The social media online phenomenon now has unparalleled scale, in which billions of netizens communicate and much, much mullah (dollars, euros, renminbi, yen, pounds, …) is transacted. And know this: those numbers are only going one way and that is up.
Social media, that is websites and applications that enable users to create and share content or to participate in social networking, is at the least an oversized noisy teenager that you can't ignore, or more probably a robust mid-twenties adult to engage with fully. Either way, every business must now know that you ignore social media at your peril.
Successful companies are using social media channels to engage with their target business and consumer audiences and collecting serious money. Just look at the top 100 companies in the Fortune Global ranking: 93% have Facebook pages (updated weekly), 79% have a YouTube channel (average 2 million views of their corporate content) and a Twitter profile. How is your business doing?