--- title: International Business and Technology Blog | International Online Marketing (4) description: International Online Marketing | IBT Online's Blog provides website localization and international online marketing information to help companies grow their sales, brands and businesses online globally. (4) --- [![IBT Online](https://info.ibt.onl/hs-fs/hubfs/IBT-strapline-01.png?width=250&height=130&name=IBT-strapline-01.png "IBT Online")](http://ibt.onl) # International Business and Technology Blog ## [Time to Go Digital - To grow your exports, sales, brand and business](https://info.ibt.onl/international-business-and-technology-blog/time-to-go-digital) Posted by [John Worthington](https://info.ibt.onl/international-business-and-technology-blog/author/john-worthington) on Mon, Oct 05, 2020 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/e-mail%20marketing%20(2).png) ](https://info.ibt.onl/international-business-and-technology-blog/time-to-go-digital) “No event since World War II has caused an economic downturn of quite such scale or scope” McKinsey, referring to COVID19. **Sequoia Capital partner, Michael Moritz details “The plague sweeping the world has turbocharged the growth of the internet and catapulted us into the future.** In the space of March 2020, many businesses fast-forwarded to 2025. For some this meant a surge in activity, but for a vast number doomsday has come early”, furthermore “**The business world can never go back to the way things were”**. So where is that “surge” evidenced, it’s the booming digital economy, and “doomsday” we find devastating broad swathes of traditional industries. [Read More](https://info.ibt.onl/international-business-and-technology-blog/time-to-go-digital) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Global Markets](https://info.ibt.onl/international-business-and-technology-blog/topic/global-markets), [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) ## [Grow your Exports in Mexico by Taking Your Business Online!](https://info.ibt.onl/international-business-and-technology-blog/how-to-grow-your-exports-in-mexico-online) Posted by [Andrew Lawlor](https://info.ibt.onl/international-business-and-technology-blog/author/andrew-lawlor) on Tue, Sep 29, 2020 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/onlineinMX.png) ](https://info.ibt.onl/international-business-and-technology-blog/how-to-grow-your-exports-in-mexico-online) Mexico is online, and in this new online world, the best way to find your Mexican prospects, clients and partners is through localized websites and online marketing! Watch Samantha and Mercedes guide you through creating the right strategy to help your Mexican prospects, customers, and partners do business with you. Discover what it takes to provide a unique Mexican online Local User eXperience (LUX) in their language and market. [Read More](https://info.ibt.onl/international-business-and-technology-blog/how-to-grow-your-exports-in-mexico-online) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Website Localization](https://info.ibt.onl/international-business-and-technology-blog/topic/website-localization), [Global Markets](https://info.ibt.onl/international-business-and-technology-blog/topic/global-markets), [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) ## [Grow your Exports in Canada - Go Online!](https://info.ibt.onl/international-business-and-technology-blog/online-in-canada-video) Posted by [Andrew Lawlor](https://info.ibt.onl/international-business-and-technology-blog/author/andrew-lawlor) on Mon, Sep 21, 2020 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/Europe%20(8)-1.png) ](https://info.ibt.onl/international-business-and-technology-blog/online-in-canada-video) Looking to grow your exports, sales, brand, and business in Canada? Make sure you have the right strategy and help your Canadian prospects, customers and partners do business with you by giving them a Canadian online Local User eXperience (LUX) in their language(s) and market(s). Our informative video speaks on: 1. How to get your Canadian prospects and customers to engage with you. 2. Grow online traffic, engagement and conversions, through social media in Canada. 3. English vs. French speaking Canada and SEO Marketing. [Read More](https://info.ibt.onl/international-business-and-technology-blog/online-in-canada-video) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Website Localization](https://info.ibt.onl/international-business-and-technology-blog/topic/website-localization), [Global Markets](https://info.ibt.onl/international-business-and-technology-blog/topic/global-markets), [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) ## [How to Optimally Localize Content in Top Target Markets](https://info.ibt.onl/international-business-and-technology-blog/how-to-optimally-localize-content-in-top-target-markets) Posted by [Andrew Lawlor](https://info.ibt.onl/international-business-and-technology-blog/author/andrew-lawlor) on Wed, Aug 12, 2020 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/Content%20Creation%20Video%20(3).png) ](https://info.ibt.onl/international-business-and-technology-blog/how-to-optimally-localize-content-in-top-target-markets) This short video was developed to be a helping hand for anyone who doesn’t know where to start with international and localized content creation.  