International Business and Technology Blog

Building brand awareness with social media in Mexico

Posted by Susanna Hardy on Mon, Feb 26, 2018

Social media is a fantastic way to boost your brand awareness and grow your sales in Mexico. Mexican consumers and businesses are reactive and engaged online: post great relevant content and watch it ricochet around your target prospect base! On top of that, online marketing prices are reasonable compared to many other large markets. So, if you get your social media and online marketing right, the return on investment for brand awareness and the sales that can go with it, are rapid. Below we share some of our insights to the Mexican online world that we use as international marketers to help our clients build their brand, sales and business in Mexico. 

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Tags: All posts, Markets, Social Media

Social media infographic - a helpful tool for exporters

Posted by Samantha Soffici on Fri, Dec 29, 2017

This infographic is designed to be a helpful tool for someone who doesn’t know where to start with international social media. 

Social media is huge. There is no denying the power and amplitude of social media sites such as Facebook, Instagram, Twitter, and LinkedIn (among many others). Which is why it can be intimidating - especially for an exporter that is more concerned with keeping up with their products and services than how to fit a message in X amount of characters.

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Tags: All posts, Social Media

GCAPS - Building global brand awareness with social media

Posted by Susanna Hardy on Mon, Oct 16, 2017

The Global Center for Automotive Performance Simulation (GCAPS) is a world-class facility, serving global clients for vehicle and tire testing and simulation. Given the global nature of the automotive sector, it makes sense for GCAPS to get online globally and IBT Online is proud to be assisting them.

Management felt their state-of-the-art and high performance testing facilities deserved a brighter spotlight, both internationally and in their US domestic market. Having an effective online presence today requires regular outreach through social media to your targeted local audience to build global brand awareness.

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Tags: All posts, Social Media, Case Studies

Online global social media - a rising tide...

Posted by John Worthington on Mon, Apr 24, 2017

Online global social media business development is here. Jump on board! Social media presents a host of new opportunities for online savvy businesses to grow their sales, brand and business. That growth is not confined in any geographic or national sense; the only limitation is access to the internet.

Social media is proving to be the ultimate route for business globalization. This is the paradigm shift that has been understood, harnessed and embraced by the accolade-winning unicorns that operate globally (think Uber, Airbnb…) currently numbering some >200 companies with a combined market valuation of >$650billion. Their record breaking business growth (speed, size, scope…) and leadership demonstrate that social media platforms represent the greatest rising tide upon which successful businesses can float their respective international boats.

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Tags: All posts, Social Media

SME'S ignore social media at your peril!

Posted by John Worthington on Mon, Mar 13, 2017

The social media online phenomenon now has  unparalleled scale, in which billions of netizens communicate and much, much mullah (dollars, euros, renminbi, yen, pounds, …) is transacted. And know this: those numbers are only going one way and that is up.

Social media, that is websites and applications that enable users to create and share content or to participate in social networking, is at the least an oversized noisy teenager that you can't ignore, or more probably a robust mid-twenties adult to engage with fully. Either way, every business must now know that you ignore social media at your peril.

Successful companies are using social media channels to engage with their target business and consumer audiences and collecting serious money. Just look at the top 100 companies in the Fortune Global ranking: 93% have Facebook pages (updated weekly), 79% have a YouTube channel (average 2 million views of their corporate content) and a Twitter profile. How is your business doing?

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Tags: All posts, Social Media

Trade shows and social media

Posted by John Worthington on Fri, Nov 27, 2015

Over 30,000 trade shows each year are managed by thousands of organisers (who employ tens of thousands of people), mobilise millions of exhibitors, entice hundreds of millions of visitors and generate >US$26Bn in revenues.

From a fringe techy activity, social media at trade fairs has exploded and today is an obligation if you wish to achieve successful trade show metrics.

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Tags: All posts, Trade Shows, Social Media

Social media boost trade show ROI

Posted by Michael Hawksley on Wed, Jun 24, 2015

Last week I spent four days attending the Paris Air Show, supporting Business Oregon and their three companies exhibiting, as well as Northeast Pennsylvania and their five companies attending the show. If you have not been, it is an enormous seven day event. This year there were 2,260 exhibitions from 47 countries. The USA had 320 exhibitors, 230-plus in the US International Pavilion where I was based. Around the show itself there were many side events, receptions and evening networking parties.

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Tags: All posts, Trade Shows, Social Media

Gunning 4 GAFA (Google, Apple, Facebook & Amazon)

Posted by John Worthington on Tue, May 05, 2015

Watch out “Les Gafa” are about! So says the EU Commission. The French provided this useful acronym, which encompasses a lot more than those four leviathan companies, Google, Apple, Facebook and Amazon. It is all about entrenched EU industries protecting their turf, tax revenues (who is collecting and who is not) and all this wrapped into privacy concerns, when helpful! It was a big month for Margrethe Vestager, the European Commissioner for Competition, as she unveiled long awaited accusations against Google.

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Tags: All posts, Social Media

Social media now drives >30% of all referral traffic

Posted by Michael Hawksley on Mon, Mar 23, 2015

I read an interesting article by Jayson DeMers in the Forbes that shared a report from Shareaholic. Based on the 340k websites in the Shareaholic network then, as of December 2014, social media is now the #1 driver of all website referral accounting for 31.24% compared to the 22.71% from the same period in the previous year.

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Tags: All posts, Social Media

Facebook at Work… What the app will mean

Posted by Michael Hawksley on Thu, Jan 22, 2015

Facebook is launching a new app, Facebook at Work, which aims to expand its presence within the business community. It is positioning itself as a challenger to LinkedIn and other established collaboration tools targeted at businesses, such as Yammer, Jive and MangoApps.

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Tags: All posts, Social Media