The power of digital advertising to connect with your target audience and create a unique brand experience, cannot be overstated in the evolving landscape of the US ecommerce market. Oscarware, a women-owned Kentucky-based company specializing in innovative grilling accessories, stands as a shining example of the tremendous impact of digital advertising in ecommerce success.
Through their strategic partnership with IBT Online, the company launched a cutting-edge ecommerce platform and orchestrated powerful digital advertising campaigns that reshaped their market presence and helped build a unique brand experience.
Read more as we delve into the pivotal role of digital advertising in Oscarware's ecommerce growth and its broader implications for businesses in the digital era.
- Tell Your Brand Story, Anywhere and Everywhere
Oscarware's journey began as a family-owned company producing innovative grilling accessories, with their signature grill topper that simplifies cooking smaller foods and vegetables on the grill. Their products were initially available in physical stores across the U.S. and 14 other countries. However, Debra Dudley, the CEO of Oscarware, was determined to enhance their online presence and sell directly to consumers worldwide: the objective was to grow internationally and to build strong brand awareness.
The introduction of their ecommerce store allowed them to create compelling product videos that resonate with customers in a way that traditional store displays couldn't match. These videos, combined with online ads and social storytelling, enabled Oscarware to connect with new customers who might never set foot in a physical store. Dudley noted, "having the ability to communicate with anyone in the world [..] and tell them all about product, our brand, in any language [...] is a huge advantage for us":
2. Precision Targeting for Enhanced Engagement
In the world of ecommerce, competition is fierce, with countless online retailers vying for consumer attention. Oscarware recognized the importance of standing out in a crowded marketplace. According to Zippia, 80% of online shoppers compare prices by browsing multiple websites simultaneously, and 57% abandon their carts to purchase from another online retailer.
To differentiate themselves from competitors, Oscarware turned to IBT Online for help in shaping a compelling brand message. As Dudley stated, "We can go right to the customer with our brand.", highlighting the importance of precision targeting in digital advertising, enabling businesses to reach their ideal audience with tailored messaging. Leveraging data-driven insights and analytics, Oscarware crafted personalized advertisements that resonated deeply with their audience, fostering a stronger emotional connection and encouraging higher engagement.
One of the advantages of ecommerce is the ability to track and study customer behavior on your website and marketing campaigns. Understanding customer behavior enables you to enhance your digital presence, offer personalization, and, according to Shopify, achieve 20% higher customer satisfaction rates. This not only sets you apart from competitors but also boosts sales.
Reflecting on their collaboration with IBT Online, Debra Dudley stated, "IBT Online became a part of our team and got to know our products. They learned how to influence customers to buy them online." This partnership exemplifies the power of digital advertising in amplifying brand visibility and establishing a distinctive market presence. Oscarware's strategic use of search engine optimization (SEO) and Search Engine Advertising (SEA) techniques and engaging social media campaigns secured prime placement across digital platforms, bolstering their credibility and market standing.
- Cultivating Lasting Customer Relationships
Dudley's insight, "We are able to show and tell our story. We are not just a product; we are the company, the manufacturer, the family-owned business, the inventor, and the brand," underscores the pivotal role of digital advertising in cultivating lasting customer relationships. Through compelling storytelling and interactive content, Oscarware and IBT Online created a memorable and immersive brand experience, fostering a loyal customer base deeply invested in their brand narrative and values.
- Driving Conversions and Sustained Growth
Kelly Busick, VP of Oscarware, highlighted, "IBT Online is our team. Finding them was like winning the jackpot. They do it all!" This sentiment encapsulates the transformative impact of digital advertising in driving conversions and sustained business growth. By deploying targeted promotional campaigns and refining strategies based on real-time performance metrics, Oscarware achieved a significant surge in online store views, sales, paving the way for sustained business expansion.
5. Position Your Business for International GrowthExpanding globally is a dream for many businesses, and Oscarware's CEO, Debra Dudley, recognized this opportunity. She noted, "There is a huge market out there with more than 95% of the world’s population living outside of the U.S." This realization led to a partnership with IBT Online to facilitate international growth.
Forbes reports that 57% of online shoppers have shopped internationally. With localized online marketing campaigns, you can reach a broader international customer base than ever before. Localization ensures your website is discoverable, understandable, and easy to transact with for customers in various regions.
Oscarware is now equipped with a platform to launch campaigns targeted at different countries and cultures. Kelly Busick, VP of Oscarware, remarked, "Now we have a platform to stand on to launch campaigns targeted in other countries that will appeal to those cultures and customer bases." Dudley added, "We are excited to work with them to see what it will look like when we focus on different cultures."
Oscarware's remarkable journey stands as a testament to the indispensable role of digital advertising in catapulting ecommerce businesses to unprecedented heights of success. By embracing the transformative power of digital advertising, businesses can amplify their brand visibility, forge enduring connections with their target audience, drive conversions, and unlock a world of limitless growth opportunities in the dynamic digital landscape.
