International Business and Technology Blog

At IBT Online, we have a clear mission as we set out to help exporters leverage online tools to expand their global footprint.

Representing the fourth generation of family ownership, Adrian also had a clear vision of being found, understood, and easy to do business with in Mexico and Canada, so he could not find a better partner to embark on this journey to grow exports, sales, brand, and business globally. Our collaboration, marked by success and shared achievements, unfolded as a journey that Adrian describes as, "a complete market analysis, competitor analysis, just looking at everything from A to Z."

Read more on how the IBT Online Global Programs are helping Pioneer grow their traffic, engagement and conversions globally!

AMSOIL have taken control of their global online presence. AMSOIL is justifiably proud of its reputation amongst ‘gearheads’ for the quality of its synthetic motor oils, fuel additives and lubricants. As one of the few independently owned oil companies, AMSOIL recognizes the value of its brand and uses its website and social media for both B2B and B2C to manage their brand and intellectual property. Management were therefore particularly concerned with many of their export markets where they found their brand could be misrepresented.

The power of digital advertising to connect with your target audience and create a unique brand experience, cannot be overstated in the evolving landscape of the US ecommerce market. Oscarware, a women-owned Kentucky-based company specializing in innovative grilling accessories, stands as a shining example of the tremendous impact of digital advertising in ecommerce success.

Through their strategic partnership with IBT Online, the company launched a cutting-edge ecommerce platform and orchestrated powerful digital advertising campaigns that reshaped their market presence and helped build a unique brand experience.

Read more as we delve into the pivotal role of digital advertising in Oscarware's ecommerce growth and its broader implications for businesses in the digital era.

IBT Online is thrilled to announce a significant milestone in our continued journey empowering American companies to grow their exports, sales, brands, and businesses internationally. Tuesday, November 21st, 2023, (just in time for Thanksgiving!) marked the official signing of our Strategic Partnership with the US Commercial Services International Trade Administration (US CS ITA). This collaboration represents a further pivotal step in our commitment to helping America’s exporters as they expand their global reach and thrive in international markets.

At IBT Online, our mission is to help U.S. exporters navigate the online global environment, reach their international target markets, and grow their exports, sales, brand, and business globally.

We are proud to say that we currently work with over 500 companies, in over 65 target markets around the world, delivering over 1,500 Online Global Programs. 

In recognition of this, IBT Online has been awarded the President’s ‘E’ Award, which is the highest recognition any U.S. company can receive for contributing to national export expansion efforts that support the U.S. economy and create American jobs.  

How do we do this? Well, we have designed innovative Online Global Programs to fit the needs of U.S. exporters for whichever market they are trying to reach. We value our clients, and we work in collaboration with them to build an Online Global Program that is unique to their needs and business objectives.  

Selling and promoting your products around the world can be challenging! If you're part of a small or medium-sized business, you know that you need to employ the right strategy to achieve ROI as soon as possible. You don't have extra hours in the day or room in your budget to make mistakes.

The most efficient way to enter new international markets is by leveraging online business development tools. At IBT Online we specialize in building market-specific websites tailored to the local audience, helping US exporters being found, understood and become easy to do business with globally.

Of course, it takes an investment to launch a website - an investment of finances and your team’s precious time. The time spent on big projects like this can be very costly, which is all the more reason why AHB trusted IBT Online’s team of technical experts to become their perfect partner, providing all the technical expertise needed.

Vapor Pin Enterprises, Inc. patented the Vapor Pin®, which allows environmental professionals a means of collecting high-quality, low-cost soil gas samples within minutes. Vapor Pin was seeking to grow their brand internationally and identified as their first target market. Vapor Pin recognized that website localization can give your business a competitive advantage, helping your brand stand out in a crowded digital landscape. This task can also appear daunting to many companies as it requires market expertise and digital skills that might not be available in-house. For this reason, Vapor Pin called upon IBT Online to help them achieve their exporting objectives. IBT Online was proud to launch a best-practice, localized business development Brazilian ecommerce website as well as a targeted online marketing strategy to accompany it.

Localizing websites is more than translating a few pages – it involves deep local knowledge, wide technical experience and strong locally-based search engine optimization skills. Ecommerce plug-ins also need to be suited to the local market, taking into account local payment habits, safety and compliance regulations. For Brazilian ecommerce, according to Vice-President Laurie A. Chilcote, “We need to get online in this market”. It was the right time to call in IBT Online to ensure the Brazilian website was launched on-time and on-budget with a full ecommerce platform and online marketing strategy to power up sales.

Given the success of the localized website and strategic marketing efforts in Brazil, Vapor Pin endeavoured to further invest into launching ecommerce websites in other international target markets. As Laurie expresses: "If you want to grow your brand and expand into markets, IBT Online is the company to help you achieve those goals."

Having an optimally localized online presence is key, but don’t stop there! Understanding how your prospects, customers, and why not competitors behave on your website will give you the edge you need to continue growing your exports, sales, brand, and business globally.

Google Analytics is a free, yet fantastic analytics tool that gives you an extremely in-depth look into your Online Global websites' performance and how to leverage it.

Google Analytics is essential for your website as it will allow you to understand whom you are reaching, how they find you, and how they behave and navigate your pages. Having this information at hand will allow you to make strategic decisions for the future and therefore get better results from your website performance.

Having an optimally localized website for each target market helps you be found and be understood but having a clear understanding of the websites’ performance will give you the edge over your competitors.

In the last 10 years, buyers have become increasingly more comfortable shopping, negotiating, and closing deals online.

To stay in business, grow your exports, sales, brand, and business you need to capture your buyers' attention online and drive them to your website - in fact, you may already be losing business to your competition because your potential customers can't find you online!

Traditional trade shows are off the table, and travel is still restricted… How can you find and support your international distributors and in-market partners to grow your exports?

The answer is simple: provide your distributors with a local website to lean on that is strategically optimized for their specific market. In short, localize your website and watch your traffic, engagement, and conversions explode. 

MSSC took advantage of IBT Online’s Global Program to strengthen their sites and then create three best-practice, localized websites in their three top export markets: Mexico, Brazil, and the UK.

“With the pandemic and lack of travelling, these localized websites are an essential tool for us to help our distributors sell our products.