Exporters ask all the time: “Why do I even need another English site for countries like the United Kingdom, Canada, and Australia, when I already have a great one for the U.S.?”
The answer is simple (yet complicated): Google.
Google aims to provide its users with the most relevant and helpful results in milliseconds. It does this by using a series of algorithms that consider things like search terms, the relevance of individual pages, the quality of the website content, previous queries, speed/user experience, and location settings. It is because of these algorithms that exporters need to have a localized website for each English-speaking target market.