International Business and Technology Blog

China is an exciting market to grow your online presence in, but it is also a one-of-a-kind market with a very distinctive online environment, with rules and challenges that need to be considered in order to successfully grow your exports, sales, brand, and business.

Although entering the Chinese market may seem like a challenging and daunting task, it is also a highly rewarding opportunity with an engaged and responsive audience. 

According to McKinsey, “Digitization represents the most important trend for the Chinese economy” as buyers are continuing to seek online solutions to all their needs. So, if you want to succeed in this market you need to establish an online presence with a localized website that is hosted in China, fully operating in their preferred language and local search engines.

It takes a lot of time and effort to build a strong reputation in your industry, and there is nothing more frustrating than discovering that your brand and products or services are not being found outside of your domestic market!

As an Agribusiness company, Endovac Animal Health recognized that website localization can give their business a competitive advantage, helping their brand stand out in a crowded digital landscape.

Since 1983, Endovac Animal Health has enjoyed an established reputation in the U.S. for its products (livestock vaccines). In an effort to capture new clients and more international market share in the Canadian market Endovac signed up for the Online Global programs with IBT Online and launched two localized websites. "Our goal is to make connections with distributors in Canada and reach more end customers," says Ashley Bauer, Endovac's Marketing Coordinator. 

February 9, 2022

IBT ONLINE LLC RECEIVES North Carolina Governor's Export Service Provider Award

IBT Online is proud to announce that we have been presented with the North Carolina Governor's Export Service Provider Award for 2021. 

We can all agree that having a strong online presence is key if you wish to be successful in today’s competitive international marketplace. But what factors should you consider when deciding which URL structure to use, to facilitate a strong online presence for your business? 

Multiple languages, multiple countries, and sometimes multiple languages within the same country can make international Search Engine Optimization (SEO) a daunting process. But don’t worry, in this blog we’ll review different options regarding URL structure, discuss their advantages (and disadvantages), and important considerations when taking your website internationally.

Germany is the largest economy in Europe, the fourth largest in the world, and among the top 3 exporters of the world. It is also a massive importer. The powerhouse of Europe, Germany is a priority destination for many exporters. German consumers and businesses are wary of the internet but are nonetheless ardent users, with 90% internet take-up. Ready to do business with US companies, Germans look to the internet for information before buying. Make sure your business is credible to your German prospects: get online, get localized websites! 

Use online tools to your advantage to be found, understood, and transact your business in Germany. 

October 21, 2020 (update November 5, 2021)

IBT ONLINE LLC RECEIVES PRESIDENTIAL "E" AWARD FOR EXPORT SERVICE

Reach new export customers and grow your business rapidly with Florida Online Global programs. The top 3 benefits are:

1) Attracting new international clients and growing your exports with global localized websites and international online marketing programs

2) Grow your Online Global exports, sales, brand and business success 

3) $8,000 in grants to invest in your business development 

How does that work for you?

Morooka America is a manufacturer of all-terrain construction equipment based in Virginia. They work primarily through a global distribution network.

Up until 2020, they had reasonably good sales in North America from local distributors and were gaining traction in European and South American markets. However, when the pandemic hit in March 2020, their international sales came to a halt.

Read how this manufacturer launched 4 new optimally localized websites and international online marketing programs with IBT Online to expand into new markets and exceed their sales goals during a global pandemic.

As Takashi Inoue, CEO of Morooka America, says; “I’m very happy with IBT Online and the web marketing they provide, and I want to recommend them to our mother company in Japan!”

The USMCA updated trade agreement represents a unique opportunity for US exporters wanting to reach new markets other than their domestic US market. This blog will dive into the USMCA landscape and the online tools you need to grow your exports, sales, brand and business in Mexico and Canada!

At IBT Online we specialize in supporting US Exporters enter and thrive in international markets by leveraging their #1 business development tool: their online presence.

Canada and Mexico have always been obvious choices for US exporters, and with today’s booming digital landscape, this has only become easier! Thanks to the updated USMCA trade agreement, now is a great time to invest in your exporting strategy to Canada and Mexico, and here are the top reasons why:

The answer is simple - in order to succeed you will need an online presence that is optimized for the German audience, which means a localized German website, a .de, and a dedicated German marketing strategy.

Why do you need a localized .de website?

Germany is a major economy as a producer, importer, exporter, manufacturer etc. it’s got it all. In fact, Germany has the largest population in Europe, with 83 million people, and the fourth largest GDP in the world. It is a real powerhouse in Europe and thanks to its unique position nestled between Austria, Belgium, and Switzerland, its reach is widened. Its neighboring countries hold German-speaking regions, so one German website has the expanded reach of up to 100 million people.