The idea of creating content, social media, blogs and websites for the US domestic market, may sound simple, but building brand awareness, using localized content, in an international target market takes a unique strategy to master.  Our informative video speaks on: 1. How to get your international prospects and customers to engage with you 2. What does content entail? And which medium is best for your customers? 3. Discover how to build optimally localized content for each of your target markets [Read More](https://info.ibt.onl/international-business-and-technology-blog/how-to-optimally-localize-content-in-top-target-markets) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Website Localization](https://info.ibt.onl/international-business-and-technology-blog/topic/website-localization), [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) ## [Why have multiple English websites?](https://info.ibt.onl/international-business-and-technology-blog/why-have-multiple-english-websites) Posted by [Samantha Soffici](https://info.ibt.onl/international-business-and-technology-blog/author/samantha-soffici) on Thu, Aug 06, 2020 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/Blog-%20English%20Websites%20Image%20V2.png) ](https://info.ibt.onl/international-business-and-technology-blog/why-have-multiple-english-websites) Exporters ask all the time: “*Why do I even need another English site for countries like the United Kingdom, Canada, and Australia, when I already have a great one for the U.S.?*” The answer is simple (yet complicated): Google. Google aims to provide its users with the **most relevant and ****h****elpful results** in milliseconds. It does this by using a series of algorithms that consider things like search terms, the relevance of individual pages, the quality of the website content, previous queries, speed/user experience, and location settings. It is because of these algorithms that exporters need to have a localized website for each English-speaking target market.  [Read More](https://info.ibt.onl/international-business-and-technology-blog/why-have-multiple-english-websites) Tags: [Website Localization](https://info.ibt.onl/international-business-and-technology-blog/topic/website-localization), [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) ## [Videos: it's all about platform(s)](https://info.ibt.onl/international-business-and-technology-blog/videos-its-all-about-platforms) Posted by [John Worthington](https://info.ibt.onl/international-business-and-technology-blog/author/john-worthington) on Mon, Jun 29, 2020 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/online%20video%20platform.jpg) ](https://info.ibt.onl/international-business-and-technology-blog/videos-its-all-about-platforms) **Want your videos to deliver global sales, brand and business growth? Then make sure you have the right platform!** Online video platforms (OVPs) have come a long way, in terms of commercial communications and business functionality, in the last 10 years. Today, we have real choice, with multitudes of **OVPs vying for space in what is currently the fastest growing trend of our digital era.** **OVPs essentially propose four measurable services: hosting, publishing, managing and sharing.** Depending on your communication and business objectives, there are choices to be made as you seek to optimize the success and hence the return on investment of your video marketing. Do check out our IBT Online  [Video: the only way is up!](https://info.ibt.onl/international-business-and-technology-blog/video-the-only-way-is-up-mobile-and-international)  blog on the subject **. ** [Read More](https://info.ibt.onl/international-business-and-technology-blog/videos-its-all-about-platforms) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) ## [Looking for international distributors? Use Your Localized Website to Identify, Recruit, and Manage Them](https://info.ibt.onl/international-business-and-technology-blog/international-distributors) Posted by [Jeff Ardis](https://info.ibt.onl/international-business-and-technology-blog/author/jeff-ardis) on Fri, May 29, 2020 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/Distributors%20Blog%202.png) ](https://info.ibt.onl/international-business-and-technology-blog/international-distributors) **Online solutions to identify and manage distributors **A good distributor is essential for most SMEs to grow their sales internationally, so finding the right in-market partner is key. But once that relationship is established, distributors need to be nurtured, maintained and managed. All this was challenging enough, but in this age of social distancing, as trade shows, frequent air travel and face-to-face meetings all get pushed back, companies are looking for digital alternatives. Exporters today need innovative online solutions that help them identify, recruit, and manage their international distributor networks. Localized websites can do that job! [Read More](https://info.ibt.onl/international-business-and-technology-blog/international-distributors) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Website Localization](https://info.ibt.onl/international-business-and-technology-blog/topic/website-localization), [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) ## [Teamwork and your Online Global ProjectS](https://info.ibt.onl/international-business-and-technology-blog/teamwork-and-your-online-global-project) Posted by [Joelle Lazzarotto](https://info.ibt.onl/international-business-and-technology-blog/author/joelle-lazzarotto) on Tue, Jan 