International Business and Technology Blog

Alex Webb

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How Facebook Groups Can Help Exporters Grow their Business Globally

Posted by Alex Webb on Mon, Jan 06, 2020

How can Facebook groups increase your conversion rate?

Recently, I was lucky enough to attend the INBOUND 2019 conference in Boston! This was a great opportunity to learn about emerging trends in digital marketing. One session which really stuck with me was focused on the role of Facebook groups and how they’re gaining influence as user’s seek new ways to cut through the "noise" and find solutions. This makes FB groups a potent tool for companies looking to develop brand awareness in international markets and grow their exports. With the correct engagement, solving real issues for your potential clients, FB groups can act as a platform to engage honestly with your prospects, building brand awareness and the long-term trust needed to turn leads into revenue.

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Tags: All posts, Social Media, International Online Marketing