International Business and Technology Blog

B2B Buying in the Age of Generative AI: Why U.S. Businesses, especially Exporters Must Adapt Now

Posted by Ghita Benhadda on Mon, Jun 30, 2025

How GenAI Is Reshaping Procurement - and What You Business Leaders Must Now Do to Stay Visible!

The New Reality: AI Is Now every B2B Buyers #1 Assistant.
 
B2B buying has changed fast. Forrester states   89% of B2B buyers are already using generative AI (GenAI) tools like ChatGPT, Gemini, and Perplexity in their purchasing process. These AI tools assist buyers research vendors, evaluate options, and even justify purchasing decisions. Business leaders are you ready?
 
And it's not stopping there.   Gartner predicts that by 2027,   75% of new analytics content will be contextualized by GenAI to support intelligent business decisions.
If your business isn’t showing up in AI-generated recommendations, you’re not even in the consideration set.
For U.S. companies and exporters, this shift is strategic. If your website(s) isn’t optimized for AI search (Generative Engine Optimization), your website(s) is invisible.
 

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Tags: All posts, Global Markets, International Online Marketing

Why Your Corporate Website(s) Must NOW Be Optimized for the Future of AI Search

Posted by Ghita Benhadda on Thu, Jun 26, 2025

AI-Powered Search has Changed the Rules for Business Online Discoverability Everywhere - and What You Must Do About It.

The Search Landscape Has Changed - Radically for American Businesses, especially those Exporting.

For decades (since 1998 when Google started!), companies focused on optimizing their websites for traditional search engines (in every country, in every language...) using classic SEO tactics: keywords, backlinks, metadata, mobile responsiveness. 
 
That’s no longer enough.  
 
Today, after just 2.5 years, more than 1 billion people (it took Google 13 years to get to that same number) interact and search with AI-powered Large Language Models (LLMs) like  ChatGPT, Gemini, Claude, and Perplexity  to find businesses, solutions, products, services, and vendors, globally.
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Tags: All posts, Global Markets, International Online Marketing

AI Generative Search and the Future of Online Local with IBT Online

Posted by Ghita Benhadda on Wed, Apr 09, 2025

If your customers are searching with AI - but your digital strategy is still built with the old Google/Bing algorithm in mind - we need to talk.

B2B exporters are facing a new challenge: the rules of search are changing. Traditional SEO tactics alone are no longer enough. Generative AI tools like ChatGPT, Google’s SGE, and Microsoft Copilot are now curating answers, not just serving up results. If your business isn’t showing up in those AI-generated responses, you're already falling behind.

IBT Online knows this - and we’re building strategies that help U.S. businesses adapt, compete, and stay visible in a world powered by AI search.

Read on to learn how we’re turning Online Local into an AI-ready growth engine - and what “Generative Engine Optimization” (GEO) means for your international strategy.

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Tags: All posts, Website Localization, International Online Marketing

Unlock Your Business Potential with IBT Online and HubSpot

Posted by Joelle Lazzarotto on Tue, Apr 08, 2025

At IBT Online, we understand that success in today’s digital world requires a seamless, data-driven approach to sales, marketing, and customer relationship management. That’s why we are proud to be a HubSpot Solutions Partner, leveraging the power of HubSpot’s industry-leading platform to help our clients grow their sales, brand, and business globally.

How IBT Online Helps Clients Maximize HubSpot

Our experienced and certified team of HubSpot experts works closely with clients to implement, optimize, and manage HubSpot solutions tailored to their business goals. Whether it’s lead generation, automation, or sales enablement, we ensure HubSpot works effectively for you, driving measurable results.

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Tags: All posts, International Online Marketing

Sciencix – Thriving Globally with IBT Online and the ITA

Posted by Joelle Lazzarotto on Thu, Jan 23, 2025

In the fast-paced world of scientific equipment, maintaining a strong international presence requires more than just great products—it demands a robust digital strategy. Sciencix, a North Carolina-based leader in manufacturing replacement parts for scientific instruments, partnered with IBT Online to revolutionize their online presence. With the support of the U.S. Commercial Services International Trade Administration (ITA), Sciencix achieved exceptional results, including national and global recognition.
 
