We can all agree that having a strong online presence is key if you wish to be successful in today’s competitive international marketplace. But what factors should you consider when deciding which URL structure to use, to facilitate a strong online presence for your business?
Multiple languages, multiple countries, and sometimes multiple languages within the same country can make international Search Engine Optimization (SEO) a daunting process. But don’t worry, in this blog we’ll review different options regarding URL structure, discuss their advantages (and disadvantages), and important considerations when taking your website internationally.
International Business and Technology Blog
What are the best URLs for your International Websites?
Posted by Joelle Lazzarotto on Wed, Jan 19, 2022
Tags: All posts, Website Localization, SEO
Digital is Here to Stay: It’s Time to Optimize Your Website To Ensure Your Company’s Longevity
Posted by Emma Pautler on Mon, Aug 02, 2021
It's no secret that the pandemic hurt a lot of businesses in 2020, especially brick-and-mortar businesses. As the premier Judo training center in Southeast Idaho, Blue Line Judo was severely impacted by the pandemic and was among the companies struggling to stay in business.
At IBT Online we have always been in the digital space, keeping and helping our clients stay ahead of the curve, but in 2020 the importance of being found, understood, and easy to do business with online became clearer than ever.
We know that digital is here to stay, and so does Blue Line Judo who has invested in two optimally localized, business development websites to help them make their new digital service global!
Read MoreTags: All posts, Website Localization, SEO
Four Reasons Why Website Localization is a Smart Business Decision
Posted by Emma Pautler on Mon, Aug 02, 2021
In today's online world, your website is your #1 business development tool. But is your website easy to be found, understood, and easy to do business within your target market? If not, it's time to invest in website localization -- you can't afford to wait any longer!
We worked with Fullerton Tool Company to launch two newly localized business development websites to help them reach their Spanish and French-speaking customers. Beth Bauer, the Marketing Content Strategist, says having localized websites to reach your target markets is “just a smart business decision!”
When you're up against the international competition, your brand will look "amateur" without the proper website setup. Optimally localized websites are the key to growing your exports, sales, brand, and business in foreign markets, and they should be included in your export marketing strategy.
Read MoreTags: All posts, Website Localization, Search Engines, SEO
Search Engine Optimization (SEO) is the secret to being found online by your customers around the world. Your international prospects use search engines like Google, Yahoo or Bing to find products and services online.
So how can you guarantee they find you? That's where IBT Online comes in! We design and deliver best-practice, optimally localized international websites that are optimized for search engines in different markets worldwide.
Our SEO strategies make your website easy to be found and understood by your international customers, making it easier for them to do business with you and buy your products!
Read MoreTags: All posts, Website Localization, SEO & Social Media, International Online Marketing, SEO
How to Stand Out from Big Global Brands With Customer-Facing Content
Posted by Emma Pautler on Thu, Jul 08, 2021
Achieving marketplace recognition overseas to grow your exports, sales, brand, and business globally is not an easy task – you must "look through the lens of the customer!", as Davies Hood, president of Induron Protective Coatings, learned by working with us.
“I like to purchase domestically and in my own language and in US measurements. It made me realize our partners in different parts of the world like to do the same.”
At IBT Online we pride ourselves in being able not only to understand our clients’ businesses and their goals but also to have a tracked record of being able to build and promote brands that go beyond their domestic market.
IBT Online helped Induron think more like their international consumers instead of like marketing and salespeople, according to Hood; "this was a major mindset shift!"
Read MoreTags: All posts, Website Localization, Search Engines, SEO
The unique Japanese online environment is difficult to enter but can be extremely rewarding when you are equipped with a localized website and best-practice marketing strategy.
Japan is well known by US Exporters for its large, strong economy – 3rd largest in the world, and a powerhouse for both import and export. But it is also well known for how difficult it can be to enter!
A less known fact perhaps is how plugged in Japan is, with over 92% of their 127 million population using the internet on regular basis.
So what does this mean to you? Your customers, prospects, partners are all online in Japan, and so you should be too!IBT Online has a proven track record of supporting US Exporters to leverage their #1 business development tool - (no, not your sales team) – your website, to be found, be understood, and become easy to do business with in Japan.
With one of the highest internet penetration rates in the world, Japan is very connected and extremely mobile. To ensure your business can not only be found, but that your content can be easily understood by your prospects, you need a localized website.
Read MoreTags: All posts, Website Localization, International Online Marketing, Japan, SEO
International Online Marketing: The Key to Increasing Inbound Leads
Posted by Emma Pautler on Thu, Jul 01, 2021
"My company chose IBT Online, and the results speak for themselves!" says Jonathan Szucs, the President and Founder of Advanced Superabrasives. "Within weeks of going live, our new websites in Mexico and Canada started generating over ten requests for quotes per week!"
That's huge for any small business that's entering a new market, just like Advanced Superabrasives.
Read how ASI worked with IBT Online to launch two new websites in Mexico and Canada and support their online presence in these target markets with tailored international online marketing strategies in both Mexico and Canada.
Read MoreTags: All posts, Website Localization, Search Engines, International Online Marketing, SEO
International Ecommerce: How to Sell Globally On Your Website
Posted by Emma Pautler on Tue, Jun 15, 2021
Now is the time to start selling cross-border, but with only 20% of 2020 sales coming from the US, if your ecommerce website is designed only towards your US audience, you're missing out on 80% of the sales!
We know that international ecommerce can be daunting. You need a robust ecommerce platform that is equipped to handle cross-border tax rates and shipping functionalities, as well as an enticing online store front. But that's where IBT Online’s expertise comes in with a secret weapon -- Shopify.
You may have heard of this dynamic ecommerce platform, but did you know they operate in over 175 countries around the world? IBT Online Global Programs are designed to leverage this platform by creating optimally localized dynamic ecommerce websites tailored to your target markets, by using Shopify's global platform. The IBT Online team is ready to get your international online shops launched.
Read MoreTags: All posts, Website Localization, Search Engines, International Online Marketing, SEO
Want to Build Brand Awareness and Trust? Get a local digital footprint!
Posted by Emma Pautler on Wed, May 19, 2021
Whether you have an in-house marketing department to help, or you’re planning on taking the challenge on yourself, website re-design can be a daunting project…
But with the right partner at your side, designing, launching, and tracking the benefits of your newly designed international websites can be easy!IBT Online Global Programs have been designed to do just that – provide you with optimally localized business development websites, whilst taking the heavy lifting and all the technical aspects off your desk.
Tags: All posts, Website Localization, Search Engines, International Online Marketing, SEO
Technical vs Human SEO – What is the best approach for my business?
Posted by Alex Webb on Sat, Oct 10, 2020
IBT Online gave us the opportunity to attend INBOUND 2020 online!
There were a variety of inspirational sessions that looked at the latest digital marketing and website localization trends that will impact businesses and marketers around the globe. One session which I found useful was focused around Search Engine Optimization and the algorithm shift Google is expected to move towards in ranking your website higher organically in the future.
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