International Business and Technology Blog

“No event since World War II has caused an economic downturn of quite such scale or scope” McKinsey, referring to COVID19. Sequoia Capital partner, Michael Moritz details “The plague sweeping the world has turbocharged the growth of the internet and catapulted us into the future. In the space of March 2020, many businesses fast-forwarded to 2025. For some this meant a surge in activity, but for a vast number doomsday has come early”, furthermore “The business world can never go back to the way things were”. So where is that “surge” evidenced, it’s the booming digital economy, and “doomsday” we find devastating broad swathes of traditional industries.

Mexico is online, and in this new online world, the best way to find your Mexican prospects, clients and partners is through localized websites and online marketing!

Watch Samantha and Mercedes guide you through creating the right strategy to help your Mexican prospects, customers, and partners do business with you. Discover what it takes to provide a unique Mexican online Local User eXperience (LUX) in their language and market.

Looking to grow your exports, sales, brand, and business in Canada?

Make sure you have the right strategy and help your Canadian prospects, customers and partners do business with you by giving them a Canadian online Local User eXperience (LUX) in their language(s) and market(s).

Our informative video speaks on:

This short video was developed to be a helping hand for anyone who doesn’t know where to start with international and localized content creation. 

The idea of creating content, social media, blogs and websites for the US domestic market, may sound simple, but building brand awareness, using localized content, in an international target market takes a unique strategy to master. 

Our informative video speaks on:

Exporters ask all the time: “Why do I even need another English site for countries like the United Kingdom, Canada, and Australia, when I already have a great one for the U.S.?”

The answer is simple (yet complicated): Google.

Google aims to provide its users with the most relevant and helpful results in milliseconds. It does this by using a series of algorithms that consider things like search terms, the relevance of individual pages, the quality of the website content, previous queries, speed/user experience, and location settings. It is because of these algorithms that exporters need to have a localized website for each English-speaking target market. 

Want your videos to deliver global sales, brand and business growth? Then make sure you have the right platform! Online video platforms (OVPs) have come a long way, in terms of commercial communications and business functionality, in the last 10 years. Today, we have real choice, with multitudes of OVPs vying for space in what is currently the fastest growing trend of our digital era.

Online solutions to identify and manage distributors

A good distributor is essential for most SMEs to grow their sales internationally, so finding the right in-market partner is key. But once that relationship is established, distributors need to be nurtured, maintained and managed. All this was challenging enough, but in this age of social distancing, as trade shows, frequent air travel and face-to-face meetings all get pushed back, companies are looking for digital alternatives. Exporters today need innovative online solutions that help them identify, recruit, and manage their international distributor networks. Localized websites can do that job!

Growing your international business takes a collaborative effort. And as everyone knows who has ever worked on a project involving multiple people and resources, the key to success is communication. We at IBT Online have been successfully delivering collaborative projects for nearly two decades: building localized websites and delivering international online marketing for our clients. While communication is key, we also want to make sure we do the heavy lifting on the project, allowing you to focus on growing your exports, sales, brand and business globally.

How can Facebook groups increase your conversion rate?

Recently, I was lucky enough to attend the INBOUND 2019 conference in Boston! This was a great opportunity to learn about emerging trends in digital marketing. One session which really stuck with me was focused on the role of Facebook groups and how they’re gaining influence as user’s seek new ways to cut through the "noise" and find solutions. This makes FB groups a potent tool for companies looking to develop brand awareness in international markets and grow their exports. With the correct engagement, solving real issues for your potential clients, FB groups can act as a platform to engage honestly with your prospects, building brand awareness and the long-term trust needed to turn leads into revenue.

Search Engine Optimization (SEO) is a constant preoccupation of the online literati and given its importance in driving the internet, it is essential to keep up to date with the latest trends and concerns. The new Holy Grail of SEO is Search Engine Co-Optimization (SEC-O), promising huge rewards for combined organic and paid search. SEO guidelines and statements are regularly issued by the owners themselves, Google, Bing and their brethren. The debates, reactions and pontifications can be lively as researchers, practitioners and non-believers, exchange their opinions. ClickZ conferences are a great well-informed forum, and the recent New York event was no exception. Amongst the many soothsayers, Bill Hunt, President of Back Azimuth Consulting added his weight to the SEC-O debate “integrating, measuring, and optimizing PPC and SEO keyword data and insights to maximize their collective potential for traffic and conversions”. A bit of a mouth-full but worth unpicking.