Satamazone know that their target clients are tech-savvy and that they will search for Satamazone products on the web. Getting great websites for key export markets is therefore essential for the company to grow and realize its international ambitions. In addition, the company does not always have local distributors in export markets but relies on its website to generate leads and uses its home US-based website as a secure ecommerce platform.Read More
International Business and Technology Blog
Peterson Spring is pleased with its first 2 international websites and IBT Online is proud to have helped them! Peterson Spring, founded in Michigan over 100 years ago, manufactures springs to serve the automobile, industrial, defence and manufacturing industries. The company started exporting early in its history and opened international subsidiaries – in Canada, Mexico and the UK. But they were cautious about setting up localized websites for their export markets. They had worked hard on their US core website and knew the time, effort and skills required to get good traction with a local website.
The Michigan Economic Development Corporation’s offer to help companies get international websites through the Online Global Program prompted the company to spring into action.Read More
Building global brands
Roll-Rite sell their innovative tarping systems to trucking companies, haulage groups and speciality transporters from a range of different industries. Their clients are all looking for quality, reliability and strong service support. Brand recognition is therefore key to building that trust and in today’s world, websites and social media play a vital role for brand development.
Listen to Roll-Rite CEO Brad Templeman talk about how localized websites have helped his company grow their international business and global brand awareness.Read More
Online provides the solution
Hague Quality Water’s export success has been built over time with different solutions found for different markets. HQW’s routes to market vary from exclusive distributor in one market to tied agents and even subsidiaries in other markets. Nowhere is this mosaic more evident than across Europe. Management was searching for a way to support and organize all their partners and looked to online for a solution. IBT Online started with building localized websites in some of HQW's most important markets - check out www.haguequalitywater.eu/fr/accueil
Social media is vital for HQW’s sales process so when IBT Online built an initial European website, online marketing abilities were prioritized. After building the website, IBT is responsible for making sure online forums like Facebook stay fresh, relevant and effective for lead generation.Read More
Enterprise Florida Online Global Program – Go Global with Website Localization
Management at Miami-based Avionics Support Group, Inc (ASG) were quick to take advantage of Enterprise Florida’s Online Global Program. Hugo Fortes, ASG’s Senior Vice-President, noted that they had been looking for some time for an online solution to build and support their global business so the Online Global Program was an obvious choice.Read More
Finding and nurturing international distributors
Bulman Products is a 100-year old privately owned manufacturer that relies on a dense distributor network to sell its quality rolled paper cutters and dispensers. This means that getting the right distributor is key. But new distributors need to be constantly recruited to feed the group’s international expansion and all of them need marketing support. This is not easy across multiple industries and across many countries.Read More
A global business challenge
Kasco’s challenge was how to support an international distributor network. As a recognized global supplier of pond aerators, fountains and de-icing equipment, Kasco has over 30 distributors across the world and is committed to supplying them with great marketing material as well as helping them generate new leads. In its home USA market, the company uses its website to support its domestic sales reps and to showcase its know-how. Management knew that an online solution was the best way to grow their global business cost effectively but how to do it?Read More
AMSOIL take control of their global online presence. AMSOIL is justifiably proud of its reputation amongst ‘gearheads’ for the quality of its synthetic motor oils, fuel additives and lubricants. As one of the few independently owned oil companies, AMSOIL recognizes the value of its brand and uses its website and social media for both B2B and B2C to manage their brand and intellectual property. Management were therefore particularly concerned with many of their export markets where they found their brand could be misrepresented.Read More
Reviewing online options
Management at All World Machinery Supply (AWM) knew it was time to update their website. Besides being unable to showcase all their product lines, the home website wasn’t even mobile-enabled: a must in today’s multi-platform business world. The company is also growing internationally and wanted to reflect their expanding global presence.Read More
WDM®, the family-owned Bristol company and world leader in delivering safer road surfaces, has launched its first global websites to support export sales.
WDM® is the UK’s leading manufacturer and provider of road surveying equipment and survey services and has more than four decades of experience in road condition assessment.Read More