International Business and Technology Blog

Content marketing is a strategic marketing approach that provides users with valuable, relevant and consistent content that attracts your target audience whilst influencing them to take a desirable action (e.g. to get in contact with you, browse through your products).

Content is the present and the future of marketing. Going beyond highlighting your products or services, you are offering your target audience content that helps solve their issues and engages them.

Don’t be that company that gives informational garbage to try and sell you “stuff”. Companies unload users with information all the time and most of this content is ignored. Stand out from the crowd by creating content that understands customers “pain-points” and addresses their problems. This will result in them finding out more about your brand, products and services.

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IBT Online gave us the opportunity to attend INBOUND 2020 online!

There were a variety of inspirational sessions that looked at the latest digital marketing and website localization trends that will impact businesses and marketers around the globe. One session which I found useful was focused around Search Engine Optimization and the algorithm shift Google is expected to move towards in ranking your website higher organically in the future.

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How can Facebook groups increase your conversion rate?

Recently, I was lucky enough to attend the INBOUND 2019 conference in Boston! This was a great opportunity to learn about emerging trends in digital marketing. One session which really stuck with me was focused on the role of Facebook groups and how they’re gaining influence as user’s seek new ways to cut through the "noise" and find solutions. This makes FB groups a potent tool for companies looking to develop brand awareness in international markets and grow their exports. With the correct engagement, solving real issues for your potential clients, FB groups can act as a platform to engage honestly with your prospects, building brand awareness and the long-term trust needed to turn leads into revenue.

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