International Business and Technology Blog

Why have multiple English websites?

Posted by Samantha Soffici on Thu, Aug 06, 2020

Exporters ask all the time: “Why do I even need another English site for countries like the United Kingdom, Canada, and Australia, when I already have a great one for the U.S.?

The answer is simple (yet complicated): Google.

Google aims to provide its users with the most relevant and helpful results in milliseconds. It does this by using a series of algorithms that consider things like search terms, the relevance of individual pages, the quality of the website content, previous queries, speed/user experience, and location settings. It is because of these algorithms that exporters need to have a localized website for each English-speaking target market. 

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Tags: Website Localization, SEO

What are the best URLs for your International Websites?

Posted by Joelle Lazzarotto on Wed, Feb 26, 2020

We can all agree that having a strong online presence is key if you wish to be successful in today’s competitive international marketplace. But what factors should you consider when deciding which URL structure to use, to facilitate a strong online presence for your business? 

Multiple languages, multiple countries, and sometimes multiple languages within the same country can make international Search Engine Optimization (SEO) a daunting process. But don’t worry, in this blog we’ll review different options regarding URL structure, discuss their advantages (and disadvantages), and important considerations when taking your website internationally.

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Tags: All posts, Website Localization, SEO

SEO and the Holy Grail

Posted by John Worthington on Mon, Sep 02, 2019

Search Engine Optimization (SEO) is a constant preoccupation of the online literati and given its importance in driving the internet, it is essential to keep up to date with the latest trends and concerns. The new Holy Grail of SEO is Search Engine Co-Optimization (SEC-O), promising huge rewards for combined organic and paid search. SEO guidelines and statements are regularly issued by the owners themselves, Google, Bing and their brethren. The debates, reactions and pontifications can be lively as researchers, practitioners and non-believers, exchange their opinions. ClickZ conferences are a great well-informed forum, and the recent New York event was no exception. Amongst the many soothsayers, Bill Hunt, President of Back Azimuth Consulting added his weight to the SEC-O debate integrating, measuring, and optimizing PPC and SEO keyword data and insights to maximize their collective potential for traffic and conversions”. A bit of a mouth-full but worth unpicking.

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Tags: All posts, International Online Marketing, SEO

Which South American domains should you register?

Posted by Tereza Santava on Fri, Feb 15, 2019

Domain registration is one of the first steps you need to take when creating localized websites for your export markets. South America is not an exception, but which domains should you register?

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Tags: All posts, Website Localization, SEO

What's in a "domain" name?

Posted by John Worthington on Mon, Nov 07, 2016

Domain names, specifically internet Top Level Domains (TLDs), are increasingly an integral part of all business strategies and global brand development. Businesses spend many millions on domain names. There are many egregious valuations to demonstrate this phenomena including the amounts paid for: fund.com ($10M) , hotels.com ($11M), privatejet.com ($30M), insurance.com ($36M) and lasvegas.com ($90M). TLDs have a recognized quantifiable commercial value. Take fb.com ($8.5M) which was purchased by Facebook to redirect to facebook.com; iCloud.com ($6M) purchased by Apple for the same reason. And what about your company, your brands and your country code domain names?

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Tags: All posts, Website Localization, SEO

Google Keyword Planner updates and multilingual SEO

Posted by Tereza Santava on Mon, Oct 31, 2016

In the past few months, Google has introduced two major changes to their Google Keyword Planner available via Google AdWords. The tool is frequently used by SEO (search engine optimization) experts not only for paid advertising, but also to research and analyze keywords for organic search. Google Keyword Planner provides estimates of average monthly searches of individual keywords. The tool can focus results on specific geographic areas, and is therefore very helpful in multilingual search engine optimization.

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Tags: All posts, Website Localization, International Online Marketing, SEO

Search engines in China

Posted by Tereza Santava on Wed, Apr 27, 2016

Leading Chinese search engines

Two years ago, Baidu boasted 80% of the Chinese online search market. Today, Baidu’s market share is estimated at 55% (1). But the winner has not been the otherwise world dominant Google, but other Chinese search engines including Qihoo 360 and Sogou.

While Baidu’s dominant position among the search engines in China has eroded, Google has not been a beneficiary since it has been banned in China as of 2010. Besides censorship, ClickZ (2) cites different online search behavior as one of the factors why Baidu and other domestic search engines have been more successful in China than Google. For example: an average Chinese internet user spends 3-6 times more time on page on average, does not focus on the upper left corner of the page as their Western counterparts do, searches mostly on smartphones and prefers to choose from a list rather than by typing keywords.

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Tags: All posts, Markets, International Online Marketing, SEO

Watch out for bad grammar in European search trends!

Posted by Tereza Santava on Fri, Apr 17, 2015

If you want to be visible in your target export market online, you need to optimize your website for local search engines, such as google.de in Germany or google.fr in France. You might laugh that we call this global search engine giant local, but that is indeed the truth. Over 90% of searches in most European countries come from local Googles that show different search results. Remember, you cannot simply translate a well performing US keyword to Spanish or Dutch and expect to see the same results. Search trends, including keywords popularity and difficulty to rank, vary among markets.

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Tags: All posts, Markets, International Online Marketing, SEO

April will mix up mobile search results as Google introduces a new ranking factor

Posted by Tereza Santava on Mon, Mar 23, 2015

It was predicted that 2014 would have been a milestone, when the number of Google searches carried out on mobile devices would surpass that of PCs. Although Google remains secretive about the exact proportion of mobile versus desktop search, it is estimated that half of searches do indeed come from smartphones and tablets.

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Tags: All posts, SEO

Increase your visibility in Europe with Google

Posted by Tereza Roubalikova on Wed, Oct 15, 2014

More frequently than ever, end customers as well as businesses start their product searches and procurement processes online. Search engines have become today’s marketplace, where customer demand meets supply. If you want to stand out amongst your competitors, you need to be visible online. You need to optimize your website for search engines.  

Google is the #1 search engine in the USA with a 67% share, and it dominates the European market. It boasts a 97% share in Poland, 96% share in Spain, 95% share in France and Italy, 93% share in Germany, and 89% share in the UK. See table at the bottom of the blog for more countries.

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Tags: All posts, International Online Marketing, SEO