Corporate Website(s) Must NOW Be Optimized for the Future of AI Search

Posted by Ghita Benhadda on Thu, Jun 26, 2025

AI-Powered Search has Changed the Rules for Business Online Discoverability Everywhere - and What You Must Do About It.

The Search Landscape Has Changed - Radically for American Businesses, especially those Exporting.

For decades (since 1998 when Google started!), companies focused on optimizing their websites for traditional search engines (in every country, in every language...) using classic SEO tactics: keywords, backlinks, metadata, mobile responsiveness. 
 
That’s no longer enough.  
 
Today, after just 2.5 years, more than 1 billion people (it took Google 13 years to get to that same number) interact and search with AI-powered Large Language Models (LLMs) like  ChatGPT, Gemini, Claude, and Perplexity  to find businesses, solutions, products, services, and vendors, globally.
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Tags: All posts, Global Markets, International Online Marketing

AI Generative Search and the Future of Online Local with IBT Online

Posted by Ghita Benhadda on Wed, Apr 09, 2025

If your customers are searching with AI — but your digital strategy is still built with the old Google/Bing algorithm in mind — we need to talk.

B2B exporters are facing a new challenge: the rules of search are changing. Traditional SEO tactics alone are no longer enough. Generative AI tools like ChatGPT, Google’s SGE, and Microsoft Copilot are now curating answers, not just serving up results. If your business isn’t showing up in those AI-generated responses, you're already falling behind.

IBT Online knows this — and we’re building strategies that help U.S. businesses adapt, compete, and stay visible in a world powered by AI search.

Read on to learn how we’re turning Online Local into an AI-ready growth engine — and what “Generative Engine Optimization” (GEO) means for your international strategy.

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Tags: All posts, Website Localization, International Online Marketing

Boost Your Export Success with Online Global Social Media Marketing Programs

Posted by Ghita Benhadda on Mon, Nov 06, 2023

In today's digital age, social media has become an essential tool for businesses to connect with customers worldwide. For American exporters looking to expand their international reach, IBT Online offers comprehensive social media marketing services. Let's explore how partnering with IBT Online can help your export business thrive in the global marketplace. 
 
1. Harness the Power of Social Media:Social media platforms have billions of active users, making them a goldmine for reaching potential customers around the world. IBT Online understands the immense potential of social media and leverages its power to help American exporters succeed internationally. By utilizing social media marketing strategies, exporters can effectively engage with their target audience, build brand awareness, and drive sales. 
 

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Tags: All posts, International Online Marketing

Italy's Online Environment Infographic

Posted by Ghita Benhadda on Thu, Jun 10, 2021

Italy represents the third-largest national economy in the European Union and is the second-largest manufacturer in Europe (after Germany). Italy is a well-established market for US exporters for several reasons: 

  • Italy holds a key role within Europe, as a founding member of the European Union, the OECD, the G7, and G20.
  • Italy represents the fourth largest export market in the EU for the U.S.
  • U.S. exports to Italy are concentrated in high-value sectors such as pharmaceutical products, machinery, and aircraft.

Use online tools to your advantage to be found, understood, and grow your exports in Italy!

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Tags: All posts, Global Markets

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