Ever attentive to the international ambitions of its members, the US National Marine Manufacturers Association (NMMA) conducted a survey in June 2016 appropriately titled “Looking to Navigate Beyond US Borders?” 84 companies responded, providing results that re-inforce what those charged with navigating those challenges know: that there are two main routes to grow exports and international business, namely that of i) international trade shows and then ii) online marketing and social media.
International trade shows, the staple route to international markets since such events commenced (in France) some 120 years ago, remains the leader with 73%. But what is interesting is the rapid uptake of online marketing and social media. Off most navigators horizons just 5 years ago, online marketing now commands the attention and budget of 65% of the respondents. And watch that number and % figure continue to rise…Read More