International Business and Technology Blog

Canada's proximity to the US and overall eagerness to do business with America make it ideal for market entry, and you can start online today!

But careful – this does not mean that you should treat Canada as an extension of your US marketing efforts. You need dedicated resources to ensure you will be found and understood by customers across the northern border. A localized website is a perfect way to start, and it will make it easier for your target market to do business with you and buy your products.

By having a dedicated, optimally localized website you will see your local traffic explode, your engagement increase, and your sales will grow exponentially!

How, you ask? IBT Online specializes in building localized websites and this includes Canada! Over the years, we’ve learned how to maximize online visibility in Canada, and we are sharing some of our secrets here. Specifically, why Canada is a critical global market and the top tips on how to showcase your company online, growing your exports, sales, brand, and business.

Whether you have an in-house marketing department to help, or you’re planning on taking the challenge on yourself, website re-design can be a daunting project…

IBT Online Global Programs have been designed to do just that – provide you with optimally localized business development websites, whilst taking the heavy lifting and all the technical aspects off your desk.

You have a well-designed, SEO-optimized US website, but you struggle to reach your Canadian prospects – sound familiar?

Although many Canadians speak English, your current USA-based English-language website is practically invisible to them -- that's how the internet works. The average Google search session lasts just under a minute, and with over 40,000 Google search queries happening every second, you have to stand out.

So how do you stand out? Having a localized website with a localized URL and relevant content for the Canadian market is the most cost and time-effective way to have an immediate online presence and be found in Canada! This will allow your target customers to find you and interact easily with your brand. Your Canadian website will appear amongst the top Google searches in Canada, building trust with Canadian prospects.

You asked, we listened! Every day, at IBT Online we help US exporters navigate the online global environment, supporting them to grow their export, sales, brand, and business internationally.

What was once called the ‘New Online Normal’ is now called the ‘New Reality’! The impact of COVID-19 has compounded the rapid advancement of technologies and the take off-off the online, digitally connected world and this trend is here to stay! So today, companies are facing new challenges that come with this online landscape. So how do you make sure to thrive as a company in this online environment and what are the tools needed? 

To help you stay ahead of the curve, we created a short video that answers the top questions US exporters ask us about growing their business internationally and online today!

Having an optimally localized online presence is key, but don’t stop there! Understanding how your prospects, customers, and why not competitors behave on your website will give you the edge you need to continue growing your exports, sales, brand, and business globally.

Google Analytics is a free, yet fantastic analytics tool that gives you an extremely in-depth look into your Online Global websites' performance and how to leverage it.

Google Analytics is essential for your website as it will allow you to understand whom you are reaching, how they find you, and how they behave and navigate your pages. Having this information at hand will allow you to make strategic decisions for the future and therefore get better results from your website performance.

Having an optimally localized website for each target market helps you be found and be understood but having a clear understanding of the websites’ performance will give you the edge over your competitors.

If you’re asking yourself whether your website looks a little outdated, or maybe it has become slower and users are not interacting with it, wait no longer – IBT Online experts are here to help you make sure you can turn your website into your #1 business development tool.

Website redesign is not - or should not be!- just about the aesthetics; a functional, well-structured, secured website will help you achieve:

1. Higher Traffic
2. Improved Engagement
3. Boost Conversions (or sales, for you and I)

How, you ask? Read more to find out how the IBT Online team of expert have helped US companies develop their website redesign strategy and turn their old websites into their best salesperson (no offence to your current team!). 

Your website is not only your digital shop-window, but if you get it right, it will become your #1 business development tool! 

IBT Online is here to help you change and update your website structure, format, content and navigation to improve your online performance, focusing on your target markets Local User eXperience (LUX) delivering best-practice, optimally localized website(s) which will grow your traffic, engagement and conversions.

But what does it takes to re-design your website? See below.

The thought of redesigning your website can be daunting. Don't worry, IBT Online has got you covered! Our Team of design experts have years of experience and will deliver you a first-class, top-ranking website.

Below we outline the technical process we follow in designing great looking functional websites to delight your end-clients and help grow your exports, sales, brand and business globally.

How do you reach, engage and communicate with your international prospects?

Video is the answer!

Europe is a top destination for many exporters.

To get it right these days you need localized websites and online marketing strategies that fit the European model. That includes being compliant with data privacy with GDPR.

Watch out experts as they review the European Online landscape and highlight key elements you need to keep in mind if you are looking to grow your exports, sales, brand, and business in Europe!

Egypt and the Gulf States can be a very interesting target market for US exporters, but how can you ensure your are found, understood and become easier to do business with? 

The simple answer, go online!

In this new online world the best way to communicate and be found by your prospects, clients and partners is through localized websites and online marketing.
Discover what it takes to provide a unique online Local User eXperience (LUX) in their language and market.