14, 2020 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/gant%20chart.png) ](https://info.ibt.onl/international-business-and-technology-blog/teamwork-and-your-online-global-project) Growing your international business takes a collaborative effort. And as everyone knows who has ever worked on a project involving multiple people and resources, the key to success is communication. **We at IBT Online have been successfully delivering collaborative projects for nearly two decades:** building localized websites and delivering international online marketing for our clients. While communication is key, we also want to make sure we do the heavy lifting on the project, allowing you to focus on growing your exports, sales, brand and business globally. [Read More](https://info.ibt.onl/international-business-and-technology-blog/teamwork-and-your-online-global-project) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Website Localization](https://info.ibt.onl/international-business-and-technology-blog/topic/website-localization), [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) ## [How Facebook Groups Can Help Exporters Grow their Business Globally](https://info.ibt.onl/international-business-and-technology-blog/facebook-groups-help-exporters) Posted by [Alex Webb](https://info.ibt.onl/international-business-and-technology-blog/author/alex-webb) on Mon, Jan 06, 2020 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/FB%20Blog%20placeholder%20image%20(1).jpg) ](https://info.ibt.onl/international-business-and-technology-blog/facebook-groups-help-exporters) **How can Facebook groups increase your conversion rate?** Recently, I was lucky enough to attend the INBOUND 2019 conference in Boston! This was a great opportunity to learn about emerging trends in digital marketing. One session which really stuck with me was focused on the role of Facebook groups and how they’re gaining influence as user’s seek new ways to cut through the "noise" and find solutions. This makes FB groups a potent tool for companies looking to develop brand awareness in international markets and grow their exports. With the correct engagement, solving real issues for your potential clients, FB groups can act as a platform to engage honestly with your prospects, building brand awareness and the long-term trust needed to turn leads into revenue. [Read More](https://info.ibt.onl/international-business-and-technology-blog/facebook-groups-help-exporters) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) ## [SEO and the Holy Grail](https://info.ibt.onl/international-business-and-technology-blog/search-engine-co-optimization-sec-o) Posted by [John Worthington](https://info.ibt.onl/international-business-and-technology-blog/author/john-worthington) on Mon, Sep 02, 2019 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/search_engine_cooptimization.jpg) ](https://info.ibt.onl/international-business-and-technology-blog/search-engine-co-optimization-sec-o) Search Engine Optimization (SEO) is a constant preoccupation of the online literati and given its importance in driving the internet, it is essential to keep up to date with the latest trends and concerns. **The new Holy Grail of SEO is Search Engine Co-Optimization (SEC-O), promising huge rewards for combined organic and paid search.** SEO guidelines and statements are regularly issued by the owners themselves, Google, Bing and their brethren. The debates, reactions and pontifications can be lively as researchers, practitioners and non-believers, exchange their opinions. [ClickZ conferences](http://www.clickz.com) are a great well-informed forum, and the recent New York event was no exception. Amongst the many soothsayers, Bill Hunt, President of [Back Azimuth Consulting](http://www.back-azimuth.com) added his weight to the SEC-O debate** ****“*integrating, measuring, and optimizing PPC and SEO keyword data and insights to maximize their collective potential for traffic and conversions*”.** A bit of a mouth-full but worth unpicking. [Read More](https://info.ibt.onl/international-business-and-technology-blog/search-engine-co-optimization-sec-o) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) [Previous](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing/page/3) [All posts](https://info.ibt.onl/international-business-and-technology-blog/all) [Next](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing/page/5) ### Enjoying this article? ### Posts by category - [All posts (234)](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts) - [Digital Compliance (8)](https://info.ibt.onl/international-business-and-technology-blog/topic/digital-compliance) - [Global Ecommerce (24)](https://info.ibt.onl/international-business-and-technology-blog/topic/global-ecommerce) - [Global Markets (63)](https://info.ibt.onl/international-business-and-technology-blog/topic/global-markets) - [International Online Marketing (77)](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) - [State and Trade Partners (10)](https://info.ibt.onl/international-business-and-technology-blog/topic/state-and-trade-partners) - [Success Stories (25)](https://info.ibt.onl/international-business-and-technology-blog/topic/success-stories) - [Website Localization (66)](https://info.ibt.onl/international-business-and-technology-blog/topic/website-localization) ### Latest posts [ Sitemap](http://ibt.onl/home/sitemap) © 2020 IBT Online. 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