International Business and Technology Blog

Samantha Soffici

Recent Posts

Why have multiple English websites?

Posted by Samantha Soffici on Thu, Aug 06, 2020

Exporters ask all the time: “Why do I even need another English site for countries like the United Kingdom, Canada, and Australia, when I already have a great one for the U.S.?

The answer is simple (yet complicated): Google.

Google aims to provide its users with the most relevant and helpful results in milliseconds. It does this by using a series of algorithms that consider things like search terms, the relevance of individual pages, the quality of the website content, previous queries, speed/user experience, and location settings. It is because of these algorithms that exporters need to have a localized website for each English-speaking target market. 

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Tags: Website Localization, International Online Marketing

Brazil's Online Environment Infographic

Posted by Samantha Soffici on Tue, May 01, 2018

Brazil - The largest economy in South America and with exciting potential for further growth. No wonder exporters have Brazil firmly in their export destination sights. While its size and potential growth are tempting, it is not for the inexperienced exporter. Brazil is a difficult market to enter, subject to a history of complex protectionist policies.

But for the persistent exporter, Brazil holds out the trophy of a lucrative and growing market. Use online tools to your advantage to be found, understood and transact your business in Brazil – one of the most internet-aware markets in the world. The infographic below will help you grasp and understand the potential of Brazil’s online environment, social media, and ecommerce.

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Tags: All posts, Global Markets

European VAT Infographic

Posted by Samantha Soffici on Fri, Feb 02, 2018

Europe remains a great export destination, despite all its complexities, including VAT. It is the largest destination for US exports and together, the US and Europe make up over half of world GDP and a third of global trade. 

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Tags: All posts, Global Markets, Global Ecommerce