As Lisa Bamford, Director of Global Marketing & Business Development at Sciencix, shares,   “Partnering with IBT Online has been a game-changer for us as scientists. In fact, we have received awards and recognition on a national and global scale that we never could have dreamed possible.”
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Tags: All posts, Website Localization, International Online Marketing

Argentina's Online Environment Infographic

Posted by Johnny Koons on Wed, Dec 04, 2024

Argentina, with a GDP of $604 billion and a population of approximately 46 million, presents a dynamic market for U.S. exporters. The country's high internet penetration rate of 88% and a rapidly expanding ecommerce sector offer substantial opportunities for businesses aiming to establish or enhance their presence in the Argentine market.

With 88% internet penetration (40.58 million users) and a $15.6 billion ecommerce market, where over 70% of transactions happen via mobile, Argentina's digital landscape is booming. Social media platforms like Instagram, Facebook, and TikTok engage 68.2% of the population, and our infographic provides key insights to help businesses succeed in this thriving online market.

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Tags: All posts, Global Markets, International Online Marketing, Global Ecommerce

Polhemus Digital Marketing Strategy for China with IBT Online

Posted by Johnny Koons on Mon, Nov 18, 2024

Explore how Polhemus, a leader in 3D motion tracking and digitizing solutions, established a successful brand presence in China with the support of IBT Online. Facing the challenges of navigating a highly unique and complex market, Polhemus partnered with IBT Online for their expertise in digital marketing and market-specific strategies.

As Brendan Grahn, Sales & Marketing Specialist at Polhemus, shares, "Working with IBT has been exactly what we needed to have an element of our own brand’s presence in China." Discover how IBT Online’s digital marketing strategies enabled Polhemus to drive engagement, generate leads, and empower distributors in this key market.

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Tags: All posts, Website Localization, Global Markets, International Online Marketing

Bloomaker’s Success with IBT Online’s Video Production and Marketing

Posted by Johnny Koons on Thu, Nov 14, 2024

Bloomaker, a leader in hydroponic flower bulbs, partnered with IBT Online to take their brand to the next level with strategic video content. As Bloomaker grew their e-commerce operations, they sought a solution to effectively showcase their products through professional, high-quality video.

“Can I recommend IBT Online? Absolutely, every day, every minute of every day. They have just been an absolute delight to work with.” – Michelle Gabb, e-commerce manager at Bloomaker. Learn how IBT Online’s video production and marketing services helped Bloomaker drive engagement, expand brand awareness, and connect with new audiences.

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Tags: All posts, International Online Marketing, Video Marketing

Client Success Stories: How IBT Online’s Online Global Programs Drive Global Growth

Posted by Johnny Koons on Wed, Nov 06, 2024

Expanding globally can be challenging, but with IBT Online’s Online Global Programs, companies across the United States are achieving remarkable international growth. Our customized programs are designed to help businesses build a strong online presence, generate quality leads, and drive sales in new markets. From localized websites to tailored digital marketing, we empower our clients to grow their exports, sales, and brands on a global scale.

In this series of client success stories, hear firsthand from U.S. exporters who partnered with IBT Online to reach new international audiences. Learn how companies like United Electric Controls, Fullerton Tool Company, Advanced Superabrasives, AMSOIL, and Sciencix achieved real results with IBT Online as their trusted partner.

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Tags: All posts, Website Localization, Global Markets, International Online Marketing

Oscarware’s Global Success through IBT Online and ITA Partnership

Posted by Johnny Koons on Fri, Oct 25, 2024

 

Expanding internationally is essential for many American exporters, but effectively reaching global markets requires a strong, localized online presence. Through the Strategic Partnership between IBT Online and the U.S. Commercial Services International Trade Administration (ITA), America’s exporters gain the tools and support to achieve this global success.

Oscarware, Inc., a leading manufacturer of barbecue accessories, is one such company that leveraged this powerful partnership. By working with IBT Online to launch a fully localized e-commerce site, Oscarware significantly boosted its global reach and international sales. Here’s how they did it.

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Tags: All posts, Website Localization, Global Markets, International Online Marketing