International Business and Technology Blog

With strong historical, social, and trade links between the mainland, Southeast Asia islands, and the west, Malaysia and Singapore have been on U.S. Exporters' map for a long time. 

With a young, digitally savvy, upcoming middle-income population, these markets have only grown in interest and profitability for exporters! 

With more mobile connections than people, these are two very exciting, highly mobile markets! So, how can exporters ensure they are found, understood, and easy to do business with in such a busy and ever-moving marketplace? Get online and launch localized websites! 

Use online tools to your advantage to be found, understood, and boost your business in Malaysia and Singapore!

When you don't speak the language or know the local culture of your target customers, selling to them can be challenging. Reaching customers in foreign markets requires a thorough digital and cultural understanding of the market and that is why Florida-based EnviroKlenz turned to IBT Online to help them launch their brand in Europe and leverage the EU market to their advantage.

Thanks to the Florida Online Global Programs, EnviroKlenz is now equipped with two fully localized, best-practice international and ecommerce enabled websites. Now consumers throughout Europe can find EnviroKlenz’s products easily, learn about their air purifiers and purchase directly from the website.

Read more to learn about the comprehensive strategy that IBT Online implemented to ensure a friction-less customer experience for the local buyer and therefore boost EnviroKlenz's sales as well as credibility throughout Europe. Start your ecommerce journey now!

Watch this video of Leticia Menzzano, Marketing and Brand Specialist at EnviroKlenz discussing the ongoing brand and business growth thanks to the new localized websites all delivered thanks to the Florida Online Global Programs. As Menzzano states: "The IBT Online team helped us, and we see them as a long-term partner. They took the time to understand our long-term goals and gave us solutions to get there." 

With a young, digitally savvy population, a stable political system, a commitment to sustainable growth, and a very strong manufacturing sector, it's no surprise that Vietnam has become a key target market for U.S. Exporters! 

With more mobile connections than people, Vietnam is an exciting, highly mobile market! So, how can exporters ensure they are found, understood, and easy to do business with in such a busy and ever-moving marketplace? Get online and launch your localized websites! 

Use online tools to your advantage to be found, understood, and boost your business in Vietnam. 

In late March 2022, the European Parliament and EU member states reached what media outlets are dubbing a "historic deal" – the Digital Markets Act. EU leaders see this as their most significant overhaul of the digital marketplace in 20 years.

The Act has not reached full approval yet, but when the EU sets up digital regulations, you can expect a ripple effect around the world – just like when the General Data Protection Regulation (GDPR) policies were enacted. 

Here's what you need to know about the Digital Markets Act, how it will affect your business activities in Europe, and how you can leverage the Online Global programs to thrive in the European market. 

IBT Online is proud to have been a Premium Sponsor of the 2022 NASBITE International Conference and Awards, as well as being recognized and awarded with the 2022 Advancing International Trade Award.

The 35^th NASBITE International Annual Conference, a 3-day virtual event, provided a “rich forum for learning and networking across a broad spectrum of topics related to international business, trade, and trade education.” This year, IBT Online played a very active role as a sponsor and presenter, hosted a variety of events, and introduced fantastic keynote speakers. 

While a beautiful location to visit, the Caribbean can be a challenging export market. The islands are spread out geographically, the population is multi-cultural, and there are several different languages spoken there! How can you grow your business and boost exports in this geographically dispersed and diverse market?

Hillary Hassell of Hassell Free Exports came to IBT Online with that very question! “IBT Online set us in the right direction moving forward, I definitely see a long-term partnership with them!” says Hassell. IBT Online supported them with the build and launch of a localized website presence in this market, backed by strategic online marketing campaigns to ensure the Hassell Free brand would get noticed and ensure long-term business growth in this region.

Keep reading to learn how this Florida-based company launched a bespoke exporting strategy and boosted their sales in this tropical and multicultural market.

AMSOIL, Inc exports to 83 countries worldwide, and they have never been more excited about their global business growth, notably in Africa. AMSOIL was quick to recognize that Africa represents a huge potential return on investment and would help to solidify their global reach, as Amber Repensky, Senior International Marketing Specialist states: "We want to share our awesome products and branding with this part of the world. The market is ready; we are ready and are excited about this new continent and we are certain that digital is a big part of future growth”.

This is the impact that localized websites and digital marketing can have on your export business too! Five years ago, AMSOIL began a partnership with IBT Online to launch their first localized websites and international digital marketing campaigns.

Thanks to digital solutions, AMSOIL enjoys a full pipeline of customers worldwide and global business growth with long-term rewards.

Read more to learn how AMSOIL expanded into Africa with the help of IBT Online, which is leveraging and launching localized websites and international digital marketing campaigns for them. 

China's population of 1.4 billion people are online, engaging with a number of platforms and resources every day. In this new online world the best way to communicate and be found by your prospects, clients and partners is through localized websites and online marketing.

Discover what it takes to provide a unique online Local User eXperience (LUX) in their language and market.

The momentum for corporate social responsibility and sustainability continues to accelerate and the role for businesses is clear: we need to turn risk into opportunity.

At IBT Online we seek to incorporate corporate social responsibility and sustainability efforts for the success of our clients, our business and our planet.

The current climate crisis represents one of the biggest risks to our planet and we therefore feel we have a responsibility to make changes to our business practices as well as our services in order to mitigate and offset our impact.

We also believe that finding sustainable business solutions is the best way to set up our business as well as our client's for long-term growth that is resilient to a trade landscape impacted by climate change. Here are the top reasons why we believe all exporters should choose business solutions that incorporate sustainability and climate change mitigation within their business objectives.

At IBT Online, we seek to offer the best solutions for our clients as well as our planet. The Online Global programs are designed to help companies grow their exports, sales, brand, and business in their target markets around the world as well as being sustainable business solutions. Our business practices as well as our services incorporate sustainability and climate positive efforts, including choosing digital solutions, CO2 reduction and mitigation and boosting our use of 'green' technology. Here are some of the ways our Online Global programs are the best option for achieving your international business growth sustainably.